New Mexico Restaurant Association
- Company typePrivate
- Founded1946
- HeadquartersAlbuquerque, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
New Mexico Restaurant Association firmographics
Firmographics- Name
- New Mexico Restaurant Association
- Legal name
- New Mexico Restaurant Association
- Website
- https://nmrestaurants.org
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where New Mexico Restaurant Association is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Mexico Restaurant Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others, Technology or R&D
Revenue model
- Membership Dues: Annual membership fees provide access to negotiated discounts on vendor services, training discounts, advocacy representation, and National Restaurant Association dual membership benefits.
- Training and Certification Services: Revenue from ServSafe Manager classes ($1,199 base), Food Handler classes ($749 base), and Alcohol Server Certification ($749 base). Additional per-person fees for extra attendees. Private class instruction available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership with access to all member benefits, discounts, and National Restaurant Association dual membership |
| Subscription | Monthly | Up to 50 employees monthly subscription |
| Subscription | Monthly | 51-100 employees monthly subscription |
| Subscription | Monthly | 101-200 employees monthly subscription |
| Other | Multi-year contract | ServSafe Manager Certification (up to 6 attendees) |
| Other | Multi-year contract | ServSafe Food Handler Class (up to 10 attendees) |
| Other | Multi-year contract | Alcohol Server Certification (up to 10 attendees) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
New Mexico Restaurant Association product offering
Product offeringCore offering
The New Mexico Restaurant Association is a nonprofit trade association that sells annual memberships to New Mexico restaurants, vendors, hotels, and attractions. Members receive government advocacy, group-purchasing discounts, ServSafe and alcohol server certification training, an online LMS-based employee training platform, access to a job board and directories, and dual membership benefits with the National Restaurant Association.
Product overview
The New Mexico Restaurant Association operates as a membership-based trade organization offering a unified platform of services for restaurant operators, vendors, hotels, and attractions across New Mexico. The core offering is the NMRA Membership, which provides access to negotiated group discounts, government advocacy, and industry representation. This is supplemented by an online training platform (NMRA Certified Online Employee Training via Train321), ServSafe certification classes, the Restaurant Success Guide educational resource, a job board, restaurant and vendor directories, and the ProStart high school culinary program. Members also receive discounted access to LAVU POS systems, Heartland payment processing, Fishbowl email marketing, and Manager's Red Book operations tools. The association hosts the annual Hospitality Industry Awards and maintains the Serving NM Relief Fund and scholarship programs for the hospitality workforce.
Differentiator
Problem solved
Functional benefit
Products and services
- NMRA Membership
- NMRA Certified Online Employee Training
Quantifiable outcome
- NMRA saved average member restaurant $10,000 annually through advocacy against harmful legislation
- +1 more outcomes
Companies that use New Mexico Restaurant Association
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
New Mexico Restaurant Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
New Mexico Restaurant Association partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- National Restaurant AssociationcoreDual membership arrangement where NMRA members automatically receive National Restaurant Association membership and benefits including research, advocacy, and industry resources
- Train321corePartnership for customized online employee training platform providing 50+ industry-specific courses for restaurant workforce development
- LAVUmajorPOS system partner offering members 10-25% discounts and 0% financing for 36 months; LAVU is based in New Mexico
- Heartland PayrollmajorRecommended payroll service provider for restaurants with special pricing for NMRA members
- Heartland Payment SystemsmajorCredit card processing partner with gift card capability for NMRA members
- Food Industry Self-Insurance Fund (FISIF)coreWorkers compensation self-insurance fund created by NMRA and Grocers Association in 1989; only pays legitimate claims and helps with risk assessment
- US FoodsmajorFood distribution partner and annual sponsor
- Ben E. Keith FoodsmajorFood distribution partner and annual sponsor
- Shamrock FoodsmajorFood distribution partner and annual sponsor
- Law 4 Small BusinessmajorLegal services partner offering NMRA members free 30-minute attorney consultation and 20% discount on legal services covering employment law, cannabis laws, leases, taxes, and business needs
- RestaurantOwner.comminorExclusive member discounts on restaurant business courses, tools, and training through partnership announced in 2025
- Adesso CapitalminorFICA Tip Tax Credit program partner helping restaurants recover FICA taxes on tips; average $40,000 annual tax credits for customers
- Brio Brokers GroupminorRestaurant valuation partner offering $500 discount for full professional valuation by licensed business broker
- ServSafe / National Restaurant Association SolutionscoreCertification programs for food safety and alcohol server training with nationally recognized credentials valid for 5 years
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
New Mexico Restaurant Association competitors and assessment
Company assessmentDirect peers
- Texas Restaurant Association: Largest U.S. state restaurant trade association, offering the same core model as NMRA — membership dues, ServSafe training, legislative advocacy, group purchasing, and a self-insurance/workforce fund — but at significantly larger scale across Texas. Most directly comparable peer by structure and revenue mix.
