The Square Agency
The Square Agency LTD is a UK-based Squarespace-exclusive web design boutique that builds custom, SEO-ready Squarespace websites and provides white-label development services to creative studios, marketing agencies, and SMB clients globally.
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Square Agency does
The Square Agency LTD is a UK-based, privately held Squarespace-exclusive web design and development boutique founded in 2017 and operating with 1-10 employees. The firm designs and develops custom Squarespace websites from scratch (no templates), incorporating custom CSS and JavaScript, Squarespace's Fluid Engine, and built-in growth features such as ecommerce, memberships, courses, scheduling, email campaigns, and digital products. It serves three primary customer groups: startups and early-stage businesses building their first professional site, established and scaling brands refining their digital presence with conversion-optimized builds, and creative studios/marketing agencies that consume its white-label development services to deliver Squarespace work under their own brand.
The company's revenue model blends one-time project fees with recurring and channel income. Core Build projects start at $3,500 (up to 6 pages, 2-week timeline), Growth Builds start at $5,500 (up to 12 pages, all growth features, 3-6 week timeline), and Enterprise Builds carry custom pricing for complex, high-page-count engagements with external CRM, marketing automation, analytics, and payment integrations. White-label agency partnerships operate on per-project professional-services fees with no monthly minimums, while monthly maintenance subscriptions and ad-hoc Squarespace support, migration, and SEO services provide ongoing recurring and professional-services revenue.
Distribution combines direct sales via the company website (discovery calls through Calendly, tailored proposals) with a channel-partner model for global creative agencies, supplemented by content marketing through a dedicated blog, a YouTube channel (@The-Square-Agency), Instagram, and masterclass partnerships with entities such as AllBright and Squarespace. The Square Agency holds official Squarespace Partner and Squarespace Expert status, granting clients 20% off their first year of Squarespace subscription and underwriting the agency's exclusive-platform positioning. The founder, Tasha Dobie, is the named public-facing principal and Official Squarespace Partner lead.
The Square Agency firmographics
Firmographics- Name
- The Square Agency
- Legal name
- The Square Agency LTD
- Website
- https://thesquareagency.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Square Agency LTD is a UK-based Squarespace-exclusive web design boutique that builds custom, SEO-ready Squarespace websites and provides white-label development services to creative studios, marketing agencies, and SMB clients globally.
- Ownership category
- akta.pro rank
The Square Agency industry classification
Industry- Product category
- Web Design Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)
Keywords
The Square Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Custom Website Design & Development: One-time project fees for custom Squarespace website builds including strategic discovery, custom design, coding enhancements, and SEO foundations. Pricing tiers: Core Build from $3,500 (2-week timeline, up to 6 pages, limited growth features), Growth Build from $5,500 (3-6 week timeline, up to 12 pages, all growth features, custom coding), and Enterprise Build (custom timeline, unlimited pages, integrations, dedicated launch support).
- White-Label Development Partnerships: Per-project fees for agencies requiring reliable Squarespace development delivery. Structured website packages that agencies integrate into their own services. Agencies can scale up or pause at any time with no monthly fees or long-term commitments required.
- Expert Squarespace Support: Support services for migrations, feature integrations, custom coding, and technical updates to keep existing Squarespace sites running smoothly.
- Monthly Maintenance: Ongoing maintenance services for websites after launch, available for landing pages, improvements, new product pages, campaign pages, and SEO updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Core Build - Essential custom website for growing businesses |
| One time/ perpetual license | Pay-as-you-go | Growth Build - Scaling brands refining positioning and conversion |
| Other | Multi-year contract | Enterprise Build - Established brands with complex functionality |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Square Agency product offering
Product offeringCore offering
The Square Agency designs and develops fully custom Squarespace websites from scratch, including strategy, custom design, coding enhancements, SEO foundations, and growth features (ecommerce, memberships, courses, bookings). It also operates a white-label development partnership for agencies, plus ongoing Squarespace support, migration, SEO, and monthly maintenance services. All work is delivered exclusively on the Squarespace platform.
Product overview
The Square Agency is a specialized Squarespace web design agency offering custom website design and development services. Their core offering consists of three service tiers: Core Package (from $3,500, 2 weeks), Growth Package (from $5,500, 3-6 weeks), and Enterprise Build (custom pricing). All packages include strategy, custom design, coding enhancements, and SEO foundations built from scratch—not templates. The agency also provides white-label development partnerships for agencies and ongoing Squarespace support services. Their service menu includes custom website design, ecommerce websites, custom coding, Squarespace SEO, migration services, courses and memberships setup, and monthly maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Squarespace Website Design Fully custom-designed Squarespace websites built from scratch with strategic discovery, custom design, coding enhancements, and SEO foundations for startups, scaling brands, and established companies. Every build includes mobile-first responsive design, growth features, and training for client independence.
