Sugar Shane's

What Sugar Shane's does

Sugar Shane's is a privately held gourmet cookie company founded in 2020 by Shane Quillin and headquartered in Sandy Springs, Georgia, operating across the Atlanta metropolitan area. The company sells freshly baked cookies in 6-pack ($36) and 12-pack ($65) formats, oversized Cookie Tins baked directly in the tin ($35–$40), and a rotating weekly menu featuring branded ingredient profiles such as Nutella buttercream and Ferrero Rocher toppings. Distribution runs through three retail storefronts (Sandy Springs, Kennesaw, Midtown), a direct e-commerce storefront with nationwide shipping (currently paused for operational updates), and local delivery/pickup via Toast integration, with Stripe handling online payments. Beyond core cookies, Sugar Shane's runs a Cookie Concierge corporate gifting program with tiered volume discounts and custom packaging, a catering service for weddings and events, and a branded merchandise line (hoodies, hats, t-shirts) under sub-brands like 'Eat a Damn Cookie' and 'ATL Cookie Plug.'

The business model is direct-to-consumer with a B2B gifting overlay. Consumer revenue comes from in-store purchases, local delivery/pickup through Toast, and e-commerce orders shipped nationwide; pricing is unit-based with one-time transactions. Corporate gifting revenue is generated through a form-based intake with volume discounts (10% off orders of $1,000+; 20% off orders of $10,000+), custom-branded packaging for 1,000+ item orders, and lead times of 5 business days to 6 weeks. Merchandise provides incremental margin at modest price points ($28–$45). The company serves individual consumers in the Atlanta metro and nationwide, corporate buyers for gifting and employee appreciation, and event planners for weddings and parties.

The underlying technology is intentionally light: there is no proprietary platform, and operations rely on standard third-party tooling (Toast for local ordering, Stripe for checkout, Comfort Colors for apparel manufacturing). Marketing is social-first across Instagram, Facebook, and TikTok, supplemented by an email newsletter, Google/Yelp review prompts, and an 'As Seen On' earned media section. Sugar Shane's is a founder-owned, non-funded small business with 1–10 employees and no disclosed institutional investors, positioning itself as a locally branded artisanal bakery rather than a scaled packaged-foods operation.

Name

Sugar Shane's

Legal name

Sugar Shane's

Website

https://sugarshanes.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sugar Shane's is a privately held, founder-owned gourmet cookie bakery founded in 2020 in Atlanta, Georgia, selling fresh-baked cookies, cookie tins, corporate gifts, catering, and branded merchandise through three Atlanta storefronts and nationwide e-commerce.

Ownership category

akta.pro rank

Product category

Gourmet Cookies

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Cookies & Crackers (2052)

akta.pro primary industry

Cookie & Brownie Shops (THAFAGAF)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Gourmet cookies
• Baked desserts
• Corporate gifting
• Event catering
• Branded merchandise

Headquarters

HQ city

Sandy Springs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cookie Product Sales: Direct retail and e-commerce sales of gourmet cookies in various pack sizes (6-pack, 12-pack) and specialty formats (Cookie Tin). Sold through website, physical stores, and nationwide shipping.
2. Corporate Gifting (Cookie Concierge): Bulk cookie orders for corporate gifting with customization options (personalized gift messages, company logo packaging). Includes minimum order requirements and lead times of 5 business days to 6 weeks for custom orders.
3. Catering & Events: Custom cookie orders for weddings, birthdays, and large parties with a dedicated inquiry form and per-event pricing.
4. Merchandise Sales: Sale of branded apparel items including hats, hoodies, and t-shirts through the website.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sugar Shane's bakes and sells gourmet cookies from a rotating weekly menu, available in 6-pack and 12-pack formats plus a signature Cookie Tin baked directly in the tin. The company operates three physical retail stores in the Atlanta metro area, ships nationwide, and runs the Cookie Concierge corporate gifting program with bulk ordering, custom packaging, and volume discounts. It also offers catering for weddings and events and sells branded apparel merchandise.

Product overview

Sugar Shane's is a gourmet cookie company offering a core product line of fresh-baked cookies available in 6-pack and 12-pack shipments, plus specialty Cookie Tins baked directly in the tin for a gooey center. The company operates three physical store locations in the Atlanta area (Sandy Springs, Kennesaw, and Midtown) with local delivery and pickup via Toast. Beyond cookies, Sugar Shane's provides corporate gifting through its Cookie Concierge service (with volume discounts and custom branding) and catering for events. The company also sells branded merchandise including hoodies, t-shirts, and hats under sub-brands like the 'Eat a Damn Cookie' line.

Differentiator

Problem solved

Functional benefit

Brands

• Cookie Concierge: Corporate gifting program offering bulk cookie orders with customizable packaging and messaging for businesses and events.

