What GRAND does

GRAND株式会社 (GRAND Inc.) is a Tokyo-based operator of office building elevator digital signage media, founded February 2017 with ¥100M registered capital and 60 employees. The company installs proprietary 'GRAND サイネージ' (in-cabin digital signage displays) and 'GRAND プロジェクター' (door-projection units) inside elevators in Japan's premier office buildings, delivering a 6-minute content loop (4 minutes of advertising plus auto-supplied news, weather, and business content) via a cloud-based content management system (電子掲示板) that enables remote upload, scheduling, and same-day updates without physical intervention. GRAND claims the #1 installation share in Tokyo's medium and large office buildings with 6,000+ units (April 2026), growing at 50+ new locations per month, plus 1,000+ installations in the Kansai/Osaka region within one year of regional launch. The network reaches 3M+ weekly unique users across 28,000+ companies including 500+ listed firms, with 85% of domestic J-REITs using GRAND services in their properties.

The business operates two-sided market mechanics: building owners and property managers receive free terminal hardware, installation, communication, and maintenance in exchange for hosting GRAND's media (electricity is the owner's only cost), while B2B advertisers buy weekly placement-guaranteed advertising slots to reach Tokyo's office-based business professionals. Distribution is primarily direct sales supplemented by a 15% agency reseller channel and event-led demand generation (online seminars featuring customer practitioners). Advertisers receive named tenant company lists for each building, enabling precise outbound sales follow-up — a measurability layer unavailable in TVCM or taxi media. GRAND merged into the Mitsubishi Estate Group (三菱地所グループ) in March/April 2025 as a subsidiary, gaining preferential access to Japan's largest institutional office landlord portfolio.

The customer base is horizontally diversified across SaaS, financial services, real estate, government, pharmaceutical, and logistics verticals, with documented advertiser outcomes including 7x named-search lift (PeopleX, 2-week campaign), 900% ROI on combined elevator ads plus outbound follow-up (Sales Marker), and ~¥37M in orders from 26 inquiries over 3 months (IRIS). Pricing is not publicly disclosed; sales are weekly per-frame with cancellation penalties of 50% (21+ business days out) scaling to 100% within 10 days of delivery. GRAND competes in the Japanese office elevator media category as the only operator offering both in-cabin display and door-projection formats and as the pioneer recognized through TV Tokyo coverage (World Business Satellite, LIFE IS MONEY) and proprietary B2B effectiveness research.

Name

GRAND

Legal name

GRAND株式会社

Website

https://tokyo-grand.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

GRAND operates Japan's #1 office building elevator digital signage media network, with 8,000+ installations across Tokyo, Kansai, and Nagoya reaching 28,000+ companies and 3M+ weekly business professionals. It sells weekly advertising slots to B2B advertisers and provides free terminal hardware to building owners under Mitsubishi Estate Group ownership.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)

akta.pro primary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Elevator digital signage
• Office building media
• B2B video advertising
• Out-of-home advertising
• Tenant communication displays

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Elevator advertising space sales: GRAND sells advertising slots to B2B advertisers (SaaS, financial services, real estate, local governments, etc.) who want to reach business professionals in Tokyo's office buildings. Slots are sold on a weekly basis per advertising frame. The company provides tenant company name lists to advertisers, enabling outbound follow-up. Minimum spend is defined by the media plan's placement guarantee pricing.
2. Agency commission model: Advertising agencies resell GRAND's inventory and earn a 15% commission margin. Agency partners handle client relationships while GRAND provides the media platform and support.
3. Property owner terminal services (エレビ / エレビGo, エレシネマ): GRAND provides building owners and property managers with elevator digital display terminals at no cost (terminal, installation, communication, and maintenance costs borne by GRAND). Building operators use the system for tenant communications, building management notices, ESG content, and disaster preparedness information. This enables GRAND to expand its advertising network footprint while providing property value-add services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

GRAND operates Japan's #1 office building elevator digital media network, installing digital signage displays (GRAND サイネージ) and door projection units (GRAND プロジェクター) inside elevators of major Tokyo office buildings to deliver video and audio advertising to business professionals. The company sells weekly advertising slots on placement-guarantee pricing to B2B advertisers, provides free terminals to building owners for tenant communications, and supplies advertisers with named tenant company lists for outbound sales follow-up.

Product overview

GRAND is an elevator media platform operating two primary product lines: GRAND サイネージ (digital signage) and GRAND プロジェクター (projection), collectively known as エレビ and エancisマ in their legacy branding. The platform delivers video advertising and content to business professionals in Tokyo office buildings, with over 6,000 installations in central Tokyo and 900 in the Kansai region. The system includes automatic content delivery featuring news, weather forecasts, and business programs, supplemented by paid advertising content. Building operators can utilize owner-frame communications for tenant notifications and building management information through the digital bulletin board system.

