Wrapped.

What Wrapped. does

Wrapped. is a Nashville-based boutique gifting company founded in 2021 by co-founders Kayla and Kendyl. The company curates and sells themed gift sets priced between $130 and $440 drawn from a catalog of approximately 90 to 120 products, and offers custom and corporate gifting services alongside individual consumer purchases. Its product surface includes a Build A Gift customization tool that lets buyers assemble bespoke combinations from the curated assortment and a Custom Home Sketch add-on that extends personalization into custom artwork.

The business operates a hybrid distribution model: hand delivery across Davidson and Williamson County in Tennessee for local orders, complemented by national shipping for out-of-market customers. Wrapped. employs between 1 and 10 people, indicating an early-stage, founder-led operation. Revenue mechanics are transaction-based on per-order gift set and customization sales, with no disclosed subscription, enterprise contract structure, or recurring revenue component. No AI/ML capabilities, proprietary technology platforms, or external funding rounds are referenced in the available data, and the company's competitive positioning rests primarily on curation, local last-mile service, and bespoke personalization rather than scale or technology differentiation.

Name

Wrapped.

Legal name

Wrapped.

Website

https://shoppewrapped.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Wrapped. is a Nashville-based boutique gifting company founded in 2021 that sells curated themed gift sets ($130-$440), custom and corporate gifting services, and personalization add-ons, serving individual consumers and businesses via local hand delivery in TN and national shipping.

Ownership category

akta.pro rank

Product category

Curated Gift Sets & Corporate Gifting Services

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Corporate & Client Gifting Programs (HSACANAE)

akta.pro secondary industries

Gift Wrapping & Presentation (Wrapping/Boxes/Ribbons) (HSACANAF), Premium & Luxury Wrapping Services (HSACANAG), Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ)

Keywords

• Curated gift sets
• Corporate gifting services
• Custom gift boxes
• Local hand delivery
• Real estate closing gifts

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Pre-curated Gift Sets: Sale of themed, pre-assembled gift sets (e.g., Nashville Bundle, Host At Home, Growing Family) with all-inclusive pricing that covers products, packaging, and hand delivery.
2. Individual Products: Sale of standalone curated products including candles, home goods, food items, books, and accessories.
3. Custom Corporate/Event Gifting: Premium custom order service for businesses and events involving custom-printed materials, custom gift wrapping, and alternate merchandise selections, with a 3-4 week production timeline.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wrapped. is a Nashville-based boutique gifting company that curates and sells themed modern gift sets, custom corporate/event gifting services, and individual premium products (candles, home goods, food items, books, accessories). The company sources 90-120 locally made and artisan products, packages them with complimentary wrapping and handwritten notes, and hand delivers orders within Davidson and Williamson County, TN.

Product overview

Wrapped. is a Nashville-based boutique gifting company that offers curated gift sets, custom gifting services, and individual premium products. The company operates three main product lines: (1) Themed Gift Sets including Nashville Bundles (Nashville Bundle, Nashville Bundle Deluxe, Nashville Bundle Ultimate), Host At Home collections (Host At Home Bundle, Deluxe, Ultimate), The Modern Home series (Bundle, Deluxe, Ultimate), and lifestyle-themed sets such as Slow Mornings, Pickleball Playmakers, Tee Time, Relax + Renew, and Growing Family; (2) Build A Gift and Custom Home Sketch add-on services for personalization; and (3) Individual Products spanning candles, home decor, specialty foods, books, drinkware, and serveware. All gifts feature complimentary packaging and hand delivery within Davidson and Williamson Counties, TN.

