The Oliver Steeper Foundation
The Oliver Steeper Foundation is a volunteer-run UK charity that distributes free LifeVac anti-choking devices to registered early years childcare settings and campaigns for safer-eating and paediatric first-aid regulations across the sector.
- Company typePrivate
- Founded2023
- HeadquartersAshford, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What The Oliver Steeper Foundation does
The Oliver Steeper Foundation (Charity Registration Number 1207047) is a UK registered charity founded in mid-2023 by Lewis and Zoe Steeper following the death of their infant son Oliver at a Kent nursery in September 2021. Its mission is to place LifeVac anti-choking devices into every registered early years childcare and childcare setting in the United Kingdom, and to campaign for safer eating and paediatric first-aid standards in the sector. The foundation is entirely volunteer-run, with no wages or expenses paid, and operates from a registered address in Kingsnorth, Ashford, Kent.
The foundation's commercial surface consists of three LifeVac SKUs sold direct-to-consumer through its Wix-hosted e-commerce shop — the Home Kit (£71.94), Travel Kit (£75.55) and Wall Mounted Kit (£101.94) — alongside quiz-night fundraising events priced at £80 per team. Procurement is anchored by a core partnership with LifeVac Europe Limited, the manufacturer of the patented one-way-valve Class 1 medical device, which is regulated by the MHRA, FDA, TGA, HPFB, MOH and SAHPRA and supported by insurance confirmation from specialist childcare insurer Morton Michel. Distribution of free devices to registered settings is supplemented by donations channelled through JustGiving, GoFundMe, EasyFundraising and eBay for Charity.
Distribution volume to date is 1,902+ free LifeVac placements across UK nurseries, preschools and childminders, with the foundation citing LifeVac's global life-save count of 6,234 (including 3,710 children). Its campaigning work fed into the Prevention of Future Deaths report following Oliver's inquest and ultimately the September 2025 EYFS 'Safer Eating' framework reforms. The foundation has no subsidiaries, no parent company, no institutional investors and no equity funding; all activity is funded by donations, retail sales and event proceeds.
The Oliver Steeper Foundation firmographics
Firmographics- Name
- The Oliver Steeper Foundation
- Legal name
- The Oliver Steeper Foundation
- Website
- https://tosf.org.uk
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- The Oliver Steeper Foundation is a volunteer-run UK charity that distributes free LifeVac anti-choking devices to registered early years childcare settings and campaigns for safer-eating and paediatric first-aid regulations across the sector.
- Ownership category
- akta.pro rank
The Oliver Steeper Foundation industry classification
Industry- Product category
- Charitable Child Safety Services
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Community Health & Prevention Program Funding (HLAJALAF)
- akta.pro secondary industry
- Health & Medical Research Grantmaking Foundations (BPAGAKAL)
Keywords
Where The Oliver Steeper Foundation is headquartered
LocationHeadquarters
- HQ city
- Ashford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Oliver Steeper Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Product Sales: The foundation sells LifeVac anti-choking devices (Home Kit, Travel Kit, Wall Mounted Kit) through their e-commerce shop. Prices range from £71.94 to £101.94. Purchasing from the foundation supports their charitable work.
- Donations: The foundation accepts donations through JustGiving, GoFundMe, direct bank transfer, and EasyFundraising (shopping percentage donations). Each LifeVac device costs between £70 and £102.
- Fundraising Events: The foundation organizes and hosts fundraising events including quiz nights and community events. Tickets for quiz nights are priced at £80 per team of up to 8 people.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Genuine LifeVac Home Kit |
| One time/ perpetual license | Pay-as-you-go | Genuine LifeVac Travel Kit |
| One time/ perpetual license | Pay-as-you-go | Genuine LifeVac Wall Mounted Kit |
| One time/ perpetual license | Pay-as-you-go | Charity Quiz Night Team Ticket |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
The Oliver Steeper Foundation product offering
Product offeringCore offering
The Oliver Steeper Foundation is a UK-registered charity that distributes LifeVac anti-choking devices free of charge to registered childcare and early years settings across the UK, while also selling these devices directly through its own e-commerce shop to fund the charitable mission. The foundation additionally runs fundraising events (quiz nights) and Oliver's Gift of Swimming initiative, and campaigns for regulatory reforms in early years safety standards.
Product overview
The Oliver Steeper Foundation operates as a charitable organization that sells LifeVac anti-choking devices to raise funds for distributing them free of charge to childcare settings. The product portfolio consists of three LifeVac device kits (Wall Mounted Kit, Travel Kit, and Home Kit) available for purchase through their shop, plus fundraising event tickets for quiz nights. The foundation also runs Oliver's Gift of Swimming initiative. All LifeVac devices are Class 1 medical devices regulated by FDA, MHRA, TGA, HPFB, MOH, and SAHPRA with CE marking.
Differentiator
Problem solved
Functional benefit
Products and services
- Genuine LifeVac Wall Mounted Kit A wall-mounted anti-choking device kit designed for care sectors, schools, restaurants, and public areas. Includes the LifeVac unit, instruction booklet, A3 laminated BLS poster, four interchangeable colour-coded masks (paediatric, small child/adult, medium adult, large adult), feedback form, and QR code for free video training.
- Genuine LifeVac Anti-Choking Travel Kit A portable anti-choking device kit designed for travel use, stored in a zip handbag with handle, ideal for cars and handbags. Includes interchangeable masks with colour identifiers and QR code for free video training.
- Genuine LifeVac Anti-Choking Home Kit An anti-choking device kit designed for home use. Includes interchangeable masks with coloured identifiers for easy size selection. Does not include test/practice mask or A3 laminated instructional poster.
- Charity Quiz Night Team Ticket Charity quiz night fundraising event ticket allowing teams of up to 8 people. Held at Ashford International Hotel with a minimum £750 Love2Shop Vouchers prize for the winning team.
- Oliver's Gift of Swimming An annual charitable initiative that awards one child a full year of free swimming lessons from Puddle Ducks East Kent, North Kent & South East London. The winner is drawn on Oliver's birthday, December 14th.
- Free LifeVac Device Distribution Program Fully funded LifeVac anti-choking devices distributed free of charge to registered childcare and early years settings across the UK when funds are available. Applications are accepted through the foundation's website.
Quantifiable outcome
- 6,234+ lives saved globally by LifeVac devices
- +4 more outcomes
Companies that use The Oliver Steeper Foundation
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Oliver Steeper Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Oliver Steeper Foundation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Ace Movements LTDminorLocal Ashford haulage company that purchased 5 LifeVac wall mounted kits and donated them to the foundation for distribution across Ashford. Thanked as a business donor.
- EasyFundraisingcoreThe foundation partnered with EasyFundraising, a free service where users shop online with over 8,000 retailers and the charity receives a percentage donation. Users can also download a browser extension or app to automatically generate donations when shopping.
- JustGivingcoreOfficial partner with JustGiving as a registered charity. Supporters can donate directly or create their own fundraising pages with targets. Used for campaigns like 'lifevacuk' to raise funds for devices.
- GoFundMecoreOfficial charity partner with GoFundMe. Supporters can donate directly or create fundraising pages. The foundation has a dedicated page 'lifevac-for-childcare-settings' for donations.
- eBay for CharityminorOfficial charity on eBay where sellers can select a percentage of their sale value to be donated to the foundation. Useful for selling unwanted items, phones, games, and clothing.
- Puddle Ducks East Kent, North Kent & South East LondonminorSwim school owned by trustee Victoria Rowley that chose the foundation as their annual charity. Ran PJ Week fundraiser in October 2023, raising funds through swimming lessons and donations. Also offers 'Oliver's Gift of Swimming' - a free year of swimming lessons drawn on Oliver's birthday.
- Ashford Community LotteryminorThe foundation is a supported cause in the Ashford Community Lottery, allowing local residents to support the charity through lottery purchases.
- LifeVac Europe LimitedcoreThe manufacturer of LifeVac anti-choking devices. LifeVac Europe has full product and public liability insurance which also covers end users. The foundation distributes LifeVac devices as part of their charitable mission.
- Morton MichelcoreSpecialist childcare insurance provider that confirmed use of anti-choking devices such as LifeVac is covered under their childcare insurance policies when purchased from a reputable UK supplier and used as a last-resort intervention according to manufacturer instructions.
- Leigh Day SolicitorscoreLaw firm representing Lewis and Zoe Steeper in the legal case following Oliver's death. Partner Jill Paterson has provided ongoing legal support and advocacy. Media enquiries directed to Leigh Day's press office.
- Kent Fire and Rescue ServiceminorZoe Steeper is employed by Kent Fire and Rescue Service as a Building Safety Inspector, having transferred from the Resilience Team in January 2025.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Oliver Steeper Foundation competitors and assessment
Company assessmentBroad incumbents
- Royal Society for the Prevention of Accidents (RoSPA): UK accident-prevention charity active in early-years safety policy, training, and public awareness campaigns. Comparable voice on UK child safety policy and a regulatory counterpart in the same space as the Oliver Steeper Foundation's advocacy.
- British Red Cross: Major UK humanitarian charity offering first-aid training and resources covering choking response. Similar mission-aligned positioning as a UK-wide safety charity, though much broader in scope.
- NSPCC: UK's leading children's charity focused on child welfare and safeguarding, including active policy work on childcare regulation. Comparable as a UK-based child welfare charity with active advocacy on EYFS-related regulation.
- St John Ambulance: UK first-aid charity providing training (including choking response), equipment, and volunteer-led event first-aid coverage. Adjacent peer as a broader charity addressing the same 'choking emergencies' use case via training and standard first-aid protocols.
- Tommy’s (UK pregnancy and baby charity): Major UK charity focused on baby and child health outcomes, including bereavement support and prevention campaigns. Comparable as a UK charity mobilizing parents around infant safety, even though its core remit is pregnancy/birth rather than choking.
Direct peers
- Dechoker: Manufacturer of a competing anti-choking airway clearance device (the Dechoker). Direct competitor in the same category as LifeVac, distributing a similar product to caregivers, schools, and emergency-preparedness markets.
- Child Accident Prevention Trust (CAPT): UK charity dedicated to preventing child accidents and injuries, including choking. Direct peer in mission, advocacy approach, and target audience (parents, childcare professionals, policymakers).
- LifeVac Europe Limited: Manufacturer of the LifeVac anti-choking devices the foundation distributes and sells. Direct strategic partner — the foundation's entire mission depends on this supplier's product, pricing, and regulatory standing.
Others
- Early Years Alliance: UK sector body for early-years settings; awarded the foundation its Honorary Outstanding Contribution Award. Ecosystem partner — represents the very childcare settings the foundation serves and shapes EYFS policy alongside regulators.
- Leigh Day Solicitors: UK law firm representing the Steepers, handling media and supporting the foundation's advocacy. Ecosystem partner providing pro-bono legal, media-relations, and campaign infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Oliver Steeper Foundation social profiles
Digital presenceThe Oliver Steeper Foundation compliance and trust
Trust signalCompliance6 records
The Oliver Steeper Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Oliver Steeper Foundation leadership team
Management profileNumber of profiles
Profiles9 records
The Oliver Steeper Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Oliver Steeper Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Oliver Steeper Foundation
What does The Oliver Steeper Foundation do?
The Oliver Steeper Foundation is a UK-registered charity that distributes LifeVac anti-choking devices free of charge to registered childcare and early years settings across the UK, while also selling these devices directly through its own e-commerce shop to fund the charitable mission. The foundation additionally runs fundraising events (quiz nights) and Oliver's Gift of Swimming initiative, and campaigns for regulatory reforms in early years safety standards.
Is The Oliver Steeper Foundation a public or private company?
The Oliver Steeper Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Oliver Steeper Foundation founded?
The Oliver Steeper Foundation was founded in 2023.
Where is The Oliver Steeper Foundation based?
The Oliver Steeper Foundation is headquartered in Ashford, United Kingdom, in the Europe region.
How does The Oliver Steeper Foundation make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are donations and fundraising Events.
Who are The Oliver Steeper Foundation's main competitors?
Broad incumbents on record are Royal Society for the Prevention of Accidents (RoSPA), British Red Cross, NSPCC, St John Ambulance and Tommy’s (UK pregnancy and baby charity). Direct peers are Dechoker, Child Accident Prevention Trust (CAPT) and LifeVac Europe Limited. Others are Early Years Alliance and Leigh Day Solicitors.
Does The Oliver Steeper Foundation have an API?
No public API is recorded for The Oliver Steeper Foundation.
What industry is The Oliver Steeper Foundation in?
The Oliver Steeper Foundation's product category is Charitable Child Safety Services. Its primary akta.pro industry code is HLAJALAF, Community Health & Prevention Program Funding, with a secondary code of BPAGAKAL, Health & Medical Research Grantmaking Foundations. Its NAICS code is 813211 and its SIC code is 8300.