Safe YOU
Safe YOU, founded in 2020 in Armenia, operates a free mobile safety platform for women and girls in 7 countries, offering SOS alerts with GPS, automatic audio evidence recording, anonymous community forums, and a directory of verified NGOs and shelters. It also provides an Institutional Dashboard for governments and NGOs to coordinate gender-based violence response.
- Company typePrivate
- Founded2020
- HeadquartersYerevan, Armenia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Safe YOU does
Safe YOU, operated by Impact Innovations Institute LLC and founded in 2020 in Armenia by Mariam Torosyan, builds a mobile safety platform targeted at women and girls at risk of gender-based violence (GBV). The consumer-facing application is free and offers an SOS button that broadcasts the user's live GPS location to emergency contacts, an automatic audio-recording feature intended to capture legally usable evidence, anonymous community forums organized around safety topics, and a curated directory of verified NGOs, shelters, legal aid providers, and psychological-support professionals. The platform is localized into more than 15 languages and is currently active in seven countries — Armenia, Georgia, Iraq, Romania, Poland, the U.S. state of New Mexico, and Lithuania — with a Jordan launch scheduled for May 2026; cumulative reach is reported at more than 1 million women, with approximately 52,000 directly impacted and 300 documented lives saved.
The institutional layer is a web-based Institutional Dashboard used by governments, multilateral agencies, and NGOs to monitor anonymized GBV trends, manage cases, and coordinate response across jurisdictions. Architecture-wise the company presents the product as an AI-powered system, though specific model implementation, training data, or third-party AI dependencies are not publicly disclosed. Safe YOU is recognized as a UN Digital Public Good aligned with SDG 5 (Gender Equality), a designation that anchors procurement credibility with multilateral bodies.
The business model is dual-sided and predominantly grant- and partnership-funded. There is no consumer monetization: the app is free, with no premium tier, ads, or in-app purchases disclosed. Revenue flows from project-based grants (notably the AIWA $25K grant in 2023 and the Cartier Women's Initiative Impact Award of $100K), multi-government program funding for country rollouts (e.g., the Poland initiative funded by the U.S. Department of State, Canada, Sweden, Norway, Ireland, and Germany), and institutional subscriptions or contracts for the Institutional Dashboard. The company is also establishing a U.S. 501(c)(3) entity to broaden its tax-advantaged donor base. Headcount is small — approximately six core team members supporting operations across seven countries — consistent with a partnership-led, project-based operating model rather than a sales-led SaaS structure.
Safe YOU firmographics
Firmographics- Name
- Safe YOU
- Legal name
- Impact Innovations Institute Limited Liability Company
- Website
- https://safeyou.space
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Safe YOU, founded in 2020 in Armenia, operates a free mobile safety platform for women and girls in 7 countries, offering SOS alerts with GPS, automatic audio evidence recording, anonymous community forums, and a directory of verified NGOs and shelters. It also provides an Institutional Dashboard for governments and NGOs to coordinate gender-based violence response.
- Ownership category
- akta.pro rank
Safe YOU industry classification
Industry- Product category
- Women's Safety Mobile Application
- NAICS
- Security Systems Services (56162)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)
- akta.pro secondary industry
- Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI)
Keywords
Where Safe YOU is headquartered
LocationHeadquarters
- HQ city
- Yerevan
- HQ country
- Armenia
- HQ region
- Asia
Offices1 record
Markets served
Safe YOU business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Free Consumer App: The mobile application is free for individual women and girls, funded through grants, donations, and institutional partnerships rather than direct user revenue.
- Institutional Dashboard Subscriptions: Government authorities, NGOs, and institutions access the dashboard through partnership agreements with Safe YOU. Revenue comes from implementation partnerships and program funding from governments and international organizations.
- Donations and Grants: Accepts donations from individuals and organizations. Has received grants including $25,000 from AIWA and USD 100,000 Cartier Women's Initiative Impact Award. Currently establishing 501(c)(3) structure for US donors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free mobile app for women and girls |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Safe YOU product offering
Product offeringCore offering
Safe YOU provides a free mobile safety application for individual women featuring SOS emergency alerts with GPS location sharing, automatic audio recording as legal evidence, anonymous community forums, and a directory of verified NGOs, shelters, and professionals. It complements the consumer app with a web-based Institutional Dashboard that enables governments, national councils, and NGO partners to monitor violence trends, manage cases, and coordinate referral pathways through secure, anonymized data. The platform operates across 7 countries in 15+ languages and is positioned as a Digital Public Good aligned with UN SDG 5.
