Xmind Limited

What Xmind Limited does

Xmind Limited (legal entity SUPERMIND PTE. LIMITED, incorporated in Singapore) is a privately-held software company founded in 2006 that develops a cross-platform mind mapping and brainstorming platform. The product is available on web, desktop (Windows, macOS, Linux), and mobile (iOS, Android), and is built on AWS infrastructure with SOC 2 Type II and ISO/IEC 27001:2022 certifications. Core capabilities include multiple visualization structures (mind maps, timelines, matrices, logic charts, trees, Zones), real-time multi-user collaboration with @mentions and threaded comments, Gantt-chart-based project management, and a Pitch Video feature for converting mind maps into structured video presentations. The company claims 100M+ users worldwide, a 4.8/5 App Store rating from 200,000+ reviewers, 300K+ reviews on G2, and named Fortune 500 customers including Amazon, Facebook, Mastercard, Visa, Sony, Citibank, HP, Equinix, Wells Fargo, Panasonic, and TikTok (ByteDance).

The product portfolio is monetized through a tiered subscription model: Free, Pro ($4.92/month or ~$51.48/year), Premium ($8.25/month), Business ($10/seat/month), Enterprise (custom multi-year contracts with SAML SSO, SCIM, and dedicated customer success), and a discounted Education plan ($5.75/month, 30% off). Revenue streams include recurring subscriptions and a usage-based AI Credits add-on. The go-to-market motion is hybrid: a self-serve freemium product-led growth funnel at the individual/SMB tier, combined with a sales-assisted motion ([email protected], [email protected]) for Business and Enterprise deals, and an affiliate/reseller channel for partner-led distribution.

AI is positioned as a core differentiator. The 2023–2024 launch cadence introduced AI Brainstorming, AI Work Breakdown, the Xmind AI Chatbot (a proprietary in-product assistant that edits live mind maps), the Xmind MCP Server (integrating with Claude and Codex via the Model Context Protocol), and a native ChatGPT app, alongside integrations with Slack, Zoom, and Notion. Distribution is global via the company's own web app, native app stores, and enterprise direct sales, supported by a content marketing engine (blog, Academy, template marketplace, G2 review presence, ambassador program, and webinars).

Name

Xmind Limited

Legal name

SUPERMIND PTE. LIMITED

Website

https://xmind.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Xmind Limited is a Singapore-incorporated software company that builds a cross-platform mind mapping and AI-powered brainstorming platform, serving individual professionals, SMB teams, and Fortune 500 enterprises via tiered subscriptions and usage-based AI credits.

Ownership category

akta.pro rank

Product category

Mind Mapping Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Q&A and Knowledge Discovery Platforms (BPAMAAAF)

Keywords

• Mind mapping software
• AI brainstorming tools
• Visual collaboration
• Project management software
• Team productivity suites

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans - Individual: Tiered subscription model with Free (limited), Pro ($4.92/month), and Premium ($8.25/month) individual plans. Annual billing offers up to 50% discount. Revenue from monthly/annual recurring subscriptions.
2. Team Plans - Business: Business plan at $10.00/seat/month for growing teams with advanced collaboration, management features, and 800 AI credits/seat/month. Revenue from per-seat recurring subscriptions.
3. Enterprise Plans: Custom flexible enterprise pricing with SAML SSO, unlimited version history, dedicated customer success, team onboarding, and custom AI credits. Revenue from multi-year custom contracts.
4. Education Plans: Discounted education pricing (30% off) for verified students, educators, and academic staff at accredited institutions. Revenue from discounted recurring subscriptions.
5. AI Credits Add-on: Virtual currency used within Xmind AI for features like automatic mind map generation, to-do list creation, and idea expansion. Sold as add-on purchases.
6. Exclusive Offers: Special discounts for NGOs, NPOs, and government institutions, plus lifetime licenses for businesses. One-time or specialized contract arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Xmind develops and sells mind mapping and brainstorming software used for visual thinking, idea organization, and project planning. The product line spans a free version plus paid Pro, Premium, Business, Enterprise, and Education editions, offering cross-platform support (desktop, mobile, web) with AI-assisted brainstorming capabilities. It is targeted at individual knowledge workers, project teams, enterprises, and educational institutions.