Differentiator

Problem solved

Functional benefit

Products and services

• Build A Gift A customizable gifting service that allows customers to build and personalize their own gift selection from Wrapped.'s curated product assortment.
• Custom Corporate & Event Gifting Service A premium custom-order service for businesses and events involving custom-printed materials, custom gift wrapping, alternate merchandise selections, and a structured 3-4 week production timeline. Targeted at businesses, real estate professionals, and event planners seeking branded or bulk gifting solutions.
• Custom Home Sketch Hand-drawn home portraits created on high-quality paper with paints, charcoal, and ink. Available in 5x7 or 8x10 sizes. Must be purchased as an add-on to an existing gift order; two-week lead time. Priced at $80.
• Nashville Bundle A curated bundle of Nashville favorites including Salt and Vinegar Caramels, Nashville Candle, Rosemary Mint Soap Bar, Old Fashioned Mix, Eucalyptus Bath Soak, and Black Box. Targeted at closing gifts, special achievements, or welcoming newcomers to the city.
• Nashville Bundle Deluxe An upgraded Nashville bundle including Vintage Dark Grey Muslin Throw, Tres Banderas Blend Coffee, and 2 Black Boxes.
• Nashville Bundle Ultimate The premium Nashville bundle featuring Peace & Plenty Sauce, Strawberry Jam, New Southern Style Book, Speckled Espresso Cup Set, and Basket.
• The Modern Home Bundle A home decor gift set featuring Santalum Candle, Curvy Vase in Natural Clay, Black Wood Coasters, and Paulownia Wood Footed Bowl.
• The Modern Home Deluxe A deluxe home gift set including the American Cowboys Coffee Table Book and additional home items.
• The Modern Home Ultimate The ultimate modern home gift set featuring Grey Checkered Throw Blanket and Paulownia Wood Bowl.
• Host At Home Bundle A hosting essentials set including Buff Marble Cutting Board, Ribbed Sand Coffee Mug Set, Organic Sicilian Olive Oil, Sand Handwoven Potholder, and Organic Shaped Olive Wood Utensil Set.
• Host At Home Deluxe An elevated hosting gift featuring the 'Easy Fancy Food' Cookbook and Ribbed Sand Carafe.
• Host At Home Ultimate The premium hosting gift featuring a Matte Black Mini Dutch Oven (3.5 Qts).
• Slow Mornings A coffee-themed gift box featuring Nashville's favorite Black Coffee Spoon, Granada Marble Coaster Set, Tres Banderas Blend Crema Coffee, Caramel Syrup, and Coco Chip Granola.
• Buon Appetito! Pasta Gift Set An Italian-themed pasta night set with Bronze Cut Rigatoni, Oribe Speckled Spoon Rest, Olive Wood Utensil, and Handwoven Potholder.
• Growing Family A baby gift set marking the arrival of a new baby with classic items including Natural Sand Lovey Lion Blanket, Moonlight Teether Clip, Sippy Cup, Beanie Duck Stuffed Animal, Hatch Rest Go Sound Machine, First Words Baby Book, and Rosa Diaper Caddy.
• Green Thumb A gardening gift set with Everyday Gloves, The Potted Garden Year-Round Book, Shade Seed Mix, Antique Copper Watering Can, and 4.25 Household Iron Scissors.
• Luxury Move-In Set A premium move-in gift set with Jasmine Ylang Ylang Erode Soap, Swedish Dish Cloths, Fresh Linen Multipurpose Cleaner, Fresh Linen Laundry Detergent, Fresh Linen Dish Soap, Dish Brush, and Camel Waffle Weave Tea Towel.
• The Curated Home A home decor gift set featuring Imani Candle Holder Set, Assorted Tapers in Driftwood, Candle Snuffer, and Anatolia Room Spray.
• Pickleball Playmakers A pickleball-themed gift set including Recess Pickleball Paddle, Court Bag, Pickleballs, Post Pickle Soak, and Insulated Bottle.
• Tee Time A golf-themed gift set featuring Golf Log, Contours Coffee Table Book, Magnetic Towel in Rifle Green, and Golf Utility Pouch.
• Relax + Renew A self-care gift set with Intelligent Hair Towel, Marble Tray, Detox Body Scrub, No. 4 Body Oil (Bergamot, Sandalwood, Vanilla), Body Brush, Double Wall Glass Mug, Genmaicha Tea Blend, and Energy Boosting Eye Patch Set.
