Animal Food Warehouse

Name

Animal Food Warehouse

Legal name

PetZoo Alaska

Website

https://petzoo.us

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

PetZoo is a four-store specialty pet and livestock supply retailer in Alaska, operating since 1987 under the legal name PetZoo Alaska (formerly Animal Food Warehouse), serving pet owners, horse and livestock owners, farmers, and rural Bush Alaska customers with food, treats, supplies, and a loyalty program.

Ownership category

akta.pro rank

Product category

Pet Retail Supplies

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro industry

PRIMARYCRALAHAB

Pet Food & Treats Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRALAHAF

Pet Bedding, Crates & Carriers Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRALAHAL

Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

Keywords

• Pet supply retail
• Pet food stores
• Livestock feed supplies
• Pet adoption services
• Loyalty rewards program

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. In-Store Retail Sales: PetZoo generates revenue through in-store sales of pet food, treats, supplies, and related products at their 4 Alaska retail locations. They also offer phone ordering for rural Alaska customers (Bush Orders) shipped via US Postal Service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Animal Food Warehouse (now operating as PetZoo Alaska) is a brick-and-mortar pet supply retailer operating four retail locations across Alaska. The company sells pet food, treats, and supplies for dogs, cats, small animals, birds, fish, reptiles, chickens, and livestock/horse owners. They also run pet adoption events in partnership with local rescue organizations and operate a free loyalty program called Top Dog Rewards.

Product overview

PetZoo is a pet supply retail chain serving Alaskans since 1987 with four physical store locations. The company offers a comprehensive range of pet food, treats, and supplies across multiple categories: dog products (foods, treats, beds, kennels, toys, hygiene), cat products (dry/wet food, litter, toys, dishes), small animals and birds (foods, Habitrail habitats, Living World accessories), fish and reptile supplies (Exo Terra terrariums, Fluval filtration, Marina accessories), chicken products (Meyer Hatchery chicks, Scratch and Peck organic feeds, Nutrena feeds), and livestock/horse feeds (Nutrena SafeChoice). The company operates the free Top Dog Rewards loyalty program offering points, member discounts, and educational incentives, while also providing pet adoption services through weekend clinic partnerships with local rescue organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Top Dog Rewards: A loyalty rewards program offering points per dollar spent on participating brands, free gifts, 20% off for adopted pets, and the Fish 4 Grades benefit for students earning good grades.

Products and services

• Dog Foods, Treats and Supplies
• Cat Foods, Treats and Supplies
• Small Animals and Birds Foods, Treats and Supplies
• Fish and Reptile Food and Supplies
• Chicken Food, Treats and Supplies
• Livestock Feed and Supplies
• Top Dog Rewards Program
• Pet Adoption Services
• Bush Orders (Phone Ordering Service)

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Meyer HatcherycoreOthersMeyer Hatchery supplies chick breeds to PetZoo. PetZoo receives an assortment of layer chicks at their Palmer location for sale to customers starting or building backyard flocks.
• Scratch and Peck Food & TreatscoreOthersScratch and Peck is a family-owned brand (since 2010) providing Non-GMO Project certified and certified organic poultry feed and treats. Their Naturally Free line is both soy free and corn free. They supply pet birds, small animals, and chicken feed to PetZoo.
• Nutrena NatureWise FoodscoreOthersNutrena poultry feeds provide premium nutrition with natural ingredients containing FlockShield healthy flock support. PetZoo carries Nutrena products for poultry, and SafeChoice horse feeds at the Palmer location.
• Alaska Beagle RanchminorGTM or Marketing PartnerAlaska Beagle Ranch partners with PetZoo for weekend pet adoption clinics. Rescue organization providing beagle adoption services.
• Alaska Cat Adoption TeamminorGTM or Marketing PartnerCat rescue organization partnering with PetZoo for adoption events. They operate weekend adoption clinics at PetZoo stores.
• Alaska Dog & Puppy RescueminorGTM or Marketing PartnerWasilla-based dog rescue partnering with PetZoo for adoption events at store locations.
• Alaska SPCAminorGTM or Marketing PartnerAlaska SPCA partners with PetZoo for adoption events and receives community support through PetZoo's donations program.
• Alaska Humane SocietyminorGTM or Marketing PartnerFeline rescue organization partnering with PetZoo for cat adoption events at store locations.
• Anchorage Animal Care & ControlminorGTM or Marketing PartnerMunicipal animal control shelter partnering with PetZoo for adoption events.
• Mat-Su Valley Animal ShelterminorGTM or Marketing PartnerMatsus Borough animal shelter partnering with PetZoo for adoption events and receives community support.
• BrevominorOthersBrevo is the marketing platform used by PetZoo for email marketing and newsletter campaigns. Customer data is transferred to Brevo for processing in accordance with their privacy policy.
• PaylocityminorOthersPaylocity is PetZoo's recruiting and HR platform. Job applications are processed through Paylocity's recruiting system.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Petco: National specialty pet retailer offering food, supplies, grooming, and veterinary services. Direct overlap with PetZoo's product categories and a comparable emphasis on knowledgeable staff and adoption partnerships.
• Pet Supplies Plus: Franchise-based neighborhood pet supply chain with broad assortment and neighborhood-store positioning. Comparable in store-based DTC model and category breadth but at much greater scale.
• PetSmart: Largest North American specialty pet retailer with broad assortment across food, supplies, and services. Comparable to PetZoo in core categories (dog/cat food, small animal, fish/reptile) but operates at national scale with services and own-brand lines PetZoo does not offer.

Emerging players

• Natural Pawz: Independent pet retail chain emphasizing all-natural foods and community focus. Comparable in independent-retailer model with curated natural offerings, though operating in different regions.
• Kriser's: Smaller independent natural pet retail chain with neighborhood locations, focused on premium nutrition and service. Comparable in store count and positioning to PetZoo, though serving different geographies.

Direct peers

• Chewy: Pure-play online pet retailer dominating e-commerce in pet food and supplies with auto-ship subscriptions. The most direct competitive threat to PetZoo's lack of e-commerce, particularly for Alaska customers who can receive Chewy shipments statewide.
• Mud Bay: Pacific Northwest independent pet retailer with multiple locations emphasizing natural/holistic nutrition and knowledgeable staff. Closest comparable in operating model — independent, community-oriented, multi-category — but with a different regional footprint.
• PetPeople: Mid-size independent pet retail chain with neighborhood stores focused on curated assortment and service. Closely comparable in independent-retail DNA and category mix to PetZoo.
• Hollywood Feed: Regional independent pet retailer emphasizing premium natural food and community engagement. Comparable store-based model with strong local-brand positioning, similar to PetZoo's Alaska-focused approach.

Regional players

• Alaska Mill & Feed: Anchorage-based feed and farm supply retailer serving Alaska pet owners, farmers, and homesteaders. Closest direct in-market competitor in Alaska, with overlapping livestock/feed categories and similar Alaska-specific customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PetZooAlaska
• Facebookfacebook.com/petzoous
• LinkedInlinkedin.com/company/animal-food-warehouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal Food Warehouse