Gripcompany
Gripcompany (주식회사 그립컴퍼니) operates Grip, a mobile-first South Korean live video commerce platform connecting consumer buyers, merchants, and Gripper video creators for video-based product discovery and direct purchasing, with a Grip Cloud B2B offering for enterprise partners.
- Company typePrivate
- Founded2018
- HeadquartersSeongnam-si (성남시), South Korea
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Gripcompany does
Gripcompany (주식회사 그립컴퍼니) operates Grip (그립), a mobile-first live video commerce platform founded in 2018 and headquartered in Seongnam-si, South Korea, with the stated scale of 10 million+ cumulative users. The platform combines short-form video (쇼츠), live shopping broadcasts, and an integrated in-app checkout on iOS and Android, allowing sellers (both individual 19+ sellers and business-registered merchants, including group sellers managing multiple stores) to broadcast live product demonstrations and to publish short-form video content that drives discovery and direct purchase. A creator layer called Grippers produces product review and demo videos and is matched to sellers, monetized via viewer gifting (Gem virtual currency) and a Content Reward Service that pays out on referred sales. Underlying infrastructure runs on AWS and Naver Cloud with Megazone Cloud for AWS operations support, integrated to Korean payment rails (Kakao Pay, Naver Financial, Toss Pay, NICE Info & Communication, NHN KCP), Korea Credit Bureau identity verification, CJ Logistics and other carriers, Infobip messaging, and Braze CRM.
Grip's primary user segments are consumer buyers (14+), sellers/merchants, and Gripper creators; the seller base documented on the platform spans agriculture (Mari Farm, Miso Dam Farm, Changwon Saenghwalgongbang), fashion (Bligren, Saemarket, Shinsegae International luxury labels via L Korea), food & beverage (Food Signal, TEN Brown), and commerce technology (Pity Inside). Beyond the core consumer marketplace, Grip operates Grip Cloud (그립클라우드) as a B2B white-label/enterprise solution and the Grip Business Center as a dedicated B2B seller portal.
The revenue model is primarily transactional: a platform commission (판매서비스이용료) charged on each settled transaction, supplemented by optional seller-paid promotional services (premium placement, coupons, content promotion), the Content Reward Service commission on referred sales, and a share of Gem virtual currency spent on viewer gifts and sponsorships. Pricing is not publicly disclosed; commission rates are communicated individually via the Seller Center. Grip also operates a point/reward loyalty loop (적립금) tied to purchases, reviews, and referrals.
Gripcompany firmographics
Firmographics- Name
- Gripcompany
- Legal name
- 주식회사 그립컴퍼니
- Website
- https://grip.show
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Gripcompany (주식회사 그립컴퍼니) operates Grip, a mobile-first South Korean live video commerce platform connecting consumer buyers, merchants, and Gripper video creators for video-based product discovery and direct purchasing, with a Grip Cloud B2B offering for enterprise partners.
- Ownership category
- akta.pro rank
Gripcompany industry classification
Industry- Product category
- Live Video Commerce Platform
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industries
- Short-Form Video Discovery, Curation & Aggregation Platforms (MPACAHAG), Creator/Influencer Storefront Platforms (CRAFANAC)
Keywords
Where Gripcompany is headquartered
LocationHeadquarters
- HQ city
- Seongnam-si (성남시)
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Gripcompany business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Platform Commission / Service Fee (판매서비스이용료): Grip charges sellers a commission (standard margin rate / 판매서비스이용료) on each transaction that goes through the platform. The commission is calculated on the sale price and deducted from the seller's revenue at settlement.
- Additional Services / Add-on Services (부가서비스): Sellers can purchase optional promotional services such as premium display placement, discount coupons, and content promotion tools. These are charged separately on top of the standard commission.
- Content Reward Service (콘텐츠 리워드 서비스): Sellers can enable a feature where other members share product links; the original content creator earns Grip points for driving purchases, with a commission charged on those sales.
- Gift/Sponsorship (후원하기 / 젬): Users can purchase 'Gem' virtual currency within the app to send gifts/sponsorships to live broadcasters and creators. The platform retains a share of the gem revenue.
- Point System: Platform issues Grip points to users for activities such as purchases, reviews, and event participation. Points can be redeemed for purchases, creating a loyalty and retention loop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Seller Commission Rate (표준마진율) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Gripcompany product offering
Product offeringCore offering
Gripcompany operates Grip (그립), a mobile-first live video commerce platform that combines short-form video content (쇼츠), live broadcasts, and integrated e-commerce functionality. Sellers — both individual and corporate — broadcast live shows and post video content to demonstrate and sell products, while buyers (consumers) discover and purchase items directly within the app. The platform features a Gripper creator ecosystem that matches sellers with content producers, location-based discovery of nearby live broadcasts, escrow-based purchase protection, and personalized recommendations. The company also offers Grip Cloud (B2B솔루션), a white-label/enterprise live commerce infrastructure offering, and a Business Center for larger sellers and partners.
