Theatre Tulsa, Inc.
Theatre Tulsa is a 501(c)(3) non-profit community theatre company founded in 1922 in Tulsa, Oklahoma, producing Broadway musicals, plays, and youth theatre across four series and operating a tuition-based Academy for ages 5-18.
- Company typePrivate
- Founded1922
- HeadquartersTulsa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Theatre Tulsa, Inc. does
Theatre Tulsa, Inc. is a 501(c)(3) non-profit community theatre company founded in 1922 and headquartered at 5521 S. Peoria Ave., Tulsa, Oklahoma. It operates as the resident theatre company of the Tulsa Performing Arts Center and is currently in its 104th season (2026-2027). The company produces professional-quality Broadway musicals, plays, and youth productions across a four-series structure: the Broadway Series at the Tulsa PAC, the Off-Broadway Series at its own Theatre Tulsa Studios (Black Box Studio and Gray Studio), the Academy Series, and the Collaboration Series, which invites outside community artists to produce work in the Black Box. Theatre Tulsa Academy runs three tuition-based education programs segmented by age (Broadway Beginners 5-7, Broadway Bootcamp 8-12, Broadway Bound 13-18), with need-based financial assistance.
The organization is governed by a 10-member Board of Directors and operated by five full-time staff — an Executive Director, Company Manager, Technical Director, Education/Volunteer Coordinator, and Resident Costume Designer — augmented by a volunteer base. Revenue is generated through six streams: season subscriptions ($80-$399), individual ticket sales, Academy tuition ($350-$450 per session plus $50 enrollment fee), merchandise (T-shirts, hoodies, totes), tax-deductible donations via givebutter.com, and a tiered Naming Rights Campaign ($25-$15,000). Distribution runs through both the Tulsa PAC box office and direct online channels. Sponsorship funding comes from more than a dozen foundations (Chapman, Zarrow, Gelvin, Nelson, Wegener, Tanninger, McGill, Rosebury), corporate partners (BNSF, Polar Creo), and state/federal arts funders (Oklahoma Arts Council, NEA, AACT). The operating model is event-driven community theatre with no technology platform, API, app, or AI/ML component.
Theatre Tulsa, Inc. firmographics
Firmographics- Name
- Theatre Tulsa, Inc.
- Legal name
- Theatre Tulsa, Inc.
- Website
- https://theatretulsa.org
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Theatre Tulsa is a 501(c)(3) non-profit community theatre company founded in 1922 in Tulsa, Oklahoma, producing Broadway musicals, plays, and youth theatre across four series and operating a tuition-based Academy for ages 5-18.
- Ownership category
- akta.pro rank
Theatre Tulsa, Inc. industry classification
Industry- Product category
- Live Theatre & Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111)
- akta.pro primary industry
- Community & Amateur Theatre (MPAGABAD)
- akta.pro secondary industries
- Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Theatre Tulsa, Inc. is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Theatre Tulsa, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from individual ticket sales for Broadway Series shows at Tulsa Performing Arts Center (Williams Theatre and Liddy Doenges Theatre), Off-Broadway Series at Theatre Tulsa Studios, and Academy performances.
- Season Subscriptions: Full Season (13 shows) at $399, Broadway Series (4 shows) at $199, Off-Broadway Series (4 shows) at $80, and Half Season (4 shows) at $170. Subscriptions offer savings up to 25% off individual ticket prices with no box office fees.
- Merchandise Sales: E-commerce sales of branded merchandise including T-shirts, hoodies, tanks, totes, and cast/crew shirts through the Theatre Tulsa shop.
- Theatre Tulsa Academy Tuition: Tuition-based education programs: Broadway Beginners (ages 5-7) at $350, Broadway Bootcamp (ages 8-12) at $450, and Broadway Bound (ages 13-18) at $350, each including a $50 non-refundable enrollment fee.
- Donations: Tax-deductible donations accepted through their donate page (givebutter.com/donateTT). Organization is a 501(c)(3) non-profit.
- Naming Rights Campaign: Theatre Tulsa Studios Naming Rights Campaign raising funds through naming opportunities ranging from $25 (outlet) to $15,000 (Black Box Studio) for one-year naming rights on various studio spaces and assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Season - All 13 shows |
| Subscription | Annual | Broadway Series - 4 mainstage shows |
| Subscription | Annual | Off-Broadway Series - 4 shows at TT Studios |
| Subscription | Annual | Half Season - 4 shows |
| Unit Pricing | Pay-as-you-go | Broadway Beginners (Ages 5-7) |
| Unit Pricing | Pay-as-you-go | Broadway Bootcamp (Ages 8-12) |
| Unit Pricing | Pay-as-you-go | Broadway Bound (Ages 13-18) |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
| One time/ perpetual license | Pay-as-you-go | Naming Rights |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Theatre Tulsa, Inc. product offering
Product offeringCore offering
Theatre Tulsa, Inc. is a 501(c)(3) non-profit community theatre that produces and presents live theatrical productions across four series (Broadway Series at Tulsa Performing Arts Center, Off-Broadway Series at Theatre Tulsa Studios, Academy Series, and Collaboration Series), operates the Theatre Tulsa Academy for youth theatre education ages 5-18, and sells season subscriptions, individual tickets, branded merchandise, and venue rentals. Revenue is supplemented by donations, grants, and corporate/foundation sponsorships.
Product overview
Theatre Tulsa is Oklahoma's oldest and largest non-profit theatre company (established 1922), offering a multi-series production portfolio centered on live theatre performances. The core product consists of four production series: the Broadway Series (mainstage musicals at Tulsa PAC), Off-Broadway Series (plays at Theatre Tulsa Studios), Academy Series (youth productions), and Collaboration Series (community-produced works). The company also operates Theatre Tulsa Academy with three age-tiered education programs (Broadway Beginners ages 5-7, Broadway Bootcamp ages 8-12, Broadway Bound ages 13-18). Subscription packages (Full Season, Broadway Series, Off-Broadway Series, Academy Series, Half Season) provide discounted access to productions. Additional offerings include venue facilities for rental, branded merchandise, volunteer programs, and financial assistance scholarships. The organization does not offer a software product, API, or technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- Theatre Tulsa Academy: A theatre education program for young performers ages 5-18, including Broadway Beginners (ages 5-7), Broadway Bootcamp (ages 8-12), and Broadway Bound (ages 13-18).
- Collaboration Series
- Broadway Series
- Off-Broadway Series
Products and services
- Broadway Series Mainstage musical productions performed at the Tulsa Performing Arts Center (Williams Theatre and Liddy Doenges Theatre), featuring locally-produced, professional-quality shows such as Grease, Come From Away, Les Misérables, and Guys and Dolls for Tulsa-area audiences.
- Off-Broadway Series Plays and musicals performed at Theatre Tulsa Studios offering intimate theatrical experiences, including productions such as The Diary of Anne Frank, The Woman in Black, Steel Magnolias, and Merrily We Roll Along.
- Season Subscriptions Annual subscription packages providing discounted access to Theatre Tulsa productions, including Full Season ($399 for all 13 shows), Broadway Series ($199 for 4 mainstage shows), Off-Broadway Series ($80 for 4 studio shows), Half Season ($170 for 4 blockbuster shows), and Academy Series (5 youth shows). Subscriptions offer savings of up to 25% off individual ticket prices with no box office fees.
- Academy Series Youth theatre productions (5 shows) fully staged by students of the Theatre Tulsa Academy, showcasing young performers in mainstage-style productions.
- Collaboration Series Community-curated program that invites local directors, producers, and playwrights to submit proposals and produce contemporary plays, reimagined classics, new works, or unexpected productions in Theatre Tulsa's Black Box Studio.
- Broadway Beginners Tuition-based theatre education program ($350 per session) for ages 5-7 that develops basic musical theatre skills in singing, acting, and dancing through a fully produced musical; financial assistance available based on need.
- Broadway Bootcamp Tuition-based intermediate theatre education program ($450 per session) for ages 8-12, teaching basic technique in acting, singing, and dance while rehearsing a spring show with lead and supporting roles; financial assistance available.
- Broadway Bound Tuition-based advanced theatre education course ($350 per session) for ages 13-18 focusing on higher-level skills and techniques applied in a professional rehearsal atmosphere to present a fully-staged, fully-costumed professional-level musical; financial assistance available.
- Theatre Tulsa Merchandise Branded merchandise sold through the Theatre Tulsa online shop, including T-shirts (from $20), hoodies, tanks ($20), totes, and Pride-themed apparel, to support the theatre.
- Theatre Tulsa Studios Venue Rental Performance and rehearsal venue located at 5521 S. Peoria Ave., Tulsa, OK, featuring the Black Box Studio (48' x 33' primary rehearsal studio) and Gray Studio (37' x 33' secondary studio) available for rental.
Quantifiable outcome
- Producing over 100 theatrical productions across multiple series annually
- +1 more outcomes
Companies that use Theatre Tulsa, Inc.
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Theatre Tulsa, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Theatre Tulsa, Inc. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Tulsa Performing Arts Center (TPAC)corePrimary venue partner hosting Broadway Series mainstage productions in Williams Theatre and Liddy Doenging Theatre. TT serves as resident theatre company at Tulsa PAC.
- Polar CreominorCorporate sponsor. Logo displayed in sponsorship section on website.
- AACT (American Association of Community Theatre)minorNational association membership. Logo displayed in sponsorship section on website.
