Stadsbrouwerij Vos

What Stadsbrouwerij Vos does

Stadsbrouwerij Vos is a family-owned craft brewery established in Elburg, Netherlands, in 2017 by Coenraad van Bommel (brewer) and Gerrit-Jan Vos (finance), tracing its origins to a 2001 home-brewing hobby. The legal entity is Aan de Gracht Elburg BV (KvK 59419911). Operations are based at Havenstraat 5 in a converted former fish smokery and tannery at the harbor of the historic fortified Veluwe town. Production runs on a PSS brewing installation with 11 lagertanks of 20 hectoliters each, using Veluwe spring water as the brewing base. The portfolio includes a fixed standard assortment of 10 beers spanning styles from session IPA (3.9% ABV) to imperial stout (10.2% ABV), seasonal beers, and multiple limited-edition lines including the Vospeditie experimental series, the barrel-aged Houten Vos series, and the Vosselijke Meesters collector's range, distributed in 33cl, 75cl, and 150cl formats plus 20L kegs.

The brewery monetizes through four primary streams. First, direct-to-consumer e-commerce via the own webshop with mix-and-match boxes, volume discounts, and free shipping over €75. Second, B2B supply to Dutch hospitality (horeca) and off-license bottle shops (slijterijen) through dedicated regional account managers, with free sample boxes, POS materials, and custom keg connections. Third, on-site revenue from a tasting room, retail shop, and three brewery tour formats (Beleeftour self-guided at €5.95, guided Vospeditie at €15, and group tours from €9.95). Fourth, a Huurbrouwerij (rental brewery) contract brewing service that lets external parties brew custom or private-label recipes on the Vos tank infrastructure. Customer segments span horeca, slijterijen, craft beer enthusiasts, Elburg tourists, and private-label clients.

Go-to-market combines DTC e-commerce, sales-led B2B field motion, and event-driven activation at Dutch beer festivals (Burg Bieren Bierfeest, Biergarten Harderwijk), supported by content marketing (beer style guides, blog), email newsletter, organic social, and SEO-optimized style pages. Independent quality validation includes three gold medals at the European Beer Challenge 2022 and a gold for best wood-aged beer in the Netherlands at Dutch Beer Challenge 2026 for Houten Vos #6, alongside Untappd review traction (e.g., 6,965 reviews for Ondeugende Gappie). The business remains privately held with no external investors or parent company indicated.

Name

Stadsbrouwerij Vos

Legal name

Aan de Gracht Elburg BV

Website

https://stadsbrouwerijvos.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Stadsbrouwerij Vos is a family-owned Dutch craft brewery in Elburg producing 10 core beers plus seasonal, expedition, and barrel-aged editions. It serves Dutch hospitality and bottle-shop B2B accounts alongside direct-to-consumer webshop sales, on-site tours, and a contract brewing service.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)

Keywords

• Craft beer brewing
• Barrel aged beers
• Brewery tours
• Contract brewing services
• Craft beer wholesale

Headquarters

HQ city

Elburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Beer Sales (Webshop & On-site): Sale of bottled and packaged craft beers directly to consumers through the company's e-commerce webshop and at the on-site tasting room/retail location. Products include standard assortment (10 core beers), seasonal editions, limited editions, and barrel-aged specials. Volume discounts apply for 6-, 12-, and 24-pack purchases.
2. B2B Beer Sales to Hospitality & Retail: Supply of beers to horeca (restaurants, cafes, bars) and slijterijen (off-license bottle shops) throughout the Netherlands. Products sold in 33cl bottles, 20L kegs (Sankey and bajonet connections). Commercial pricing offered with free sample boxes for new partners and POS materials provided.
3. Brewerij Tours & Experiences: Revenue from guided and self-guided brewery tours. Three tour formats: Beleeftour (self-guided, €5.95/pp), Vospeditie with guide (€15/pp), and group tours (€12.50/pp). Optional tasting plates and additional beverages sold on-site.
4. Rental Brewery (Huurbrouwerij) Services: Contract brewing services allowing external parties to brew custom recipes on the brewery's professional equipment. The brewery handles production, packaging (bottles/kegs), and quality control. Customers include local bottle shops wanting private-label brands and event organizers seeking exclusive festival beers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Stadsbrouwerij Vos is a family-owned craft brewery that produces and sells a portfolio of standard, seasonal, limited-edition, and barrel-aged craft beers (33cl, 75cl, 150cl bottles and 20L kegs) through its own webshop, on-site tasting room, and B2B supply to Dutch hospitality and off-license retail. Alongside packaged beer, the brewery sells brewery tour experiences (self-guided Beleeftour, guided Vospeditie, and group tours) and offers a contract brewing (huurbrouwerij) service that produces private-label and bespoke beers for bottle shops and event organizers on its 11 × 20hl tank facility.