- Whitelabel Squarespace Development White-label Squarespace website development delivered behind the scenes for creative studios, marketing agencies, and designers, who then present the completed work to their own clients under their own brand. Covers website development, platform features (ecommerce, memberships, bookings), and technical support with no branding or client confusion.
- Expert Squarespace Support Ongoing Squarespace support services for businesses with existing Squarespace sites, including migrations, feature integrations, custom coding, and technical updates to keep client websites running smoothly.
- Squarespace Migration Services Migration services that move existing websites onto the Squarespace platform, handling platform transitions and data transfer for clients switching from other website builders.
- Monthly Squarespace Maintenance Recurring monthly website maintenance service covering new landing pages, improvements, new product pages, campaign pages, and SEO updates to keep Squarespace sites updated and performing optimally after launch.
Companies that use The Square Agency
Customer profileSegments4 records
Ideal customer profiles4 records
The Square Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
The Square Agency partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SquarespacecoreOfficial Squarespace Partner and Squarespace Expert. Specializes exclusively in Squarespace design and development, enabling deeper platform knowledge, cleaner builds, and faster delivery. All clients receive 20% off their first year of Squarespace subscription through this partnership.
- AllBrightminorPartnership with AllBright collective for delivering masterclass content. Tasha Dobie teamed up with AllBright and Squarespace to deliver the 'Building an Authentic Online Community' masterclass sharing the formula used to help clients cultivate online communities.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
The Square Agency competitors and assessment
Company assessmentBroad incumbents
- Duda: A white-label website-building platform widely used by agencies and SaaS providers to deliver websites under their own brand. Comparable to The Square Agency because both sell agency-facing white-label website delivery, though Duda is a platform and The Square Agency is a service provider.
- Hostinger: A hosting and website builder provider with its own AI site builder targeting SMBs. Comparable as a broader DIY website-creation incumbent that competes for the same small-business website budget as a custom Squarespace build.
- Webflow: A competing low-code website platform with its own ecosystem of certified partner agencies and freelancers. Relevant because agencies often specialize in either Squarespace or Webflow, and the platforms compete for SMB and designer mindshare.
- Wix: A larger incumbent website builder with its own agency program and AI site-generation features. Comparable as an alternative platform whose partner-agency ecosystem directly competes for the same SMB custom-website budget.
- Adobe: A major creative software incumbent with portfolio and website tools (Adobe Express, Adobe Portfolio) and a vast ecosystem of creative professionals. Comparable as an enabling/incumbent ecosystem that competes for the creative-and-web-design workflow.
- GoDaddy: A broad SMB services platform offering domains, hosting, and an AI website builder. Comparable as an incumbent that bundles website creation into a wider SMB stack, competing for the same end-customer budget.
Emerging players
- B12: An AI-assisted website builder paired with human expert support for SMBs. Comparable because it bundles design, copy, and AI tooling in a way that overlaps with The Square Agency's custom-build + SEO + handover offering.
- Durable: An AI-powered website builder targeting small businesses with near-instant site generation. Comparable because it represents the DIY/AI-enabled direction that could compress demand for boutique Squarespace design services at the low end.
Others
- Squarespace: The platform on which The Square Agency exclusively builds. Squarespace sets the product roadmap, feature releases, and partner-program economics that directly drive the agency's value proposition and revenue.
- Sprout Studio: A studio management platform for creative agencies, covering project management, client portals, invoicing, and workflow. Comparable as ecosystem software used by boutique web design agencies like The Square Agency to run operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Square Agency social profiles
Digital presenceThe Square Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Square Agency leadership team
Management profileNumber of profiles
Profiles1 record
The Square Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Square Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Square Agency
What does The Square Agency do?
The Square Agency designs and develops fully custom Squarespace websites from scratch, including strategy, custom design, coding enhancements, SEO foundations, and growth features (ecommerce, memberships, courses, bookings). It also operates a white-label development partnership for agencies, plus ongoing Squarespace support, migration, SEO, and monthly maintenance services. All work is delivered exclusively on the Squarespace platform.
Is The Square Agency a public or private company?
The Square Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Square Agency founded?
The Square Agency was founded in 2017. It employs 1 to 10 people.
How does The Square Agency make money?
Four revenue lines are on record. Custom Website Design & Development is the primary driver. The others are white-Label Development Partnerships, expert Squarespace Support and monthly Maintenance.
Who are The Square Agency's main competitors?
Broad incumbents on record are Duda, Hostinger, Webflow, Wix, Adobe and GoDaddy. Emerging players are B12 and Durable. Others are Squarespace and Sprout Studio.
Does The Square Agency have an API?
No public API is recorded for The Square Agency.
What industry is The Square Agency in?
The Square Agency's product category is Web Design Services. Its primary akta.pro industry code is HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms). Its NAICS code is 541511 and its SIC code is 7311.