FLOW FLEXIBLE RENTALS LIMITED

What FLOW FLEXIBLE RENTALS LIMITED does

Flow Flexible Rentals Limited (trading as Flow Living, Flow Flexible Living, and Flow) is a privately held UK company founded in 2024 that operates a flexible-rental apartment business in Central London. The company sources inventory by entering master-lease or guaranteed-lease arrangements with landlords — offering cash deposits, financial guarantees, capex contributions, and full property management including maintenance, redecoration, and planning compliance — and then sublets those units to end residents on a month-to-month basis through its website, stayflow.london.

The core product is fully furnished, all-bills-included apartments available in six premium Central London neighborhoods (Fitzrovia, Soho, Mayfair, Marylebone, Covent Garden, and Sloane Square). Properties are marketed to three primary personas: young professionals seeking proximity to work without long lease commitments, corporate relocation clients needing short settling-in periods, and digital nomads requiring month-to-month flexibility. The company supports multi-currency payments and corporate billing, and operates a three-step onboarding flow (requirement capture → property match → settlement).

The business model is recurring monthly residential rental income (all-bills-included) supplemented by managed property services for landlords. Pricing is quote-based and not publicly disclosed as a structured tier. The technology layer is minimal — a WordPress-based marketing and inquiry website built by a Brazilian agency (Agência Millennium) with no proprietary platform, application, or integration described. No funding rounds, institutional investors, management team, or headcount are disclosed in available sources, and the company operates exclusively within London with no international footprint.

Name

FLOW FLEXIBLE RENTALS LIMITED

Legal name

Flow Flexible Rentals Limited

Website

https://stayflow.london

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Flow Flexible Rentals Limited (Flow Living) is a London-based operator offering fully furnished, all-bills-included apartments on flexible monthly terms across six premium Central London neighborhoods, targeting young professionals, corporate relocations, and digital nomads via a master-lease and sublet model.

Ownership category

akta.pro rank

Product category

Serviced Apartments & Flexible Rentals

NAICS

Rental and Leasing Services (532)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs) (THAGANAE)

Keywords

• Flexible apartment rentals
• Serviced apartments London
• Landlord property management
• Corporate relocation housing
• Fully furnished rentals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Residential Rental Income: Flow Living generates revenue by renting fully furnished, flexible-term apartments to individual residents on a monthly basis. The company acts as both a tenant (under master lease agreements with landlords) and a sublessor to end residents. Revenue is recurring, based on monthly rental payments with all bills included.
2. Landlord Property Management Services: Flow provides comprehensive property management services to landlords, including tenant management, maintenance, redecoration, and property upkeep. The company offers capex contributions for refurbishment and works with cash deposits and guarantees to provide financial security to landlords. This stream supports the company's ability to secure property inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Flow Flexible Rentals Limited (operating as Flow Living) rents fully furnished, all-bills-included apartments on flexible monthly terms in prime Central London neighborhoods (Fitzrovia, Soho, Mayfair, Marylebone, Covent Garden, Sloane Square). The company takes properties from landlords under master leases and sublets them to residents, while also providing comprehensive property management services to landlord partners including maintenance, redecoration, capex contributions, and planning-compliant minimum 3-month stays.

Product overview

Flow Living operates as a flexible rental platform offering fully furnished apartments across Central London's most desirable neighborhoods. The core product is the flexible apartment rental service, which combines ready-to-move-in accommodations with flexible monthly contracts, all-inclusive billing, and local support. For landlords, the company provides a full property management partnership program. Properties are available in Fitzrovia, Soho, Mayfair, Marylebone, Covent Garden, and Sloane Square, with specific units like the One-Bedroom Apartment with Garden at Fitzrovia serving as product examples.

Differentiator

Problem solved

Functional benefit

Products and services

• Flow Living - Flexible Apartment Rentals A flexible rental service offering stylish, fully furnished apartments in Central London locations including Fitzrovia, Soho, Mayfair, Marylebone, Covent Garden, and Sloane Square. Features include all-bills-included pricing, flexible monthly contracts, multiple payment methods with corporate billing support, and dedicated local support for residents. Designed for young professionals, digital nomads, and corporate relocations.
• Landlord Partnership Services Property management service for landlords including tenant management, property maintenance, planning compliance (minimum 3-month stays), cash deposits and guarantees, refurbishment capex contributions, and flexible lease structures. Flow acts as the master tenant and handles all sub-letting.
• Fitzrovia Apartments One-bedroom apartment with garden at 48 Newman Street, Fitzrovia, London W1T 1QQ. Features include balcony, flat-screen TV, kitchen, private bathroom, washing machine, air conditioning, family rooms, and free WiFi.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Staycity: Aparthotel operator with strong London presence targeting leisure and business travellers with kitchen-equipped, flexible-stay units. Overlaps directly with Flow's fully furnished, flexible-term offering.
• Marlin Apartments: London-based serviced apartment provider offering fully equipped apartments for short and extended stays. Directly competes for Flow's corporate and professional customer base in central London.
• UnderTheDoormat: London-based serviced apartment and home-rental operator providing fully furnished stays to professionals and relocations. Directly competes for Flow's central London resident pool.
• Native (by Native Communities): UK serviced apartment brand offering design-led, flexible-stay apartments in London. Competes for the same premium-central-London, professional, mid-to-long-stay demand.
• SACO (The Serviced Apartment Company): Long-standing serviced apartment provider in London with extended-stay apartments. Competes for Flow's relocation and corporate segment with similar accommodation-based product.
• Placemakr: US-based flexible-living operator combining serviced apartments with aparthotel-style stays. Closely comparable on flexible-term, fully furnished, all-inclusive value proposition even though primary footprint is currently US.
• Blueground: Global operator of fully furnished, flexible-lease apartments in major cities including London. Direct competitor for Flow's young-professional, digital-nomad, and relocation segments with a similar master-lease + landlord model.

Broad incumbents

• The Ascott Limited (Citadines): Global serviced residence and aparthotel operator with London properties. Offers comparable fully furnished, flexible-stay apartments as part of a much broader hospitality portfolio.
• Quest Apartment Hotels: Established serviced apartment/aparthotel operator with a wide portfolio. Comparable business model (furnished apartments, short-to-medium stays) though its focus is currently outside the UK.

Emerging players

• HomeFromHome / Hubble Pass: Flex-rental brand offering fully furnished, flexible-term flats in London. Closely comparable target customer and product for Flow's young professional and relocation segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLOW FLEXIBLE RENTALS LIMITED