Herbalance

What Herbalance does

Herbalance is a France-based, founder-operated SaaS CRM platform purpose-built for independent Herbalife nutrition product distributors operating in France and Belgium. Founded in 2025 by Dominique Brohan — a former Herbalife distributor and web developer with more than ten years of experience — the company centralises the workflow of direct-sales nutrition coaches, combining a Kanban-based prospect pipeline (Nouveau, En contact, Intéressé, Négociation, Converti) with 10-indicator nutritional balance tracking (weight, BMI, fat mass, muscle mass, hydration, bone mass, visceral fat, metabolic age, basal metabolism, morphological coefficient), before/after photo capture, calendar scheduling with Google Calendar and Outlook sync, real-time analytics dashboards, and a public distributor directory indexed by Google, ChatGPT, Perplexity, and Claude. The architecture is a GDPR-compliant, web-based mobile-responsive SaaS hosted in France.

The business model is a self-serve, PLG-led freemium SaaS distributed exclusively through herbalance.fr with no resellers or app-store presence. Three tiers are offered without commitment: Starter (free, limited to 3 clients, 3 assessments, 3 prospects, 1 directory city), Essentiel (€14.99/month or €149.90/year, up to 20 clients, 30 prospects, 5 directory cities), and Pro (€29.99/month or €299.90/year, unlimited usage, France + Belgium directory coverage, priority placement, premium badge, team management). Acquisition is driven by long-tail SEO across 109 French departments and 50+ city landing pages, AI-search indexing of distributor profiles, a content hub with 16+ distributor-advice articles, and word-of-mouth within the Herbalife distributor community. As of the most recent disclosure, 108+ distributors had signed up; the customer base consists entirely of SMB individual distributors, with no enterprise contracts or institutional customers.

Herbalance is explicitly independent and not affiliated with Herbalife Nutrition, positioning itself as complementary to MyHerbalife (the official Herbalife back-office for orders, royalties, and corporate documents). The company has no disclosed venture capital or private equity backing, no parent entity, no subsidiaries, and no M&A activity; it operates as a single-founder venture with one to ten employees. Geographic scope is limited to France and Belgium, with all data hosted in France and full RGPD compliance.

Name

Herbalance

Legal name

Herbalance

Website

https://herbalance.fr

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Herbalance is a France-based SaaS CRM purpose-built for independent Herbalife distributors in France and Belgium, offering prospect pipeline management, 10-indicator nutritional tracking, scheduling, and a public distributor directory indexed by Google and AI search engines.

Ownership category

akta.pro rank

Product category

Direct Sales CRM Software

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• CRM software
• Direct sales tools
• Nutrition coaching
• Client management
• Wellness distributor software

Headquarters

HQ city

France

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Essentiel: Monthly subscription at €14.99/month (or €149.90/year, saving 2 months). Includes CRM with up to 20 clients, 30 prospects, 20 nutritional assessments/month, 20 leads/month, and public directory profile covering 5 cities with profile photo.
2. SaaS Subscription - Pro: Monthly subscription at €29.99/month (or €299.90/year, saving 2 months). Includes unlimited clients, prospects, nutritional assessments, and leads. Public directory covers unlimited cities in France and Belgium. Includes premium badge, priority directory placement, advanced statistics, and team management with priority support.
3. Freemium Starter Tier: Free forever plan (no credit card required) offering 3 clients, 3 prospects, 3 assessments (one per client), up to 3 leads/month, and 1 city in the public directory. Designed to convert free users to paid plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Herbalance provides a vertical SaaS CRM built specifically for independent Herbalife distributors in France and Belgium to centralize client management, prospect pipeline tracking, 10-indicator nutritional assessments, before/after photo tracking, appointment scheduling with automated reminders, and performance analytics. The platform is complemented by the Annuaire Distributeurs, a public directory indexed by Google and major AI search engines that delivers inbound qualified leads to subscribing distributors.

Product overview

Herbalance is a unified CRM platform designed exclusively for Herbalife distributors in France and Belgium. The core offering consists of the Herbalance CRM (managing prospects via Kanban pipeline, client tracking, nutritional assessments, appointment scheduling, and performance statistics) complemented by the Annuaire Distributeurs directory feature. The product is offered through three pricing tiers: Starter (free), Essentiel (14.99€/month), and Pro (29.99€/month). All plans include client/prospect management, with tiered limits on clients, assessments, leads, and directory visibility. The platform emphasizes RGPD compliance and is hosted in France.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Distributors save 5-8 hours per week on administrative tasks
• +6 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Herbalife Nutrition (complementary, not affiliated)coreOthersHerbalance is positioned as a complementary tool to MyHerbalife (the official Herbalife back-office for product orders, royalties, and corporate documents). MyHerbalife handles official business; Herbalance handles client relationships. The two are explicitly not competitors but complementary.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mindbody: Vertical SaaS platform for wellness, fitness, and beauty professionals offering client management, scheduling, and marketing. Comparable to Herbalance as a vertical wellness SMB platform with similar target-customer profile.
• ActiveCampaign: SMB-focused CRM and marketing-automation platform with email, automation, and pipeline features comparable to Herbalance's CRM-plus-engagement offering, but as a horizontal solution without vertical wellness specialization.
• Keap (Infusionsoft): SMB CRM with built-in marketing automation, sales pipeline, and appointment scheduling — overlapping with Herbalance's CRM-plus-automation positioning but serving a much broader SMB base.
• HubSpot: Broad incumbent CRM and marketing automation platform with a free tier, freemium GTM motion, and CRM-plus-marketing functionality comparable to Herbalance's core offering — but not specialized for Herbalife distributors.
• Ontraport: All-in-one CRM and marketing-automation platform for SMBs and solopreneurs. Comparable to Herbalance in combining CRM, pipeline, and messaging in a single subscription product aimed at small operators.
• Pipedrive: SMB-focused sales CRM with visual pipeline management — a comparable generalist substitute for Herbalance's Kanban-based prospect tracking, but without the vertical wellness/Herbalife specialization or the public directory.
• Zoho CRM: Broad SMB CRM suite offering pipeline management, client tracking, and analytics. Comparable to Herbalance in core CRM functionality but lacks the Herbalife-specific nutrition features, directory, and community-led GTM motion.

Direct peers

• TrueCoach: Vertical SaaS CRM for personal trainers and coaches to manage clients, programs, and progress. Closely comparable business model and feature set to Herbalance (client tracking, scheduling, progress notes, subscription pricing), serving a similar wellness-coaching SMB segment.
• PT Distinction: Vertical SaaS for personal trainers offering client tracking, programming, and progress visualization. Comparable to Herbalance as a specialized SMB SaaS for wellness professionals with subscription pricing and community-led adoption.
• Trainerize: Vertical SaaS platform for fitness and wellness professionals to manage clients, deliver programming, and track progress. Comparable to Herbalance as a niche CRM purpose-built for a specific wellness profession with freemium/SMB pricing and similar feature surface (client tracking, scheduling, mobile delivery).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/herbalance-crm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbalance