REACH Clinic

What REACH Clinic does

REACH Clinic (legally Reproductive Endocrinology Associates of Charlotte PC) is a private professional corporation that has operated a fertility and IVF practice in Charlotte, North Carolina, since 1988. It provides comprehensive reproductive endocrinology services — fertility evaluation, intrauterine insemination (IUI), in vitro fertilization (IVF), preimplantation genetic testing, frozen embryo transfer, and elective egg freezing — alongside third-party reproduction services including egg donation, donor embryos, and gestational surrogacy, plus dedicated family-building programs for LGBTQIA+ patients and single parents by choice. The practice is staffed by 9 fertility specialists (MDs, PhDs, PAs, NPs) with over 200 years of combined experience and operates an in-house IVF lab directed by an HCLD-certified embryologist.

The business model is professional-services revenue tied to clinical case mix, primarily B2C, paid through insurance (Blue Cross Blue Shield, Aetna, UnitedHealthcare, Cigna, Medcost, PHCS, VA, Progyny, Maven, WIN Fertility) and out-of-pocket payments. Pricing is augmented by the Fertility Access program (100% Refund, 50% Refund, and Multi-Cycle Discount packages offering up to ~40% savings), the Kyle and Samantha Busch Bundle of Joy Fund grants, and special offers (e.g., $50 new-patient consultation, free second opinions, egg-freezing specials). Care is delivered across three locations — Charlotte (Morehead Street), Lake Norman/Mooresville, and Ballantyne — and is supported by an in-house clinical research division running the Fertilo and Grace IVF studies. REACH markets through a content blog, social media (Facebook, Instagram, LinkedIn, YouTube), virtual fertility seminars, and community partnerships (RESOLVE, Bundle of Joy).

The practice's competitive positioning rests on 35+ years of operating history, more than 20,000 births facilitated, repeat recognition as a Castle Connolly Top Doctor practice and Charlotte Magazine Top Doctor honoree, and payor designations as an Optum Center of Excellence and Aetna Institute of Excellence. Technology overlays include AI Embryo Imaging for embryo selection and the Caremaps AI treatment planning tool, introduced in 2023. REACH joined the Care Fertility Group's International Fertility Network in December 2022, linking the Charlotte practice to a UK fertility group for cross-border expertise. The company is privately held with no disclosed private equity, venture capital, or parent ownership.

Name

REACH Clinic

Legal name

Reproductive Endocrinology Associates of Charlotte PC

Website

https://reachfertility.com

Company type

Private

Founded year

1988

Operating status

Operating

Short description

REACH Clinic is a privately held fertility and IVF practice founded in 1988 in Charlotte, North Carolina, operating three locations and serving patients needing IVF, IUI, genetic testing, fertility preservation, and third-party reproduction services.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

akta.pro secondary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

Keywords

• Fertility treatment services
• In vitro fertilization
• Assisted reproductive technology
• Fertility preservation
• Third-party reproduction

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertility Treatment Services: Revenue generated from diagnostic services, IVF procedures, IUI treatments, fertility preservation, genetic testing, male infertility services, and third-party reproduction services including egg donation, gestational surrogacy, and donor embryo programs
2. Clinical Research Programs: Clinical trial participants may qualify to receive low-cost or no-cost fertility treatment through the Fertilo IVF study and Grace IVF Study

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

REACH Clinic provides comprehensive fertility evaluations and assisted reproductive treatments, including in vitro fertilization (IVF), intrauterine insemination (IUI), preimplantation genetic testing, fertility preservation (egg freezing), and frozen embryo transfer. It also delivers third-party reproduction services such as egg donation, gestational surrogacy, and donor embryo programs, alongside dedicated programs for LGBTQIA+ family building, single parents by choice, and male infertility, supported by an in-house clinical research division.

