RezPlus
- Company typePrivate
- Founded2005
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RezPlus does
RezPlus (legally SiteBenefits Inc.) is a privately held, founder-owned cloud hospitality technology platform founded in 2005 by Peter Hall. The company is headquartered in Ottawa, Ontario, Canada (58 Antares Drive), with legal incorporation in Washington State, USA. RezPlus sells an all-in-one modular software platform to independent restaurants across Canada, comprising five core products: Online Reservations, Online Ordering, eGifts, eMarketing, and custom Website Design and Hosting. The platform emphasizes keeping the guest experience on the restaurant's own domain rather than redirecting diners to third-party directory sites, and tightly integrates reservation flow with kitchen pacing for online orders, with menu logic that surfaces time-of-day-appropriate items.
The platform has been built and refined over more than 20 years on the reservation side and is sold under a quote-based monthly subscription model with low setup fees and no annual contract. RezPlus monetizes primarily through SaaS subscription fees plus a small transaction stream on eGifts, where restaurants retain $0.97 per dollar and unused balances can be applied against monthly fees. Distribution is sales-led: prospects request a demo and receive a custom package quote, supplemented by a formal partner referral program and SEO-driven traffic to the corporate website. The company is bootstrapped, with no disclosed funding rounds, and operates with a small named leadership team (Founder/CEO, Board Advisor, two VPs, and a Creative Director).
RezPlus firmographics
Firmographics- Name
- RezPlus
- Legal name
- SiteBenefits Inc.
- Website
- https://rezplus.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
RezPlus industry classification
Industry- Product category
- Restaurant Hospitality Technology
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where RezPlus is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
RezPlus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Services: Monthly subscription fees for access to the RezPlus platform including reservations, online ordering, eGifts, eMarketing, and website hosting. Custom packages designed per restaurant's requirements and budget with low setup fees and no annual contract required.
- eGift Processing: Revenue from eGift sales where restaurants keep $0.97 on the dollar with no transaction fees. Average customers generate over $500 per month in eGift sales with some exceeding $1,000 per month. Unused eGift revenue can be applied to monthly fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom Package - Quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
RezPlus product offering
Product offeringCore offering
RezPlus is a cloud-based, all-in-one hospitality technology platform for independent restaurants, offering a modular suite that includes Online Reservations, Online Ordering, eGift certificates, eMarketing automation, and custom Website Design and Hosting. The platform integrates these five functions into a single vendor solution with the restaurant's branding and guest data flowing consistently across modules, and is sold via custom quote-based monthly subscriptions to restaurant operators in North America.
Product overview
RezPlus is an all-in-one cloud-based hospitality technology platform for restaurants, providing a modular solution that includes Online Reservations, Online Ordering, eGifts, eMarketing, and Website Design/Hosting. The platform is designed to be customizable and scalable, allowing restaurants to select specific functions and capabilities that suit their needs and budget. The five core products work together as an integrated system—reservations integrate with online ordering for proper kitchen pacing, all communications use the restaurant's branding, and guest data is unified across the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Reservations Advanced online restaurant reservation system developed over 20 years, allowing guests to complete bookings in as little as 20 seconds through a mobile/tablet-friendly flow that only displays available times and sends branded confirmation, reminder, and thank-you emails.
- Online Ordering Cloud-based online ordering platform integrated with the reservations system for kitchen pacing, featuring smart menu technology, inventory tracking, contactless payment, and a 45-second order completion flow embedded on the restaurant's own website.
- eGifts Digital gift certificate service sold through the restaurant's website, charging no transaction fees so restaurants retain $0.97 per dollar and sending branded acknowledgments with the restaurant's logo, message, and photo to both purchaser and recipient.
- eMarketing In-house email marketing automation platform with Birthday Club and Anniversary Club campaigns, customizable messaging, and guest database tools that enable restaurants to run promotional communications and drive repeat patronage.
- Your Website Custom restaurant website design and managed hosting service with mobile optimization, self-managed modules, smart menu technology that surfaces menus by time of day, SEO optimization, Google Analytics integration, dashboards, and automated reporting.
