Canine Health Canada Inc.

What Canine Health Canada Inc. does

Canine Health Canada Inc., founded in 2019 and headquartered in Okotoks, Alberta, is a canine-specific first aid and CPR training company. It develops, owns, and licenses a curriculum built around the evidence-based RECOVER method of canine CPR (2026 protocols), delivered through a 130+ page reference manual, scenario-based hands-on training with live and dummy dogs, and PowerPoint/video instructional materials. The catalog includes a flagship full-day Canine CPR & Emergency First Aid Course ($169), plus specialized modules for advanced/extreme response, K9 tactical, service and therapy dogs, feline first aid, breeding/whelping, mental health and wellness, disaster preparedness, and a children's program. All content is veterinarian-designed, annually reviewed by the College of Veterinarians of Ontario and other provincial veterinary regulatory boards, IAABC CEU-approved, and protected under Canadian trademark (TM #2279323) and copyright (CR#1026058).

The company monetizes through three primary streams: per-student course fees collected by 85+ certified independent sub-contractor instructors, a $1,499 instructor certification program with $199/year recurring licensing, and ancillary e-commerce sales of first aid kits and gift certificates plus a partner product (Optimus Gear canine seatbelt). It serves individual dog owners, dog-related SMBs (which can earn Certified Safe Partner credentials), K9 police/military handlers, service and therapy dog organizations, breeders/rescuers, children/families, and international markets (USA, Mexico, Australia, UK, France, Netherlands) with courses delivered in 5+ languages. Operations are led by founder/CEO Heather Davis, with sister organizations Equi-Health Canada and Feline Health Canada/International providing cross-species training reach; the company is privately held and bootstrapped with no disclosed external funding rounds.

Name

Canine Health Canada Inc.

Legal name

Canine Health Canada Inc.

Website

https://caninehealthcanada.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Canine Health Canada Inc. is a Canadian canine first aid and CPR training company that licenses a veterinarian-approved, RECOVER-method curriculum through 85+ certified independent instructors across Canada, the USA, and five other countries, serving dog owners, canine businesses, K9 handlers, and breeders.

Ownership category

akta.pro rank

Product category

Pet First Aid Training

NAICS

Pet Care (except Veterinary) Services (812910), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSANAFAE

Training-Integrated Dog Daycare (Day Training)

Home & Personal Services/Pet Grooming & Boarding Services/Dog Daycare

Keywords

• Canine first aid training
• Pet CPR certification
• Animal emergency response
• K9 working dog training
• Veterinarian approved courses

Headquarters

HQ city

Okotoks

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Others

Revenue model

1. Student Course Fees: Primary revenue stream from student enrollment in canine CPR and emergency first aid courses. Full-day courses are priced at $169 plus tax, with half-day courses at $99, children's programs at $59, and pet CPR hybrid courses at $199. Instructors collect registration fees directly from students.
2. Instructor Certification Program: Revenue from training new instructors to become certified Canine Health Canada trainers. Tuition is $1499, which includes all learning materials, manuals, PowerPoint presentations, trainer portal access, and first-year licensing. The program takes approximately 20 hours to complete and trainers can begin teaching within their first month after certification.
3. Annual Trainer Licensing: Instructors pay an annual licensing fee of $199 beginning the year after certification. This is the primary recurring revenue relationship between the company and its network of trainers.
4. Course Materials and Manuals: Trainers purchase course manuals and certificates from head office at $50 per package for their students. Teaching materials are approximately $5-$9 per student, with trainers keeping the remainder of the $169 course fee as profit ($95-$100 per student).
5. Product Sales: The company sells canine first aid products through its online shop, including the Canine Travel Sized First Aid Kit priced at $29.99, containing bandages, gauze, vet wrap, antiseptic wipes, and emergency supplies in a waterproof case.
6. Gift Certificates: Custom e-gift certificates are sold that never expire and are valid towards the purchase of any dog first aid course, product, or service offered by the company.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Canine Health Canada Inc. provides hands-on pet first aid and CPR certification courses for dog owners and canine professionals across Canada and internationally. The company delivers a comprehensive curriculum including canine CPR using the evidence-based RECOVER method, emergency first aid, advanced extreme first aid, K9 working dog tactical first aid, feline first aid, pregnancy and whelping, canine mental health, and children's programs. All courses are veterinarian-designed and approved, accompanied by a 130+ page reference manual, and delivered through a network of 85+ certified independent sub-contractor instructors.

