Your True Greetings
- Company typePrivate
- Founded1989
- HeadquartersBerkeley, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Your True Greetings firmographics
Firmographics- Name
- Your True Greetings
- Legal name
- Your True Greetings – By Salma Arastu
- Website
- https://yourtruegreetings.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Your True Greetings industry classification
Industry- Product category
- Greeting Cards and Religious Stationery
- NAICS
- Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594), Art Dealers (45992)
- SIC
- Greeting Cards (2771), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industries
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)
Keywords
Where Your True Greetings is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Your True Greetings business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Greeting Card Sales: One-time sale of physical and digital greeting cards including Eid cards, Ramadan cards, and all-occasion cards. Individual unit sales, bulk orders, and wholesale distribution.
- Islamic Calendar Sales: Annual Islamic calendars with Hijri dates, featuring Quranic themes and calligraphy artwork. Available from 1998 to 2027.
- Prints and Posters: Full color prints, digital color prints, and canvas prints featuring Islamic calligraphy and Quranic verses.
- Customized E-cards Service: Corporate and individual customization of card designs with custom messages, names, and logos for unlimited use.
- Names of Allah Products: Ceramic tiles featuring the 99 Names of Allah, canvas prints, and related gift items.
- Wedding Invitations: Custom Islamic wedding invitations prepared per customer demand and choice.
- Wholesale Distribution: Bulk sales to retailers and vendors at wholesale pricing with minimum order requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular greeting cards - single unit retail |
| Unit Pricing | Pay-as-you-go | Small cards and postcards |
| Unit Pricing | Pay-as-you-go | Bulk card pricing for 10+ cards |
| Unit Pricing | Pay-as-you-go | Wholesale pricing for retailers |
| Unit Pricing | Pay-as-you-go | Custom greeting imprinting |
| Unit Pricing | Pay-as-you-go | Islamic Calendars |
| Unit Pricing | Pay-as-you-go | Names of Allah canvas prints |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Your True Greetings product offering
Product offeringCore offering
Your True Greetings designs, produces, and sells Islamic greeting cards, annual Islamic calendars, Arabic calligraphy artwork, and related Islamic gift and home decor products, all featuring original artwork by founder Salma Arastu. The company offers both physical products and customized digital ecards, with direct-to-consumer e-commerce sales supplemented by a wholesale channel for retailers.
Product overview
Your True Greetings is an Islamic greeting card and religious artwork company founded by artist Salma Arastu in 1989. The company operates as a single unified brand offering a portfolio of physical and digital products centered on Islamic calligraphy and artwork. The core product line consists of Eid and Ramadan greeting cards (over 100+ designs), Islamic calendars (annual publications with Quranic themes), and Arabic calligraphy paintings/sculptures. Supporting product categories include Names of Allah ceramic tiles, wedding invitations, prints and posters, bookmarks, prayer cards, wall decals, T-shirts, and DVDs. The company also offers customization services including custom imprinting for physical cards and customized ecards for digital distribution. Products are sold through direct online sales with wholesale and bulk pricing options available for retailers and large orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Eid Greeting Cards Islamic greeting cards for Eid al-Fitr and Eid al-Adha celebrations featuring Arabic calligraphy designs by Salma Arastu, sold individually, in assorted packs, and as corporate designs.
- Ramadan Cards Greeting cards designed specifically for Ramadan featuring calligraphy and Islamic art themes for the holy month.
- Islamic Calendars Annual Islamic calendars featuring Quranic themes, Arabic calligraphy, and corresponding Hijrah dates, including themes such as 99 Names of Allah, Rabbana prayers, and Sura Rahman.
- Arabic Calligraphy Paintings Original Arabic calligraphy paintings by Salma Arastu featuring continuous and lyrical line work influenced by Islamic and Indian art traditions.
- Arabic Calligraphy Sculptures Sculptural pieces featuring Arabic calligraphy designs, including ceramic and wooden interpretations of Islamic phrases and names.
- Names of Allah on Ceramic Tiles Ceramic tiles featuring the 99 Beautiful Names of Allah (Asma al-Husna) with original calligraphy designs by Salma Arastu, available individually or as complete sets.
- Wedding Invitations Islamic wedding invitation cards with Quranic Ayats, custom calligraphy in Arabic or English, matching envelopes, and RSVP cards, prepared per customer specifications.
- Prints and Posters Digital and full color prints of Arabic calligraphy designs, including Giclee prints on canvas resembling original paintings.
- Customized Ecards Service Digital ecard customization service for corporate and individual customers to add custom messages, names, and company logos to selected card designs, delivered as JPG or HTML images for unlimited use.
