Tito's Taqueria, Llc
Tito's Taqueria, LLC is a privately held fast-casual Mexican restaurant chain operating three brick-and-mortar locations and two food trucks across rural Western Massachusetts, Southeast Vermont, and Southwest New Hampshire, serving build-your-own tacos, burritos, bowls, and catering to local consumers and groups.
- Company typePrivate
- Founded2016
- HeadquartersBrattleboro, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Tito's Taqueria, Llc does
Tito's Taqueria, LLC is a privately held fast-casual Mexican restaurant chain headquartered in Brattleboro, Vermont, founded in July 2016 by an operator known as Carlos. The business originated as a roadside breakfast-taco stand selling from a cooler and has since grown into a multi-unit operator running three brick-and-mortar restaurants in Greenfield, MA; Brattleboro, VT; and Keene, NH, complemented by two food trucks serving the same menu across adjacent rural New England counties (Franklin, Windham, and Cheshire).
The core product is a build-your-own Mexican menu centered on tacos, burritos, bowls, and salads, with proteins including grilled chicken, chipotle lime pork, shredded barbacoa, and steak, plus vegetarian options. The menu is differentiated by made-from-scratch preparation: house-made guacamole, slow-cooked meats, fresh pico de gallo, cilantro lime rice, and house salsas. Side offerings include chips with salsa, guacamole, or queso, and beverages such as Mexican sodas and Jarritos. Service formats span dine-in, walk-in takeout, online ordering via the company website for pickup, catering, and group meals, with gift cards sold through Square.
The company is founder-owned, bootstrapped, and has no disclosed institutional investment, parent company, or subsidiary structure. Revenue is generated entirely from direct-to-consumer transactions across physical locations, food trucks, and digital order channels. Marketing is community-driven, anchored on Facebook engagement, local SEO, customer reviews, and sponsorships such as the Windham County Humane Society 'Pins for Purrs' event. The 'Tito's Taqueria' name and logo are protected by a registered trademark.
Tito's Taqueria, Llc firmographics
Firmographics- Name
- Tito's Taqueria, Llc
- Legal name
- Tito's Taqueria, LLC
- Website
- https://titostaqueria.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Tito's Taqueria, LLC is a privately held fast-casual Mexican restaurant chain operating three brick-and-mortar locations and two food trucks across rural Western Massachusetts, Southeast Vermont, and Southwest New Hampshire, serving build-your-own tacos, burritos, bowls, and catering to local consumers and groups.
- Ownership category
- akta.pro rank
Tito's Taqueria, Llc industry classification
Industry- Product category
- Fast Casual Mexican Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
- akta.pro secondary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where Tito's Taqueria, Llc is headquartered
LocationHeadquarters
- HQ city
- Brattleboro
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tito's Taqueria, Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in food and beverage sales: Revenue from in-restaurant dining across three locations in Greenfield, MA, Brattleboro, VT, and Keene, NH. Customers order at the counter and are served in a fast casual format.
- Takeout and online ordering: Revenue from online orders placed through the website for quick pickup, as well as walk-in takeout orders.
- Catering services: Catering revenue from group meal orders for events, corporate functions, and community gatherings.
- Food truck sales: Revenue from two operating food trucks that serve the same Mexican food menu at various locations, complementing the brick-and-mortar restaurants.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Tito's Taqueria, Llc product offering
Product offeringCore offering
Tito's Taqueria operates fast-casual Mexican restaurants serving a made-from-scratch menu of customizable tacos, burritos, bowls, salads, chips and dips, and Mexican beverages across three brick-and-mortar locations (Greenfield, MA; Brattleboro, VT; Keene, NH) and two food trucks. Revenue is generated through dine-in, takeout, online ordering for pickup, and catering for group events. The company emphasizes fresh, hand-picked ingredients, slow-cooked meats, and house-made guacamole and salsas.
Product overview
Tito's Taqueria is a fast-casual Mexican restaurant chain operating 3 brick-and-mortar locations in Greenfield, MA, Brattleboro, VT, and Keene, NH, plus two food trucks. The restaurant's core product offering centers on build-your-own tacos, burritos, and bowls with a variety of proteins (steak, barbacoa, chicken, chipotle lime pork, veggie) and fresh toppings. The menu portfolio includes Signature Tacos, Steak/Chicken/Barbacoa Burrito Bowls, Meat/Veggie Burritos, Signature/Meat/Veggie Salads, Chips & Salsa/Guac/Queso, Fresh Guacamole, and Mexican sodas. Service offerings include Dine-In, Takeout, Online Ordering, Catering, Fast Casual Service, Group Meals, Walk-In Service, and Custom Bowls.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Tacos Build-your-own tacos on soft flour or local corn tortillas, loaded with rice, beans, protein (grilled chicken, chipotle lime pork, shredded barbacoa, or steak), and fresh toppings. Includes meat and veggie taco variants. Sold to individual consumers at retail locations and online for pickup.
- Burrito Bowls (Steak, Chicken, Barbacoa) Protein bowls with steak, grilled chicken, or slow-braised barbacoa served over a choice of rice, beans, and fresh toppings, with add-ons like queso, grilled veggies, guacamole, and house-made salsas. Sold to individual consumers at retail locations and online for pickup.
- Burritos (Meat and Veggie) Fully loaded burritos wrapped in a warm flour tortilla with choice of rice, beans, and protein (grilled chicken, chipotle lime pork, barbacoa, or steak +$2.00), plus fresh toppings and add-ons. A meat-free veggie variant is also available. Sold to individual consumers at retail locations and online for pickup.
- Salads (Signature, Meat, Veggie) Salad offerings combining fresh vegetables with Tito's flavors, including a baseline Signature Salad and meat and veggie protein-topped salad variants. Sold to individual consumers at retail locations and online for pickup.
- Chips & Dips (Salsa, Guac, Queso) Crispy tortilla chips served with choice of up to three house-made salsas (fresh tomato, tomatillo, or fiery habanero), house-made guacamole made fresh with ripe avocados, lime, and a hint of spice, or warm melty queso. Sold to individual consumers at retail locations and online for pickup.
- Beverages (Mexican Soda, Jarritos) Mexican sodas including Jarritos (e.g., mandarin) and other Mexican soda varieties available at locations. Sold to individual consumers at retail locations and online for pickup.
- Catering Service Catering service for group meals, corporate events, and community gatherings with larger orders arranged by contacting the restaurant directly. Offered to groups, organizations, and event planners in the New England service area.
- Online Ordering for Pickup Order food online through the restaurant website for quick pickup at any of the three locations, with pickup and delivery options surfaced via the store locator. Directed at individual consumers in the New England service area.
- Custom Bowls (Build-Your-Own) Build-your-own bowl service allowing customers to choose a base, protein, and toppings for a custom creation. Directed at individual consumers at retail locations and online for pickup.
- Group Meals Meal options designed for groups, supporting gatherings and events for organizations and community groups. Directed at groups and event planners in the New England service area.
- Food Truck Service Two food trucks serving the same Mexican food menu at various locations to extend geographic reach and serve events. Directed at individual consumers and event attendees in the New England service area.
- Walk-In Dine-In and Takeout Service In-restaurant counter-order dining and walk-in takeout service available at all three locations (Greenfield MA, Brattleboro VT, Keene NH), open Monday through Saturday 11:00 AM–9:00 PM, closed Sundays. Directed at individual consumers and walk-in customers.
Companies that use Tito's Taqueria, Llc
Customer profileSegments2 records
Ideal customer profiles2 records
Tito's Taqueria, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tito's Taqueria, Llc partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Tito's Taqueria, Llc competitors and assessment
Company assessmentDirect peers
- bartaco: Upscale fast-casual Mexican chain serving tacos, burritos, and bowls in a beach/town setting. Comparable menu, build-your-own concept, and small/regional multi-unit footprint.
