Xibo Signage Ltd

What Xibo Signage Ltd does

Xibo Signage Ltd is a privately held UK software company headquartered in Hove, England (with a wholly-owned Netherlands subsidiary, Xibo Signage Netherlands BV, in Rotterdam) that develops an open-source digital signage platform under the AGPLv3 licence. Its product consists of a web-based Content Management System (CMS) — available as a self-hosted open-source deployment or as a managed 'Xibo Cloud Hosting' service — paired with native media player applications for Android, Windows, Samsung Tizen (SSSP5/6/7/10), LG webOS, ChromeOS, and Linux (in beta). The platform includes a drag-and-drop Layout Editor, a Headless CMS REST API for third-party integrations, data-driven widgets, DOOH advertising management, proof-of-play reporting, and connectors to Canva, Pixabay, Microsoft Power BI, Grafana, and Matomo. The company monetises through tiered cloud CMS subscriptions (Professional from £3.50 per display per month, Business, and Enterprise), perpetual player licences for self-hosted customers, white-label customisation (£150 per brand), hardware resale (DSDevices DSCS9 series and DS One partner devices), and paid professional services including training and SLA-based enterprise support. Xibo serves retail, workplace, education, hospitality, and Digital Out-of-Home (DOOH) customers, with named references including KFC Barbados, the University of Nottingham, and The DS Company (1,200+ displays across 20+ retailers), and operates a hybrid go-to-market combining a product-led 14-day free trial with sales-assisted enterprise and channel/reseller paths.

Name

Xibo Signage Ltd

Legal name

Xibo Signage Ltd

Website

https://xibosignage.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Xibo Signage Ltd is a UK-based software company offering an open-source (AGPLv3) digital signage platform — a CMS plus multi-platform media players (Android, Windows, Tizen, webOS, ChromeOS, Linux) — sold via subscriptions, perpetual licences, white-label, and hardware, serving retail, hospitality, education, workplace, and DOOH customers globally.

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Indoor and Outdoor Display Advertising (54185), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Advertising Agencies (541810)

SIC

Services-Computer Programming Services (7371), Computer Terminals (3575), Services-Advertising (7310)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industry

Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA)

Keywords

• Digital signage software
• Content management system
• Media player applications
• Cloud hosting services
• Open source signage

Headquarters

HQ city

Hove

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Cloud CMS Subscription Plans: Recurring subscription revenue from cloud-hosted CMS plans (Professional, Business, Enterprise tiers), billed monthly or annually per display. Includes Xibo Cloud Hosting, player access, helpdesk support, and varying levels of storage, bandwidth, and SLA-based support.
2. Perpetual Player Licences: One-time fee licensing for Xibo players (Android, Tizen, Windows, webOS, Linux, ChromeOS) for self-hosted CMS customers. Offline licence module available for Android at additional cost.
3. Hardware Sales: Sale of digital signage media players and compatible hardware (DSDevices DSCS9 series) and accessories, including extended warranty options.
4. Professional Services: Paid professional services including installation, configuration, training, and CMS installation service.
5. White Labelling: White-label customisation of the CMS and/or player apps with customer branding (own app name, icon, splash screen, about text) for a one-time per-brand fee.
6. Advertising / DOOH Monetisation Features: Built-in DOOH advertising management features within the CMS enabling operators to monetise their digital signage networks, billed as part of the subscription plan.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Xibo Signage Ltd develops and sells an open-source digital signage platform consisting of a web-based Content Management System (CMS) and native media player applications for Android, Windows, Tizen (Samsung), webOS (LG), Linux, and ChromeOS. The company monetises the platform through cloud-hosted CMS subscriptions (Professional, Business, and Enterprise tiers billed per display), perpetual player licences for self-hosted customers, hardware sales (DSDevices DSCS9 series), white-label customisation, and paid professional services. Xibo Cloud Hosting provides private, non-shared CMS instances deployable in under 10 minutes across data centres in the UK, Germany, the US, Singapore, and Australia.

Product overview

Xibo Signage Ltd offers an open-source digital signage platform consisting of a unified Content Management System (CMS) paired with multiple media player applications. The core Xibo CMS is available as a self-hosted solution under AGPLv3 license or as a managed Xibo Cloud Hosting service. The product portfolio includes dedicated media players for Android, Tizen (Samsung), webOS (LG), Windows, ChromeOS, and Linux (in development), enabling content display across diverse hardware. The platform features a Layout Editor for content creation, DooH Advertising capabilities for network monetization, White Label customization options, and a Headless CMS API for custom integrations. Professional Services including training and SLA-based support are available as commercial add-ons. The cloud-hosted option provides rapid deployment with data centers in UK, Germany, US, Singapore, and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Xibo Cloud Hosting: Managed cloud hosting service for the Xibo CMS, previously referred to as 'Xibo in the Cloud'. Includes private CMS instances with daily backups and SSL security.
• Xibo for Android
• Xibo CMS
• Xibo for Tizen
• Xibo for Windows
• Xibo for webOS
• Xibo for Linux
• Xibo for ChromeOS

Products and services

• Xibo Content Management System (CMS)

Quantifiable outcome

• KFC Barbados reduced signage costs by 50% and saw an average 30% increase in customer spend per order after deploying Xibo across 11 restaurants.
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core and minor.

• The DS CompanycoreChannel Partner/ Reseller/ DistributorThe DS Company integrates Xibo Cloud Hosting and Xibo for Android into its flagship DS One digital sidewalk sign — a weatherproof, cloud-connected, GPS-enabled outdoor display. The DS Company packages Xibo as part of its complete retail digital signage solution, offering customers a simplified 3-step content management workflow (upload, schedule, play). Over 1,200 Xibo displays are deployed across The DS Company's 20+ retail clients.
• WebkeyminorGTM or Marketing PartnerWebkey provides full remote management of compatible Android devices used in Xibo digital signage networks. Xibo Android player page cross-promotes Webkey with referral code XIBO5 offering 5% discount on Webkey subscriptions. Relationship is a mutual cross-promotion and referral arrangement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yodeck: Yodeck offers a cloud-based digital signage CMS with Raspberry Pi and Android players, directly competing with Xibo's cloud-hosted CMS + multi-platform player model for SMB and mid-market customers.
• Pickcel: Pickcel offers a cloud digital signage platform with Android, ChromeOS, Windows, and webOS players, overlapping closely with Xibo's multi-platform player coverage and SMB/mid-market segments.
• ScreenCloud: ScreenCloud is a cloud-first digital signage OS with broad app integrations, targeting similar SMB and enterprise use cases as Xibo's CMS with focus on ease of content management.
• BrightSign: BrightSign is a leading digital signage media player hardware vendor with its own network/CMS offering (BrightSign Network), competing directly with Xibo's media player portfolio and integrated CMS approach.
• Signagelive: Signagelive is a cloud digital signage platform with strong enterprise/SaaS positioning, competing directly with Xibo Cloud Hosting across verticals including retail, QSR, and corporate communications.
• NoviSign: NoviSign provides cloud-based digital signage software with CMS and player apps across major platforms, directly competing with Xibo's product-led growth and subscription pricing model.

Broad incumbents

• LG SuperSign / webOS Signage: LG's SuperSign and webOS signage solutions are vendor-native CMS offerings for LG displays, competing with Xibo for webOS player slots as a free bundled alternative to third-party software.
• Samsung MagicINFO: Samsung MagicINFO is Samsung's bundled CMS for its Tizen/SSSP displays, a vendor-platform incumbent that competes with Xibo for Tizen players and offers a free/per-included alternative for Samsung-only deployments.
• Broadsign: Broadsign is the leading DOOH-focused ad-tech platform with broader programmatic and SSP capabilities than Xibo's DOOH module, representing a broader incumbent in the digital out-of-home advertising space.
• Scala (Stratacache): Scala, part of Stratacache, is an enterprise digital signage incumbent with deeper feature breadth and global enterprise deployments, competing with Xibo for large multi-site enterprise contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xibo-open-source-digital-signage

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xibo Signage Ltd