Showtime VR
Showtime VR is a Polish software company that builds a proprietary platform for synchronized 360-degree video playback and remote device management across Meta, Pico, and HTC VR headsets, serving film festivals, corporate training, education, healthcare, and cultural institutions worldwide via annual/metered subscriptions, hardware resale, equipment rental, and event services.
- Company typePrivate
- Founded2016
- HeadquartersWarszawa, Poland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Showtime VR does
Showtime VR is a Polish private software company headquartered in Warsaw, with a secondary entity in Sandomierz, that builds a proprietary platform for synchronized 360-degree video playback and remote device management across multiple VR headsets. The core technology supports major standalone headsets from Meta (Quest 2/3/3s/Pro), Pico (G2/G3/Neo series/4 Enterprise/4 Ultra), and HTC (Vive Focus 2/3, Flow, XR Elite), with a controller application on Android, iOS, Windows, and macOS, and supports codecs up to 8K resolution, spatial audio (FB360/AmbiX), headtracked subtitles, DRM encryption, kiosk mode, live preview, and remote device telemetry (temperature, battery, floor plan tracking). The product line splits into Showtime VR Local (annual on-premises license for 10-50 synchronized headsets on a single WiFi network, priced €319-€1,199/year) and Showtime VR Online (cloud-based monthly subscription from €100/month for unlimited distributed headsets, with add-ons for cloud Library, Story branching narratives, and 360 live streaming at 3-7 second latency).
The business model combines recurring software subscriptions with adjacent hardware resale (Pico, Meta, HTC enterprise headsets), rental of 200+ Pico G3 units and 800+ Meta Quest/Pico units through a global partner network, full-service event production for film festivals and corporate clients, and a 20% commission reseller/content-partner program. Go-to-market is hybrid: enterprise field sales targeting film festivals, corporates, museums, and training organizations; a self-serve 7-day trial; and channel partners (Kourakusha in Japan, Redbox VR in the UK, Matts Digital in France, IGIVU in the US, plus Diversion Cinema and TitanSkinVR as co-development partners). Named customers include the Cannes and Venice Film Festivals, PwC (300-participant training), National Geographic, the United Nations, Queensland Fire and Emergency Services, Artevelde University College, Solaris 2, CoisCéim Dance Theatre, VID Specialized University (Norway), and the Tokyo National Museum, spanning film festivals, corporate training, healthcare, education, and cultural-heritage verticals. The company received an EU co-funding grant of 331,760 PLN in 2023 to develop VR services for healthcare and medical psychology, and operates without disclosed external venture or private equity investment.
Showtime VR firmographics
Firmographics- Name
- Showtime VR
- Legal name
- Showtime VR Sp. z o.o.
- Website
- https://showtimevr.eu
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Showtime VR is a Polish software company that builds a proprietary platform for synchronized 360-degree video playback and remote device management across Meta, Pico, and HTC VR headsets, serving film festivals, corporate training, education, healthcare, and cultural institutions worldwide via annual/metered subscriptions, hardware resale, equipment rental, and event services.
- Ownership category
- akta.pro rank
Showtime VR industry classification
Industry- Product category
- VR Content Management Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Motion Picture Theaters (7830), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
- akta.pro secondary industry
- VR Headsets & Accessories (CRACAOAE)
Keywords
Where Showtime VR is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Showtime VR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Showtime VR Local Software Licenses: Annual licenses for single-location VR headset synchronization. Pay once per year with no additional monthly costs. Available in Standard (€319/year for 10 players), PRO (€749/year for 10 players), and ULTRA (€1,199/year for 10/25/50 players) tiers.
- Showtime VR Online Subscriptions: Monthly subscriptions for managing unlimited VR headsets across multiple locations worldwide. Starting at €100/month for 10 players. Flexible pricing with 1-month, 3-month, and 1-year billing options. Includes cloud Library and content management.
