The Outdoor Room Company
The Outdoor Room Company designs and installs custom outdoor rooms — roofs, blinds, shutters, glass doors, and decking — for residential homeowners across New Zealand's North Island via a six-region franchise network.
- Company typePrivate
- Founded2018
- HeadquartersWhangarei, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Outdoor Room Company does
The Outdoor Room Company (TORC) is a New Zealand-owned design-and-install specialist for custom outdoor living spaces, founded in 2018 by Tim Dow and operated under the legal entity Dow Enterprises Limited. The company is headquartered in Whangarei and runs a franchise network across six North Island regions (Northland, Waikato, Bay of Plenty, Taranaki, Manawatū-Whanganui, and Wellington). Its core offering integrates four product categories — roofs (louvre, glazed, and shaded), outdoor blinds, shutters and glass enclosures, and timber decking — into a single delivered "outdoor room" from one local team.
Products are sourced from a curated set of suppliers and engineered for New Zealand conditions. Roofing systems include the Enduro Living Louvre Roof (motorised, non-cast aluminium, protected motor placement, integrated LED, snow load to 175 kg/m², cyclone rated), the ArchiLuxe and Enduro Living Glazed Roofs (polycarbonate panels with high UV protection), and the Stratco Outback Flat Roof and Kudos Fusion Roof (high-tensile steel, spans up to 4.5 m, 25-year structural warranty). Side enclosures comprise Ziptrak, Enduro Living, ArchiLuxe, and Omni outdoor blinds; ArchiLuxe Louvre Walls and Enduro Living Outdoor Shutters; and Enduro Living Glass Doors. Finishes are supplied by Dulux and AkzoNobel, with independent Intertek testing supporting quality claims.
The business operates a direct-to-consumer, project-based model. Customers request a free onsite consultation via web or 0800 number, receive a tailored quote, and have the entire outdoor room built and installed by in-house/franchise teams. Revenue is generated from professional installation services and hardware sales, with no public price list and optional 24-month interest-free financing via Q-Card. Primary customers are residential homeowners (1,500+ completed projects, 200+ five-star Google reviews), with smaller exposure to education (e.g., Renew School Whangarei) and commercial properties. The company is bootstrapped with no external funding and operates as a private NZ limited company.
The Outdoor Room Company firmographics
Firmographics- Name
- The Outdoor Room Company
- Legal name
- Dow Enterprises Limited
- Website
- https://theoutdoorroomcompany.co.nz
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Outdoor Room Company designs and installs custom outdoor rooms — roofs, blinds, shutters, glass doors, and decking — for residential homeowners across New Zealand's North Island via a six-region franchise network.
- Ownership category
- akta.pro rank
The Outdoor Room Company industry classification
Industry- Product category
- Outdoor Living Installation Services
- NAICS
- Roofing Contractors (23816), Glass and Glazing Contractors (23815)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Sunrooms, Screen Rooms & Enclosures (HSAPALAF)
- akta.pro secondary industries
- Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH), Outdoor Mounting & Assembly (patio furniture, pergolas, sheds kits) (HSAGAHAI)
Keywords
Where The Outdoor Room Company is headquartered
LocationHeadquarters
- HQ city
- Whangarei
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
The Outdoor Room Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Outdoor Room Installation Services: Full design, build, and installation of outdoor rooms including decks, roofs, blinds, shutters, and glass. One-time project-based revenue with professional installation included. Customers receive complete outdoor solutions from single local team.
- Product Sales: Sales of branded outdoor products (roofs, blinds, shutters, glass doors, decks) sourced from suppliers including Enduro Living, ArchiLuxe, Ziptrak, Stratco, Kudos. Products integrated into installation services.
- Finance Plans: Partnership with Q-Card providing 24-month interest-free financing terms for customers. Revenue may include financing fees or partner arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Quote-Based Pricing |
| Other | Monthly | Q-Card Interest-Free Finance |
| Other | Multi-year contract | SuperGold Senior Discount |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
The Outdoor Room Company product offering
Product offeringCore offering
The Outdoor Room Company designs, builds, and installs complete outdoor rooms over existing decks and patios across New Zealand's North Island. The company sources roofing systems (louvre, glazed, and flat/shaded roofs), outdoor blinds, shutters, glass doors, and timber decking from international suppliers, then provides custom design, engineering for NZ wind zones, and professional installation by its own in-house franchise teams. Customers receive a single integrated outdoor living solution from one local team covering deck, roof, and side enclosures.
