Safetek Profire

What Safetek Profire does

Safetek Profire is a Canadian fire and emergency vehicle dealer and service company founded in 1993 by John Witt, headquartered in Abbotsford, British Columbia, with regional operations in Mississauga (Ontario), Airdrie (Alberta), and Atlantic Canada, and a stated operating footprint covering all Canadian provinces and territories. The company sells, services, and distributes custom-built fire apparatus across multiple categories — pumpers, aerials, tankers, wildland vehicles, rescues, ARFF, industrial, and specialty vehicles — sourced from a portfolio of OEM brands that includes Spartan, E-ONE, Smeal, SVI, KME, EVI, Iturri America, Ferrara, Metalfab, HubFire, and Acela. Safetek Profire's customer base spans 100+ municipal fire departments (Toronto Fire Services, Vancouver Fire Rescue Services, Edmonton Fire Rescue Services, Kamloops Fire Rescue, Burnaby Fire Department, Sault Ste. Marie Fire Services, Markham Fire and Emergency Services, Langley Fire Rescue Service) and select enterprise/industrial accounts (Cenovus Energy Foster Creek, Shell Scotford, Parkland Refinery), with revenue generated through one-time apparatus sales, parts distribution ($5M+ inventory across 300+ OEMs with same-day shipping), 24/7/365 service and maintenance, equipment mounting, and warranty support.

The company's proprietary and exclusive technology offerings include the Vector — the first North American-style fully electric fire truck with a 327 kWh battery, 800V DC architecture, and NFPA/ULC all-electric certification, accompanied by a turnkey EV charging infrastructure consulting service — as well as the Cleaner Cab System (integrating HEPA filtration, warm washdown, isolated SCBA storage, AeroClave decontamination, and RGF PHI active air purification), the Spartan Independent Front Suspension (IFS), the Spartan NXT110 110-foot aerial, the Wildland 3 MAX, and authorized Canadian distribution of AeroClave decontamination technology. Quote-based pricing is supplemented by cooperative purchasing channels (Sourcewell #082025-HUB, Canoe Procurement, RMA Trade) that streamline municipal procurement, with regional sales managers covering BC, Alberta, Ontario, and Atlantic Canada, plus demo and stock units for accelerated delivery.

Safetek Profire operates a field-sales-driven go-to-market targeting enterprise and government buyers, supported by an integrated parts, service, and warranty infrastructure. The company is privately held with no disclosed external funding, is founder-led (John Witt as Founder & CEO, Wayne Stevens as President, Rebecca Masuhara as CFO since 2012), employs approximately 40+ people, and was recognized at the 2025 Spartan Emergency Response Dealer Group Meeting with Sales Excellence, Outstanding Dealer Achievement (2nd Place), and the $2 Million Club Parts Dealer of the Year awards. The company's stated mission is "Serving those who keep our communities safe," and it positions itself on exclusive technology, multi-brand product breadth, deep parts inventory, and full lifecycle service as core differentiators in the Canadian fire apparatus market.

Name

Safetek Profire

Legal name

Safetek Profire

Website

https://firetrucks.ca

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Safetek Profire is a Canadian dealer and service provider of fire and emergency vehicles, distributing multi-brand apparatus (Spartan, E-ONE, SVI, Smeal, KME, EVI, Iturri) to 100+ municipal fire departments and select industrial customers across all Canadian provinces and territories, with proprietary offerings including the Vector electric fire truck.

Ownership category

akta.pro rank

Product category

Fire and Emergency Vehicles

NAICS

Fire Protection (922160), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Wholesale-Hardware (5072)

akta.pro primary industry

Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)

akta.pro secondary industries

Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood) (BPABAHAD), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG), Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

Keywords

• Fire truck distribution
• Emergency vehicle dealer
• Fire apparatus sales
• Wildland firefighting vehicles
• Fire equipment parts

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Fire Truck Sales: Sale of new fire and emergency vehicles from multiple OEM brands including Spartan, E-ONE, SVI, KME, EVI, Iturri, and Ferrara. Vehicles include pumpers, aerials, tankers, wildland vehicles, rescues, ARFF, industrial, and specialty apparatus.
2. Parts Distribution: Single source distributor for genuine and high-quality parts from over 300 OEMs. More than $5M in parts inventory with same-day shipping from Ontario or BC locations.
3. Service and Maintenance: Full-service maintenance including mobile service, fabrication, NFPA testing and certification, equipment mounting, pump maintenance and repair, ladder repairs. Service available 24/7, 365 days a year.
4. Equipment Mounting: Custom tool and equipment mounting for new or existing fire and emergency vehicles. Includes custom body repairs, shelves, slide-out trays, centre consoles, and retrofits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Safetek Profire sells, services, and distributes fire and emergency vehicles from multiple OEM brands (Spartan, E-ONE, SVI, KME, EVI, Iturri, Smeal, Ferrara, Metalfab) across Canada. The portfolio includes pumpers, aerials, tankers, wildland vehicles, rescues, ARFF apparatus, industrial vehicles, and the proprietary Vector electric fire truck, supported by a $5M+ parts inventory, 24/7/365 service operations, and cooperative purchasing through Canoe, RMA, and Sourcewell.