Product overview

Canine Health Canada Inc. is a canine health and emergency training company offering a comprehensive suite of first aid and CPR certification courses for dog owners and professionals. The core product is the Canine Health and CPR Emergency First Aid Course, a full-day hands-on certification. Additional specialized modules include Advanced Extreme Emergency First Aid for remote/outdoor scenarios, K9 Working Dog Tactical First Aid for police/military handlers, Service and Therapy Dog First Aid, and Feline CPR and Emergency First Aid. The company also offers Pet CPR & Emergency First Aid Hybrid, First Aid Fundamentals (half-day online/in-person), I Can Help for kids, Dams & Puppies breeding course, Canine Mental Health & Wellness, and Evacuation & Disaster Preparedness. Supporting products include Canine Travel Sized First Aid Kits and Gift Certificates. The company operates a trainer certification program that certifies independent instructors to teach their curriculum across Canada and internationally. All courses are veterinarian-designed and approved, IAABC CEU eligible, and reviewed annually. The company teaches the evidence-based RECOVER method of canine CPR and offers courses in multiple languages including English, French, Arabic, Spanish, and German.

Differentiator

Problem solved

Functional benefit

Products and services

• Canine CPR and Emergency First Aid Course Primary full-day hands-on certification course teaching canine CPR (RECOVER method), choking response, wound care, fracture stabilization, and emergency first aid response for dog owners and professionals. Includes 130+ page reference manual and CPR wallet card. Priced at $169 plus tax.
• Advanced Extreme Emergency First Aid Advanced full-day course for dog owners who hike, camp, or live in remote locations far from veterinary care. Covers stitching, sub-cutaneous hydration, fractures, impalement, animal attacks, toxic exposure, and extreme emergency response. Requires Canine CPR and Emergency First Aid as prerequisite. Includes 120+ page advanced manual. Priced at $169 plus tax.
• K9 Working Dog Emergency First Aid Specialized full-day course developed with Police K9 handlers, military and RCMP officers for tactical working dogs. Covers tear gas, blistering agents, narcotics exposure, stab/gunshot wounds, stitching, sub-cutaneous fluid hydration, and single-handler K9 extraction. Includes 110-page reference manual. Priced at $169 plus tax.
• Service and Therapy Dog First Aid Canine health and emergency first aid course with components focused on working service and therapy dogs, covering CPR, toxins, fractures, choking, and digestive emergencies for assistance animals.
• Pet CPR and Emergency First Aid Hybrid (Dogs and Cats) Full-day hands-on 8-hour course combining critical components from canine and feline first aid programs, including RECOVER CPR, broken bones, drowning, and poison response. Designed for animal lovers with both dogs and cats. Priced at $199.
• First Aid Fundamentals Half-day fundamentals course available online via live-stream interactive video or in-person. Covers health, prevention, bandaging, stabilizing, poisons, and household dangers. Includes certificate of completion. Priced at $99.
• I Can Help - Dog Safety and First Aid for Kids Three-hour hands-on class for children teaching dog safety, body language, basic care needs, bandaging, and first aid kit preparation. Includes child-friendly booklet with puzzles and coloring pages, recipe for homemade doggy treats, and certificate. Priced at $59.
• Feline CPR and Emergency First Aid Cat-specific hands-on full-day course covering feline CPR, mouth-to-nose resuscitation, high-rise syndrome, feline diabetes, UTIs, and other feline-specific emergencies. Priced at $169 plus tax.
• Dams and Puppies - Pregnancy and Whelping First Aid Full-day course covering pregnancy, whelping, and newborn puppy emergency care for breeders, rescuers, and owners of pregnant females. Includes 110-page reference manual. Priced at $169 plus tax.
• Canine Mental Health and Wellness Half-day program focusing on signs and symptoms of mental distress and anxiety in dogs, its relation to physical well-being, and non-medication approaches to address fear, anxiety, and behavior issues. Priced at $99.
• Evacuation and Disaster Preparedness Two-hour mini-course covering legalities of disaster situations, pet protection at home, evacuation planning, and shelter-in-place considerations. Available in-person or online. Priced at $79.
• Canine CPR and Emergency First Aid Instructor Certification Program Trainer/instructor certification program that teaches individuals to become certified Canine Health Canada instructors. Includes primary course manuals (Canine CPR, Service Dog, Fundamentals, I Can Help, Pet Hybrid, Disaster Prep), trainer portal access, t-shirt, cap, stuffed demo dog, marketing materials, and first-year licensing. Tuition $1499 with AfterPay installment options available.
• Canine Travel Sized First Aid Kit Travel-sized emergency first aid kit containing bandages, gauze, vet wrap, triangle bandages, swabs, scissors, brush, tweezers, tick removal tool, and antiseptic wipes in a waterproof case. Priced at $29.99. Discount code 'CanadaRedCPR' available.
• Gift Certificates Customizable e-gift certificates that never expire and are valid toward the purchase of any dog first aid course, product, or service offered by the company.