Product overview

Stadsbrouwerij Vos is a family-owned craft brewery in Elburg, the Netherlands, operating a single-location brewery with a diversified product and service portfolio. Its core product offering consists of a Standard Assortment of 10 always-available beers spanning styles from session IPA (3.9% ABV) to Imperial Stout (10.2% ABV), complemented by Seasonal Beers released during specific times of year. The Limited Edition portfolio includes the Vospeditie Series (experimental expedition beers), the Barrel Aged / Houten Vos Series (whisky, wine, and rum barrel-aged beers), and the Vosselijke Meesters collector's series. All products are sold through the Vossenwinkel (Fox Shop) online webshop, with B2B supply to hospitality and liquor stores via the Zakelijk service. Adjacent to production, the company offers brewery tours in three formats (self-guided Beleeftour, guided Vospeditie, and private group tours), a contract brewing service (Huurbrouwerij) using its 11 × 20hl lagertank facility, and gift vouchers. The portfolio is unified under the Vos (Fox) brand identity, with all beers named after characters from Elburg's history and the Vos family.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Three gold medals at European Beer Challenge 2022
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Slijterij De Gouden LeeuwminorChannel Partner/ Reseller/ DistributorLocal bottle shop commissioned Stadsbrouwerij Vos to develop a private-label house beer ('Leeuwebier'). Vos handled recipe development, label design, and supported distribution, creating a co-branded product that differentiates the shop from competitors with mainstream brands.
• Event Brewery CollectiveminorChannel Partner/ Reseller/ DistributorAnnual festival organizer commissions a unique exclusive-edition beer from Stadsbrouwerij Vos each year. The exclusive product creates festival differentiation and attracts consumers seeking unique offerings unavailable elsewhere.
• Yeasterday BrewingminorStrategic or Co-development PartnerCollaborative brewing partnership resulting in Fortress of the Knight, a 10.0% ABV Imperial Stout released as a limited edition. Both breweries contributed to recipe and production, marketing it as a joint limited-edition product.
• Craft Beer BrancheorganisatieminorOthersAffiliation with the Dutch Craft Beer Industry Association (Craft Beer brancheorganisatie), shown via association membership logo on the website. Signals industry credibility and adherence to craft beer standards.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• VandeStreek Bier: VandeStreek Bier is a Utrecht-based craft brewery that built a strong direct-to-consumer and supermarket presence in the Netherlands alongside B2B horeca sales. It is comparable to Stadsbrouwerij Vos through its multi-channel GTM and broad craft portfolio.
• Roos & Vanilla: Roos & Vanilla is a Dutch craft brewery producing a range of specialty beers distributed through Dutch horeca and retail. Its product mix and B2B focus make it a comparable independent craft peer operating alongside Stadsbrouwerij Vos.
• Uiltje Brewing Company: Uiltje Brewing Company is a Haarlem-based craft brewery producing a diverse range of IPAs, stouts, and barrel-aged specialties distributed across the Dutch horeca and retail channel. Its product breadth, scale, and B2B-led distribution model align closely with Stadsbrouwerij Vos.
• Bird Brewery: Bird Brewery is an Amsterdam-based independent craft brewery producing specialty beers distributed across the Netherlands. Its comparable scale, specialty focus, and DTC-plus-B2B mix make it a relevant direct peer for Stadsbrouwerij Vos.
• Brouwerij De Prael: De Prael is an Amsterdam-based craft brewery with on-site tasting rooms and tours, distributed across Dutch horeca and slijterijen. Its combination of production, on-premise service, and tours aligns directly with Stadsbrouwerij Vos's operating model.
• Brouwerij 't IJ: Brouwerij 't IJ is an Amsterdam craft brewery operating beside a windmill with a strong taproom and guided tour program. Its combined production, on-site tasting, and tour-based visitor experience parallels Stadsbrouwerij Vos's Elburg-based tour and tasting room offering.
• Kompaan Dutch Craft Beer Company: Kompaan is a The Hague-based Dutch craft brewery operating a combined brewery, taproom, and restaurant concept. Its single-site production-plus-on-premise model and Horeca-led B2B distribution closely mirror Stadsbrouwerij Vos's operating structure.
• Oedipus Brewing: Oedipus Brewing is an Amsterdam-based craft brewery known for experimental and seasonal beers sold through B2B and DTC channels. Its comparable portfolio breadth, focus on specialty styles, and Netherlands-wide distribution make it a strong direct peer to Stadsbrouwerij Vos.
• Brouwerij De Molen: Brouwerij De Molen is a long-established Dutch craft brewery in Bodegraven with a wide portfolio of core and barrel-aged specialty beers, an on-site taproom, and international recognition for award-winning beers. It is a direct peer in the Dutch specialty and barrel-aged craft segment.
• Jopen: Jopen is a Dutch craft brewery founded in Haarlem that produces a range of core and specialty beers and operates a combined brewery and tasting room at the historic Jopenkerk. It is directly comparable to Stadsbrouwerij Vos as a similarly positioned Dutch craft brewer combining production, on-site service, and B2B distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stadsbrouwerijvos
• LinkedInlinkedin.com/company/stadsbrouwerij-vos

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadsbrouwerij Vos