Zamelux

What Zamelux does

Zamelux, operating commercially as Zwheel, is a private manufacturer and direct-to-consumer seller of premium personal electric mobility products headquartered in Cornellá de Llobregat, Spain, with the legal entity Zwheel Technology Co., Ltd. (inferred China-incorporated). Founded in 2018, the company designs and sells a portfolio of nine electric scooter SKUs spanning urban commuters (ZSA Plus, D3D-S, D3S-S at $399–$675), all-terrain models (ZSB1, ZSB2 at $599–$799), and high-performance and off-road flagships (ZSD1, ZSD2, ZSE2 at $899–$1,550), plus a non-electric kids' scooter and a parts-and-accessories line. The core technology stack centers on dual brushless hub motors up to 6000W peak power, 52V 25Ah Samsung battery cells delivering up to 113 km of range, hydraulic braking, double swing-arm and automotive-grade suspension, IP54/IPX5 water resistance, and an NFC-enabled smart display.

The business model is asset-light DTC hardware: products are sourced from manufacturing partners (implied China-based) and sold directly to consumers via a 9-language e-commerce storefront at zwheel.com, with Klarna/Afterpay installment financing, free shipping, and a 30-day return policy. Wholesale distribution runs through an Alibaba International storefront and a B2B dealer portal (zwheelshow.com), supported by regional offices in the US (Georgia), UK (Oldbury), and Spain (Barcelona). All revenue is one-time hardware sales; there is no subscription or recurring component. The company holds CE, UKCA, UL, and FCC certifications enabling multi-jurisdiction sale and claims 579K+ active riders and 10,500+ five-star reviews across 50+ countries, with a primary customer segment of urban commuters and secondary segments of off-road and performance/racing riders.

Name

Zamelux

Legal name

Zwheel Technology Co., Ltd.

Website

https://zwheel.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Zamelux (trading as Zwheel) is a Spain-headquartered, China-manufactured DTC electric scooter brand selling premium urban, off-road, and racing scooters ($399–$1,550) plus accessories directly to consumers and dealers across 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Cornellá De Llobregat

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Electric Scooter Sales: Primary revenue from direct sales of premium electric scooters to consumers and dealers. Product lines include ZSA (urban), ZSB (off-road), ZSD (dual performance), and ZSE (racing) series with prices ranging from $399 to $1,550.
2. Parts & Accessories: Sales of replacement parts, chargers, helmets, locks, bags, tires, and protective gear. Items include 60V 2000W motors ($200), chargers ($100), helmets ($50), scooter bags ($60), locks ($30), seats ($50), trackers ($20), gloves ($20), and protective gear ($36).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Zamelux (operating as Zwheel) designs, manufactures, and sells premium personal electric mobility products including urban, off-road, mountain, and racing electric scooters. The product portfolio spans entry-level commuters to high-performance dual-motor racing models (up to 6000W peak power and 116 km/h top speed), complemented by replacement parts and rider accessories such as helmets, locks, bags, chargers, and protective gear.

Product overview

Zwheel is a premium electric scooter manufacturer offering a comprehensive portfolio of electric scooters and accessories. The product lineup includes flagship racing models (ZSE2 with dual 3000W motors), dual performance off-road scooters (ZSD2), mountain off-road scooters (ZSD1), all-terrain scooters (ZSB2, ZSB1), and urban commuter scooters (ZSA Plus, D3D-S, D3S-S). The portfolio also extends to a non-electric kids' scooter and a full range of parts and accessories including motors, helmets, bags, locks, chargers, seats, trackers, gloves, tires, and protective gear. The company positions itself as a premium brand with products ranging from entry-level commuters (starting at $399) to high-performance racing scooters (up to $1,550), serving riders across urban commute, all-terrain adventure, and performance racing segments.

Differentiator

Problem solved

Functional benefit

Brands

• ZSE Series: Premium electric scooters featuring dual motors up to 6000W peak power, designed for high-performance racing with speeds up to 116 km/h and range up to 113 km.
• ZSB Series
• ZSD Series
• ZSA Series
• D3 Series

Products and services

• Zwheel ZSE2 Racing Electric Scooter Flagship racing electric scooter with dual 3000W motors delivering 6000W peak power, 116 km/h top speed, and 113 km maximum range per charge, targeted at high-performance and racing riders.
• Zwheel ZSD2 Off-Road Electric Scooter Dual performance electric scooter with twin 2000W motors, 68 km/h top speed, double swing-arm suspension, and 80 km range, designed for off-road riding and dual-use terrain.
• Zwheel ZSD1 Mountain Off-Road E-Scooter Mountain off-road electric scooter with a 2000W single motor and approximately 80 km range, engineered for rugged terrain and steep climbs.
• Zwheel ZSB2 All-Terrain Electric Scooter All-terrain electric scooter with 1200W x 2 dual drive and approximately 80 km range, suitable for both urban streets and off-road trails.
• Zwheel ZSB1 Off-Road E-Scooter Endurance all-terrain electric scooter with 1200W single motor, 55 km range, 10-inch tubeless tires, and front/rear spring suspension for mixed terrain.
• Zwheel ZSA Plus Urban Folding E-Scooter Lightweight urban folding e-scooter with 800W motor and approximately 40 km range, designed for daily commuting and easy portability.
• Zwheel D3D-S Off-Road Electric Scooter Off-road electric scooter with max power 1000W and rated power 500W, approximately 70 km range, built for daily travel and all-terrain use.
• Zwheel D3S-S Electric Scooter for Adults Electric scooter designed for adults, suitable for urban commuting and daily travel needs with 1200W single motor and approximately 55 km range.
• Zwheel Kids' Non-Electric Scooter Non-electric scooter designed for children, part of the broader Zwheel product portfolio.
• Zwheel Replacement Parts and Accessories Replacement parts and rider accessories for Zwheel electric scooters, including 60V 2000W brushless motors, chargers, helmets, bags, locks, seats, trackers, gloves, tires, and protective gear.

Quantifiable outcome

• Up to 113 km range on single charge with 52V 25Ah Samsung battery cells
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• SamsungcoreTechnology or IntegrationSamsung supplies battery cells (52V 25Ah) for Zwheel electric scooters, enabling high-capacity power storage and extended range up to 113km per charge.
• Alibaba InternationalcoreChannel Partner/ Reseller/ DistributorZwheel operates an Alibaba International store (zwheelstore.en.alibaba.com) for international B2B and B2C sales, expanding reach beyond their direct e-commerce platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NIU Technologies: Public electric two-wheeler maker with a global e-scooter and e-moped portfolio; broader and more urban-commuter-focused than Zwheel but directly competes on premium urban scooter SKUs.
• Segway-Ninebot: Global leader in consumer electric kick scooters (KickScooter line) and personal mobility robots. Comparable to Zwheel because it sells mass-market and mid-tier e-scooters through similar D2C and dealer channels; broader portfolio and scale, but less premium-positioned.
• Yadea: Large Chinese electric two-wheeler manufacturer selling mass-market and mid-tier e-scooters globally. Comparable product category and distribution footprint, but lower-end positioning relative to Zwheels premium tier.
• Xiaomi (Electric Scooter line): Mass-market Mi Scooter line is the volume benchmark in consumer e-scooters and directly competes with Zwheels lower-priced urban SKUs (e.g., ZSA Plus at $399) on price and brand awareness.

Emerging players

• Aventon: US-based premium e-bike brand that has begun expanding into electric scooters and other light e-mobility. Comparable as a US D2C premium micro-mobility challenger, with adjacent (e-bike) rather than identical product focus.
• Inmotion: Chinese electric unicycle and e-scooter maker with enthusiast positioning and global distribution. Comparable in technology and rider demographic, though its primary category is EUCs rather than stand-up scooters.

Direct peers

• Dualtron (Minimotors): Korean-origin premium e-scooter brand known for high-power dual-motor performance scooters aimed at enthusiast riders. Most direct head-to-head with Zwheels ZSE and ZSD flagship lines.
• Apollo Scooters: Canadian premium e-scooter brand (Phantom, Pro lines) sold primarily D2C with strong spec emphasis and warranty/service positioning. Directly comparable to Zwheels premium, certification-driven value proposition.
• Kaabo: Premium high-performance e-scooter maker behind the Wolf Warrior and Mantis lines, with very similar spec positioning to Zwheels ZSE/ZSD series and a comparable enthusiast/off-road rider target.
• Varla Scooter: US-based direct-to-consumer brand selling premium, high-power electric scooters (e.g., Eagle One, Wasp). Closely comparable to Zwheel on positioning, performance specs, D2C go-to-market, and target rider (enthusiast/commuter dual-use).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zamelux

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zamelux