Quantifiable outcome

• Less than 5% of all dog owners know life-saving canine CPR
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Optimus GearminorGTM or Marketing PartnerOptimus Gear and Canine Health Canada are proud partners offering dog lovers a unique system that allows them to carry their sick or injured dog in an emergency. The wearable rescue harness is the highest-rated crash-test seatbelt on the market. Canine Health Canada clients receive special discount with checkout code 'CanadaRedCPR'. Andrew Churley from Optimus Gear is also a certified CHC instructor.
• Animal Food BankminorOthersCanine Health Canada donates a portion of all proceeds from canine health and emergency first aid courses to the Animal Food Bank, supporting pet food security initiatives.
• Ned's WishminorOthersCanine Health Canada donates a portion of course proceeds to Ned's Wish, a canine charity supporting retired police dogs and their care.
• Canadian Veterans AssociationsminorOthersCanine Health Canada supports Canadian Veterans Associations through charitable donations from course proceeds, aligning with the company's connection to military and RCMP K9 handlers.
• Various Humane SocietiesminorOthersCanine Health Canada donates portions of proceeds to various Humane Society organizations across Canada as part of their community giving program.
• Equi-Health CanadacoreStrategic or Co-development PartnerEqui-Health Canada is a sister organization to Canine Health Canada, sharing founder Heather Davis and providing complementary animal first aid training for horses. Together they form a comprehensive animal health training ecosystem with over 15 years of combined experience.
• Feline Health Canada/InternationalcoreStrategic or Co-development PartnerFeline Health Canada/International is a sister organization founded by Heather Davis, providing feline-specific first aid training. The organizations share advisory board members and veterinary reviewers, with Feline Health operating from felinehealthinternational.com.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• St. John Ambulance: St. John Ambulance is a major first aid training provider in Canada offering pet first aid modules as part of a wider human-first-aid portfolio. It overlaps with Canine Health Canada on consumer pet first aid training but operates as a large generalist incumbent.
• American Red Cross (Pet First Aid): The American Red Cross offers pet first aid as part of its broader first aid and safety portfolio. It overlaps with Canine Health Canada on consumer pet first aid training but is a much larger generalist incumbent rather than a canine-focused specialist.
• Animal Behavior College: Animal Behavior College offers distance-learning certifications for dog trainers, groomers, and veterinary assistants. It is a broader animal-training education incumbent with overlapping customer segments (aspiring and professional animal handlers).

Direct peers

• Pet Emergency Education: Pet Emergency Education provides pet first aid and CPR training programs and instructor certification across the US. It competes directly with Canine Health Canada in the niche of certified pet first aid instruction.
• ProPetHero: ProPetHero offers online pet first aid and CPR certification courses targeted at pet professionals and owners. It is a direct competitor with overlapping curriculum on canine/feline CPR and emergency response, though delivered primarily online rather than in-person.
• PetTech: PetTech is one of the largest pet first aid and CPR training organizations in North America, offering instructor certification and direct-to-consumer courses. It is the closest direct competitor to Canine Health Canada in the canine/pet first aid training category.
• Feline Health Canada/International: Feline Health Canada/International is the sister organization delivering feline-specific first aid training under the same founder and operating model. It mirrors Canine Health Canada's instructor-certification and course catalog structure for the feline segment.
• Equi-Health Canada: Equi-Health Canada is the sister organization founded by the same CEO, offering equine first aid training using an analogous instructor-certification model. It is directly comparable in business model, curriculum approach, and target audience (animal owner/professional).

Others

• International Association of Animal Behavior Consultants (IAABC): IAABC is the industry body that grants CEU approval to Canine Health Canada's courses and accredits animal behavior professionals. It is an ecosystem enabler and credentialing partner rather than a direct competitor, but its standards shape the addressable market for certified pet training.

Emerging players

• Karen Pryor Academy: Karen Pryor Academy provides clicker and positive-reinforcement animal training education with certification pathways. It is an adjacent player in animal training education, with partial overlap on certified training programs serving professional animal handlers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CanineHealthCanada/reviews

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canine Health Canada Inc.