- VR Hardware Sales: Reseller of Pico Interactive, Meta, and HTC VR headsets. Pico G3 €399, Pico Neo 3 €599, Pico 4 Enterprise €899. Complete kits with software and carrying/charging cases available.
- VR Equipment Rental: Rental of over 200+ Pico G3 headsets (€45/week), 800+ Meta Quest 2/3 and Pico G2 through global partner network. Also rents Insta360 cameras (Pro 2 €450/week, X3 €160/week) and accessories. Minimum 10 devices for headsets.
- Event Services: Full event packages including VR headset rental, software, event service, headset configuration, network infrastructure, on-site supervision, and custom/licensed content.
- Partner/Reseller Revenue Share: 20% brokering fee for resellers on Showtime VR Local and Online sales. Content partners can earn 20% commission on software sales they recommend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Showtime VR Local Standard - €319/year for 10 synchronized VR headsets |
| Subscription | Annual | Showtime VR Local PRO - €749/year for 10 synchronized VR headsets |
| Subscription | Annual | Showtime VR Local ULTRA - €1,199/year for 10/25/50 synchronized VR headsets |
| Subscription | Monthly | Showtime VR Online - from €100/month for 10 VR headsets |
| Unit Pricing | One time/ perpetual license | Pico G3 VR Headset - €399 |
| Unit Pricing | One time/ perpetual license | Pico Neo 3 VR Headset - €599 |
| Unit Pricing | One time/ perpetual license | Pico 4 Enterprise VR Headset - €899 |
| Usage-based | Pay-as-you-go | VR Equipment Rental - from €45/week |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Showtime VR product offering
Product offeringCore offering
Showtime VR develops proprietary software that enables synchronized playback and centralized remote control of 360-degree and 180-degree video content across multiple VR headsets simultaneously. The platform consists of Showtime VR Local (annual license for single-venue deployments of 10-50 headsets on a local WiFi network) and Showtime VR Online (cloud-based monthly subscription for unlimited headsets scattered across global locations), with a Showtime VR Controller app for management and a Showtime VR Player app for content playback across Meta Quest, Pico, HTC Vive, Google Cardboard, and Windows PC headsets.
Product overview
Showtime VR offers a software platform for synchronized VR content playback and management across multiple VR headsets. The core products are Showtime VR Local (annual license for single-location use supporting up to 10-50 headsets on one WiFi network) and Showtime VR Online (cloud-based subscription for unlimited headsets across global locations). The platform includes two main applications: Showtime VR Controller (remote management via Android, iOS, Windows, macOS) and Showtime VR Player (playback app for Meta Quest, Pico, HTC Vive, Android, Windows headsets). Add-on modules include Showtime VR Library (cloud content management), Showtime VR Story (branching narrative), and DRM Encryption. The company also offers related services including VR equipment rental (headsets and 360 cameras), VR event services (setup and management), and 360 live streaming. Additional programs include Content Partner Program (free licenses for 360 video producers) and Reseller Program (20% commission for partners).
Differentiator
Problem solved
Functional benefit
Products and services
- Showtime VR Local Annual licensed software for synchronized 360-degree and 180-degree video playback across up to 50 VR headsets connected to a single local WiFi network, designed for single-location use including classrooms, VR cinemas, museums, exhibitions, fairs, events, and corporate training. Available in Standard (€319/year for 10 players), PRO (€749/year for 10 players), and ULTRA (€1,199/year for 10/25/50 players) tiers with no internet required.
- Showtime VR Online Cloud-based monthly subscription platform enabling browser-based control of unlimited VR headsets scattered across multiple locations worldwide. Includes cloud Library content management, DRM encryption, branching narrative capability (Showtime VR Story), and 360-degree live streaming functionality. Starting at €100/month for 10 players with 1-month, 3-month, and 1-year billing options.