Quantifiable outcome
- RezPlus customers average over $500 per month in eGift sales with some over $1,000 a month
- +3 more outcomes
Companies that use RezPlus
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
RezPlus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
RezPlus partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights4 records
RezPlus competitors and assessment
Company assessmentBroad incumbents
- Toast: Toast is a broad restaurant technology platform spanning POS, online ordering, marketing, payroll, and reservations. While much larger than RezPlus, it overlaps materially on the online ordering and restaurant guest-engagement capabilities RezPlus sells.
- Square for Restaurants: Square for Restaurants offers POS, online ordering, reservations, marketing, and gift cards as part of the broader Square ecosystem. As a broader incumbent with embedded payments, it competes with RezPlus for independent restaurant tech-stack dollars.
Direct peers
- ChowNow: ChowNow is a direct online ordering platform for independent restaurants that emphasizes keeping orders commission-free and on the restaurant's own site — a positioning very similar to RezPlus's no-third-party-redirect differentiation.
- Tock: Tock (owned by Squarespace) provides reservations, prepaid experiences, and guest management for restaurants and venues. It competes directly with RezPlus in online reservations and guest experience tooling for independent operators.
- Resy: Resy, owned by American Express, is a reservations and guest-engagement platform popular with premium independent restaurants. It competes directly with RezPlus in the all-in-one guest experience space, including reservations, waitlist, and marketing tools.
- OpenTable: OpenTable is the dominant restaurant reservation platform globally, offering reservations, guest management, and increasingly broader restaurant-tech features. It is the most direct head-to-head competitor to RezPlus's core reservations product for independent restaurants.
- SevenRooms: SevenRooms is a guest experience and retention platform for restaurants and hotels, offering reservations, CRM, marketing automation, and eGifts/loyalty. It is one of the closest functional analogs to RezPlus's all-in-one guest engagement stack.
- Olo: Olo provides digital ordering, dispatch, and guest engagement software for restaurant chains, including branded online ordering and loyalty. It overlaps with RezPlus's online ordering, eGift, and eMarketing capabilities for multi-unit and enterprise restaurants.
Emerging players
- Restaurant365: Restaurant365 is a cloud-based restaurant management platform covering accounting, inventory, payroll, and operations. It is an adjacent back-office peer rather than a direct front-of-house competitor to RezPlus.
- GloriaFood: GloriaFood offers free online ordering and reservations for restaurants, often used by small independent operators. It overlaps with RezPlus's core offering at the budget end of the independent restaurant segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RezPlus social profiles
Digital presenceRezPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
RezPlus leadership team
Management profileNumber of profiles
Profiles5 records
RezPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RezPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RezPlus
What does RezPlus do?
RezPlus is a cloud-based, all-in-one hospitality technology platform for independent restaurants, offering a modular suite that includes Online Reservations, Online Ordering, eGift certificates, eMarketing automation, and custom Website Design and Hosting. The platform integrates these five functions into a single vendor solution with the restaurant's branding and guest data flowing consistently across modules, and is sold via custom quote-based monthly subscriptions to restaurant operators in North America.
Is RezPlus a public or private company?
RezPlus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RezPlus founded?
RezPlus was founded in 2005. It employs 1 to 10 people.
Where is RezPlus based?
RezPlus is headquartered in Ottawa, Canada, in the North America region.
How does RezPlus make money?
Two revenue lines are on record. SaaS Subscription Services are the primary driver. The others are eGift Processing.
Who are RezPlus's main competitors?
Broad incumbents on record are Toast and Square for Restaurants. Direct peers are ChowNow, Tock, Resy, OpenTable, SevenRooms and Olo. Emerging players are Restaurant365 and GloriaFood.
Does RezPlus have an API?
No public API is recorded for RezPlus.
What industry is RezPlus in?
RezPlus's product category is Restaurant Hospitality Technology. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 5182 and its SIC code is 7370.