Product overview
Gripcompany operates Grip (그립), a video-first live commerce platform combining short-form and live video shopping with full e-commerce functionality. The core platform consists of the Grip mobile app and web platform where users watch Gripper-produced live broadcasts and short videos (쇼츠) to discover and purchase products. Sellers manage their stores through the Grip Business Center (비즈니스센터) and Grip Cloud (그립클라우드) B2B solutions. Key features include Gripper creator tooling, a shopping (쇼핑) module for product catalog and transactions, a 소식 feed/feed messaging service for seller-follower communication, and a 콘텐츠 리워드 (Content Reward) service that incentivizes members to share product links for commission.
Differentiator
Problem solved
Functional benefit
Products and services
- Grip (그립) The flagship Grip live commerce platform — a mobile-first marketplace combining short-form video (쇼츠), live broadcasts, and integrated e-commerce. Sellers (individual and corporate) broadcast live shows and post clips to demonstrate and sell products; buyers (consumers, 14+) discover and purchase items directly within the platform, with location-based broadcast discovery, Gripper creator content, escrow-style purchase protection, and personalized recommendations. Operating as a 통신판매중개자 (communications sales intermediary) marketplace.
- Grip Mobile App Native mobile application (iOS and Android) providing full access to the Grip video shopping platform, including live broadcasts, short-form video (쇼츠), the shopping module (쇼핑), seller tools, and account management. Primary consumer acquisition and engagement channel.
- Grip Business Center (그립 비즈니스센터) Dedicated B2B portal (business.grip.show) for corporate sellers and enterprise partners to manage Grip storefronts at higher volumes, access analytics, complete seller onboarding, and submit business and partnership inquiries.
- Grip Cloud (그립클라우드) — B2B Solution B2B cloud offering (gripcloud.show) providing live commerce infrastructure and white-label live commerce technology to business partners that want to operate live video shopping under their own brand or integrate Grip's technology stack.
Quantifiable outcome
- 10 million+ cumulative users have selected the Grip video shopping platform
Companies that use Gripcompany
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
Gripcompany technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature5 records
Gripcompany partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- NICE信息化통신 (Nice Information & Communication)coreProvides payment processing infrastructure for credit card, cash payment, and mobile phone payment transactions on the Grip platform. Integral to the transaction flow between buyers and sellers.
- NHN KCPcoreProvides payment processing infrastructure for credit card, cash payment, and mobile phone payment transactions on the Grip platform.
- 네이버파이낸셜 (Naver Financial)coreProvides payment processing infrastructure for credit card and cash payment transactions on the Grip platform.
- 카카오페이 (Kakao Pay)coreProvides payment processing infrastructure for credit card and cash payment transactions on the Grip platform.
- 토스페이 (Toss Pay)coreProvides payment processing infrastructure for credit card and cash payment transactions on the Grip platform.
- 코리아크레딧뷰로 (Korea Credit Bureau)coreProvides identity verification and real-name authentication services for age-restricted product purchases (e.g., alcohol) and for individual sellers requiring real-name verification.
- AWS (Amazon Web Services)coreProvides cloud computing infrastructure and services for the Grip platform, enabling hosting, scalability, and operational reliability.
- 네이버클라우드 (Naver Cloud)coreProvides cloud services supporting the platform's infrastructure and service delivery.
- 인포빕 (Infobip)coreProvides SMS and KakaoTalk notification (알림톡) messaging services for order updates, promotional messages, and customer communication. Data processed through Infobip's platform in Singapore.
- Braze Inc.coreProvides customer relationship management (CRM), user activity tracking, behavioral analytics, personalized messaging, and recommendation engine. Data processed in the United States.
- 카카오 (Kakao)coreGrip automatically creates KakaoTalk channels for sellers, enabling direct customer communication via KakaoTalk. Sellers receive channel management access through the seller center. Grip also supports Kakao Pay as a payment method and Kakao login for user authentication.
- 애플 (Apple) - Apple LogincoreProvides Apple Sign-In for user authentication, allowing users to register and log in to Grip using their Apple ID. Also distributed through the Apple App Store.
- 페이스북/Meta (Facebook/Meta)coreProvides Facebook login for user authentication on the Grip platform. Also used as an advertising and analytics partner for behavioral targeting.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Gripcompany competitors and assessment
Company assessmentBroad incumbents
- TikTok Shop: ByteDance's short-form video commerce platform combining short video and live shopping. Comparable to Grip on the short-form video-plus-purchase loop, but operating at global scale with a vastly larger creator supply and paid acquisition engine.
