The Serai Resorts

What The Serai Resorts does

The Serai Resorts is a privately held Indian luxury hospitality operator that runs four nature-inspired resort properties: The Serai Bandipur (jungle/wildlife, near Bandipur National Park), The Serai Chikmagalur (coffee plantation estate), The Serai Kabini (waterfront on the Kabini River near Nagarhole Tiger Reserve), and Barefoot at Havelock (beach resort in the Andaman Islands). The portfolio is operated through multiple wholly-owned subsidiaries—AC&C Hospitality Resorts LLP (Bandipur and Chikmagalur), Coffee Day Enterprises Limited (Kabini), and Barefoot Resorts and Leisure Private Limited (Havelock)—under the parent Coffee Day Hotels & Resorts Pvt. Ltd.

Revenue is generated from four streams: resort accommodations (rooms and villas), on-site dining, OMA Spa services, and corporate meetings/events (MICE). The pricing model is quote-based rather than publicly listed, supported by a 'Best Rate Guarantee' policy and an internal CREST loyalty program for repeat guests. Ancillary experience revenue (jungle and river safaris, birding, kayaking, scuba diving, plantation tours, romantic dinners) augments core room revenue but is bundled into property-level bookings.

The go-to-market model is primarily direct-to-consumer via the proprietary website (powered by Simplotel) and a Bengaluru central reservations office, supplemented by a dedicated corporate sales team and a trade partner channel. The technology stack is third-party: Simplotel for the hotel website and booking engine, and Cloud7 Solutions' e-Reserve for the online reservation system. No proprietary AI/ML, data, or platform technology is evidenced.

Name

The Serai Resorts

Legal name

Coffee Day Hotels & Resorts Pvt. Ltd.

Website

https://theserai.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Serai Resorts operates four luxury nature-inspired resort properties across India—Bandipur, Chikmagalur, Kabini, and Barefoot at Havelock (Andamans)—offering premium accommodations, dining, OMA Spa, wildlife experiences, and corporate MICE facilities to leisure and corporate travelers under Coffee Day Hotels & Resorts Pvt. Ltd.

Ownership category

akta.pro rank

Product category

Luxury Resorts & Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari & Wilderness Luxury Resorts (THAGACAD)

akta.pro secondary industries

Rainforest & Jungle Lodges (THAGAIAD), River & Wetland Lodges (Delta/Okavango-style) (THAGAIAG), Luxury Private Island Resorts (THAGACAL)

Keywords

• Luxury resort stays
• Nature-inspired hospitality
• Spa wellness services
• Corporate event venues
• Wildlife resort experiences

Headquarters

HQ city

Malavalli

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Resort Accommodations: Revenue from room bookings across four luxury resort properties in India - Bandipur, Chikmagalur, Kabini, and Havelock Island (Andamans). Customers can book directly through the website or via reservation office.
2. Dining: On-site dining experiences at each resort property including restaurants at Bandipur, Chikmagalur, Kabini, and Havelock.
3. Spa Services: OMA Spa services offered at resort properties.
4. Conferences and Events: Corporate meetings, events, and conferences hosted at resort properties. Dedicated sales contacts for MICE (Meetings, Incentives, Conferences, and Events) segment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Serai Resorts operates four luxury nature-inspired resort properties across India: The Serai Bandipur, The Serai Chikmagalur, The Serai Kabini (all in Karnataka), and Barefoot at Havelock in the Andaman Islands. The properties provide on-site accommodation, multi-cuisine dining, the OMA Spa, curated wildlife and adventure experiences, and conference and event hosting. The company is owned by Coffee Day Hotels & Resorts Pvt. Ltd.

Product overview

The Serai Resorts operates four luxury resort properties across India: The Serai Bandipur (jungle wildlife resort in Karnataka), The Serai Chikmagalur (coffee country retreat), The Serai Kabini (waterfront resort on the Kabini River), and Barefoot at Havelock, Andaman (beach/island resort). Each resort offers location-specific experiences including wildlife safaris, bird watching, water sports, spa services (OMA Spa), fine dining, and conference facilities. The properties share common branding and the CREST loyalty program, while maintaining distinct identities tied to their natural surroundings—jungle, coffee plantations, waterfront, and beaches respectively. Accommodations range from rooms to villas, with packages available for families, couples, and extended stays.