- Booker T. Washington High SchoolminorVenue partner for Theatre Tulsa Academy productions, specifically Broadway Bound performances held at the high school theatre.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Theatre Tulsa, Inc. competitors and assessment
Company assessmentDirect peers
- TheatreSquared: Regional repertory theatre company based in Fayetteville, Arkansas; comparable to Theatre Tulsa as a professional-quality, multi-series non-profit producing both plays and musicals in a mid-size U.S. metro with an education programming arm.
- Barrington Stage Company: Regional non-profit producing mainstage musicals and plays with a youth theater training program; comparable multi-series structure (mainstage + education) and subscription model.
- Stages St. Louis: Mid-size non-profit producing musical theatre seasons with subscription and education programs; comparable in product mix (musicals-focused season + youth education) but operating in a different metro.
- Oklahoma City Repertory Theatre: Oklahoma-based non-profit producing theatrical performances for live audiences; directly comparable as an in-state Oklahoma community theatre operating a subscription season model.
- Nashville Children's Theatre: Regional non-profit producing theatre for young audiences and youth education programs; comparable to Theatre Tulsa Academy's age-tiered youth education offerings and youth performance series.
Broad incumbents
- Dallas Theater Center: One of the largest regional theatres in the Southwest U.S. producing plays and musicals with youth programming; comparable in operating model but at significantly larger scale than Theatre Tulsa.
Regional players
- Local Tulsa-area community theatres (e.g., Heller Theatre, Broken Arrow Community Playhouse): Smaller community theatres in the Tulsa metro; directly comparable in geography and community theatre model, but with smaller production scale than Theatre Tulsa.
- Tulsa Performing Arts Center (TPAC) resident companies: The host venue for Theatre Tulsa's Broadway Series; comparable as a presenting organization featuring live theatre programming in the Tulsa market, but operates as a venue rather than a producing company.
Emerging players
- Arts education programs (national): e.g., Nashville Children's Theatre, Emmy Gifford Children's Theater: Children's/youth theatre programs at peer regional non-profits; comparable to Theatre Tulsa Academy as supplemental arts education competitors for family tuition dollars.
Others
- American Association of Community Theatre (AACT) member companies: Theatre Tulsa is an AACT member; peer national association connects ~7,000 community theatres with comparable subscription-driven models, youth academy programming, and volunteer-driven production structures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Theatre Tulsa, Inc. social profiles
Digital presenceTheatre Tulsa, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theatre Tulsa, Inc. leadership team
Management profileNumber of profiles
Profiles15 records
Theatre Tulsa, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theatre Tulsa, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theatre Tulsa, Inc.
What does Theatre Tulsa, Inc. do?
Theatre Tulsa, Inc. is a 501(c)(3) non-profit community theatre that produces and presents live theatrical productions across four series (Broadway Series at Tulsa Performing Arts Center, Off-Broadway Series at Theatre Tulsa Studios, Academy Series, and Collaboration Series), operates the Theatre Tulsa Academy for youth theatre education ages 5-18, and sells season subscriptions, individual tickets, branded merchandise, and venue rentals. Revenue is supplemented by donations, grants, and corporate/foundation sponsorships.
Is Theatre Tulsa, Inc. a public or private company?
Theatre Tulsa, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Theatre Tulsa, Inc. founded?
Theatre Tulsa, Inc. was founded in 1922. It employs 1 to 10 people.
Where is Theatre Tulsa, Inc. based?
Theatre Tulsa, Inc. is headquartered in Tulsa, United States, in the North America region.
How does Theatre Tulsa, Inc. make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are season Subscriptions, merchandise Sales, theatre Tulsa Academy Tuition, donations and naming Rights Campaign.
Who are Theatre Tulsa, Inc.'s main competitors?
Direct peers on record are TheatreSquared, Barrington Stage Company, Stages St. Louis, Oklahoma City Repertory Theatre and Nashville Children's Theatre. Dallas Theater Center is listed as a broad incumbent. Regional players are Local Tulsa-area community theatres (e.g., Heller Theatre, Broken Arrow Community Playhouse) and Tulsa Performing Arts Center (TPAC) resident companies. Arts education programs (national): e.g., Nashville Children's Theatre, Emmy Gifford Children's Theater is listed as an emerging player. American Association of Community Theatre (AACT) member companies is listed as an others.
Does Theatre Tulsa, Inc. have an API?
No public API is recorded for Theatre Tulsa, Inc..
What industry is Theatre Tulsa, Inc. in?
Theatre Tulsa, Inc.'s product category is Live Theatre & Performing Arts. Its primary akta.pro industry code is MPAGABAD, Community & Amateur Theatre, with a secondary code of EDAMAAAG, Theater & Drama Education (Acting, Improvisation, Musical Theater). Its NAICS code is 71111.