- Coupang: Korea's largest e-commerce platform with Rocket delivery and an emerging live commerce surface (Coupang Play shopping). A broad incumbent with overlapping video commerce ambitions; much larger scale and capital than Grip, with own logistics and payment rails.
- Amazon Live: Amazon's live streaming shopping surface featuring creator-led streams and in-app purchase. Comparable to Grip on the live video commerce model, but embedded in the Amazon marketplace with global scale rather than a standalone mobile app.
Regional players
- Douyin (TikTok China): China's leading short-form video and live commerce platform — the original blueprint for the category Grip operates in. Compares on the short video plus live commerce loop and creator monetization, but is geographically restricted to China.
- Shopee Live (Sea Group): Sea Group's live commerce layer inside Shopee, dominant across Southeast Asia. Comparable as a mobile-first live commerce marketplace with seller tools, in-app purchase, and creator-driven broadcasts, though focused on Southeast Asia rather than Korea.
Direct peers
- Kakao Makers / Kakao Commerce: Kakao's commerce and creator platforms, including Kakao Makers and KakaoTalk channel commerce. Directly comparable as a Korean marketplace leveraging chat/social distribution and Kakao Pay — Grip also relies on Kakao login, channels, and Kakao Pay.
- 17LIVE (AsiaStar / 17LIVE Korea): Asia-based live streaming and live commerce platform with strong Korea/Japan presence. Comparable to Grip as a live-streaming commerce platform featuring in-app purchase, virtual gifting, and creator monetization, including a creator-matching model.
- Naver Shopping Live (Naver Live Shopping): Naver's live commerce platform, integrated into Naver Shopping. Directly competes with Grip in Korean live video commerce, leveraging Naver's dominant search traffic and Naver Pay checkout — the most capitalized incumbent in Grip's exact category.
- AfreecaTV (now Weverse): Korea's leading live-streaming platform, with established creator streaming, virtual gifting (star balloon), and e-commerce integrations. Closely comparable to Grip on the live-streaming-plus-commerce model and Korean creator monetization mechanics.
Emerging players
- Karrot Live (Karrot Market): Karrot Market (Daangn) has begun layering live commerce into its hyperlocal marketplace. Comparable to Grip on the location-based commerce angle and Korean consumer reach, but still an emerging surface within a broader classifieds app rather than a dedicated live commerce platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gripcompany social profiles
Digital presenceGripcompany financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gripcompany leadership team
Management profileNumber of profiles
Profiles2 records
Gripcompany funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gripcompany M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gripcompany
What does Gripcompany do?
Gripcompany operates Grip (그립), a mobile-first live video commerce platform that combines short-form video content (쇼츠), live broadcasts, and integrated e-commerce functionality. Sellers — both individual and corporate — broadcast live shows and post video content to demonstrate and sell products, while buyers (consumers) discover and purchase items directly within the app. The platform features a Gripper creator ecosystem that matches sellers with content producers, location-based discovery of nearby live broadcasts, escrow-based purchase protection, and personalized recommendations. The company also offers Grip Cloud (B2B솔루션), a white-label/enterprise live commerce infrastructure offering, and a Business Center for larger sellers and partners.
Is Gripcompany a public or private company?
Gripcompany is a private company. It is classified as unknown and is currently operating.
When was Gripcompany founded?
Gripcompany was founded in 2018.
Where is Gripcompany based?
Gripcompany is headquartered in Seongnam-si (성남시), South Korea, in the Asia region.
How does Gripcompany make money?
Five revenue lines are on record. Platform Commission / Service Fee (판매서비스이용료) is the primary driver. The others are additional Services / Add-on Services (부가서비스), content Reward Service (콘텐츠 리워드 서비스), gift/Sponsorship (후원하기 / 젬) and point System.
Who are Gripcompany's main competitors?
Broad incumbents on record are TikTok Shop, Coupang and Amazon Live. Regional players are Douyin (TikTok China) and Shopee Live (Sea Group). Direct peers are Kakao Makers / Kakao Commerce, 17LIVE (AsiaStar / 17LIVE Korea), Naver Shopping Live (Naver Live Shopping) and AfreecaTV (now Weverse). Karrot Live (Karrot Market) is listed as an emerging player.
Does Gripcompany have an API?
No public API is recorded for Gripcompany.
What industry is Gripcompany in?
Gripcompany's product category is Live Video Commerce Platform. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of MPACAHAG, Short-Form Video Discovery, Curation & Aggregation Platforms. Its SIC code is 7372.