- VR Equipment Rental Rental service providing over 200 own Pico G3 headsets plus 800+ Meta Quest 2/3 and Pico G2 units through a global partner network, along with Insta360 Pro 2, Insta360 X3, and Z CAM K1 PRO 360-degree cameras and Sennheiser headphones. Rental pricing from €45/week (Pico G3, 10-device minimum) to €620/week (Z CAM K1 PRO) with optional Showtime VR software pre-loaded and full event support.
- VR Event Services Full-service VR event management delivering synchronized VR cinema setup for hundreds of participants, immersive experience management with controllers and motion, headset configuration, network infrastructure, and on-site technical supervision. Serves film festivals, corporate events, and exhibitions with quote-based custom packages including software, hardware rental, and event service.
- 360 Live Streaming Professional 360-degree live streaming service with low latency (3-7 seconds) HLS 4K 3D streaming to unlimited VR headsets worldwide, including streaming to mobile devices and tablets as an alternative to VR headsets.
- VR Headsets Sales Resale of enterprise VR headsets including Pico Interactive (G3, Neo 3, 4 Enterprise), Meta (Quest 2, Quest 3, Quest Pro), and HTC (Vive Flow, XR Elite) products. Complete kits with software and carrying/charging cases available.
Quantifiable outcome
- Cost savings in firefighter training: dropping one burn scenario per course covers costs of headsets and software
- +1 more outcomes
Companies that use Showtime VR
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
Showtime VR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature10 records
Showtime VR partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, key, regional and specialized.
- KourakushacoreOfficial reseller and partner in Japan with deepest knowledge of Showtime VR. Introduced Showtime VR to various universities, research institutes, and companies in Japan. Provides latest Showtime VR news and technical support to Japanese customers.
- Pico InteractivecoreLeading VR headset manufacturer. Showtime VR is a reseller of Pico headsets including Pico G3, Neo 3, and 4 Enterprise. Latest Pico goggles always available in Showtime VR offer.
- MetacoreMeta Quest official reseller. Showtime VR offers Meta Quest 3, Quest 2, and Quest Pro headsets. Seamless compatibility between Meta headsets and Showtime VR software.
- HTC VIVEkeyOfficial reseller of HTC Vive Flow and XR Elite headsets. Ultra lightweight glasses-style headsets ideal for 360 video playback, compatible with Showtime VR software.
- Diversion CinemakeyKey player in VR market and technical partner of prestigious festivals. Sets up VR spaces and distributes immersive experiences from concept to technical installation. Partner for Venice Film Festival VR theatre.
- PwCkeyMajor professional services firm using Showtime VR for synchronized training events. Organized 300-participant VR training in Toronto. Represents enterprise adoption of Showtime VR for corporate training.
- TitanSkinVRkeyAluminum case solution protecting VR headsets from damage and theft for public installations. Combined with Showtime VR and ceiling pulley systems for 100% uptime at events like Noorderzon (144,000 visitors over 10 days).
- Redbox VRregionalUK-based VR/AR solutions provider offering all-in-one classroom kits throughout Europe and bespoke VR solutions for commercial and industrial training sector.
- Matts DigitalregionalFounded 2019, supports AR/VR deployment for software publishers. Partnered with industrial group Itancia for AR/VR equipment services with 20,000+ m² logistics center in France.
- IGIVUregionalPioneer in VR event services in US market. Provides complete VR rental solutions including headset rentals, pre-configuration, on-site/off-site support, content curation, and creation.
- PsykologpartnersspecializedLeading organization in applied psychology in Nordic countries. At forefront of VR treatment using 360 videos, producing tailored content and offering VR therapy education for therapists.
- DPVRkeyInnovative Shanghai-based technology company specializing in VR device design and manufacturing. Diversified portfolio of tethered and wireless VR headsets for education, training, simulation, and entertainment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Showtime VR competitors and assessment
Company assessmentDirect peers
- STRIVR: VR training platform originally built for athlete training and now expanding into enterprise. Directly comparable in the immersive training market and shares Showtime VR's focus on measurable training outcomes (e.g., performance improvement, cost avoidance).