Product overview

Safetek Profire is a Canadian fire and emergency vehicle dealer offering a broad portfolio of apparatus across multiple brands, with services spanning sales, parts, service, warranty, and equipment mounting. The core product portfolio centers on multiple fire truck categories (pumpers, aerials, rescues, tankers, wildland, ARFF, and industrial vehicles) distributed across branded manufacturers including Spartan, E-ONE, Smeal, SVI, KME, EVI, Profire, and Iturri. Key proprietary and distributed products include the Vector (the first North American-style fully electric fire truck with 327 kWh battery and 800V DC architecture), the Wildland 3 MAX and Wildland 5 MAX wildland apparatus, MODUS modular tankers, and the Spartan NXT110 aerial. Add-on health-and-safety modules include the Cleaner Cab System, Active Air Purification System (PHI/UV), and AeroClave decontamination system (authorized Canadian distributor). The company also provides turnkey EV charging infrastructure consulting, 24/7 mobile service, parts distribution (300+ OEMs, $5M+ inventory), custom equipment mounting, and warranty support. Products are available through cooperative purchasing programs including Canoe, RMA, and Sourcewell.

Differentiator

Problem solved

Functional benefit

Brands

• Vector: The first North American-style fully electric fire truck with zero emissions and electric drive and pump operations
• Wildland 3 MAX

Products and services

• Vector Electric Fire Truck The first North American-style fully electric fire truck engineered so firefighters can drive and pump on electric power only. Features 327 kWh battery capacity with 800-volt DC architecture, optional range extender, and NFPA/ULC all-electric certification. Available in pumper and rescue configurations with up to 1030-gallon water tank capacity. Target customers are municipal fire departments seeking zero-emission apparatus.
• Wildland 3 MAX A wildland apparatus Type 3 reimagined in a Type 6 design, built on an International CV Series 515 Crew Cab 4x4 chassis with high-strength polypropylene body. Carries up to 2,200L of water, features single-operator pump-and-roll capability, and eliminates the need for air brakes due to its lightweight construction. Target customers are wildland firefighting departments.
• Spartan NXT110 Aerial 110-foot aerial with Spartan Independent Front Suspension (IFS), up to 850-lb tip load at any angle and extension, 53-degree cramp angle, and the shortest turn radius in its class. Features Advanced Protection System (APS) cab design with front and side impact protection. Target customers are municipal fire departments requiring aerial ladder and platform operations.
• Spartan Pumpers (S-180, IPS-NXT, Custom Configurations) Spartan-built pumpers including the S-180 (road ready in half the time with pre-configured models), IPS-NXT (compact design with tight turn radius), and custom top-mount, side-mount, rear-mount, and enclosed top-mount configurations. Target customers are municipal fire departments requiring primary fire suppression apparatus.
• E-ONE Pumpers (Custom, eMAX, AFT, Commercial) E-ONE pumper lineup including Custom Pumpers with varied internal storage options, eMAX series (maximum maneuverability, storage space, and accessibility), AFT Custom Pumpers (faster delivery with tailored configurations), and Commercial Top-Mount Enclosed Pumpers in stainless steel. Target customers are municipal fire departments.
• Wildland Vehicles (KME RidgeRunner, Spartan Wildland Urban Interface) Wildland-specific apparatus including the KME RidgeRunner (large pumping capacity up to 1,000 gallons with superior pump-and-roll) and Spartan Wildland Urban Interface Engine (hybrid of traditional pumper and wildland vehicle for two-in-one response capability). Target customers are wildland firefighting departments.
• E-ONE ARFF (TITAN 4x4, TITAN 6x6, TITAN AT) Aircraft Rescue Fire Fighting (ARFF) vehicles including the TITAN 4x4 (aggressive styling with leading performance in acceleration, braking, and dynamic stability), TITAN 6x6 (maximum payload and fire suppression), and TITAN AT Air Transportable (designed for transport on C5, C17, and C130 aircraft). Target customers are airports and military installations.
• Rescue Vehicles (Spartan, SVI, EVI) Full range of rescue apparatus including Spartan custom rescues, SVI Heavy Rescue trucks built on custom chassis with strong sub-frames, SVI Walk-In and Walk-Thru rescues with interior cab access, and EVI Mobile Command vehicles for multi-purpose fire rescue and law enforcement command operations. Target customers are municipal fire departments and specialized rescue services.
• Tankers (E-ONE Commercial/Custom, Spartan Dryside/Elliptical/Wetside) Water tanker fleet including E-ONE Commercial and Custom Tankers (rugged, easy-to-operate suburban/rural vehicles), E-ONE Water Master vacuum tankers (self-filling up to 2,000 gpm), and Spartan models including the Dryside, Elliptical (low center of gravity), and Wetside (1,250 to 4,000 gallon capacity). Target customers are rural and suburban fire departments.
• Parts Distribution Single-source distributor for genuine and high-quality fire apparatus parts with over $5M in parts inventory, same-day shipping from Ontario or British Columbia locations, and coverage spanning over 300 OEMs including Akron, Spartan, E-ONE, and Ferrara. Target customers are municipal fire departments maintaining fire apparatus fleets.
• Service, Maintenance & Mobile Service Service team available 24/7, 365 days a year offering mobile on-road service, fabrication (custom body repairs, shelves, slide-out trays), NFPA pump and ground ladder testing, NDT and aerial testing, and equipment mounting. Target customers are municipal fire departments and industrial clients with fire apparatus maintenance needs.
• Equipment Mounting Custom tool and equipment mounting for new deliveries and existing fleet retrofits, including custom storage compartments, pull-out drawers, and custom outfittings from fire medic vehicles to new truck orders. Target customers are fire departments outfitting new apparatus or upgrading existing fleet.
• Warranty Support Local personalized warranty support including self-authorized warranty approvals and valet pickup/dropoff service for emergency vehicles, prioritizing rapid return to service. Target customers are fire departments with newly purchased and existing fleet vehicles.
• EV Infrastructure Consulting Turnkey charging consultant service for Vector electric fire truck customers, covering site evaluation, utility upgrades, charger installation, and ongoing charger maintenance planning. Target customers are fire departments adopting the Vector electric fire truck.

