What EMBRACE MARKETING LTD does

Embrace Marketing Ltd is a privately held, full-service B2B and not-for-profit marketing agency founded in 2015 by Becky Reardon in the North West of England and operating as a remote-first organisation of approximately 10 team members distributed across Greater Manchester, Staffordshire, and Cheshire. The firm delivers brand strategy, agile marketing, website design and development, and search marketing (SEO, AEO, GEO) to medium-to-large national and international B2B and charity clients, with specialisation across five verticals: Healthcare & Life Sciences, Manufacturing, Technology, Charity & Not-for-Profit, and Construction, plus Academia/Professional Services.

Its core technology stack is built on industry-standard tools — Adobe Creative Cloud (Illustrator, InDesign, Photoshop), WordPress CMS, Figma, Semrush, and Google PageSpeed Insights — overlaid with two proprietary methodologies marketed as branded IP: the RiSE brand development framework (Research, Ignite, Share, Evaluate) and the BEAM marketing framework (Brand, Evaluation, Action, Measurement). Services are packaged in three tiers (Light, Agile, Depth) and three engagement models (ad-hoc support, sprint campaigns, full-service outsourced marketing team), allowing clients to access a dedicated senior team including Marketing Director, Account Manager, Content & SEO Manager, and Design & Digital Manager functions without expanding in-house headcount.

The business model is professional services revenue, generated through project-based engagements and ongoing retainer relationships with enterprise and mid-market buyers such as Corza Medical (a global medical devices company with $500m revenue and 3,000+ employees), Adelphi (a pharmaceutical consultancy with 700+ staff globally), PathoQuest, APC Cardiovascular, Blink Medical, ACS Construction Group, Axon IT, IfM Engage at the University of Cambridge, and several NHS and sight-loss charities. The firm operates on quote-based pricing with no publicly disclosed rates, has no external institutional funding, and remains owner-controlled under Managing Director Becky Reardon and Director Ciarán Reardon. Recent strategic activity includes a 2025 corporate rebrand celebrating the firm's tenth anniversary, a 2026 entry into the Bionow life sciences network, dedicated AEO/GEO search marketing offerings, and senior team promotions to support stated growth targets.

Name

EMBRACE MARKETING LTD

Legal name

Embrace Marketing Ltd

Website

https://embracemarketing.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Embrace Marketing Ltd is a remote-first UK B2B marketing agency of about 10 people serving medium-to-large B2B and not-for-profit clients across healthcare, manufacturing, technology, charity, and construction with brand strategy, agile marketing, website development, and search marketing services.

Ownership category

akta.pro rank

Product category

B2B Marketing Agency Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B marketing agency
• Brand strategy services
• Website design development
• Search engine optimisation
• Outsourced marketing services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Marketing Services: Full-service agency providing brand strategy, agile marketing, website development, and digital marketing services to B2B and not-for-profit organisations. Revenue generated through project-based engagements and ongoing retainer relationships for outsourced marketing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Embrace Marketing is a full-service B2B and not-for-profit marketing agency offering brand strategy, agile outsourced marketing, website design and development, and search marketing (SEO/AEO/GEO). It provides dedicated senior expert teams to medium to large national and international clients across healthcare/life sciences, technology, manufacturing, charity, and construction sectors, delivering work via project-based engagements and long-term retainer partnerships.

Product overview

Embrace Marketing is a full-service B2B and not-for-profit marketing agency offering an integrated suite of brand, marketing, and website services. The core offerings consist of B2B Branding Services (utilizing their proprietary RiSE brand development framework), Outsourced B2B Marketing Services (powered by their BEAM marketing framework), B2B Website Design & Development, and B2B Search Marketing covering SEO, AEO, and GEO. They specialize across five industry sectors: Healthcare, Manufacturing, Technology, Charity, and Construction. Services are structured in flexible tiers (Light, Agile, Depth) to accommodate varying client needs from ad-hoc support to full-service partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• RiSE: A strategic brand development framework developed by Embrace Marketing to advance brands across the brand journey from insight, vision and purpose through to brand activation.
• BEAM

Products and services

• B2B Branding Services Brand strategy, visual identity development, brand messaging and brand campaign creation for B2B organisations and charities. Structured into three tiers (Light, Agile, Depth) and powered by the proprietary RiSE brand development framework.
• Outsourced B2B Marketing Services Agile and long-term outsourced marketing strategies powered by the BEAM framework covering Brand, Evaluation, Action and Measurement. Includes demand generation, campaign creative, channel management, event management and ongoing marketing support across ad-hoc, sprint campaign and full-service partnership tiers.
• B2B Website Design & Development Website development services from landing pages to large sites and internal intranets. Includes UX strategy, copywriting, SEO and AEO implementation, creative design, WordPress builds and ongoing conversion optimisation, delivered in Light, Agile and Depth tiers.
• B2B Search Marketing (SEO, AEO, GEO) Search marketing services covering SEO, Answer Engine Optimisation and Generative Engine Optimisation. Includes website audits, search strategy development, reskin recommendations and optimisation for Google AI search era changes.
• Healthcare Digital Marketing Specialist marketing for pharma consultancies, NHS, medical devices, pharma market research, MedTech, contract research organisations, real world data and health charities. Includes brand strategy, digital marketing campaigns, sales enablement and website optimisation.
• Manufacturing Marketing Full-service marketing for manufacturing organisations including brand refresh, marketing and communications strategy, website design and build, graphic design, digital marketing, PR, social media, sales presentations, video and infographics.
• Technology Marketing Marketing services for technology companies including IT service providers and tech innovators. Services include brand strategy, visual identity, campaigns and website development tailored for the fast-paced technology sector.
• Charity Marketing Marketing services for charity and not-for-profit organisations including brand development, creative campaigns, website design, primary market research and stakeholder engagement strategies.
• Construction Marketing Marketing services for construction and building logistics companies including brand strategy, positioning, website design, digital marketing and ongoing marketing support.

Quantifiable outcome

• 161% increase in web enquiries post brand refresh
• +7 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• BionowminorOthers · 1 March 2026Embrace Marketing is a member of the Bionow community, bringing specialist marketing expertise to life sciences and healthcare organisations across the North of England. Bionow is a network supporting biomedical and life sciences organisations.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Koozai: UK digital marketing agency offering SEO, content, web design and integrated digital campaigns to B2B clients; comparable digital and SEO-centric service delivery to Embrace.
• Ridgeway: UK B2B marketing agency providing brand, content, digital and PR services with a strong technology and professional services focus; comparable positioning as a specialist B2B outsourced marketing partner.
• Velocity Partners: UK B2B marketing agency focused on technology and industrial clients, delivering brand, content, web and demand-gen services — closely aligned with Embrace's technology and manufacturing segments.
• Think3: Specialist B2B brand and marketing agency working with technology, healthcare and industrial clients on brand strategy, websites and demand generation — directly overlapping Embrace's vertical and service mix.
• Fox Agency: UK creative agency with deep specialism in healthcare and life sciences brand communications and digital marketing; directly comparable to Embrace's healthcare vertical focus and B2B service model.
• Stein IAS: Global B2B marketing agency with strong industrial, healthcare and technology practices offering brand, content and demand-generation services — overlapping vertical mix and outsourced marketing model.
• Darwin B2B: UK-based B2B marketing agency offering brand strategy, demand generation, content and digital services to mid-market and enterprise B2B clients across multiple verticals — directly comparable scope and customer set to Embrace.
• The Marketing Eye: UK-based outsourced marketing and brand agency serving B2B clients with full-stack marketing services; similar outsourced-CMO-style engagement model to Embrace's dedicated team offering.
• Wardour: UK B2B brand and digital agency serving healthcare, technology and professional services clients with brand strategy, content and web design — directly comparable vertical and offering mix to Embrace.

Broad incumbents

• Dept Agency: Large international digital agency offering marketing, creative, engineering and AI services across B2B and B2C; overlaps with Embrace on full-service digital and brand work but at far greater scale across many verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WeAreEmbraceLtd
• YouTubeyoutube.com/channel/UCdrrjyLcc7gd6Z9PMRgKheQ
• Facebookfacebook.com/WeAreEmbraceLtd
• LinkedInlinkedin.com/company/embrace-marketing-ltd
• Instagraminstagram.com/weareembraceltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMBRACE MARKETING LTD