- Igloo Vision: Provider of shared immersive visualization spaces (e.g., 360 domes and cylinder rooms) for groups. Highly comparable to Showtime VR's multi-headset, group VR playback concept and serves overlapping enterprise, museum, and event customers.
- Wonda VR: Web-based VR creation, collaboration, and training platform. Comparable group-experience positioning and overlapping enterprise/education customers for synchronous immersive sessions.
- Sandbox VR: Location-based VR entertainment chain offering immersive multiplayer experiences. Operates in adjacent location-based VR market and represents the consumer-facing demand that pulls through hardware and software platforms like Showtime VR's.
- Diversion Cinema: VR cinema installation company explicitly named as a Showtime VR partner for the Venice Film Festival. Closest direct peer in the VR cinema/theater segment, providing the physical venue layer alongside Showtime VR's playback software.
- Talespin: Enterprise XR training platform for workforce development and human skills. Comparable to Showtime VR's corporate training segment, particularly around immersive multi-user experiences and enterprise L&D buyers.
- Zero Latency: Operator of free-roam, multi-player location-based VR entertainment venues. Comparable to Showtime VR in the location-based VR entertainment space, though Zero Latency runs its own venues while Showtime VR provides the software layer for similar experiences.
- Mursion: Provider of VR-based training simulations for enterprise soft-skills development. Directly comparable to Showtime VR's enterprise training and education use cases (e.g., Artevelde University College, PwC), targeting similar corporate and education buyers with immersive group experiences.
Broad incumbents
- Pico Interactive: Major VR headset OEM now owned by ByteDance and a core technology partner whose G2/G3/Neo 3/4 Enterprise headsets Showtime VR resells and supports. Key distribution channel and the largest single dependency in the Showtime VR ecosystem.
- Meta (Quest for Business): Parent of Meta Quest hardware and Quest for Business software. Both a critical channel partner (Showtime VR is an official Meta reseller) and the largest strategic incumbent whose enterprise roadmap could either expand or compress Showtime VR's opportunity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Showtime VR social profiles
Digital presenceShowtime VR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showtime VR leadership team
Management profileNumber of profiles
Showtime VR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showtime VR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showtime VR
What does Showtime VR do?
Showtime VR develops proprietary software that enables synchronized playback and centralized remote control of 360-degree and 180-degree video content across multiple VR headsets simultaneously. The platform consists of Showtime VR Local (annual license for single-venue deployments of 10-50 headsets on a local WiFi network) and Showtime VR Online (cloud-based monthly subscription for unlimited headsets scattered across global locations), with a Showtime VR Controller app for management and a Showtime VR Player app for content playback across Meta Quest, Pico, HTC Vive, Google Cardboard, and Windows PC headsets.
Is Showtime VR a public or private company?
Showtime VR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Showtime VR founded?
Showtime VR was founded in 2016. It employs 1 to 10 people.
Where is Showtime VR based?
Showtime VR is headquartered in Warszawa, Poland, in the Europe region.
How does Showtime VR make money?
Six revenue lines are on record. Showtime VR Local Software Licenses are the primary driver. The others are showtime VR Online Subscriptions, VR Hardware Sales, VR Equipment Rental, event Services and partner/Reseller Revenue Share.
Who are Showtime VR's main competitors?
Direct peers on record are STRIVR, Igloo Vision, Wonda VR, Sandbox VR, Diversion Cinema, Talespin, Zero Latency and Mursion. Broad incumbents are Pico Interactive and Meta (Quest for Business).
Does Showtime VR have an API?
No public API is recorded for Showtime VR.
What industry is Showtime VR in?
Showtime VR's product category is VR Content Management Software. Its primary akta.pro industry code is MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics), with a secondary code of CRACAOAE, VR Headsets & Accessories. Its NAICS code is 51621 and its SIC code is 7830.