The Event House Pty Limited

What The Event House Pty Limited does

The Event House Pty Limited operates The House Music and Dance Studio, a single-location dance and music instruction venue at 12657 Poway Road in Poway, California. The studio offers private and group dance and music lessons Monday through Thursday, structured line dancing programs at beginner and intermediate levels, social dancing classes, couples-oriented Date Night Dancing, and weekly Friday Night Revues — all-comers events featuring live and recorded music. The studio also rents its venue for private events and parties, extending the business model beyond instruction.

The product portfolio is delivered entirely in-person at the Poway location, with no proprietary technology stack disclosed. Class enrollment is facilitated through the third-party Playbook API booking platform, and lead capture is handled via Cognito Forms; marketing relies on the company's own website (visitthehouse.com), Facebook, and Instagram (@visitthehousepoway). Revenue is generated primarily through class-package enrollment, venue rental fees, and Friday Night Revue admissions, serving individual consumers and families in the Poway/greater San Diego area. The company is privately held with no disclosed institutional investors, parent company, or external funding, and operates without a disclosed management team in the input data. Note: the legal name carries an Australian-style 'Pty Limited' suffix while all operational evidence points to a US-based single-location studio; this jurisdictional discrepancy is unresolved by available sources.

Name

The Event House Pty Limited

Legal name

The Event House Pty Limited

Website

https://www.theeventhouse.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

The House Music and Dance Studio operates a single-location dance and music instruction venue in Poway, California, offering group and private lessons, weekly community revues, and venue rentals to local consumers and couples.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

akta.pro secondary industry

Dance Festivals & Dance Series (MPAGADAJ)

Keywords

• Dance instruction services
• Music studio classes
• Social dance events
• Venue rental services
• Dance education programs

Headquarters

HQ city

Poway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dance and Music Classes: Revenue generated from group and private dance and music lessons offered on a recurring class schedule (Monday through Thursday). Classes are offered at different skill levels (Beginner, Intermediate) and formats (Social Dancing, Date Nights, Friday Night Revues). Enrollment appears to be class-package based through their online booking system.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Event House Pty Limited operates as "The House Music and Dance Studio" in Poway, California, offering private and group dance and music lessons Monday through Thursday across multiple formats including line dancing (beginner and intermediate), social dancing, and date night dancing. The studio hosts weekly all-comers Friday Night Revues featuring live and recorded music performances and rents its venue space for private parties and events.

Product overview

The House is a music and dance studio offering a unified portfolio of dance instruction services and venue experiences. The core offerings include structured class programs (Line Dancing Beginner/Intermediate, Social Dancing, Date Night Dancing) taught Monday through Thursday, complemented by weekly Friday Night Revues featuring live and recorded music performances. The studio also provides private and group lessons for both dance and music, and offers venue rentals for private events and parties. All offerings are available at the Poway, California location, creating an integrated entertainment and education experience in a family-friendly environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Line Dancing – Beginner Beginner-level line dancing class package teaching fundamental steps and choreography for individuals new to line dancing, offered as part of the studio's recurring class schedule.
• Line Dancing – Intermediate Intermediate-level line dancing class package for dancers who have mastered beginner fundamentals and want to learn more complex routines and choreography.
• Social Dancing Social dancing class package providing opportunities to practice various partnered and group dance styles in a social setting at the Poway studio.
• Date Night Dancing Couples-oriented dance experience designed for romantic outings featuring partnered dancing activities and social interaction.
• Friday Night Revues Weekly Friday evening music and dance revues open to all-comers, featuring live and recorded music performances in a family-friendly environment.
• Private Dance and Music Lessons One-on-one private dance and music instruction offered Monday through Thursday at the Poway studio for individuals or couples seeking personalized instruction.
• Venue Rentals Rental of the studio space at 12657 Poway Road for private events and parties, marketed under the "Have your next party at The House" program.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• CLI Studios: Hybrid dance studio and online education platform offering multi-level classes and instructor-led programming — comparable to The House's class-format breadth (group, private, multi-level).
• City Dance Studios: Multi-style urban dance studio offering group classes, private lessons, and event rentals — comparable service mix and venue-rental adjacency to The House.
• Arthur Murray Dance Studios: Global franchise of dance instruction studios offering private and group lessons across social and partner dance styles — directly comparable to The House's beginner/intermediate class model and social-dance programming.
• Just For Kix: National dance instruction program offering multi-level recreational classes and performance opportunities — comparable structure to The House's beginner/intermediate progression model.
• Star Dance Studio: Local dance studio offering group and private lessons across social and partner styles; closest analog in scale and operating model to The House's single-location studio business.
• Fred Astaire Dance Studios: International dance instruction franchise with a curriculum spanning beginner through advanced levels, group classes, and social events — directly comparable in offering mix and customer profile to The House.

Emerging players

• STEEZY: Online dance-education platform delivering on-demand lessons across multiple styles; competes for the same beginner and intermediate dance-student audience as The House but via a digital, low-friction delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/visitthehousepoway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Event House Pty Limited