Apptility Limited

What Apptility Limited does

Apptility Limited is a privately held UK software company incorporated in 2013 and based in Eastleigh, operating with a 1-10 employee footprint. The firm builds consumer and prosumer iOS applications distributed primarily through the Apple App Store, with single named contact 'Ryan' ([email protected]) handling inbound communications. Its shipped product portfolio comprises iShare+ (a third-party Google Plus iPad client that became the most-used unofficial Google Plus client on iOS), iStreets/iMaps+ (a third-party Google Maps client adding location-based alarms, route recording, contacts access, and radar search), and Enliven (an Apple Live Photo to GIF/MOV converter with built-in editing and social sharing). Underlying technology is iOS mobile application development with integrations to multiple third-party services including Google Maps, Google Street View, Foursquare, Yelp, Locu, Hotels.com, Booking.com, Uber, Lyft, Hailo, CityMapper, Transit, Moovit, and Apple Maps.

The company has not publicly disclosed a pricing model, revenue, funding, or ownership structure. Customer acquisition appears to rely almost entirely on App Store marketplace presence plus a minimal portfolio website; no active social media, careers page, or enterprise sales infrastructure is documented. Its announced pipeline as of the 2017 website dated CRR (a travel and tourism aggregator combining place, menu, hotel, transit, and street-view data with offline map capability), Lava (a map-oriented CRM for travelling salespeople with enterprise bulk licensing), and YakPad (a third-party YikYak iPad client). Pricing remains unpublicized, and there is no evidence these announced products were commercialized, leaving the company effectively a micro-scale consumer iOS utility publisher with limited disclosed diversification beyond the original portfolio.

Name

Apptility Limited

Legal name

Apptility Limited

Website

https://apptility.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Apptility Limited is a privately held UK iOS app developer (Eastleigh, founded 2013, 1-10 employees) shipping consumer utilities to the Apple App Store, including the iShare+ Google Plus iPad client, iMaps+ Google Maps client, and Enliven Live Photo converter.

Ownership category

akta.pro rank

Product category

Mobile Application Development

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• IOS app development
• Mobile utility apps
• Photo conversion software
• Map navigation apps
• Mobile CRM software

Headquarters

HQ city

Eastleigh

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels2 records

Marketing channels3 records

Core offering

Apptility Limited develops and publishes iOS mobile applications distributed through the Apple App Store. Its portfolio includes iShare+ (a third-party Google Plus iPad client), iStreets/iMaps+ (a Google Maps client with extended features such as location-based alarms, route recording and radar search), and Enliven (a utility that converts Apple Live Photos to GIFs or MOVs with built-in editing). The company is also developing map-based CRM (Lava) and travel aggregation (CRR) products.

Product overview

Apptility Limited is a software company offering a portfolio of iOS applications. Their product line includes iShare+ (a third-party Google Plus client for iPad), iMaps+ (a feature-rich Google Maps client for iOS with location-based alarms and route recording), and Enliven (a Live Photo to GIF/MOV converter). The company also has announced upcoming products including YakPad (iPad client for YikYak), CRR (a travel and tourism aggregator), and Lava (a map-enhanced CRM for travelling salespeople).

Differentiator

Problem solved

Functional benefit

Products and services

• iShare+ A third-party iPad client for Google Plus, developed to provide iPad support for the social network when Google had only released an iPhone version, and continuing as the most-used third-party Google Plus client on iOS.
• iStreets/iMaps+ A third-party iOS Google Maps client offering search, directions, street view, location-based alarms, route recording, contacts access, and radar search features beyond the official Google Maps app.
• Enliven A utility app for converting Apple Live Photos to GIFs or MOVs with a built-in editor that supports filters, playback speed adjustment, reversal, and trimming, and exports to social platforms such as Facebook, Twitter, and Instagram.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationApptility developed third-party Google Plus client (iShare+) and Google Maps client (iMaps+) as unofficial but approved clients on the App Store, with iMaps+ providing enhanced Google Maps features including search, directions, and street view
• FoursquarecoreTechnology or IntegrationFoursquare place data integrated into the CRR travel and tourism app as one of multiple data sources for location information
• YelpcoreTechnology or IntegrationYelp place and business data incorporated into CRR travel app alongside Foursquare and other data sources
• UbercoreTechnology or IntegrationUber transportation integration in CRR app allowing users to get to destinations discovered through the travel app
• ApplecoreTechnology or IntegrationApple Live Photos technology utilized in Enliven app for conversion to GIF/MOV; Apple Maps available as navigation option in CRR app

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HubSpot: Cloud CRM and sales platform with mobile apps and enterprise bulk licensing; the broad incumbent whose mobile CRM capabilities Lava is designed to extend for traveling field salespeople.
• Booking.com: Global hotel and travel booking platform and one of CRR's integrated accommodation data sources; relevant broad incumbent in travel commerce.
• Yelp: Leading business and place review platform whose data is integrated into CRR; broad incumbent in the location-based discovery category that iMaps+ and CRR operate within.
• TripAdvisor: Dominant travel discovery and reviews platform aggregating hotels, restaurants and attractions; broad incumbent in the same category the CRR app was designed to enter.
• Google Maps: Default mapping platform whose API and data underpin both iMaps+ and the CRR routing layer; the broad incumbent iMaps+ differentiates against with added utility features.

Direct peers

• Moovit: Public transit routing app integrated into Apple Maps and used by hundreds of cities; comparable to the transit layer of CRR which integrates Moovit as one of its routing options.
• Tapbots: Small independent iOS app studio known for premium utility and social-client apps (Tweetbot, Ivory); directly comparable as a small-team iOS developer publishing niche consumer apps on the App Store.
• Readdle: Independent iOS productivity and utility app developer (PDF Expert, Spark, Scanner Pro); comparable as a multi-product iOS utility studio with a portfolio-led distribution model.
• Bending Spoons: Mobility app publisher acquiring and operating consumer utility apps across iOS; relevant comparator for a portfolio approach to consumer utility apps on the App Store.
• Citymapper: Multi-modal urban transit and travel super-app aggregating public transport, ride-hail and walking; directly comparable to the planned CRR travel and tourism aggregator across its transit integration breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apptility-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apptility Limited