Integrative You

What Integrative You does

Integrative You is a digital health platform offering root-cause, integrative medicine programs for families who feel dismissed by conventional care. Founded in 2011 in Belmar, NJ by Dr. Nicole Rivera and Dr. Nick Carruthers (originally as Integrative Wellness Group), the company has 15+ years of clinical practice and reports helping 2,500+ families. Its portfolio includes low-friction entry points (Health Decode at $47, Couples/Business Decode at $97), quarterly subscription programs (Foundation at $348, DNA Precision at $898, Black Sheep Business at $248-$1,498, Couples & Family at $248), and a flagship Private Concierge tier at $3,698/quarter capped at 8 families per quarter. The INNSPO companion app ($19/mo standalone or bundled) delivers daily protocols, AI coaching, meditations, and trackers across every program.

The underlying technology platform combines a clinical assessment framework (75+ dimensions across biology, nervous system, and psychology), AI-assisted protocol generation grounded in 500+ pages of proprietary clinical research, and an epigenetic hair/nail analysis pipeline for the DNA Precision tier. The system tracks 200+ biomarkers in the Private Concierge tier versus the roughly 10 markers standard GPs run, and pairs biomarker movement with a composite Vitality Score. INNSPO adds an AI Coach with memory, dream interpretation lab, and 119+ guided meditations.

Commercially, Integrative You operates a product-led and community-led go-to-market model: free 13-question quizzes drive top-of-funnel triage, $47 Health Decode offers a low-commitment entry, and tiered subscriptions convert engaged users. Distribution is digital-first via integrativeyou.health (Stripe-powered checkout) and the INNSPO mobile app, with a 50+ episode podcast, social media presence, an affiliate/referral program, and earned media features (The Breakthrough Documentary, Apple Podcasts Top 50 Healthcare, Spotify Top 20 Health, IFAH Top 50 Healthcare) building brand authority. The Company is founder-owned, bootstrapped, and serves a global digital clinic footprint centered on New York, New Jersey, Florida, Texas, and international clients.

Name

Integrative You

Legal name

Integrative You

Website

https://integrativeyou.health

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Integrative You is a digital health platform offering root-cause, integrative medicine programs for families dismissed by conventional care, with tiered subscriptions from $47 entry to $3,698/quarter Private Concierge, an INNSPO companion app, and AI-assisted protocol generation grounded in 15 years of clinical IP.

Ownership category

akta.pro rank

Product category

Integrative / Functional Medicine

NAICS

Software Publishers (5132), Medical and Diagnostic Laboratories (6215)

SIC

Services-Prepackaged Software (7372), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB)

Keywords

• Root cause medicine
• Integrative health programs
• DNA precision wellness
• Functional medicine clinic
• Digital health protocols

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Programs: Quarterly subscription tiers (Foundation $348/qtr, DNA Precision $898/qtr, Black Sheep Business $248/qtr, Couples & Family $248/qtr) with 90-day protocols, re-evaluations, and INNSPO app access bundled. Annual billing available at ~28% savings.
2. One-Time Assessment Reports: Entry-level diagnostic reports (Health Decode $47, Couples Decode $47, Business Decode $97) delivered within 48 business hours. No subscription required. $47 credit toward upgrade within 30 days.
3. Private Concierge Medicine: Application-only premium tier at $3,698/quarter for complex cases. Includes full labs, DNA, hair panel, same-week clinical response. Capped at 8 families per quarter to maintain quality.
4. INNSPO App Standalone: Independent app subscription for users not in clinical programs. $19/month or $188/year with 14-day free trial. Includes Higher Self Architecture course, planner, AI coach, meditation library.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Integrative You sells a tiered digital root-cause medicine program stack for individuals, couples, families, and founders. The portfolio includes one-time diagnostic Decode reports ($47–$97), quarterly subscription programs such as Foundation ($348/qtr), DNA Precision ($898/qtr), Black Sheep Business, and Couples & Family Alignment ($248/qtr), a flagship Private Concierge tier at $3,698/qtr, and the INNSPO companion app ($19/mo standalone). Programs are delivered digitally through online assessments, clinical reports, and the INNSPO mobile app, with optional hair-sample epigenetic analysis for the DNA Precision tier.