• Charcuterie Night An entertaining-focused gift set with Marble Trough, Round Cheese Board, Dark Chocolate with Almond and Sea Salt, White Sonora Crackers, Santo Cheese Tools, Pebbled Glass Decanter, and Wing Corkscrew.
• Margs Happy Hour A margarita cocktail gift set featuring Agave Margarita Mix, Pebbled Cocktail Shaker, Pebbled Jigger, and Spirit Glasses Set.
• Old Fashioned Happy Hour A classic cocktail gift set with Ripple Ice Cube Mold, Crystal Mixing Glass, Gunmetal Barspoon, and Gunmetal Jigger.
• Pizza's Served A cooking gift set with Mini Pizza Peel, Pizza Spice Mix, Organic Pizza Flour Mix, Pizza Mezzaluna Chopper, Linen Apron, and Pizza Cookbook.
• Woodland Rose Candle An 8oz premium soy wax candle hand-poured in Nashville with notes of rose, sandalwood, amber, and musk; 40-hour burn time. Sold as an individual product.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Florals from MominorStrategic or Co-development PartnerNashville local florist providing floral arrangements included in Wrapped.'s Valentine's Day and seasonal gift bundles.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Giftogram: Corporate gifting platform enabling businesses to send personalized gifts to clients and employees. Directly comparable to Wrapped.'s B2B gifting value proposition, competing for the same enterprise gifting budget with a technology-led, faster-turnaround model.
• Mark & Graham: Personalization-focused gifting and home brand offering monogrammed gifts and corporate gifting services. Comparable to Wrapped.'s custom corporate gifting motion and premium price points, with overlapping B2B corporate client base.
• Swag.com: Corporate gifting and branded merchandise platform. Closely comparable to Wrapped.'s custom corporate gifting motion, with overlapping B2B buyer base (HR, marketing, real estate) and similar custom-printed/branded packaging offerings, though operating at significantly larger scale.
• Crateful: Curated gift box company serving both consumer and corporate buyers with themed assortments. Operates a similar curate-and-deliver model to Wrapped., with comparable SKU structure (pre-curated themed boxes) and a comparable target customer overlap.
• Uncommon Goods: Curated gift retailer featuring unique, often artisan-made products across home, kitchen, and lifestyle categories. Comparable to Wrapped.'s curated catalog approach (90-120 artisan SKUs) and elevated gifting positioning for special occasion buyers.
• The Bouqs Co. Online floral and gift delivery company with curated arrangements and subscription gifting. Comparable to Wrapped. in curated gifting e-commerce, premium positioning, and artisan sourcing narrative, though anchored in florals.

Broad incumbents

• 1-800-Flowers.com: National incumbent in gift delivery spanning florals, gift baskets, and corporate gifting. Operates as a broader portfolio across all gifting occasions; competes with Wrapped. in corporate and special occasion segments but without boutique curation or local hand-delivery differentiation.
• Harry & David: Gourmet gift and food basket company with established corporate gifting program. Comparable premium-tier pricing to Wrapped.'s $130-$440 sets and serves a similar B2B corporate client base, though at significantly larger scale and broader product mix.
• ProFlowers: Online floral and gift retailer with seasonal gift collections and corporate gifting capabilities. Competes with Wrapped. for special occasion and corporate gifting budgets but lacks boutique curation and hand-delivery service.
• Edible Arrangements: National gift delivery franchise specializing in fruit arrangements and edible gifts. Comparable to Wrapped. in direct-to-consumer and corporate gifting channels, but with franchise-driven scale and no artisan curation focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/shoppewrapped
• LinkedInlinkedin.com/company/shoppewrapped

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrapped.