Yin Rising

What Yin Rising does

Yin Rising Acupuncture is a privately held, founder-owned acupuncture and integrative medicine clinic headquartered in Tempe, Arizona, operating a second location in North Phoenix. Founded by Dr. Anna Lunaria in 2016, the practice delivers an "East-West Integrative Acupuncture" methodology that synthesizes Traditional East Asian Medicine with modern biomedical research (MRI studies, neurohormonal pathway science, psychoneuroimmunology). The service catalog spans 13 distinct offerings: traditional and electroacupuncture, facial and auricular acupuncture, Eastern herbal medicine (internal and topical), cupping, Gua Sha, medical and prenatal bodywork, yoga therapy, life and professional coaching, TeleHealth herbal consultations, and 5- and 10-day intensive treatment programs for out-of-town patients. Continuing-education courses for licensed acupuncturists and massage therapists are delivered through a sub-brand, the Lunaria Wellness Institute, which holds NCCAOM (#9026) and NCBTMB (#450474-07) approved-provider credentials.

The business operates on a direct-to-consumer, pay-as-you-go professional-services model. Patients self-book through the JaneApp online scheduling platform or by phone, prices are not publicly disclosed, and HSA payments are accepted. Over 80% of patients arrive via personal referrals, indicating strong word-of-mouth reputation in the Phoenix/Tempe market. Distribution channels are predominantly local (two physical clinics) with selective remote reach via TeleHealth herbal consults, Zoom-based coaching, and intensive programs structured around nearby hotel/AirBnB lodging for traveling patients. Marketing is driven by an SEO-optimized blog covering 20+ health-condition topics and minimal social media presence.

No outside institutional funding has been disclosed; ownership and operational control remain concentrated with the founder. Headcount sits in the 1–10 range. Revenue is not publicly reported. The clinic's competitive position rests on Dr. Lunaria's 30+ years of clinical and teaching credentials, proprietary electroacupuncture protocols (including a stem-cell-release protocol and Harvard-derived cytokine-modulation protocols), and an accumulated referral base — assets that are real but inherently tied to a single practitioner.

Name

Yin Rising

Legal name

Yin Rising Acupuncture

Website

https://yinrising.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Integrative Acupuncture & Traditional East Asian Medicine Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

akta.pro secondary industries

Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Acupuncture services
• Integrative medicine
• Electroacupuncture therapy
• Herbal medicine consultations
• Continuing education healthcare

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Acupuncture and Integrative Medicine Treatments: In-person clinical services including acupuncture, electroacupuncture, cupping, gua sha, and bodywork. Patients book via JaneApp or by phone. HSA accepted.
2. Continuing Education / Professional Development Courses: Lunaria Wellness Institute offers online PDA/CE courses for acupuncture and massage therapy professionals. Approved provider for NCCAOM (#9026) and NCBTMB (#450474-07). Courses include High Level Disinfection for Cupping & GuaSha, Mind-Body Medicine, Ethics, and Reflexology.
3. Coaching Services: Life and professional coaching partnership via Zoom or phone with Dr. Anna Lunaria, helping clients achieve self-actualization, goal clarity, and accountability.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Yin Rising provides East-West Integrative Acupuncture and adjunct therapies to individual patients in Tempe and North Phoenix, Arizona, combining Traditional East Asian Medicine with modern biomedical evidence-based research. Services include acupuncture, electroacupuncture, herbal medicine, cupping, Gua Sha, bodywork, yoga therapy, coaching, and TeleHealth consultations, with intensive multi-day programs for traveling patients. It also operates the Lunaria Wellness Institute offering NCCAOM and NCBTMB accredited continuing education courses to licensed acupuncture and massage therapy professionals.

Product overview

Yin Rising is an acupuncture and integrative medicine clinic offering a comprehensive suite of holistic health services. The core offering centers on East-West Integrative Acupuncture combining ancient Eastern medicine with modern biomedical research. Services include acupuncture (traditional, electroacupuncture, facial, ear), herbal medicine (internal and topical formulations), bodywork/massage therapy, cupping, Gua Sha, yoga therapy, coaching, and TeleHealth consultations. The practice operates two physical locations in Arizona (Tempe and North Phoenix) and offers online continuing education through the Lunaria Wellness Institute. Treatment protocols address chronic pain, autoimmune conditions, diabetes, viral prevention, bone healing, skin conditions, and mental health concerns.

Differentiator

Problem solved

Functional benefit

Brands

• Lunaria Wellness Institute: Online wellness classes and professional development/continuing education (PDA/CE) for acupuncture professionals and wellness practitioners. Approved provider by NCCAOM and NCBTMB for continuing education credits.