Quantifiable outcome

• 34% decrease in sick time reported by Winter Park Fire Rescue Department using AeroClave
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Spartan Emergency ResponsecoreChannel Partner/ Reseller/ DistributorSpartan Emergency Response is the primary OEM brand partnership, with Safetek Profire as an authorized dealer. The partnership includes multiple vehicle types (pumpers, aerials, tankers, rescues, wildland) and exclusive technologies like IFS suspension and NXT-110 aerial. Greg Rivers received Sales Excellence Award and Safetek received Outstanding Dealer Achievement Award at 2025 dealer meeting.
• E-ONE (Emergency One)coreChannel Partner/ Reseller/ DistributorE-ONE is a major OEM brand partnership for fire apparatus including eMAX pumpers, aerials, ARFF vehicles, tankers, and industrial vehicles. Safetek Profire distributes the full E-ONE product line across Canada.
• SVI TruckscoreChannel Partner/ Reseller/ DistributorSVI Trucks partnership covers heavy rescue, walk-in rescue, hazmat, and air/light specialty vehicles. Multiple customer orders including Burnaby Fire Department hazmat unit and Saanich heavy rescue.
• SmealcoreChannel Partner/ Reseller/ DistributorSmeal is a key aerial apparatus partner providing 100' rear mount platforms, 75' rear mount ladders, 107' rear mount ladders, and custom configurations. Major customer Toronto Fire Services ordered 6 Smeal 32M/105' aerials.
• KME (Kovatch Mobile Equipment)coreChannel Partner/ Reseller/ DistributorKME partnership includes wildland vehicles (RidgeRunner), aerials, and X-Series custom pumpers. Provides alternative brand options for fire departments.
• EVI (Emergency Vehicles Inc.)minorChannel Partner/ Reseller/ DistributorEVI partnership covers air light vehicles, mobile command vehicles, and rescue pumpers. Products include EVI Air Light and EVI Mobile Command for specialized rescue operations.
• Iturri AmericacoreChannel Partner/ Reseller/ DistributorIturri America provides Wildland 3 MAX vehicles and related wildland apparatus. Safetek Profire showcased Iturri products at Alberta Fire Chiefs Conference with partner Laura Morales Perez attending.
• Ferrara Fire ApparatusminorChannel Partner/ Reseller/ DistributorFerrara partnership provides custom pumper options. City of Miramichi Fire Department is a Ferrara customer through Safetek Profire.
• MetalfabminorChannel Partner/ Reseller/ DistributorMetalfab partnership covers commercial tankers, commercial pumpers, and commercial rescue vehicles. Multiple customers including Uxbridge Fire Department, Lake of Bays Fire Department.
• SourcewellcoreChannel Partner/ Reseller/ DistributorSourcewell cooperative purchasing contract (#082025-HUB) enables streamlined procurement for municipal fire departments. Saanich Fire Department utilized Sourcewell to procure Spartan ER Water Tender.
• Canoe ProcurementcoreChannel Partner/ Reseller/ DistributorCanoe procurement cooperative enables fire apparatus purchasing through pre-established contracts. Part of the cooperative purchasing options offered to customers.
• RMA TrademinorChannel Partner/ Reseller/ DistributorRMA (Rocky Mountain Association) cooperative purchasing for Alberta region fire departments to access pre-negotiated apparatus contracts.
• HubFire / Hub Fire TrucksminorChannel Partner/ Reseller/ DistributorHubFire MODUS Pumper-Tanker products available through Safetek Profire for stock and demo units. Products include MODUS Tanker and MODUS Pumper-Tanker with quick availability options.
• AeroClave (Authorized Canadian Distributor)coreChannel Partner/ Reseller/ DistributorSafetek Profire is the Authorized Canadian Distributor of AeroClave for Fire & Emergency Services. AeroClave is an automated decontamination system using Vital Oxide disinfectant, effective against COVID-19, Health Canada and EPA approved.
• Acela TrucksminorGTM or Marketing PartnerAcela Trucks partnered with Safetek Profire at the Alberta Fire Chiefs Conference in Red Deer, AB, showcasing trucks and supporting trade show presence.
• RC Heavy Truck and Trailer RepairminorImplementation/ SI/ Consulting PartnerAlberta service partner providing mobile service support for customers in the Alberta region. Located at 46 East Lake Crescent NE, Airdrie, T4A 2H4.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• E-ONE: Major fire apparatus manufacturer (part of REV Group) producing pumpers, aerials, rescues, tankers, ARFF, and industrial vehicles — key OEM partner for Safetek Profire and direct upstream incumbent in the same product categories.
• Spartan Emergency Response: Manufacturer of fire apparatus chassis and complete trucks (parent of Spartan); Safetek Profire's largest OEM partner and a principal industry incumbent whose dealer network strategy directly affects Safetek's economics.
• Rev Group (REV Fire Group): Parent company of E-ONE, KME, Ferrara, and other fire apparatus brands — broad incumbent whose multi-brand strategy intersects with Safetek Profire's multi-OEM dealer model.
• Pierce Manufacturing (Oshkosh): Largest North American fire apparatus manufacturer; competes with Safetek Profire's OEM partners at the manufacturer level and represents the principal alternative brand a Canadian department might purchase.
• Rosenbauer: Global fire apparatus manufacturer (AT, CT, NA divisions) competing in pumpers, aerials, and electric/alternative fuel apparatus — relevant broader incumbent, especially as Vector positions against Rosenbauer's Revolutionary Technology (RT) electric truck.

Direct peers

• Fort Garry Fire Trucks: Canadian fire apparatus distributor serving municipal, industrial, and airport customers across the prairies and beyond with multiple OEM brands — directly comparable multi-OEM Canadian dealer business model to Safetek Profire.
• Commercial Emergency Equipment (CEE): Multi-OEM US fire apparatus dealer providing sales, service, and parts across the Northeast and Mid-Atlantic — comparable dealer/distributor model with parts and service flywheel similar to Safetek Profire.
• Hughes Fire Equipment: Multi-OEM fire apparatus dealer with sales, service, and parts operations — comparable dealer/distributor business model in adjacent geographies.
• Atlantic Emergency Solutions: US fire apparatus dealer representing multiple OEMs with full sales, parts, and service capabilities — directly comparable multi-brand dealer model and revenue mix.

Emerging players

• Iturri America: Wildland and industrial fire apparatus manufacturer partnered with Safetek Profire — relevant OEM partner whose strategy and direct-sales activity could affect Safetek's wildland franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SafetekProfire
• YouTubeyoutube.com/channel/UCzXCONiALtU2s4s7ePbfC6Q
• Facebookfacebook.com/SafetekProfire
• Instagraminstagram.com/safetekprofire
• TikToktiktok.com/@safetekprofire
• LinkedInlinkedin.com/company/safetekprofire

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safetek Profire