Kaisa Fitness

What Kaisa Fitness does

Kaisa Fitness is an Estonian direct-to-consumer fitness and nutrition coaching business operated as KAISA FITNESS OÜ (registry code 14650693), a private limited company registered at Tuisu 18-7, Tallinn, and not registered for VAT. The company is bootstrapped, founder-owned, and operates exclusively in the Estonian market. Its primary customer segment is Estonian women seeking sustainable fitness and weight management outcomes rather than short-term restrictive dieting, with a stated '80/20 lifestyle' philosophy that accommodates occasional indulgences.

The product offering centers on the KaisaFitness Täispakett (Full Package), a monthly recurring membership providing access to 8 downloadable gym workout programs with video instructions, home workout videos, and a calorie-sorted recipe database. A standalone nutrition plan, 'Süües vormi' (Eating into Shape), is sold as a one-time €49.90 digital download containing 100+ recipes across 6 daily calorie variants (1600, 1750, 1900, 2050, 2200, and 2350 kcal), with a 4-week post-purchase download window. The technology stack is a WordPress-based e-commerce website supplemented by a free calorie calculator, an email lead magnet (TOP 5 recipes), and a private #KaisaFitness Community Facebook group.

Customer acquisition is driven by founder Kaisa Kuusnõmm's personal brand as a PRO bikini fitness athlete, trainer, judge, and instructor, supplemented by an Estonian-language blog, Facebook and Instagram organic social media, and SEO. The company has also run in-person nutrition training workshops in Tallinn and Tartu, partnering with 11 Estonian food brands (including Rakvere, Leibur, Valio, Tere, Farmi, Tartu Mill, Barebells, and FatBurner) for attendee gift bag sponsorship. Revenue is generated through monthly subscription fees and one-time digital product sales; no figures are publicly disclosed.

Name

Kaisa Fitness

Legal name

KAISA FITNESS OÜ

Website

https://kaisafitness.ee

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Kaisa Fitness is an Estonian DTC fitness and nutrition coaching business serving women with a subscription-based membership offering workout programs and recipes, plus a €49.90 standalone nutrition plan. The bootstrapped, founder-led company is run by PRO bikini fitness athlete Kaisa Kuusnõmm on WordPress.

Ownership category

akta.pro rank

Product category

Online Fitness Coaching

NAICS

Diet and Weight Reducing Centers (812191), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Weight Loss & Body Transformation Training (HSADAAAC)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Online fitness coaching
• Nutrition planning services
• Workout programs
• Digital fitness membership
• Lifestyle coaching

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Monthly Membership Subscription: Recurring monthly subscription with automatic renewal providing access to the restricted members area with training programs, nutrition guides, and community access.
2. Digital Nutrition Guide (One-time Purchase): One-time purchase of 49.90€ for permanent download access to the nutrition guide with 100+ recipes across 6 calorie targets. Download window of 4 weeks after purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kaisa Fitness is a digital fitness and nutrition coaching business delivering online training programs and nutrition plans to Estonian women. The core offering is a recurring monthly membership ('Täispakett') that grants access to 8 downloadable gym workout programs with video instructions, home workout videos, and a calorie-sorted recipe database, underpinned by an 80/20 lifestyle methodology rather than restrictive dieting.

Product overview

Kaisa Fitness is a single-person-led fitness and nutrition coaching business offering a subscription-based full package (Täispakett) combined with standalone digital products. The core Täispakett membership provides access to 8 downloadable gym workout programs with video guides, home workout videos, and a recipe database — all centered around a 'lifestyle not diet' philosophy. The business also sells a standalone nutrition plan ("Süües vormi") as a one-time €49.90 digital download with over 100 recipes across 6 daily calorie variants, supported by free tools such as a calorie calculator and a top-5 recipe lead magnet. A community platform (Facebook group) supplements the paid offerings with peer support and mindset content.