Differentiator

Problem solved

Functional benefit

Brands

• GRAND サイネージ (GRAND Signage): Elevator interior signage media product; renamed from original product name in February 2025.
• GRAND プロジェクター (GRAND Projector)
• エレビ (Erebi)
• エレビGO (Erebi GO)
• エレビGO (Erebi GO)
• エレビGO

Products and services

• GRAND サイネージ (GRAND Signage) Digital signage solution for office building elevators that displays full-screen video and audio content directly on in-cabin screens, used for B2B advertising and tenant communications in Japan's largest office buildings. Renamed from the legacy product エレビ (Erebi); エレビGO (Erebi GO) is the Osaka and Nagoya-area variant of the same product.
• GRAND プロジェクター (GRAND Projector) Projector-based elevator media solution that projects full-screen video onto elevator doors, providing immersive in-cabin visual delivery for B2B advertising and corporate internal communications. Renamed from the legacy product エレシネマ (Elecinema).

Quantifiable outcome

• ROI of 900% achieved when combining elevator ads with outbound follow-up using GRAND's tenant list (Sales Marker case)
• +6 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Tokyo (株式会社東京)coreStrategic or Co-development Partner · 13 April 2025GRAND and Tokyo (the previous parent/startup entity) merged and underwent a corporate name change in 2025 as part of GRAND's formal integration into the Mitsubishi Estate Group. Tokyo's founders and team continued within GRAND post-merger.
• Mitsubishi Estate Group (三菱地所グループ)flagshipStrategic or Co-development Partner · 31 October 2024GRAND joined the Mitsubishi Estate Group in October 2024 through a corporate merger and name change. The Mitsubishi Estate Media Development Office (三菱地所 メディア開発室) works in coordination with GRAND on office building media initiatives. This partnership provides GRAND with preferential access to Mitsubishi Estate's office building portfolio and strategic alignment with Japan's largest real estate group. GRAND is presented as a 'Mitsubishi Estate Group' company on its official website and press releases.

Scale indicators12 records

Recent moves9 records

Expansion highlights5 records

Others

• Vistar Media: US-based programmatic DOOH ad-tech platform enabling programmatic buying of digital out-of-home inventory across networks. Vistar sits in GRAND's ecosystem as infrastructure for selling elevator inventory programmatically rather than as a direct competitor.
• Firefly: US-based digital out-of-home advertising network placing screens on rideshare vehicle tops. Firefly pursues the same captive-audience, ride-time thesis as GRAND but targets urban consumers on taxis and Ubers rather than office-building professionals.

Broad incumbents

• Lamar Advertising: US-listed outdoor advertising operator managing hundreds of thousands of static and digital displays. Lamar's growing digital billboard network competes with elevator-media players for the same advertisers seeking high-frequency, captive-audience exposure.
• Intersection: US-based digital out-of-home media company operating screens in transit hubs (LinkNYC, subway, airports). Intersection sells premium digital OOH inventory to large advertisers using a model analogous to GRAND's, though in transit rather than office elevators.
• JCDecaux: France-headquartered global leader in out-of-home advertising with transit, street furniture, and digital billboard portfolios across 80+ countries. JCDecaux competes with GRAND for B2B advertiser budgets via its digital urban inventory, though elevator media is not its specialty.
• Outfront Media: US-listed out-of-home media company with a large portfolio of transit, billboard, and digital signage assets across North America. Outfront draws B2B advertising dollars into OOH broadly, putting it in indirect competition with GRAND for marketing budgets.

Direct peers

• Captive Media: UK-based operator of interactive digital signage inside office building elevators. Captive Media runs a similar captive-audience, elevator-specific digital media model targeting professionals in commercial buildings, making it one of GRAND's closest direct analogs outside Japan.
• Focus Media: China-listed (分众传媒) operator of the world's largest elevator digital signage network across office and residential buildings. Focus Media sells ad slots on screens installed inside elevators using essentially the same business model as GRAND, scaled across hundreds of thousands of buildings.

Regional players

• Pattison Outdoor: Canada's largest out-of-home advertising company (owned by Quebecor), with significant elevator advertising alongside transit and billboard inventory. Pattison runs the same elevator-OOH playbook as GRAND but focused on the Canadian market.

Emerging players

• Atmosphere: US-based operator of streaming TV-style content in captive venues such as bars, restaurants, gyms, and medical offices. Atmosphere shares GRAND's thesis of monetizing dwell time in venues where viewers cannot leave, but targets consumer rather than business-professional audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRAND