Stadsbrouwerij Vos
Stadsbrouwerij Vos is a family-owned Dutch craft brewery in Elburg producing 10 core beers plus seasonal, expedition, and barrel-aged editions. It serves Dutch hospitality and bottle-shop B2B accounts alongside direct-to-consumer webshop sales, on-site tours, and a contract brewing service.
- Company typePrivate
- Founded2017
- HeadquartersElburg, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Stadsbrouwerij Vos does
Stadsbrouwerij Vos is a family-owned craft brewery established in Elburg, Netherlands, in 2017 by Coenraad van Bommel (brewer) and Gerrit-Jan Vos (finance), tracing its origins to a 2001 home-brewing hobby. The legal entity is Aan de Gracht Elburg BV (KvK 59419911). Operations are based at Havenstraat 5 in a converted former fish smokery and tannery at the harbor of the historic fortified Veluwe town. Production runs on a PSS brewing installation with 11 lagertanks of 20 hectoliters each, using Veluwe spring water as the brewing base. The portfolio includes a fixed standard assortment of 10 beers spanning styles from session IPA (3.9% ABV) to imperial stout (10.2% ABV), seasonal beers, and multiple limited-edition lines including the Vospeditie experimental series, the barrel-aged Houten Vos series, and the Vosselijke Meesters collector's range, distributed in 33cl, 75cl, and 150cl formats plus 20L kegs.
The brewery monetizes through four primary streams. First, direct-to-consumer e-commerce via the own webshop with mix-and-match boxes, volume discounts, and free shipping over €75. Second, B2B supply to Dutch hospitality (horeca) and off-license bottle shops (slijterijen) through dedicated regional account managers, with free sample boxes, POS materials, and custom keg connections. Third, on-site revenue from a tasting room, retail shop, and three brewery tour formats (Beleeftour self-guided at €5.95, guided Vospeditie at €15, and group tours from €9.95). Fourth, a Huurbrouwerij (rental brewery) contract brewing service that lets external parties brew custom or private-label recipes on the Vos tank infrastructure. Customer segments span horeca, slijterijen, craft beer enthusiasts, Elburg tourists, and private-label clients.
Go-to-market combines DTC e-commerce, sales-led B2B field motion, and event-driven activation at Dutch beer festivals (Burg Bieren Bierfeest, Biergarten Harderwijk), supported by content marketing (beer style guides, blog), email newsletter, organic social, and SEO-optimized style pages. Independent quality validation includes three gold medals at the European Beer Challenge 2022 and a gold for best wood-aged beer in the Netherlands at Dutch Beer Challenge 2026 for Houten Vos #6, alongside Untappd review traction (e.g., 6,965 reviews for Ondeugende Gappie). The business remains privately held with no external investors or parent company indicated.
Stadsbrouwerij Vos firmographics
Firmographics- Name
- Stadsbrouwerij Vos
- Legal name
- Aan de Gracht Elburg BV
- Website
- https://stadsbrouwerijvos.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stadsbrouwerij Vos is a family-owned Dutch craft brewery in Elburg producing 10 core beers plus seasonal, expedition, and barrel-aged editions. It serves Dutch hospitality and bottle-shop B2B accounts alongside direct-to-consumer webshop sales, on-site tours, and a contract brewing service.
- Ownership category
- akta.pro rank
Stadsbrouwerij Vos industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (42481)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)
Keywords
Where Stadsbrouwerij Vos is headquartered
LocationHeadquarters
- HQ city
- Elburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Stadsbrouwerij Vos business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct Beer Sales (Webshop & On-site): Sale of bottled and packaged craft beers directly to consumers through the company's e-commerce webshop and at the on-site tasting room/retail location. Products include standard assortment (10 core beers), seasonal editions, limited editions, and barrel-aged specials. Volume discounts apply for 6-, 12-, and 24-pack purchases.
- B2B Beer Sales to Hospitality & Retail: Supply of beers to horeca (restaurants, cafes, bars) and slijterijen (off-license bottle shops) throughout the Netherlands. Products sold in 33cl bottles, 20L kegs (Sankey and bajonet connections). Commercial pricing offered with free sample boxes for new partners and POS materials provided.
- Brewerij Tours & Experiences: Revenue from guided and self-guided brewery tours. Three tour formats: Beleeftour (self-guided, €5.95/pp), Vospeditie with guide (€15/pp), and group tours (€12.50/pp). Optional tasting plates and additional beverages sold on-site.
- Rental Brewery (Huurbrouwerij) Services: Contract brewing services allowing external parties to brew custom recipes on the brewery's professional equipment. The brewery handles production, packaging (bottles/kegs), and quality control. Customers include local bottle shops wanting private-label brands and event organizers seeking exclusive festival beers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beleeftour - Self-guided smartphone tour |
| Unit Pricing | Pay-as-you-go | Vospeditie with Guide - Guided brewery tour |
| Unit Pricing | Pay-as-you-go | Private Group Tour - Vospeditie for groups |
| Unit Pricing | Pay-as-you-go | Standard 6-pack (33cl bottles) - various beers |
| Unit Pricing | Pay-as-you-go | XL and Jumbo bottle formats |
| Unit Pricing | Pay-as-you-go | Mix & Match Box - Build your own selection |
| Unit Pricing | Pay-as-you-go | Gift boxes and merchandise |
| Other | Multi-year contract | B2B / Wholesale - Horeca & Retail (quote-based) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Stadsbrouwerij Vos product offering
Product offeringCore offering
Stadsbrouwerij Vos is a family-owned craft brewery that produces and sells a portfolio of standard, seasonal, limited-edition, and barrel-aged craft beers (33cl, 75cl, 150cl bottles and 20L kegs) through its own webshop, on-site tasting room, and B2B supply to Dutch hospitality and off-license retail. Alongside packaged beer, the brewery sells brewery tour experiences (self-guided Beleeftour, guided Vospeditie, and group tours) and offers a contract brewing (huurbrouwerij) service that produces private-label and bespoke beers for bottle shops and event organizers on its 11 × 20hl tank facility.
Product overview
Stadsbrouwerij Vos is a family-owned craft brewery in Elburg, the Netherlands, operating a single-location brewery with a diversified product and service portfolio. Its core product offering consists of a Standard Assortment of 10 always-available beers spanning styles from session IPA (3.9% ABV) to Imperial Stout (10.2% ABV), complemented by Seasonal Beers released during specific times of year. The Limited Edition portfolio includes the Vospeditie Series (experimental expedition beers), the Barrel Aged / Houten Vos Series (whisky, wine, and rum barrel-aged beers), and the Vosselijke Meesters collector's series. All products are sold through the Vossenwinkel (Fox Shop) online webshop, with B2B supply to hospitality and liquor stores via the Zakelijk service. Adjacent to production, the company offers brewery tours in three formats (self-guided Beleeftour, guided Vospeditie, and private group tours), a contract brewing service (Huurbrouwerij) using its 11 × 20hl lagertank facility, and gift vouchers. The portfolio is unified under the Vos (Fox) brand identity, with all beers named after characters from Elburg's history and the Vos family.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Three gold medals at European Beer Challenge 2022
- +4 more outcomes
Companies that use Stadsbrouwerij Vos
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Stadsbrouwerij Vos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stadsbrouwerij Vos partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Slijterij De Gouden LeeuwminorLocal bottle shop commissioned Stadsbrouwerij Vos to develop a private-label house beer ('Leeuwebier'). Vos handled recipe development, label design, and supported distribution, creating a co-branded product that differentiates the shop from competitors with mainstream brands.
- Event Brewery CollectiveminorAnnual festival organizer commissions a unique exclusive-edition beer from Stadsbrouwerij Vos each year. The exclusive product creates festival differentiation and attracts consumers seeking unique offerings unavailable elsewhere.
- Yeasterday BrewingminorCollaborative brewing partnership resulting in Fortress of the Knight, a 10.0% ABV Imperial Stout released as a limited edition. Both breweries contributed to recipe and production, marketing it as a joint limited-edition product.
- Craft Beer BrancheorganisatieminorAffiliation with the Dutch Craft Beer Industry Association (Craft Beer brancheorganisatie), shown via association membership logo on the website. Signals industry credibility and adherence to craft beer standards.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Stadsbrouwerij Vos competitors and assessment
Company assessmentDirect peers
- VandeStreek Bier: VandeStreek Bier is a Utrecht-based craft brewery that built a strong direct-to-consumer and supermarket presence in the Netherlands alongside B2B horeca sales. It is comparable to Stadsbrouwerij Vos through its multi-channel GTM and broad craft portfolio.
- Roos & Vanilla: Roos & Vanilla is a Dutch craft brewery producing a range of specialty beers distributed through Dutch horeca and retail. Its product mix and B2B focus make it a comparable independent craft peer operating alongside Stadsbrouwerij Vos.
- Uiltje Brewing Company: Uiltje Brewing Company is a Haarlem-based craft brewery producing a diverse range of IPAs, stouts, and barrel-aged specialties distributed across the Dutch horeca and retail channel. Its product breadth, scale, and B2B-led distribution model align closely with Stadsbrouwerij Vos.
- Bird Brewery: Bird Brewery is an Amsterdam-based independent craft brewery producing specialty beers distributed across the Netherlands. Its comparable scale, specialty focus, and DTC-plus-B2B mix make it a relevant direct peer for Stadsbrouwerij Vos.
- Brouwerij De Prael: De Prael is an Amsterdam-based craft brewery with on-site tasting rooms and tours, distributed across Dutch horeca and slijterijen. Its combination of production, on-premise service, and tours aligns directly with Stadsbrouwerij Vos's operating model.
- Brouwerij 't IJ: Brouwerij 't IJ is an Amsterdam craft brewery operating beside a windmill with a strong taproom and guided tour program. Its combined production, on-site tasting, and tour-based visitor experience parallels Stadsbrouwerij Vos's Elburg-based tour and tasting room offering.
- Kompaan Dutch Craft Beer Company: Kompaan is a The Hague-based Dutch craft brewery operating a combined brewery, taproom, and restaurant concept. Its single-site production-plus-on-premise model and Horeca-led B2B distribution closely mirror Stadsbrouwerij Vos's operating structure.
- Oedipus Brewing: Oedipus Brewing is an Amsterdam-based craft brewery known for experimental and seasonal beers sold through B2B and DTC channels. Its comparable portfolio breadth, focus on specialty styles, and Netherlands-wide distribution make it a strong direct peer to Stadsbrouwerij Vos.
- Brouwerij De Molen: Brouwerij De Molen is a long-established Dutch craft brewery in Bodegraven with a wide portfolio of core and barrel-aged specialty beers, an on-site taproom, and international recognition for award-winning beers. It is a direct peer in the Dutch specialty and barrel-aged craft segment.
- Jopen: Jopen is a Dutch craft brewery founded in Haarlem that produces a range of core and specialty beers and operates a combined brewery and tasting room at the historic Jopenkerk. It is directly comparable to Stadsbrouwerij Vos as a similarly positioned Dutch craft brewer combining production, on-site service, and B2B distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stadsbrouwerij Vos social profiles
Digital presenceStadsbrouwerij Vos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stadsbrouwerij Vos leadership team
Management profileNumber of profiles
Profiles7 records
Stadsbrouwerij Vos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stadsbrouwerij Vos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stadsbrouwerij Vos
What does Stadsbrouwerij Vos do?
Stadsbrouwerij Vos is a family-owned craft brewery that produces and sells a portfolio of standard, seasonal, limited-edition, and barrel-aged craft beers (33cl, 75cl, 150cl bottles and 20L kegs) through its own webshop, on-site tasting room, and B2B supply to Dutch hospitality and off-license retail. Alongside packaged beer, the brewery sells brewery tour experiences (self-guided Beleeftour, guided Vospeditie, and group tours) and offers a contract brewing (huurbrouwerij) service that produces private-label and bespoke beers for bottle shops and event organizers on its 11 × 20hl tank facility.
Is Stadsbrouwerij Vos a public or private company?
Stadsbrouwerij Vos is a private company. It is classified as family owned and is currently operating.
When was Stadsbrouwerij Vos founded?
Stadsbrouwerij Vos was founded in 2017. It employs 1 to 10 people.
Where is Stadsbrouwerij Vos based?
Stadsbrouwerij Vos is headquartered in Elburg, Netherlands, in the Europe region.
How does Stadsbrouwerij Vos make money?
Four revenue lines are on record. Direct Beer Sales (Webshop & On-site) is the primary driver. The others are B2B Beer Sales to Hospitality & Retail, brewerij Tours & Experiences and rental Brewery (Huurbrouwerij) Services.
Who are Stadsbrouwerij Vos's main competitors?
Direct peers on record are VandeStreek Bier, Roos & Vanilla, Uiltje Brewing Company, Bird Brewery, Brouwerij De Prael, Brouwerij 't IJ, Kompaan Dutch Craft Beer Company, Oedipus Brewing, Brouwerij De Molen and Jopen.
Does Stadsbrouwerij Vos have an API?
No public API is recorded for Stadsbrouwerij Vos.
What industry is Stadsbrouwerij Vos in?
Stadsbrouwerij Vos's product category is Craft Beer. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 2082.