What Webeye does

WebEye is a Singapore-headquartered digital marketing technology company founded in 2015 that provides global user acquisition, programmatic advertising, data analytics, cloud services, and game publishing to mobile game developers and enterprises expanding internationally. The company operates three wholly-owned product platforms: TaurusX, an AI-driven demand-side platform (DSP) combining dynamic creative optimization with interactive ad formats; Satori Engine, a one-stop data analytics and business intelligence solution; and ModooPlay, a game publishing sub-brand that has helped 150+ titles launch in 100+ markets. Underlying technology includes generative AI creative tooling (built on ChatGPT for scripting and creative generation), real-time bidding optimization, Web-to-App conversion technology, a Cost-per-Event (CPE) user acquisition model, lookalike audience expansion algorithms, and multi-dimensional real-time monitoring. Satori Suite integrates these capabilities into a unified growth engine spanning AI creative, intelligent delivery, data insights, and traffic monetization.

WebEye monetizes through four revenue streams: programmatic advertising services via TaurusX, traffic monetization across its global network, Google Cloud MSP services and cloud-based data solutions, and game publishing services under ModooPlay. Its go-to-market combines enterprise field sales targeting gaming and mobile app developers seeking international expansion, self-serve platform access, channel partnerships with global media networks (TopOn, BIGO, OpenX, Tradplus, Pixalate, KIKA), and event-driven demand generation at GDC, MWC, GTC, and Google Developer Conference. The company maintains three offices—Singapore (global HQ), Nanjing (China HQ), and Silicon Valley (North America HQ)—and reports serving 2000+ customers across 100+ countries with a team of 80+ professionals.

WebEye's growth is anchored by a portfolio of named enterprise customers including IGG, Triwin, Learnings (乐信圣文), Changdu Technology (畅读科技), Huanle Entertainment (欢乐娱乐), Untralist Games (雷兽游戏), Meitu, BIGO, TopOn, and OpenX. The company holds the distinction of being the first Chinese internet company to obtain Google Cloud Managed Service Provider (MSP) qualification in 2022, and it received the GTA Annual Best Overseas Service Provider award at the 2022 Golden Tea Awards. It is privately held with no disclosed funding rounds, parent company, or revenue figures.

Name

Webeye

Legal name

WebEye

Website

https://webeye.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

WebEye is a Singapore-based digital marketing technology company providing AI-driven programmatic advertising, data analytics, cloud services, and game publishing to mobile game developers and enterprises expanding internationally across 100+ countries.

Ownership category

akta.pro rank

Product category

Digital Advertising Technology

NAICS

Media Buying Agencies (541830), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB), Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

Keywords

• Digital advertising
• Programmatic advertising
• Game publishing
• Ad tech platform
• Mobile marketing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Digital Marketing Services: Provides marketing growth services, programmatic advertising, and advertising technology solutions to help advertisers achieve user acquisition and conversion goals.
2. Traffic Monetization: Covers global traffic networks and complete industry ecosystem to provide high-value advertising resources for developers, maximizing ROI.
3. Cloud Services: Provides enterprise cloud solutions including Google Cloud MSP services, helping enterprises with digital transformation.
4. Game Publishing: ModooPlay game publishing brand provides full-product lifecycle services from product planning, creative design, iteration optimization, user growth to commercialization.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Webeye builds and operates digital advertising technology including an AI-driven DSP (TaurusX) for programmatic media buying and a data analytics engine (Satori Engine) used by gaming and mobile app developers for audience targeting and campaign optimization. The company also runs ModooPlay, a game publishing service that helps Asian game studios launch and monetize titles in global markets, supported by offices in Singapore, Nanjing, and Silicon Valley.

Product overview

Webeye is a global digital marketing and enterprise growth platform offering a unified portfolio of products. The core offerings include TaurusX (AI-driven DSP for programmatic advertising with dynamic creative optimization), Satori Engine (one-stop data analytics and BI platform), and Satori Suite (integrated growth engine combining AI creative tools, intelligent ad targeting, data insights, and traffic monetization). Additional products include Mega BI tool for reporting, ModooPlay for game publishing, and specialized solutions like Web to App technology for mobile app user acquisition. The platform serves enterprises across gaming, entertainment, e-commerce, and software sectors with end-to-end growth capabilities from user acquisition to monetization.