- Chronic Tacos: Fast-casual Mexican franchise serving customizable tacos, burritos, and bowls with a focus on fresh ingredients. Closely aligned with Tito's product offering and franchise-style growth model.
- Dos Toros Taqueria: Fast-casual Mexican chain with build-your-own tacos, burritos, and bowls, with strong regional concentration. Comparable to Tito's in menu structure and multi-unit regional operation.
- Qdoba Mexican Eats: Fast-casual Mexican chain offering customizable burritos, tacos, bowls, and salads. Direct competitor to Tito's with similar build-your-own format and dine-in/takeout model.
- Baja Fresh: Fast-casual Mexican chain emphasizing fresh, made-to-order burritos, tacos, and bowls. Comparable menu philosophy around fresh ingredients to Tito's made-from-scratch positioning.
- Moe's Southwest Grill: Fast-casual Mexican chain with build-your-own burritos, tacos, and bowls. Closely comparable menu structure, service format, and target customer as Tito's Taqueria.
Broad incumbents
- Taco Bell: Largest U.S. Mexican-inspired QSR chain. Adjacent competitor for value-driven Mexican food occasions, though operates at lower price point and QSR rather than fast-casual format.
- Chipotle Mexican Grill: The dominant U.S. fast-casual Mexican chain offering build-your-own tacos, burritos, and bowls. Operates at vastly larger scale, but competes in the same product category and customer use case as Tito's Taqueria.
Regional players
- Taqueria del Sol: Regional fast-casual/sit-down Mexican restaurant group operating across a limited multi-state footprint with a build-your-own, scratch-cooking approach similar to Tito's.
- Cilantro Taco Shop: Smaller regional fast-casual Mexican chain operating in limited geographies. Comparable to Tito's as a non-national, multi-unit regional player focused on authentic, fresh Mexican.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tito's Taqueria, Llc social profiles
Digital presenceTito's Taqueria, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tito's Taqueria, Llc leadership team
Management profileNumber of profiles
Tito's Taqueria, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tito's Taqueria, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tito's Taqueria, Llc
What does Tito's Taqueria, Llc do?
Tito's Taqueria operates fast-casual Mexican restaurants serving a made-from-scratch menu of customizable tacos, burritos, bowls, salads, chips and dips, and Mexican beverages across three brick-and-mortar locations (Greenfield, MA; Brattleboro, VT; Keene, NH) and two food trucks. Revenue is generated through dine-in, takeout, online ordering for pickup, and catering for group events. The company emphasizes fresh, hand-picked ingredients, slow-cooked meats, and house-made guacamole and salsas.
Is Tito's Taqueria, Llc a public or private company?
Tito's Taqueria, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tito's Taqueria, Llc founded?
Tito's Taqueria, Llc was founded in 2016.
Where is Tito's Taqueria, Llc based?
Tito's Taqueria, Llc is headquartered in Brattleboro, United States, in the North America region.
How does Tito's Taqueria, Llc make money?
Four revenue lines are on record. Dine-in food and beverage sales are the primary driver. The others are takeout and online ordering, catering services and food truck sales.
Who are Tito's Taqueria, Llc's main competitors?
Direct peers on record are bartaco, Chronic Tacos, Dos Toros Taqueria, Qdoba Mexican Eats, Baja Fresh and Moe's Southwest Grill. Broad incumbents are Taco Bell and Chipotle Mexican Grill. Regional players are Taqueria del Sol and Cilantro Taco Shop.
Does Tito's Taqueria, Llc have an API?
No public API is recorded for Tito's Taqueria, Llc.
What industry is Tito's Taqueria, Llc in?
Tito's Taqueria, Llc's product category is Fast Casual Mexican Restaurant. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722513 and its SIC code is 5810.