Products and services

• Chocolate Chip 6 Pack A classic chocolate chip cookie with room temperature butter base, mixed with semi-sweet chocolate chips and melting chocolate discs, finished with flaky sea salt. Sold in packs of 6 for individual consumers and gifting.
• Chocolate Chip 12 Pack A classic chocolate chip cookie with room temperature butter base, mixed with semi-sweet chocolate chips and melting chocolate discs, finished with flaky sea salt. Sold in packs of 12 for larger households, gatherings, or gifting.
• Cookie Tin An oversized cookie pie baked directly inside the tin for crisp edges and a soft, molten center. Available in Chocolate Chip, Biscoff Cookie Butter, and Cookies and Cream flavors, designed to freeze well and reheat in the oven.
• Cookie Concierge (Corporate Gifting) Corporate gifting service offering bulk cookie orders with custom packaging, branded message cards, and volume discounts (10% off $1,000+, 20% off $10,000+). Minimum 5 business days lead time for standard orders, 6 weeks for custom-branded packaging. Targets mid-market and enterprise businesses for client, employee, and partner gifting.
• Catering Event catering service for weddings, birthdays, and large parties in the Atlanta area. Customers fill out a request form for custom cookie orders and special occasions.
• Eat a Damn Cookie Hat Branded hat featuring the 'Eat a Damn Cookie' design. Available as a trucker hat (mesh sides) or snapback (100% cotton), with an adjustable plastic strap back.
• Sugar Shane's Hoodie Classic heavyweight cotton blend hoodie with screen-printed Sugar Shane's logo and 'EST 2020' mark. Unisex fit with front pouch pocket and drawstring hood.
• ATL Cookie Plug Graffiti Tee Comfort Colors soft-washed, garment-dyed t-shirt featuring a bold black 'ATL Cookie Plug' graffiti graphic with cookie mascot tagging the city skyline. 100% ring-spun cotton, unisex relaxed fit, designed in Atlanta.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• ToastcoreTechnology or IntegrationToast is used as the local delivery and pickup ordering platform across all three Atlanta store locations. Customers are redirected to Toast Tab to place pickup and delivery orders.
• StripecoreTechnology or IntegrationStripe is the payment processing provider for the e-commerce checkout. The checkout page explicitly references Stripe as a payment method option.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Dirty Dough: Emerging cookie concept with a similar warm-cookie, semi-cookie-pie hybrid menu and growing multi-location footprint; comparable as an emerging direct competitor in the gourmet warm-cookie space.

Direct peers

• Milk Bar: Chef-driven dessert brand with retail storefronts, nationwide shipping, branded merch, and catering/gifting — overlaps Sugar Shane's on premium dessert retail, multi-channel distribution, and lifestyle-brand merchandising.
• Chip City Cookies: Fast-growing East Coast gourmet cookie chain with rotating flavors and retail storefronts; directly comparable on cookie-only menu, weekly specials, and rapid multi-store expansion playbook.
• Levain Bakery: Iconic NYC-based gourmet cookie shop with multiple retail locations and nationwide shipping via Goldbelly; comparable as a premium-ingredient cookie brand with cult following and omnichannel retail-plus-shipping model.
• Insomnia Cookies: Late-night cookie delivery chain with both storefronts and nationwide shipping; competes in the same gourmet warm-cookie category and has a comparable multi-channel retail/delivery/shipping model.
• Crumbl Cookies: Largest gourmet cookie franchise in the U.S. with a rotating weekly menu and signature flavors; most directly comparable to Sugar Shane's on product (premium cookies), menu cadence, and DTC/e-commerce-plus-retail model.
• Tiff's Treats: Warm cookie delivery specialist founded in Austin with multiple brick-and-mortar locations and a strong corporate gifting program — closely comparable on gourmet cookie positioning, multi-store expansion, and B2B gifting motion.

Broad incumbents

• Famous Amos: Iconic packaged cookie brand owned by Ferrero with retail and foodservice distribution; comparable as a larger incumbent in the cookie category, though operating through CPG rather than fresh-bake retail.
• Mrs. Fields: Established national cookie brand with mall and retail locations plus nationwide gifting/shipping; comparable as a broad incumbent offering cookies, gift tins, and corporate gifting through a wider portfolio.

Regional players

• Bakeology Atlanta: Atlanta-area gourmet dessert bakery; comparable as a regional peer competing for the same metro cookie/dessert demand as Sugar Shane's Atlanta stores.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sugarshanesatl
• Instagraminstagram.com/sugar_shanes
• TikToktiktok.com/@sugar_shanes_atl
• Xx.com/sugar_shanes
• LinkedInlinkedin.com/company/sugar-shanes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugar Shane's