Differentiator

Problem solved

Functional benefit

Brands

• The Serai Resorts: Luxury resort brand offering nature-inspired experiences across Bandipur, Chikmagalur, Kabini, and Andamans
• Barefoot Resorts

Products and services

• The Serai Bandipur A luxury nature-inspired resort located in Bandipur, Karnataka, offering curated accommodation, on-site dining, OMA Spa, wildlife experiences, and event hosting for individual leisure travelers, couples, families, and corporate groups.
• The Serai Chikmagalur
• The Serai Kabini
• Barefoot at Havelock
• OMA Spa
• Meetings, Incentives, Conferences & Events
• CREST Loyalty Program

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Cloud7 Solutions Pvt. Ltd.coreTechnology or IntegrationProvides the e-Reserve online reservation system that powers The Serai's website booking functionality. The system is developed and hosted by Cloud7 Solutions Pvt. Ltd. Bangalore and licensed to The Serai.
• SimplotelcoreTechnology or IntegrationProvides the hotel website platform and booking engine for The Serai Resorts' online presence. The website footer acknowledges Simplotel as the website and booking engine provider.
• Coffee Day Hotels & Resorts Pvt LtdcoreStrategic or Co-development PartnerThe www.yourreservations.theserai.in website is registered under Coffee Day Hotels and Resorts Pvt Ltd. The Serai operates as part of the Coffee Day Group ecosystem, which also owns Coffee Day Enterprises Limited (operator of The Serai Kabini).
• AC&C Hospitality Resorts LLPcoreStrategic or Co-development PartnerLegal operating entity for The Serai Bandipur and The Serai Chikmagalur properties. Part of the AC&C Hospitality Resorts LLP consortium operating luxury resorts.
• Barefoot Resorts and Leisure Private LimitedcoreStrategic or Co-development PartnerLegal operating entity for Barefoot at Havelock resort in Andaman Islands. The Barefoot brand operates independently but is presented under The Serai Resorts umbrella.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evolve Back (formerly Orange County Resorts): Operates luxury nature resorts in southern India including a Kabini property on the Kabini River — directly competing with The Serai Kabini in the same wildlife-safari segment.
• CGH Earth: Boutique nature and wellness resort operator across Kerala, Karnataka, and the Andamans (Spice Village, Coconut Lagoon, Brunton Boatyard) — directly comparable in experiential, nature-anchored luxury positioning.
• Windflower Resorts & Spa: Luxury nature and spa resorts across southern India (Coorg, Mysore, Ooty, Vythiri) — competes in the same luxury nature-retreat segment as The Serai's Karnataka properties.
• The Tamara Resorts: Luxury resort collection in Coorg, Kodagu, and Kerala — competes directly with The Serai Chikmagalur in the coffee-country premium segment.
• Taj Safaris (now Ama Stays & Trails / The Indian Hotels Company): Luxury wildlife lodge portfolio operated under the Taj brand in India's premier tiger reserves (e.g., Pench, Kanha, Bandhavgarh) — directly comparable in curated safari-luxury positioning to The Serai Bandipur and Kabini.
• Oberoi Vanyavilas Wildlife Resorts: Luxury jungle resort near Ranthambore National Park offering premium tiger-safari experiences — comparable high-end wildlife lodge positioning to The Serai's Bandipur and Kabini properties.
• SwaSwara (CGH Earth): Wellness and nature retreat in Gokarna offering curated ayurvedic and ocean experiences — directly comparable to The Serai's wellness and nature-immersion positioning.

Broad incumbents

• ITC Hotels: Large Indian hotel chain with luxury and nature-leisure properties (e.g., ITC Mughal, ITC Grand Bharat) — broader portfolio but competes for the same high-end Indian leisure traveler.
• Club Mahindra (Mahindra Holidays): Timeshare and membership-based resort network across Indian leisure destinations including nature locations — competes for the same premium family leisure traveler as The Serai's couples and family segment.
• Marriott International (India Luxury Portfolio): Global luxury hotel group with premium properties across Indian leisure destinations (Ritz-Carlton, St. Regis, JW Marriott) — competes for luxury Indian and inbound travelers seeking high-end accommodations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/theserai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Serai Resorts