- Blank and All Occasion Cards Blank greeting cards and all-occasion cards including Quranic Ayat cards, Rumi poem series, and thank you notes.
- Social Invitations (Ameen Cards) Social invitation cards for Ameen celebrations and other Islamic events.
- Books Published works including 'Our Earth: Embracing All Communities' featuring 40 Quranic verses with inspired paintings and descriptions, with contributions from scholars such as Imam Zaid Shakir.
Companies that use Your True Greetings
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Your True Greetings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Your True Greetings partnerships and signals
Strategic signalScale indicators5 records
Your True Greetings competitors and assessment
Company assessmentEmerging players
- Minted: Online marketplace and brand that sources independent artist-designed stationery, greeting cards, prints, and home decor. Shares the same designer-artist brand model and product mechanics (original artwork, stationery, prints, framing) as Your True Greetings.
- Paperless Post: Digital invitation and greeting card platform offering customizable designs for personal and corporate use. Comparable as a player in the digital greeting card and customization space that mirrors Your True Greetings' customized ecard service.
- Paper Source: Specialty stationery retailer selling cards, custom printing, gifts, and paper goods. Comparable as a curated stationery and greeting card brand that competes for similar occasions and gift-buying customers.
- Rifle Paper Co. Artist-founded stationery and home decor brand known for illustrated greeting cards, calendars, and prints. Shares the founder-driven artist brand model, premium positioning, and product categories (cards, calendars, prints) with Your True Greetings.
Broad incumbents
- Etsy: Global marketplace for handmade, vintage, and artisan goods, including a robust category for greeting cards, calligraphy art, and custom stationery. Provides the indirect channel where many similar small-batch greeting card and calligraphy sellers compete with Your True Greetings.
- DaySpring: Hallmark-owned greeting card and gift brand with comprehensive assortment across occasions including faith-based segments. Compares to Your True Greetings as a larger, multi-category greeting card business with similar product mechanics (cards, prints, gifts).
- Hallmark Cards: The largest greeting card company in the United States, offering boxed cards, personalized products, and a wide gift assortment. Comparable as a dominant force in the same product category (greeting cards) that Your True Greetings operates in, though at vastly greater scale and with a mass-market positioning.
Others
- American Greetings: Major mass-market greeting card manufacturer and retailer with strong digital and physical distribution. Comparable to Your True Greetings as a greeting card industry peer, though serving a general-secular audience rather than a faith-specific niche.
- 123Greetings: Long-running digital greeting card and ecard platform with free and personalized cards across occasions. Comparable as a competitor in the digital greeting card space where Your True Greetings' customized ecard service also operates.
- Crane & Co. Premium letterpress stationery and engraving company with a long heritage of fine paper, cards, and personal stationery. Tangentially comparable as a heritage stationery brand operating in the upper end of the same paper and greeting card category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Your True Greetings social profiles
Digital presenceYour True Greetings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Your True Greetings leadership team
Management profileNumber of profiles
Profiles1 record
Your True Greetings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Your True Greetings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Your True Greetings
What does Your True Greetings do?
Your True Greetings designs, produces, and sells Islamic greeting cards, annual Islamic calendars, Arabic calligraphy artwork, and related Islamic gift and home decor products, all featuring original artwork by founder Salma Arastu. The company offers both physical products and customized digital ecards, with direct-to-consumer e-commerce sales supplemented by a wholesale channel for retailers.
Is Your True Greetings a public or private company?
Your True Greetings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Your True Greetings founded?
Your True Greetings was founded in 1989. It employs 1 to 10 people.
Where is Your True Greetings based?
Your True Greetings is headquartered in Berkeley, United States, in the North America region.
How does Your True Greetings make money?
Seven revenue lines are on record. Greeting Card Sales are the primary driver. The others are islamic Calendar Sales, prints and Posters, customized E-cards Service, names of Allah Products, wedding Invitations and wholesale Distribution.
Who are Your True Greetings's main competitors?
Emerging players on record are Minted, Paperless Post, Paper Source and Rifle Paper Co.. Broad incumbents are Etsy, DaySpring and Hallmark Cards. Others are American Greetings, 123Greetings and Crane & Co..
Does Your True Greetings have an API?
No public API is recorded for Your True Greetings.
What industry is Your True Greetings in?
Your True Greetings's product category is Greeting Cards and Religious Stationery. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of CRAIACAD, Seasonal, Holiday & Party Home Décor Retail. Its NAICS code is 513191 and its SIC code is 2771.