The Events Group Ltd

Name

The Events Group Ltd

Legal name

The Events Group Ltd

Website

https://theeventsgroup.co.nz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industries

Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE), Awards Ceremonies & Recognition Events (MPAGAHAF), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Corporate event management
• Team building activities
• Event styling design
• Corporate conference planning
• Virtual team events

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Management & Planning Services: Full-service corporate event planning and on-site management covering conferences, gala dinners, award celebrations, product launches, and incentive trips. Revenue is generated through professional service fees, supplier coordination, and project management — typically a project-based one-time fee with scope determining price.
2. Event Styling & Design Services: Custom event styling covering conceptual design, theme development, venue transformation, floral design, furniture, lighting, and on-site coordination. Billed as part of the event package or as an add-on service.
3. Team Building Activities: Over 25 distinct team building activities offered in-person, virtual, or hybrid formats. Activities include The Amazing GPS Race, Rock-On Quiz, Manor House Murder, Corporate Games, and more. Pricing varies by activity type, duration, participant count, and whether fully managed (with on-site facilitator) or self-managed. Customisation, CSR integration, and branded content add-ons are available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Events Group is a family-owned New Zealand corporate events company that plans, designs, and delivers corporate conferences, gala dinners, awards celebrations, product launches, and incentive trips, alongside custom event styling and a catalogue of 25+ technology-enabled team building activities (GPS scavenger hunts, augmented reality murder mysteries, interactive quizzes, escape rooms, and creative challenges). Services are delivered through the company's own team of producers, stylists, and facilitators at client-chosen venues or its Albany facility, with flexible formats including fully managed, self-managed, in-person, virtual, and hybrid.

Product overview

The Events Group Ltd is a family-owned New Zealand corporate events company operating as a unified service portfolio rather than a modular platform. The company delivers three interconnected service lines: Event Management (corporate conferences, gala dinners, awards ceremonies, product launches, and virtual/hybrid events), Event Styling (conceptual design, venue transformation, and theming), and Team Building Activities. The core team building offering comprises 27 named activity products including app-powered GPS challenges (The Amazing GPS Race, The Charity Chase), quiz-based games (Rock On!, Let's Get Quizzical), murder mystery experiences (Manor House Murder, Murder on a Train, Murder on the Slopes), outdoor adventures (The Zoo Hunt, Spy School, Corporate Games), creative productions (What a Production, News Live at Six, Lip Sync Battle), and culinary experiences (Flavours of Auckland). Additional service variants include Self-Managed Team Events for budget-conscious clients using their own devices, Corporate Family Days, Virtual Events for remote teams, and Corporate Social Responsibility Events. The company's differentiation stems from its technology-enabled activities using proprietary apps and iPads, with the self-managed option providing lower-cost flexibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Comprehensive corporate event planning and execution services covering conferences, gala dinners, awards celebrations, product launches, and incentive trips, including venue selection, logistics, audiovisual production, and on-site management for corporate clients.

Quantifiable outcome

• Over 5,000 corporate events delivered since founding
• +3 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Eventbrite: Global event ticketing and discovery platform serving event organizers of all sizes. Broad incumbent in the broader live events space; tangential overlap rather than direct competition in NZ corporate event delivery.
• Cvent: US-headquartered enterprise event management software platform serving corporate event planners globally. Broad incumbent given overlapping event management customer base, though Cvent focuses on software infrastructure rather than in-person delivery.

Emerging players

• EventBase: Event technology platform providing apps, registration, and engagement tools for corporate events and conferences. Emerging player in adjacent event-tech space — comparable to The Events Group's proprietary app approach for team building.

Direct peers

• Outback Team Building: Canada-based corporate team building provider with a broad catalogue of activities including app-driven, outdoor, and CSR-integrated programs. Direct peer given comparable activity portfolio and B2B corporate focus.
• The Go Game: US-headquartered tech-enabled team building and corporate events company using app-based scavenger hunts, GPS games, and interactive challenges. Direct peer given technology-led team building model and shared customer segment of corporate HR/People & Culture buyers.
• TeamBonding: US-based corporate team building and events company offering a broad portfolio of in-person, virtual, and hybrid activities for enterprise clients. Direct peer given similar full-service positioning and shared customer segment.
• Let's Roam: App-based scavenger hunt and team building platform offering self-guided and hosted experiences globally. Direct peer for the self-managed / app-driven team building products such as The Amazing GPS Race.
• Wildly Kiwi: New Zealand-based team building and corporate events company offering outdoor adventure activities and bespoke events across NZ. Direct peer given shared geography, customer base (NZ corporates), and team building focus.

Regional players

• Play With A Purpose: Australia-based corporate team building company operating across Australia. Regional peer given similar team building activity portfolio but focused on Australian enterprise clients rather than NZ.
• Xvent Group: NZ-based corporate event and conference management provider serving enterprise clients. Regional peer given shared geography and corporate event focus, though more weighted toward conferences than team building activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@theeventsgroupnz6342
• Facebookfacebook.com/TheEventsGroup
• LinkedInlinkedin.com/company/the-events-group-ltd
• Instagraminstagram.com/theeventsgroupnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Events Group Ltd