Roots and Resilience Wellness Foundation

Name

Roots and Resilience Wellness Foundation

Legal name

Roots & Resilience

Website

https://rootsresilience.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industry

Wraparound & Community-Based Behavioral Support (ABA-Adjacent) (EDAKAHAO)

Keywords

• Behavioral health services
• Family therapy
• Trauma-informed counseling
• Rural mental health
• Nonprofit therapy services

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance-based therapy services: Licensed therapists provide behavioral health services reimbursed through insurance plans including Pacific Source and other Montana insurers. Services covered include individual therapy, family therapy, and couples counseling for children, adolescents, adults, and families.
2. Donations and sponsorships: Tax-deductible donations through The Grove Initiative and scholarship fund. Donation tiers range from $50 (Seed) to $5,000+ (Legacy Tree), with options for weekly, monthly, quarterly, and annual recurring donations. Covers travel logistics, therapist funding, and direct scholarship support for families.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Roots & Resilience is a nonprofit 501(c)(3) organization that delivers trauma-informed behavioral health services to children, adolescents, adults, couples, and families in Montana, using its Applied Family Systems (AFS) approach to address intergenerational trauma. Services include individual therapy, family therapy, and couples counseling, with sessions conducted in nontraditional settings chosen by the client. Through The Grove Initiative, licensed therapists are deployed into rural Montana communities, and a scholarship fund removes financial barriers to care.

Product overview

Roots & Resilience is a nonprofit 501(c)(3) organization offering a unified portfolio of trauma-informed behavioral health services centered on the Applied Family Systems (AFS) Model. The core therapeutic approach is complemented by The Grove Initiative, a rural outreach program that extends services to underserved Montana communities through sponsored therapist deployment. Additional offerings include individual therapy, family therapy, and a scholarship fund to remove financial barriers to care. The company also provides training in the AFS model for other practitioners.

Differentiator

Problem solved

Functional benefit

Brands

• The Grove Initiative: A program that sends licensed therapists into rural Montana communities to provide mental health services to families who live hours from the nearest provider.

Products and services

• Applied Family Systems (AFS) Model A relationship-centered therapeutic approach that helps individuals and families better understand themselves, their patterns, and the connections that influence their wellbeing, aimed at healing intergenerational trauma through whole-family engagement. Used by the organization's therapists as the core treatment framework for individual, family, and couples therapy.
• Individual Therapy One-on-one therapeutic services providing a safe and trusting space for personal healing, building emotional resilience, and breaking cycles of intergenerational trauma. Available to children, adolescents, and adults, including those navigating anxiety, depression, trauma, grief, life transitions, or personal growth.
• Family Therapy Therapeutic services engaging multiple family members to explore relationship patterns, foster healthier interactions, and strengthen family connections through family conceptualization, targeting intergenerational trauma and systemic family dynamics.
• The Grove Initiative A rural outreach program that sends licensed therapists into remote Montana communities to provide consistent, compassionate mental health care to families who live hours from the nearest mental health provider. Sponsorship tiers (Seed $50, Sapling $250, Grove $1,000, Forest $2,500, Legacy Tree $5,000+) fund dedicated therapists, travel logistics, and care delivery.
• Scholarship Fund A dedicated fund designed to remove financial barriers, covering therapeutic services, trauma-informed programs, and holistic healing resources for families who cannot afford mental health support.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Pacific Source InsuranceminorOthersInsurance partner whose logo appears among community supporters. Serves as a payer for behavioral health services provided by Roots & Resilience licensed therapists.
• Montana Community Organizations and FunderscoreStrategic or Co-development PartnerCommunity members, organizations, and funders who support Roots & Resilience's mission of empowering communities and breaking cycles of intergenerational trauma in Montana. Includes schools, healthcare providers, youth organizations, community groups, and local leaders who partner to strengthen support systems and increase access to care.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lyra Health: Mental health benefits platform providing therapy and coaching through employer-sponsored programs. Comparable in delivering therapy services to individuals and families, though via employer contracts and a virtual-first model at much larger scale.
• BetterHelp: Large-scale online therapy platform offering individual, couples, and family counseling via telehealth. Comparable as a provider of family and individual therapy services, with particular relevance as a competitor for rural clients Roots & Resilience serves.
• Talkspace: National telehealth therapy platform connecting users with licensed therapists online. Comparable as a therapy provider serving individuals and families, though operating at vastly greater scale and via virtual delivery rather than mobile in-person service.
• Headspace Health: Digital mental health platform combining therapy, coaching, and self-guided content for individuals and families. Comparable as a broad mental health service provider, though primarily digital rather than community-embedded in-person delivery.

Emerging players

• Charlie Health: Virtual intensive outpatient program (IOP) provider for adolescents and young adults with mental health and substance use needs. Comparable in addressing youth and family mental health needs through structured, evidence-based programming, though delivered virtually rather than in-person.

Direct peers

• Rimrock Foundation: Montana-based behavioral health provider offering mental health and addiction treatment services across the state. Comparable as a Montana-embedded behavioral health organization with a community-focused service delivery model.
• Shodair Children's Hospital: Montana-based pediatric behavioral health provider offering residential and outpatient mental health services to children and families statewide. Comparable as a Montana-focused behavioral health organization serving youth and families with trauma-informed care.
• AWARE Inc: Montana-based nonprofit providing mental health services to individuals and families across the state, including rural and frontier communities. Directly comparable as a Montana-embedded behavioral health nonprofit serving similar populations with community-based delivery.
• Yellowstone Boys and Girls Ranch: Montana nonprofit providing residential mental health services, counseling, and community-based support for youth and families. Comparable as a Montana-anchored nonprofit serving youth mental health needs with community partnerships.
• Western Montana Mental Health Center: Community mental health center providing outpatient behavioral health services across western Montana. Directly comparable as a Montana-based mental health services provider with a similar community-based delivery model and broad clinical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rootsresilience

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roots and Resilience Wellness Foundation