LaxCoach AI

What LaxCoach AI does

LaxCoach AI is a US-based mobile application company founded in 2025 by Henry Graves that delivers AI-powered video analysis of lacrosse shooting mechanics through an iOS app. The application uses computer-vision pose detection and motion analysis to evaluate user-uploaded videos across six biomechanical dimensions — hip rotation, wrist snap, elbow height, follow-through, windup mechanics, and release-phase timing — and returns results calibrated to one of three skill tiers: Youth (ages 8–13), High School (Varsity & JV), or College+ (D1/D2/D3). Feedback is generated in under a minute per upload, and the app supports both men's and women's lacrosse. Distribution is exclusively via the Apple App Store on iPhone and iPad, and the product requires no external cameras or sensors beyond the device itself.

The company operates a freemium, product-led go-to-market with no disclosed pricing tiers, no institutional funding, and no disclosed headcount beyond the founder. Customer acquisition is driven by organic presence on TikTok, Instagram, and X targeting youth players, high school athletes, college athletes, and their parents. The company is privately held, founder-owned, headquartered in the United States, and the app is available globally through Apple's infrastructure without declared geographic restrictions.

LaxCoach AI's primary value proposition is democratizing biomechanical shot feedback that has historically been accessible only to D1 college programs through coaching staff and film review. The business model, pricing mechanics beyond free download, customer count, retention metrics, and revenue figures are not disclosed in available materials.

Name

LaxCoach AI

Legal name

LaxCoach AI

Website

https://laxcoachai.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

LaxCoach AI is a US-based iOS app, founded in 2025 by Henry Graves, that uses AI pose detection to analyze lacrosse shooting mechanics for youth, high school, and college players across men's and women's lacrosse, distributed free via the App Store.

Ownership category

akta.pro rank

Product category

AI Sports Coaching Software

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Lacrosse Equipment Retail (CRAMAEAF), Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

Keywords

• AI sports coaching
• Lacrosse training app
• Motion analysis software
• Video pose detection
• Biomechanics analysis

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. App Store Distribution: Distributed through iOS App Store. The app is free to download. Revenue model appears to be freemium with potential premium features or in-app purchases implied by the 'Download Free' messaging and focus on accessibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LaxCoach AI provides a single iOS mobile application that uses AI-powered pose detection and motion analysis to evaluate lacrosse shooting mechanics. Users record their shot on an iPhone or iPad, upload the video, and receive instant personalized feedback (in under a minute) on six biomechanical metrics: hip rotation, wrist snap, elbow height, follow-through, windup mechanics, and skill-tier benchmarks calibrated to Youth, High School, or College+ standards. The app is free to download with a freemium revenue model.

Product overview

LaxCoach AI is a single mobile application (iOS) that provides AI-powered video analysis of lacrosse shooting mechanics. The app serves as a standalone coaching tool that analyzes user-uploaded video clips of their shots and delivers instant, skill-tier-calibrated feedback on six key biomechanical metrics: hip rotation, wrist snap, elbow height, follow-through, windup mechanics, and skill-tier benchmarks. Free to download on the App Store with no additional equipment required.

Differentiator

Problem solved

Functional benefit

Products and services

• LaxCoach AI iOS App AI-powered lacrosse training mobile application for iOS that analyzes shooting mechanics using AI video analysis and pose detection. Users record their shot, upload the video, and receive instant personalized feedback benchmarked to their skill level (Youth, High School, or College+). Tracks six biomechanical metrics including hip rotation, wrist snap, elbow height, follow-through, windup mechanics, and skill-tier benchmarks. Distributed free through the Apple App Store and targets individual men's and women's lacrosse players at youth, high school, and college levels in the United States.

Quantifiable outcome

• Results delivered in under a minute after video upload

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Zepp (Amazfit): AI-powered sports training sensors and apps covering baseball, golf, tennis, soccer. Comparable AI-driven mechanics feedback approach, though typically hardware-anchored rather than pure software.
• Driveline Baseball: Elite player development organization with growing digital tools for biomechanics analysis. Comparable domain (sport-specific performance feedback) but more weighted toward in-person training facilities.
• PlaySight Interactive: AI sports video and analytics platform with smart-court technology. Overlapping functionality in automated sports video analysis, but installation-heavy and facility-oriented rather than consumer mobile.

Broad incumbents

• Hudl: Dominant team-level sports video analysis platform across multiple sports including lacrosse. Broad incumbent — overlapping video-coaching functionality but anchored in team workflows and external cameras, not consumer mobile-only AI.
• Coach's Eye: Mobile video analysis app for coaches and athletes across many sports. Broad incumbent — overlapping video feedback use cases but lacks sport-specific AI biomechanical benchmarks.

Direct peers

• Onform (formerly Swing Index): AI video analysis platform primarily for golf swings. Direct peer — applies AI pose detection to sport-specific mechanics with skill-tier feedback, closest in product mechanics to LaxCoach AI.
• Home Court: AI-powered basketball shooting analysis app using on-device pose detection. Direct peer — same mobile-first AI video analysis model for a single sport, with comparable skill-tier calibration and freemium mechanics.
• Blast Baseball / Blast Motion: Sensor and video-based swing analysis for baseball and softball. Comparable AI-driven mechanics feedback for a single sport, with freemium mobile app distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LaxCoachAI
• Instagraminstagram.com/laxcoachai
• TikToktiktok.com/@laxcoachai
• LinkedInlinkedin.com/company/laxcoach-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaxCoach AI