- Florida Restaurant & Lodging Association: State-level trade association serving both restaurants and lodging operators in Florida, with a comparable membership, advocacy, and training model to NMRA. Notable for combining lodging + foodservice verticals, similar to how NMRA also counts hotels among members.
- California Restaurant Association: Large state-level restaurant trade association delivering dues-funded advocacy, training, and member benefits to California operators. Directly mirrors NMRA's operating model and member value proposition at much larger scale.
- Illinois Restaurant Association: Mid-size state restaurant trade association providing dues-based membership, ServSafe training, advocacy, and industry events to Illinois operators. Closely parallels NMRA's service mix and GTM (membership dues + certification classes + annual awards).
- New York State Restaurant Association: State-level trade association serving New York's restaurant industry with membership, advocacy, and training programs. Comparable operating model to NMRA, scaled to a much larger and more regulatory-complex market.
Broad incumbents
- National Restaurant Association: The national umbrella organization that NMRA is dually affiliated with; provides national research (used by NMRA members), federal advocacy, and the ServSafe certification standards that NMRA delivers locally. Functions as both strategic partner and potential bypass competitor.
- American Hotel & Lodging Association: National trade body for the lodging industry that also represents hotels with food and beverage operations — overlapping with NMRA's hotel member segment. Broader than NMRA but exercises the same membership + advocacy model.
Emerging players
- National Council of Chain Restaurants: National industry group focused on chain restaurant advocacy and policy. A more narrowly focused advocacy body that competes with state associations like NMRA for influence on federal restaurant policy and member mindshare among larger operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
New Mexico Restaurant Association social profiles
Digital presenceNew Mexico Restaurant Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Mexico Restaurant Association leadership team
Management profileNumber of profiles
Profiles1 record
New Mexico Restaurant Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Mexico Restaurant Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Mexico Restaurant Association
What does New Mexico Restaurant Association do?
The New Mexico Restaurant Association is a nonprofit trade association that sells annual memberships to New Mexico restaurants, vendors, hotels, and attractions. Members receive government advocacy, group-purchasing discounts, ServSafe and alcohol server certification training, an online LMS-based employee training platform, access to a job board and directories, and dual membership benefits with the National Restaurant Association.
Is New Mexico Restaurant Association a public or private company?
New Mexico Restaurant Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Mexico Restaurant Association founded?
New Mexico Restaurant Association was founded in 1946. It employs 1 to 10 people.
Where is New Mexico Restaurant Association based?
New Mexico Restaurant Association is headquartered in Albuquerque, United States, in the North America region.
How does New Mexico Restaurant Association make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are training and Certification Services.
Who are New Mexico Restaurant Association's main competitors?
Direct peers on record are Texas Restaurant Association, Florida Restaurant & Lodging Association, California Restaurant Association, Illinois Restaurant Association and New York State Restaurant Association. Broad incumbents are National Restaurant Association and American Hotel & Lodging Association. National Council of Chain Restaurants is listed as an emerging player.
Does New Mexico Restaurant Association have an API?
No public API is recorded for New Mexico Restaurant Association.