Differentiator

Problem solved

Functional benefit

Brands

• TaurusX: AI-driven DSP that combines dynamic creative optimization technology with interactive creativity for advertising and user acquisition.
• Satori Engine
• Satori Suite
• ModooPlay

Products and services

• TaurusX AI-driven demand-side platform (DSP) for programmatic media buying across mobile and in-app inventory, used by gaming studios and app developers for automated cross-border campaign execution.
• Satori Engine Data analytics and audience segmentation platform that provides campaign measurement and optimization insights for Webeye's gaming and app developer clients.
• Satori Suite Business intelligence suite of analytics tools that complements the Satori Engine and supports reporting and decision-making for enterprise clients.
• ModooPlay Game publishing and user acquisition service that helps Asian game studios launch and monetize titles in global markets, supported by Webeye's ad tech platform and on-the-ground regional offices.
• Cross-Border Mobile Advertising Service Managed digital marketing and cross-border advertising services that leverage Webeye's TaurusX DSP and analytics platform to run mobile user acquisition campaigns for gaming and app clients.

Quantifiable outcome

• TaurusX helped Triwin achieve 40% ROAS0 growth and 10x DAU increase in 2022
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Partnerships

One partnership is on record.

• Google CloudcoreTechnology or Integration · 14 September 2022WebEye is the first Chinese company to obtain Google Cloud MSP (Managed Service Provider) qualification. Provides Satori cloud-based data solutions for marketing growth, data analytics, and AI. Offers comprehensive PLPS services including product architecture consulting, configuration guidance, and technical support.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moloco: Direct peer operating a programmatic DSP focused on mobile app performance marketing. Moloco's machine-learning-driven bidding competes with TaurusX for the same global gaming and app advertiser spend.
• Liftoff: Direct peer in mobile user acquisition and ad monetization for gaming and app advertisers. Liftoff's DSP and creative optimization capabilities overlap with TaurusX's core offering for enterprise gaming clients.
• ironSource (Unity): Direct peer in mobile gaming ad-tech and monetization (now part of Unity). ironSource's mediation and UA platform competes with both TaurusX DSP and ModooPlay publishing in the gaming vertical.
• AppLovin: Direct competitor in mobile ad-tech/DSP for gaming apps. AppLovin's AXON DSP and SparkLabs portfolio compete head-to-head with TaurusX for gaming user-acquisition budgets, serving the same enterprise gaming customer base.
• Mintegral: Direct competitor and Chinese-origin peer operating a mobile ad platform and DSP. Mintegral's global gaming UA focus and Chinese roots make it the closest direct peer to WebEye's positioning.

Emerging players

• Adjust: Adjacent peer in mobile measurement and analytics. Adjust's attribution platform competes with Satori Engine for marketing analytics workloads at gaming and app advertisers.
• AppsFlyer: Adjacent peer in mobile measurement, attribution, and analytics. AppsFlyer's MMP and analytics tools compete with WebEye's Satori Engine for enterprise marketing data infrastructure budgets.

Regional players

• Yeahmobi: Chinese-origin regional peer in cross-border digital marketing. Yeahmobi's overseas UA and performance marketing services overlap with WebEye's core full-stack overseas growth service offering.
• Mobvista: Chinese-origin regional peer in mobile ad-tech and advertising. Mobvista's programmatic platform and overseas gaming focus make it a comparable Chinese ad-tech exporter competing in the same corridors as WebEye.

Broad incumbents

• Unity Technologies: Broader incumbent in gaming technology (engine, ads, ironSource) with overlapping ad-tech capabilities. Unity LevelPlay and ironSource mediation overlap with WebEye's ModooPlay publishing and TaurusX monetization offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/webeyer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webeye