The Marketing Eye

What The Marketing Eye does

The Marketing Eye is a UK-based, privately-held full-service digital marketing agency headquartered in Uckfield, East Sussex, and registered as The Marketing Eye Ltd (company number 5350145). Founded by Neil Edwards, a Chartered Marketer and Fellow of the Chartered Institute of Marketing, the firm operates with a small team of 1-10 employees and serves financial services, technology, and retail brands, with particular depth in the alternative finance and fintech sub-sector (P2P lending, crowdfunding, investment platforms).

The agency's service portfolio spans the full marketing funnel from strategy through conversion: brand and concept development, buyer journey mapping, content creation, marketing automation implementation, SEO, PPC, paid and organic social, email marketing, and Shopify-based eCommerce development. It delivers these capabilities through a multi-platform technology stack including SharpSpring, HubSpot, Constant Contact, Pardot (Salesforce), Mailchimp, Microsoft Clarity, Google Analytics, Shopify, and WordPress, with services configured per client rather than delivered on a proprietary platform.

Revenue is generated through professional services engagements — project-based fees, monthly retainers, and managed service contracts — sold direct to clients via the website, phone, and email, with a £750 minimum engagement threshold over 3 months and a £300 referral bonus program. The firm does not disclose revenue, has no external funding, and operates as a founder/owner-led business (Neil Edwards as CEO, Jan Edwards as Operations Director, Nick Davis as Creative Director, Darren Coleshill as Campaign Manager) with no parent company or institutional investors identified.

Name

The Marketing Eye

Legal name

The Marketing Eye

Website

https://themarketingeye.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Marketing Eye is a UK-based, privately-held full-service digital marketing agency headquartered in Uckfield, East Sussex, serving financial services, technology, and retail brands — particularly fintech and alternative finance — through project-based and retainer engagements covering strategy, content, marketing automation, SEO, PPC, and Shopify eCommerce.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Customer, Marketing & Sales Consulting (BPAHACAG), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Digital marketing agency
• Marketing automation services
• ECommerce marketing
• SEO and PPC services
• Content marketing agency

Headquarters

HQ city

Uckfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Marketing Services: Full-service digital marketing agency providing strategy, consulting, and implementation services. Revenue generated through project-based fees, monthly retainers, and managed service engagements covering SEO, PPC, email marketing, content creation, marketing automation, and eCommerce development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Marketing Eye is a full-service digital marketing agency providing end-to-end "concept to conversion" marketing services for innovative financial services, technology, and retail brands. Core services span strategic concept and brand development, content creation, marketing automation (SharpSpring, HubSpot, Constant Contact, Pardot), SEO, PPC, email marketing, social media management, public relations, and Shopify eCommerce development. Engagements are delivered on a bespoke project, retainer, or managed-service basis with a £750 minimum commitment, supported by dedicated account management.

Product overview

The Marketing Eye is a full-service digital marketing agency offering end-to-end marketing services for financial services, technology, and retail brands. The agency operates as a service-based consultancy rather than a software product platform. Core service offerings span the full marketing funnel: strategic concept development and brand strategy at the top, content creation and marketing automation in the middle, and conversion-focused SEO, PPC, and email marketing at the bottom. Key service modules include Shopify eCommerce development, buyer journey mapping, and retail marketing support. The agency leverages multiple marketing automation platforms (SharpSpring, HubSpot, Constant Contact, Pardot) depending on client needs and integrates with tools including Google Analytics and Microsoft Clarity for analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Automation Services Full-service marketing automation management using SharpSpring, HubSpot, Constant Contact and Pardot, encompassing lead nurturing, lead scoring, workflow automation, segmentation, A/B testing, CRM integration and multi-touch attribution tracking for clients in financial services, technology and retail.
• Concept and Strategy Services Strategy and creative concept development including brand strategy, marketing consultancy, audits and research, and structured workshops to help innovative brands differentiate and clarify positioning before downstream execution.
• Conversion Services Data-driven conversion services including marketing analytics, data discovery, and execution-led SEO/PPC/social activity designed to optimize results and maximize marketing budgets across the conversion stage of the funnel.
• Content Creation Services Content strategy and production including copywriting, blog writing and content marketing designed to engage target audiences and drive retention, structured around defined buyer journeys.
• Digital Marketing Services Comprehensive digital acquisition services including search engine optimization, pay-per-click management, organic and paid social media management, and dedicated email marketing to cover the full digital acquisition funnel.
• Email Marketing Email campaign management and automation including newsletters, automated nurturing sequences and the dedicated "Email Marketing Squad" retainer for clients needing ongoing email execution.
• Shopify eCommerce Services Shopify website design, build and ongoing management, including an eCommerce healthcheck, Shopify retail packages and integrations with eBay, Mailchimp, Facebook Shops and social media channels.
• Retail Marketing Services Specialist retail marketing support for independent retailers, including online merchandising strategies (curated categories, product ordering, recommended products, upsells, cross-sells and website signage), content marketing and marketing automation.
• Lead Gen and CRM (Constant Contact) Lead generation and CRM management delivered via Constant Contact's Lead Gen and CRM platform, integrating marketing automation with sales pipeline management for small and mid-sized clients.
• Buyer Journey Services Mapping and optimization of customer buyer journeys from awareness through purchase and retention, structured around and aligned with marketing automation workflows and content strategy.

Quantifiable outcome

• Lead volumes from direct marketing increased by nearly 80% with lead quality (passing credit checks) increasing five-fold for Business Lender client.
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• ShopifycoreTechnology or IntegrationPreferred eCommerce platform for client website development. The Marketing Eye offers Shopify packages including store setup, healthchecks, and retail marketing services. Demonstrated expertise through multiple Shopify case studies.
• SharpSpringcoreTechnology or IntegrationPreferred marketing automation platform. Agency provides SharpSpring setup, configuration, and management services. Uses SharpSpring for landing pages, email nurturing sequences, lead scoring, and buyer journey tracking for clients.
• Constant Contact (Lead Gen & CRM)coreTechnology or IntegrationRecommended marketing automation and CRM platform. Agency runs their own marketing on Constant Contact and recommends it to clients as preferred system.
• HubSpotsecondaryTechnology or IntegrationAlternative marketing automation platform offered alongside Constant Contact. Used for programs where it may be better suited to client needs.
• Salesforce (Pardot)secondaryTechnology or IntegrationMarketing automation platform managed for Business Lender client as part of their Salesforce suite implementation.
• Microsoft ClaritysecondaryTechnology or IntegrationFree analytics and heatmap tool used for website optimization. Agency helps clients set up and interpret Microsoft Clarity dashboards.
• MailchimpsecondaryTechnology or IntegrationEmail marketing platform connected to Shopify store for newsletter functionality for Sussex Shoe Retailer client.

Scale indicators9 records

Expansion highlights4 records

Direct peers

• Hallam: UK-based full-service digital marketing agency offering SEO, PPC, content, marketing automation and strategy to mid-market and enterprise clients. Closely comparable in service scope (concept-to-conversion), size band and UK regional focus.
• Custard Online Marketing: UK full-service digital marketing agency delivering SEO, PPC, content, social and web design for SMEs and mid-market clients. Highly comparable multi-channel offering and UK regional positioning.
• Evolutive: UK-based Shopify-focused agency offering eCommerce strategy, design, build and marketing for retail brands. Direct peer in the Shopify packages and retail-marketing service lines that The Marketing Eye delivers.
• Climb Online: UK digital marketing agency offering SEO, PPC, paid social and content for SMEs and mid-market clients. Comparable full-service digital offering and similar UK SMB/mid-market focus.
• Exposure Ninja: UK digital marketing agency specializing in SEO, PPC, content and CRO for SMEs and mid-market clients. Comparable in SEO/PPC/content-led delivery model and UK SMB customer profile.
• Further: UK digital marketing agency focused on B2B and financial services clients, delivering SEO, content, digital PR and demand generation. Highly comparable vertical specialization in finance and similar integrated service model.
• Koozai: UK full-service digital marketing agency providing SEO, PPC, content, social media and analytics. Comparable multi-channel offering and similar mid-market UK client base, including B2B and financial services-adjacent verticals.
• Browser Media: UK digital marketing agency combining SEO, content, PR and paid media with a B2B focus. Comparable integrated approach and similar-sized UK boutique operating model.

Broad incumbents

• Stickyeyes: Established UK SEO and digital marketing agency with a content, data and technology focus. Overlaps on SEO, content and analytics service lines but operates at greater scale and broader vertical spread.
• The PHA Group: Larger UK communications agency spanning PR, digital, content and marketing. Overlaps with The Marketing Eye on PR, content and integrated campaigns but serves a broader portfolio of enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/themarketingeye
• Facebookfacebook.com/themarketingeye
• LinkedInlinkedin.com/company/the-marketing-eye
• Instagraminstagram.com/themarketingeye

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Marketing Eye