Product overview
The Outdoor Room Company is a New Zealand-based provider of complete outdoor room solutions, offering an integrated portfolio of roofing systems, outdoor blinds, shutters, glass doors, and decking. The core offering consists of three roof types: Louvre Roofs (Enduro Living Louvre, Enduro Living S-Series) providing adjustable sun/airflow control; Glazed Roofs (Enduro Living Glazed, ArchiLuxe Glazed) offering maximum natural light with full weather protection; and Shaded Roofs (Outback Flat Roof, Kudos Fusion) providing simple, reliable all-weather cover. These roofs are complemented by four blind systems (Omni, Ziptrak, Enduro Living, ArchiLuxe) ranging from basic channel-guided to premium motorised options with smart home compatibility. Side enclosure options include ArchiLuxe Louvre Walls with adjustable aluminium blades, Enduro Living Outdoor Shutters in sliding/bifold configurations, and Enduro Living Glass Doors. All products are designed for New Zealand conditions and are installed by the company's own teams across the North Island.
Differentiator
Problem solved
Functional benefit
Brands
- TORC Sport Partner Programme: A sports partnership program connecting TORC with sports organizations across New Zealand
Products and services
- Outback Flat Roof A flat pergola roof system by Stratco designed for year-round protection from sun, wind, and rain, featuring light-diffusing Rooflite panels, high-tensile steel panels, multiple connection types (fascia-fixed, weatherboard-fixed, brick wall-fixed, riser brackets), and handling of Very High wind zones. Engineered to span up to 4.5 metres unsupported with a 25-year structural warranty.
- Enduro Living Louvre Roof A premium motorised louvre roof system offering full control over sun and airflow with adjustable blades, integrated LED lighting options, rain sensor automation, and superior water drainage. Features non-cast aluminium components to prevent corrosion, protected motor positioning under blades, and supports up to 175 kg/m² snow load and is cyclone rated.
- Enduro Living Louvre Roof S-Series An entry-level louvre roof variant available in Dark Grey or White, featuring LED strips integrated into beams, with supports up to 135 kg/m² snow load. Targeted at customers seeking the louvre experience at a lower price point.
- Enduro Living Glazed Roof A glazed roof system using strong polycarbonate panels held by slim aluminium bars, providing a glass-like appearance with over 99% UV protection and gentle rain sound. Engineered for New Zealand conditions.
- ArchiLuxe Glazed Roof A premium glazed roof featuring high-performance polycarbonate panels with a glass-like appearance, supported by a powder-coated aluminium frame rated for Extra High wind zones. Targeted at customers seeking maximum natural light with full weather protection.
- Kudos Fusion Roof An architectural flat pergola roof by Stratco combining the durability of flat roofing with bold louvre-style framing, offering spans up to 4.5 metres without internal support posts. Designed for New Zealand conditions.
- Omni Blinds Channel-guided outdoor blinds by ShadeElements designed for very high wind zones, using a robust system where blind material is held in side channels for enhanced wind resistance. Targeted at high-wind exposed installations.
- Ziptrak Blinds
Quantifiable outcome
- 1500+ completed outdoor room projects
- +4 more outcomes
Companies that use The Outdoor Room Company
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
The Outdoor Room Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Outdoor Room Company partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- StratcocoreExclusive supplier of Outback Flat Roof and Kudos Fusion flat roof systems. Stratco is an Australian manufacturer providing engineered steel pergola roofing products designed for New Zealand conditions.
- Enduro LivingcoreExclusive supplier of Enduro Living Louvre Roof, Glazed Roof, outdoor blinds, shutters, and glass door systems. Australian manufacturer known for non-cast aluminium components and corrosion-resistant designs.
- ArchiLuxecoreSupplier of ArchiLuxe Glazed Roof, Louvre Wall, and outdoor blind systems. Premium brand featuring powder-coated aluminium frames and high-performance polycarbonate panels.
- ZiptrakcoreSupplier of Ziptrak track-guided outdoor blinds featuring spring-balanced operation and zip-locked fabric in side channels for wind resistance.
- AkzoNobelcorePowder coating finish supplier for Enduro Living products, providing durable, corrosion-resistant finishes in multiple colours.
- DuluxcorePowder coatings supplier used across multiple product ranges including Enduro Living and ArchiLuxe product lines for consistent, high-quality colour finishes.