Differentiator

Problem solved

Functional benefit

Brands

• #KaisaFitness Community: The online community platform for members providing training programs, nutrition guidance, and support for women pursuing fitness goals.
• KaisaFitness Toitumiskava "Süües vormi"

Products and services

• KaisaFitness Täispakett (Full Package Membership)

Quantifiable outcome

• Family of 3 lost over 22kg combined using KaisaFitness programs
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor.

• RakvereminorStrategic or Co-development PartnerFood brand partner for training events. Kaisa received product donations for nutrition training attendees.
• LeiburminorStrategic or Co-development PartnerBakery brand partner for training events, providing products for attendee gift bags.
• ValiominorStrategic or Co-development PartnerDairy brand partner for training events, contributing products to gift bags.
• TereminorStrategic or Co-development PartnerDairy brand partner for training events.
• FarmiminorStrategic or Co-development PartnerDairy/meat brand partner for training events.
• Tartu MillminorStrategic or Co-development PartnerGrain/flour brand partner for training events.
• Heleni helbedminorStrategic or Co-development PartnerCereal brand partner for training events.
• BarebellsminorStrategic or Co-development PartnerProtein bar brand partner providing products for attendee gift bags.
• N!ck'sminorStrategic or Co-development PartnerHealthy snack brand partner for training events.
• FatBurnerminorStrategic or Co-development PartnerSupplements brand partner providing products for attendee gift bags.
• 3D joogidminorStrategic or Co-development PartnerBeverage brand partner for training events.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Others

• MyFitnessPal: Calorie and nutrition tracking app with a large food database, used as a complement to fitness coaching rather than as a competing coaching service. Kaisa Fitness's calorie calculator and recipe database serve a similar utility function for users.

Broad incumbents

• Noom: Subscription weight-loss coaching platform combining personalized nutrition logging, behavior-change coaching and psychology-based curriculum. Targets the same 'lifestyle change rather than restrictive dieting' positioning as Kaisa but at substantially larger scale and with mobile-app delivery.
• BODi (Beachbody): Subscription fitness platform offering on-demand workout programs, nutrition plans and structured coaching across multiple trainers and categories. Broader portfolio than Kaisa Fitness but overlapping core offering of downloadable workout programs paired with nutrition guidance.
• Centr (Chris Hemsworth): Personal-brand-driven fitness, nutrition and mindfulness subscription with workout programs, meal plans and wellness content. Same celebrity/athlete-driven, content-led subscription fitness model as Kaisa Fitness but with a global brand and substantially larger production investment.
• WW (Weight Watchers): Established global weight-management brand with a much broader portfolio — app, in-person workshops, branded food products and coaching — but overlapping membership-style value proposition aimed at women seeking sustainable weight loss. Operates at vastly larger scale than Kaisa Fitness.

Direct peers

• Freeletics: Digital fitness coaching subscription with personalized bodyweight and gym workout plans plus nutrition guidance, delivered through a mobile app. Same direct-to-consumer subscription fitness model as Kaisa Fitness, with comparable content (training + nutrition) and price point.
• Sweat (Kayla Itsines): Personal-brand-driven women's fitness subscription offering downloadable workout programs, structured nutrition plans and a community layer. Highly comparable to Kaisa Fitness on business model, target customer (women seeking fitness and weight management) and digital-first delivery.
• BetterMe: Subscription fitness, nutrition and weight-loss platform primarily targeting women, offering workout programs, personalized meal plans, calorie tracking and coaching. Operates a digital-first subscription model that overlaps directly with Kaisa's full-package membership and nutrition guide.
• Tone It Up: Women's fitness and wellness brand built around workout programs, nutrition plans and an engaged community, monetized through subscriptions, digital content and branded products. Same personal-brand-driven, women-targeted, lifestyle-not-diet positioning as Kaisa Fitness.
• Blogilates (Cassey Ho): Personal-brand-driven women's fitness platform offering Pilates-style workout videos, monthly fitness challenges and a community component monetized through subscriptions and digital products. Directly comparable to Kaisa's influencer-coach model with downloadable workouts and a member community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kaisa.abner
• Instagraminstagram.com/kaisakuusnomm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaisa Fitness