Product overview

REACH Clinic is a fertility and IVF clinic providing comprehensive reproductive healthcare services through multiple locations in North Carolina (Charlotte, Lake Norman, and Ballantyne). The clinic operates as a unified service portfolio centered around its core fertility treatments including IVF, IUI, genetic testing, fertility preservation, and frozen embryo transfer. The offering extends to specialized services for LGBTQIA+ family building, single parents, and third-party reproduction including egg donation, gestational surrogacy, and donor embryo programs. AI-powered treatment planning is available through Caremaps AI. The clinic provides clinical research programs and maintains a financial services division offering fertility financing through Fertility Access programs and the Bundle of Joy grant fund. Care is delivered by a team of reproductive endocrinologists, physician assistants, embryologists, and counseling staff across three centers with over 200 combined years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF) Primary fertility treatment combining sperm and egg in a laboratory dish to achieve fertilization, then transferring resulting embryos back into the uterus, offered to patients with infertility requiring advanced treatment.
• Intrauterine Insemination (IUI) Fertility treatment introducing specially prepared sperm directly into the uterus through the cervix, offered to patients requiring less invasive fertility intervention before IVF.
• Genetic Testing Preimplantation genetic testing performed alongside IVF to detect genetic or chromosomal abnormalities in embryos, offered to patients seeking to screen embryos prior to transfer.
• Fertility Preservation (Egg Freezing) Elective egg freezing services allowing patients to preserve their fertility for future family building, including special pricing and first-year storage, offered to women delaying pregnancy or facing medical treatments that may affect fertility.
• Frozen Embryo Transfer (FET) Transfer of previously frozen embryos into the uterus during a subsequent treatment cycle, offered to patients with stored embryos from prior IVF or donor embryo cycles.
• Caremaps AI AI-powered treatment planning tool used by REACH fertility specialists to generate personalized treatment recommendations and care pathways for patients.
• LGBTQIA+ Family Building Comprehensive fertility services specifically designed for the LGBTQIA+ community, including sperm donor, egg donor, embryo adoption, and gestational carrier services, offered to LGBTQIA+ individuals and couples seeking to build families.
• Family Building for Single Parents Fertility treatment options including donor sperm and donor egg pathways designed for individuals seeking to become parents without a partner.
• Male Infertility Services Diagnostic and treatment services addressing male factor infertility, including semen analysis and specialized treatments, offered to male patients or couples where male factor is identified.
• Clinical Research Programs Research division conducting clinical trials including the Fertilo IVF Study and Grace IVF Study. Participants may qualify for low-cost or no-cost fertility treatment, offered to eligible patients seeking reduced-cost IVF.
• Egg Donor Program Donor egg therapy options including frozen eggs from REACH, frozen eggs from an agency, fresh eggs from a REACH donor, and fresh eggs from an agency donor, offered to recipients needing donor eggs to achieve pregnancy.
• Gestational Surrogacy Gestational carrier services in which a woman carries a pregnancy for another person or couple using an embryo created with another person's egg and sperm, offered to patients needing a surrogate to achieve parenthood.
• Donor Embryo Program Program allowing patients to use donated embryos in their fertility treatment, offered to recipients needing both donor eggs and donor sperm to achieve pregnancy.
• Fertility Access Financial program offering 100% Refund (3 fresh egg retrievals with unlimited frozen embryo transfers), 50% Refund (2 retrievals with unlimited transfers), and Multi-Cycle Discount Programs for IVF, with up to 40% savings for patients bundling and prepaying.
• Bundle of Joy Fund Grant program providing financial assistance for fertility treatments, established in partnership with the Kyle and Samantha Busch Foundation, offering grants to couples who cannot afford fertility treatments.
• Fertility Evaluation Initial fertility assessment including pelvic ultrasound, AMH (anti-mullerian hormone) blood testing, and comprehensive medical history review, offered to new patients entering the REACH treatment pathway.

Quantifiable outcome

• Over 20,000 babies born since 1988
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Care Fertility GroupflagshipStrategic or Co-development Partner · 13 December 2022REACH Fertility announced partnership with Care Fertility Group, a world-renowned pioneering fertility group based in the United Kingdom. This partnership joined REACH with the International Fertility Network, expanding access to global fertility expertise and best practices.
• OptumcoreOthersREACH recognized as an Optum Center of Excellence, evaluated based on outstanding outcomes, pregnancy rates, reduced risk of multiple births, superior physician credentials, and industry accreditations.
• AetnacoreOthersREACH designated as an Aetna Institute of Excellence, demonstrating success in infertility care, commitment to continuous improvement, and representing exceptional value for Aetna members.
• Fertility AccesscoreStrategic or Co-development PartnerFertility Access partners with REACH to offer financial solutions including 100% Refund, 50% Refund, and Multi-Cycle Discount Programs. Patients can save up to 40% on treatment costs by bundling and prepaying for IVF cycles.
• Kyle and Samantha Busch Bundle of Joy FundcoreGTM or Marketing PartnerREACH partners with the Kyle and Samantha Busch Bundle of Joy Fund to provide financial grants to couples struggling with infertility. The fund has raised almost $1 million and given out 77 grants to date, helping couples who cannot afford fertility treatments.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Boston IVF: Established fertility network providing IVF, IUI, genetic testing, and third-party reproduction. Directly comparable as a multi-location fertility practice offering a similar comprehensive service portfolio.
• Shady Grove Fertility: One of the largest US fertility networks, offering IVF, IUI, genetic testing, and fertility preservation across multiple states. Directly comparable in service portfolio and patient experience to REACH, though at much larger national scale.
• Reproductive Medicine Associates (RMA): Large fertility practice network offering IVF, PGT, fertility preservation, and male infertility services. Comparable to REACH in core fertility offerings and physician-led clinical model.
• Prelude Fertility: PE-backed fertility network integrating clinics and offering comprehensive fertility services. Directly comparable in service mix (IVF, IUI, egg freezing, third-party reproduction) and partnership model.
• CCRM Fertility: National fertility network known for high IVF success rates, advanced embryology science, and proprietary lab protocols. Comparable to REACH in offering full-service fertility care including IVF, PGT, and egg freezing.

Emerging players

• Extend Fertility: Fertility clinic specializing in egg freezing and fertility preservation. Comparable to REACH on fertility preservation services, with a more focused, niche go-to-market.
• Kindbody: Tech-enabled fertility and women's health platform with employer-facing benefits partnerships and modern patient experience. Comparable to REACH on IVF and family-building services, with stronger employer channel and brand.

Broad incumbents

• Inception Fertility: Large fertility services parent company that owns and operates multiple clinic networks across the US. Comparable as a consolidator and parent platform whose network competes in overlapping service lines with REACH.

Regional players

• Duke Fertility Center: Academic fertility clinic serving the North Carolina market including patients who may otherwise consider REACH. Comparable in IVF and reproductive endocrinology offerings, anchored by an academic medical center brand.
• Atrium Health Wake Forest Fertility: Academic/health-system-affiliated fertility program operating in the Carolinas region. A direct local competitor to REACH in the Charlotte/NC market, offering similar IVF and reproductive endocrinology services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@reachfertility1524
• Facebookfacebook.com/REACHNorthCarolinaFertilityCenter
• LinkedInlinkedin.com/company/reproductive-endocrinology-associates-of-charlotte
• Instagraminstagram.com/reachfertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REACH Clinic