- FANZ (Basketball New Zealand)minorTORC Sport Partner Programme participant. Sports sponsorship and membership programme providing marketing exposure through basketball community.
- IntertekminorIndependent third-party testing and certification organization providing quality assurance verification for outdoor room products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Outdoor Room Company competitors and assessment
Company assessmentDirect peers
- Apollo Patios: Long-established Australian patios, pergolas and outdoor structures franchise network with end-to-end design and installation. Comparable franchise-based go-to-market and integrated outdoor room delivery to residential homeowners.
- Outdoor Concepts: Australian outdoor blinds and structures company offering louvre roofs, retractable blinds, screens and patio enclosures to residential customers. Closest direct peer in terms of integrated product mix and residential install model, though operating primarily in Australia.
- Solaco Outdoor Living: New Zealand provider of louvre roofs, outdoor blinds and patio enclosures with design and installation service. A direct competitor in the same residential outdoor rooms category across NZ.
- Louvre Roof NZ: New Zealand specialist in louvre roof installation, selling adjustable aluminium louvre systems similar to TORC's Enduro Living and ArchiLuxe offerings. Direct competitor for the same Kiwi residential outdoor living segment.
- Outdoor Blinds NZ: New Zealand installer of Ziptrak and other track-guided outdoor blinds plus patio enclosures. A narrower-scope competitor on the blinds/enclosure side of TORC's offering.
Broad incumbents
- Ziptrak: Australian-origin inventor of the track-guided outdoor blind category that TORC sells. Operates an authorised dealer network globally and is the underlying brand whose products multiple NZ installers (including TORC) carry.
- Stratco: Large Australian manufacturer of outdoor building products including the Outback Flat Roof and Kudos Fusion systems that TORC installs. While a current supplier, Stratco sells through its own retail and trade network in NZ and could compete vertically with TORC by bundling installation.
- ArchiLuxe: Premium Australian outdoor products brand (glazed roofs, louvre walls, blinds) supplying TORC. Comparable premium positioning and could grow direct-to-consumer or installer channels that overlap with TORC's North Island premium segment.
- Enduro Living: Australian manufacturer of the louvre roof, glazed roof, blinds and shutter systems TORC distributes in NZ. A key supplier today, but as the OEM with IP over the motor protection and drainage designs, they are positioned to expand their own installer footprint and disintermediate resellers like TORC.
Emerging players
- The Pergola Company: NZ specialist pergola and outdoor structure installer with a more limited product set. Adjacent competitor that overlaps on the roof/structure component of an outdoor room project.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
The Outdoor Room Company social profiles
Digital presenceThe Outdoor Room Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Outdoor Room Company leadership team
Management profileNumber of profiles
Profiles1 record
The Outdoor Room Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Outdoor Room Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Outdoor Room Company
What does The Outdoor Room Company do?
The Outdoor Room Company designs, builds, and installs complete outdoor rooms over existing decks and patios across New Zealand's North Island. The company sources roofing systems (louvre, glazed, and flat/shaded roofs), outdoor blinds, shutters, glass doors, and timber decking from international suppliers, then provides custom design, engineering for NZ wind zones, and professional installation by its own in-house franchise teams. Customers receive a single integrated outdoor living solution from one local team covering deck, roof, and side enclosures.
Is The Outdoor Room Company a public or private company?
The Outdoor Room Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Outdoor Room Company founded?
The Outdoor Room Company was founded in 2018. It employs 11 to 50 people.
Where is The Outdoor Room Company based?
The Outdoor Room Company is headquartered in Whangarei, New Zealand, in the Oceania region.
How does The Outdoor Room Company make money?
Three revenue lines are on record. Outdoor Room Installation Services are the primary driver. The others are product Sales and finance Plans.
Who are The Outdoor Room Company's main competitors?
Direct peers on record are Apollo Patios, Outdoor Concepts, Solaco Outdoor Living, Louvre Roof NZ and Outdoor Blinds NZ. Broad incumbents are Ziptrak, Stratco, ArchiLuxe and Enduro Living. The Pergola Company is listed as an emerging player.
Does The Outdoor Room Company have an API?
No public API is recorded for The Outdoor Room Company.
What industry is The Outdoor Room Company in?
The Outdoor Room Company's product category is Outdoor Living Installation Services. Its primary akta.pro industry code is HSAPALAF, Sunrooms, Screen Rooms & Enclosures, with a secondary code of CRAIAEAH, Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts). Its NAICS code is 23816 and its SIC code is 5200.