Products and services

• Acupuncture Services Traditional acupuncture treatment using the East-West Integrative approach combining ancient Eastern medicine with modern evidence-based biomedical research. Indicated for chronic pain, autoimmune conditions, mental health concerns, metabolic disorders, and preventive wellness, available to patients in Tempe and North Phoenix and via online educational content.
• ElectroAcupuncture Electrical stimulation combined with traditional acupuncture to modulate the immune system, release stem cells, regulate blood glucose and insulin receptivity, and reduce inflammation. Used for chronic pain, autoimmune disorders, diabetes, bone healing, and conditions targeted by the Harvard cytokine protocol and stem cell acupuncture protocol.
• Eastern Herbal Medicine Internal and topical Eastern herbal formulations for bone healing, autoimmune skin conditions (Lichen Planus, Lichen Sclerosis), viral prevention, diabetes, and chronic fatigue. Third-party tested for quality and safety, with TeleHealth prescription and mail delivery available.
• Cupping Therapy Traditional cupping therapy to release heat from the body, reduce inflammation, increase local circulation, and address autoimmune skin conditions such as Lichen Planus and Lichen Sclerosis. Applied with Dr. Lunaria's recognized High Level Disinfection protocols.
• Gua Sha / Scraping Therapy Traditional scraping technique for releasing heat from the body, addressing heat-exposure symptoms, and supporting musculoskeletal and inflammatory conditions when applied to the neck, shoulders, and other targeted areas.
• Bodywork / Massage Therapy Medical massage, prenatal massage, and specialized bodywork techniques performed by licensed massage therapists as adjunct therapy to acupuncture and herbal protocols for pain, mobility, and recovery.
• Yoga Therapy Therapeutic yoga sessions and yoga therapy for healing, flexibility, and mind-body wellness, leveraging Dr. Lunaria's yoga teaching background since age 16 and additional yoga therapy certifications.
• Life and Wellness Coaching One-on-one life and professional coaching partnership delivered via Zoom or phone with Dr. Anna Lunaria, supporting self-actualization, goal clarity, accountability, and transformative personal and professional change.
• Lunaria Wellness Institute Continuing Education Online continuing education and professional development platform providing courses approved by NCCAOM (#9026) and NCBTMB (#450474-07) for licensed acupuncturists and massage therapists. Includes High Level Disinfection for Cupping & GuaSha, Mind-Body Medicine, Ethics, and Reflexology courses, available for individual or institutional purchase.
• TeleHealth Herbal and Coaching Consultations Virtual consultations delivered via phone or Zoom for Eastern herbal medicine recommendations and life/wellness coaching, with mail or delivery of herbs available for actively sick patients. Expands the clinic's geographic reach beyond Phoenix-metro to statewide and national clients.
• Intensive Treatment Programs 5-day intensive (two treatments per day) and 10-day intensive (with weekend break) acupuncture and stem cell protocols for patients traveling from distance, combining twice-daily acupuncture sessions with herbal medicine and nutrition planning; local hotels, resorts, and AirBnB accommodations are recommended.
• Facial Acupuncture Cosmetic facial acupuncture treatments targeting anti-aging and skin health, shown in clinic photography as part of the cosmetic and skin-conditioning service line.
• Ear Acupuncture / Auriculotherapy Ear acupuncture and auriculotherapy services, including crystal ear seeds, targeting a range of health conditions and pain relief through ear microsystem stimulation.

Quantifiable outcome

• 80% of patients are personal referrals from happy patients
• +7 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• JaneAppcoreTechnology or IntegrationJaneApp is the online appointment booking and practice management platform used by Yin Rising for patient scheduling, treatment options display, and booking management. Patients are directed to yinrising.janeapp.com to book appointments and view pricing.
• NCCAOM (National Certification Commission for Acupuncture and Oriental Medicine)coreOthersYin Rising / Lunaria Wellness Institute is an approved PDA (Professional Development Activity) Provider for NCCAOM (#9026). Provides accredited continuing education courses for licensed acupuncturists to renew their certification.
• NCBTMB (National Certification Board for Therapeutic Massage and Bodywork)coreOthersLunaria Wellness Institute is an approved continuing education Provider for NCBTMB (#450474-07). Provides accredited CE courses for licensed massage therapists to maintain certification.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WTHN: New York-based acupuncture and Traditional Chinese Medicine wellness brand offering in-person acupuncture, herbal products, and at-home wellness kits. Comparable to Yin Rising in combining acupuncture services with herbal medicine and a digital/retail product line.
• Modern Acupuncture: National franchise operating cash-pay acupuncture clinics across multiple U.S. states, offering traditional and electroacupuncture in standardized retail settings. Direct competitor to Yin Rising's clinic model, though at much greater scale and with a franchise GTM motion.
• The Yinova Center: NYC integrative acupuncture and Chinese medicine clinic offering acupuncture, herbal medicine, and bodywork for fertility, pain, and chronic conditions. Closely comparable multi-modality integrative medicine practice with similar patient segments.

Emerging players

• Heal.me: Online marketplace connecting patients with holistic practitioners including acupuncturists, herbalists, and coaches. Comparable in its TeleHealth-enabled alternative medicine and coaching offering, though operating as a platform rather than a clinic.
• Parsley Health: Membership-based integrative medicine practice combining conventional and holistic care including acupuncture referrals, nutrition, and coaching. Comparable business model combining clinical care with wellness coaching, though at venture-backed scale.

Broad incumbents

• Cleveland Clinic Center for Integrative Medicine: Major academic medical center offering acupuncture and integrative medicine within a broader hospital system. Broad incumbent in the same clinical category, with significantly greater institutional scale and insurance integration.

Others

• Acupuncture & Integrative Medicine College (AIMC) Berkeley: Acupuncture school offering accredited master's and doctoral programs plus continuing education. Comparable education arm to Lunaria Wellness Institute, with overlapping CE provider status and curriculum focus.
• Pacific College of Health and Science: Accredited acupuncture and Chinese medicine college offering doctoral and master's programs plus CE. Directly comparable as the institution that granted Dr. Lunaria her doctorate and as a peer in the acupuncture CE market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wix
• Facebookfacebook.com/wix
• LinkedInlinkedin.com/company/yin-rising-acupuncture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yin Rising