Product overview

Xmind Limited offers a comprehensive mind mapping and brainstorming platform available across web, desktop (Windows, macOS, Linux), and mobile (iOS, Android). The product portfolio spans multiple subscription tiers (Free, Pro, Premium, Business, Enterprise, Education) with the core Xmind platform providing AI-powered mind mapping, real-time collaboration, and diverse visualization structures. Key products include Xmind Premium with 500 AI credits for features like Text to Mind Map, AI Brainstorming, Map Refine, and Work Breakdown; Xmind Business for team collaboration at $10/seat/month; and specialized features like Pitch Video for video presentation creation and Xmind MCP Server for AI assistant integration. The platform serves individuals, teams, and enterprise organizations with pricing and features scaled to user needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Xmind (Free / core edition)
• Xmind Pro
• Xmind Premium
• Xmind Business
• Xmind Enterprise Enterprise edition offering advanced admin and security controls, central license management, deployment support, priority support, and scalability for large organizations.
• Xmind Education Discounted Xmind subscription for students, educators, and academic institutions, providing the full mind mapping feature set for teaching, learning, and academic projects.

Quantifiable outcome

• 4.8/5 App Store rating from 200,000+ users
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Claude (Anthropic)coreTechnology or IntegrationXmind MCP Server integrates with Claude AI assistant, enabling Claude to turn conversations and user ideas into editable mind maps within the Xmind platform.
• Codex (OpenAI)coreTechnology or IntegrationXmind MCP Server connects with Codex and other MCP-compatible clients, allowing AI coding assistants to create mind maps from conversations and code-related discussions.
• ChatGPT (OpenAI)coreTechnology or IntegrationXmind ChatGPT App allows users to create, revisit, and refine mind maps directly within ChatGPT conversations, bringing visual thinking into everyday AI workflows.
• AWS (Amazon Web Services)coreOthersXmind infrastructure is hosted on AWS with HTTPS/SSL encryption in transit and AES-256 encryption at rest, ensuring enterprise-grade security and global reliability.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FigJam: FigJam is Figma's collaborative whiteboard with mind-mapping and sticky-note workflows, competing for the same agile/creative team use case that Xmind targets with its real-time collaboration features.
• Mural: Mural is a digital whiteboard and visual collaboration platform with mind-mapping capabilities, competing with Xmind for team brainstorming and collaborative planning use cases among enterprise and consultancy buyers.
• MindNode: MindNode is a native mind-mapping application (macOS/iOS) with strong individual-prosumer focus, overlapping with Xmind Premium in cross-platform mind mapping for individual professionals.
• Coggle: Coggle is a mind-mapping and collaborative diagramming product that competes head-on with Xmind in the freemium visual-thinking category, with similar individual and team use cases.
• Miro: Miro is the leading online collaborative whiteboard with mind mapping, brainstorming, and visual planning features, serving the same teams and enterprise customers as Xmind with a freemium PLG and enterprise sales motion.
• Whimsical: Whimsical offers visual collaboration tools including mind maps, wireframes, and flowcharts aimed at product teams — overlapping with Xmind's team, content-creator, and PM personas in mid-market and enterprise.
• MindMeister: MindMeister is a dedicated mind-mapping and brainstorming tool that overlaps directly with Xmind's core offering, with team plans, real-time collaboration, and integrations aimed at the same individual and team personas.
• Lucidchart: Lucidchart (part of Lucid) provides visual collaboration and diagramming with mind-map support, targeting the same enterprise and team buyer with SSO, admin controls, and a sales-led motion comparable to Xmind Business/Enterprise.

Broad incumbents

• Microsoft Visio: Microsoft Visio is the long-established enterprise diagramming product, bundled into Microsoft 365 plans at scale and competing with Xmind on flowcharts and structured visualization inside enterprise IT environments.
• Notion: Notion is a broad productivity/knowledge-management platform with AI features and structured documents that overlap with Xmind's brainstorming, planning, and team-workspace use cases across individual and enterprise segments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xmind
• Xx.com/XmindHQ
• Facebookfacebook.com/XmindHQ

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xmind Limited