Product overview

Integrative You is a digital health platform offering a tiered suite of root-cause medicine programs for families. The portfolio includes three entry-point Decode reports (Health Decode at $47, Couples Decode at $97, Business Decode at $97), three subscription programs (The Foundation at $348/qtr, DNA Precision at $898/qtr, Black Sheep Business at $1,498/qtr, Couples & Family Alignment at $248/qtr), a flagship Private Concierge tier at $3,698/qtr (application-only), and a standalone companion app called INNSPO at $19/mo. The INNSPO app serves as the unified daily execution layer across all programs, delivering personalized protocols, meditations, AI coaching, and tracking tools. Free assessment tools (Integrative Life Compass and Find Your Path Quiz) guide prospective members to the appropriate paid tier.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• TSH reduced from 69.2 to 2.67 mIU/L (96% improvement) in 5 months for Hashimoto's case
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• INNSPOcoreStrategic or Co-development PartnerSister company and companion app. Daily protocols, inspiration, and momentum delivered via mobile app. INNSPO provides the daily execution layer for Integrative You programs - reports, supplement protocols, meditations, and daily action plans sync automatically. Ships micro-protocols to users' phones every day. Standalone subscription available separately ($19/mo) or bundled with clinical programs.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Emerging players

• Calibrate: Metabolic health and weight-loss platform combining lab testing, clinician visits, and personalized protocols. Comparable subscription structure, biomarker-driven protocols, and quarterly re-evaluation cycle.
• Elysium Health: Longevity-focused health platform combining biomarker testing, supplements, and digital tools. Comparable to Integrative You's longevity and high-performer positioning with a recurring subscription model.
• Viome: Gut microbiome and transcriptomic testing platform with personalized nutrition recommendations. Comparable to Integrative You's DNA Precision tier in lab-driven personalization and consumer subscription delivery.

Direct peers

• Parsley Health: Virtual functional and integrative medicine practice combining root-cause diagnostics, lab work, and personalized protocols with a membership model. Highly comparable to Integrative You in clinical model, patient cohort (often dismissed by conventional medicine), and subscription pricing.
• Marek Health: Telehealth and lab testing platform focused on hormone optimization, thyroid, and root-cause diagnostics for high-performers. Comparable to Integrative You's DNA Precision and Founder/Entrepreneur segments.
• InsideTracker: Blood biomarker analysis platform that translates lab results into personalized nutrition and lifestyle recommendations. Strong analogy to Integrative You's lab-driven protocol generation and Vitality Score concepts.
• Hone Health: Direct-to-consumer men's health platform offering hormone testing, physician consults, and personalized treatment plans. Comparable subscription/recurring model and biomarker-first approach targeting performance-oriented patients.
• Function Health: Membership-based platform offering 100+ biomarker lab testing and personalized health insights directly to consumers. Closest direct competitor to Integrative You's biomarker-led, root-cause positioning and tiered subscription model.

Others

• Levels: Continuous glucose monitoring and metabolic health platform. Adjacent in the consumer health data and biomarker-tracking space, but focused on a single metric rather than full root-cause medicine.

Broad incumbents

• Forward: Tech-forward preventive primary care platform with biomarker testing, AI-driven health plans, and membership subscription. Comparable subscription model and lab-heavy preventive approach at broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/integrativeyou
• YouTubeyoutube.com/@IntegrativeYou
• LinkedInlinkedin.com/company/integrative-you
• Instagraminstagram.com/integrativeyou
• TikToktiktok.com/@thedoctornickduo?_r=1&_t=ZT-93n6Y9tyPFN

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrative You