What Deep Bay Consulting Ltd. does

Deep Bay Consulting Ltd. is a privately held, British Columbia-based IT and management consulting firm founded in 2021 that specializes in customer management systems, with deep expertise in the iMIS Engagement Management System (EMS) platform used by associations, regulatory bodies, unions, and charities. The 100% remote firm delivers six discrete service categories — strategy development, process improvements, system enhancements, knowledge management, metrics creation, and custom development — for both not-for-profit organizations (its primary segment) and for-profit businesses (its secondary segment). Core technology competencies center on certified iMIS implementations, upgrades, prem-to-cloud migrations, integrations, reports, and extensions; Atlassian Confluence for knowledge management and Jira for internal work management; and Microsoft Power BI for dashboards, scorecards, and KPI measurement.

The firm operates a pure professional services revenue model with a two-tier hourly billing structure: Senior Consultants for complex, higher-variety work at a higher hourly rate, and Associate Consultants for higher-volume, more standardized work at a lower rate. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and direct: clients engage via phone (+1 250 733-0090), email ([email protected]), or a website contact form that promises a 2 business-day response. Marketing relies primarily on organic channels — a technical blog, LinkedIn, and Twitter/X — supplemented by SEO for niche iMIS, association management, and Power BI keywords.

The team comprises 6 members operating remotely across Canada and Scandinavia: CEO and Senior Consultant David Hood (25+ years ICT experience, Master's in Global Management); Senior Consultant Anna Sjöö (30-year track record with 50+ companies on iMIS, based in Scandinavia); Consultant Cliff Ashby (20+ years not-for-profit software consulting); Finance/HR Melissa Hood; and Associate Consultants Hannah Van Spronsen (Certified iMIS Administrator) and Lorna Gray. The firm is bootstrapped with no disclosed external funding, institutional investors, or parent company, and it relies on certified iMIS partnership status, domain specialization, and a deliberate self-reliance consulting philosophy as its principal differentiators.

Name

Deep Bay Consulting Ltd.

Legal name

Deep Bay Consulting Ltd.

Website

https://deepbayco.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Deep Bay Consulting is a BC-based, fully remote IT consulting firm specializing in customer management systems, particularly iMIS, for associations and not-for-profit organizations. Its 6-person team delivers hourly strategy, process improvement, system enhancement, and Microsoft Power BI consulting services to clients in Canada, the USA, and Scandinavia.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Digital Workplace & Collaboration Consulting (BPAHAEAH), Work Management & Collaboration Suites (BPAMAMAG)

Keywords

• IT consulting services
• Customer management systems
• Association management consulting
• IMIS implementation services
• Business intelligence consulting

Headquarters

HQ city

Bowser

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Hourly Technical Consulting Services: Provides hourly technical consulting services to empower clients with their customer management systems. Offers two consultant tiers: Senior Consultants for difficult, higher-variety work at a higher hourly rate; Associate Consultants for clearer, higher-volume work at a lower hourly rate.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Deep Bay Consulting provides hourly technical IT consulting services to associations, regulatory bodies, unions, and for-profit businesses, specializing in customer management systems. Core offerings include technology strategy development, process improvements, system enhancements (iMIS EMS implementations, upgrades, migrations, integrations), knowledge management (Confluence setup, training, documentation), Power BI dashboard creation, and custom development. Services are delivered by a small team of senior and associate consultants on a remote basis.

Product overview

Deep Bay Consulting Ltd. is an IT consulting firm offering hourly technical consulting services rather than a unified software product. The company provides six distinct consulting service offerings: Strategy Development (technology gap analysis, product evaluations, risk assessments), Process Improvements (business process evaluations, tool fit analysis), System Enhancements (iMIS EMS implementations, upgrades, migrations, integrations), Knowledge Management (training, Confluence setup, documentation), Metrics Creation (PowerBI dashboards, scorecards, KPIs), and Custom Development (custom coding, integrations, extensions). Services are delivered by Senior and Associate tier consultants and are focused on customer management systems for both for-profit and not-for-profit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Development
• Process Improvements
• System Enhancements
• Knowledge Management
• Metrics Creation
• Custom Development

Quantifiable outcome

• Over 50 companies helped achieve business goals and gain greater value from management systems

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• iMIScoreTechnology or IntegrationDeep Bay Consulting is a certified iMIS professional services partner with over 25 years of experience supporting iMIS EMS platform. They provide implementations, upgrades, prem-to-cloud migrations, integrations, and ongoing support for iMIS customers.
• Microsoft Power BIcoreTechnology or IntegrationDeep Bay uses Microsoft Power BI, an industry-leading business intelligence platform, to provide clients with dashboards and data visualizations. The company integrates data from various systems and creates real-time dashboards for meaningful insights.
• Atlassian (Jira and Confluence)coreTechnology or IntegrationDeep Bay heavily relies on Atlassian Jira for work management and Atlassian Confluence for collaborative documentation. They also recommend Confluence to clients for knowledge management and provide Confluence setup and configuration services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NimbleUser: NimbleUser provides iMIS consulting, implementation, and integration services for associations. Closely comparable to Deep Bay in iMIS specialization, target customer (associations), and hourly project-based consulting model.
• Abbington Technology Group: Abbington is a software and consulting firm specializing in iMIS and association management, similar to Deep Bay's core practice. Comparable in both platform expertise and NFP vertical focus.
• Strata Information Group: Strata IG provides IT consulting and systems integration for associations and member-based organizations, including iMIS and other AMS platforms. Comparable to Deep Bay in customer management systems consulting for the NFP vertical.
• ASI (Association Solutions, Inc.): ASI is a long-standing iMIS value-added reseller and consulting partner serving associations and NFPs. Directly comparable to Deep Bay as a third-party iMIS implementation and support provider with similar customer base and service mix.

Broad incumbents

• Blackbaud: Blackbaud is a large software provider for NFPs and associations, offering CRM/AMS/ERP products and a partner ecosystem. Comparable as a broader incumbent in the same customer segment that Deep Bay serves, though Deep Bay is a consultancy rather than a software vendor.
• Slalom Consulting: Slalom is a global technology consulting firm with CRM/ERP practice areas that overlap with Deep Bay's customer management systems work. Comparable as a broader incumbent that can underbid on large implementations but lacks Deep Bay's iMIS niche depth.
• Community Brands (now Bonterra): Bonterra (formerly Community Brands) is a large software provider of association management and CRM platforms serving the NFP vertical. Comparable as an ecosystem incumbent whose products Deep Bay's clients implement and integrate with.
• Plante Moran: Plante Moran is a large US accounting and consulting firm with a dedicated not-for-profit practice that does systems selection and technology consulting. Comparable as a broader incumbent competing for mid-sized NFP association consulting budgets.

Emerging players

• MemberJunction: MemberJunction builds extensions and integrations on top of iMIS for associations. Comparable to Deep Bay's custom development and integration services and represents a partial-overlap emerging competitor in the iMIS ecosystem.

Regional players

• SilverTech: SilverTech is a digital agency and consultancy specializing in solutions for associations and NFPs. Comparable to Deep Bay in vertical focus and combination of CMS/CRM/portal work, though operates more as a digital agency with broader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/deepbayco
• LinkedInlinkedin.com/company/deep-bay-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Bay Consulting Ltd.