Product overview
Safe YOU is a unified mobile safety platform with multiple integrated modules including the core Safe YOU Mobile Application (offering SOS emergency alerts, automatic audio recording, forums, and network access), supported by the Institutional Dashboard for partner organizations and authorities. The platform operates across 7 countries in 15+ languages, combining individual protection tools (emergency response, evidence recording, professional consultations) with institutional coordination capabilities (case management, trend monitoring, referral pathways) to deliver a comprehensive safety ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Safe YOU Mobile Application Free mobile safety application for individual women and girls that provides SOS emergency alerts with GPS location sharing to emergency contacts and police, automatic audio recording of surroundings saved as legal evidence with time/date/location metadata, anonymous community forums with vetted professional consultations, and access to a directory of verified NGOs, shelters, and support professionals. Available on iOS App Store and Google Play in 15+ languages across 7 countries.
- Partners Dashboard (Institutional Dashboard)
Quantifiable outcome
- 300 documented lives saved through Safe YOU intervention
- +3 more outcomes
Companies that use Safe YOU
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
Safe YOU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Safe YOU partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and minor.
- Lithuanian Government (hosted by Dainius Žalimas team)majorHost and partner for Safe YOU Lithuania stakeholder event in Vilnius, exploring technology-enabled pathways to prevent violence against women through multi-sector collaboration.
- UNFPA Eastern Europe and Central Asia Regional Office (EECARO)coreUNFPA supporting Safe YOU expansion in Romania and Poland. The collaboration emphasizes commitment to promoting women's rights and ensuring safety in the region, particularly for vulnerable populations including Ukrainian refugees.
- Sensiblu Foundation (Romania)coreImplementing partner for Safe YOU Romania, ensuring efficient delivery of services and support to beneficiaries. The foundation serves as key local partner during the Romania initiative, working with Ukrainian and Romanian women.
- Feminoteka Foundation (Poland)coreKey local partner in Poland supporting effective service delivery and ensuring direct assistance to beneficiaries. The partnership enabled Poland's launch in December 2024, with Feminoteka hosting a booth at Women in Tech Summit Warsaw.
- National Agency for Equal Opportunities for Women and Men (ANES) - RomaniamajorRomanian governmental agency dedicated to promoting gender equality, collaborating with Safe YOU on the Romania initiative to address women's safety in the country.
- Armenian International Women's Association (AIWA)corePartnership since 2021, with AIWA providing $25,000 grant enabling platform expansion and reaching 5,400+ women in Armenia through consultations and campaigns. AIWA-SF leaders visited Safe YOU office, and Mariam Torosyan participated in AIWA's 30th Anniversary Symposium and 'Women Affecting Change' panel. Collaboration includes joint events at World Expo 2025 and ongoing strategic meetings.
- Armenian Embassy in RomaniaminorDiplomatic partnership supporting Safe YOU's launch in Romania and fostering inclusive partnerships in the country.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Safe YOU competitors and assessment
Company assessmentDirect peers
- bSafe: Personal safety mobile app offering SOS alerts, GPS location sharing, live walk-follow, and audio/video streaming to contacts. Directly comparable to Safe YOU's individual-facing features (SOS, location, evidence capture) though broader in target user base.
- Rave Mobile Safety: Emergency mass-notification and personal safety app (now Motorola Solutions) offering SOS, location, and institutional alerting for universities and enterprises. Closest peer for the combined consumer + institutional alerting model.
- Noonlight: U.S.-based personal safety app (now part of Life360) providing SOS triggers, location sharing with dispatchers, and emergency response. Most directly comparable Western peer for the consumer safety/emergency-response use case Safe YOU addresses.
- Hollie Guard: UK-based personal safety app with SOS, audio capture, location sharing, and a deterrent alarm, marketed to individuals and employers. Direct feature-parity peer for Safe YOU's individual safety tooling.
- ICE Medical Standard: Mobile safety app providing emergency SOS, medical ID, location sharing, and emergency-contact alerts. Overlaps with Safe YOU on SOS, location, and emergency contact workflows.
- Red Panic Button: Personal panic/SOS app sending alerts with GPS coordinates to predefined contacts, widely deployed in workplaces and by individuals. Direct feature-level peer on emergency alerting.
Emerging players
- Chayn: Global non-profit producing open-source tools, guides, and survivor-support resources for gender-based violence. Comparable GBV-focused mission and digital-support orientation, but content/resource-led rather than real-time SOS-led.
- Watch Over Me: Personal safety app combining SOS, location, timer-based check-ins, and audio capture. Closely comparable on the consumer SOS/evidence-capture feature set, though smaller scale.
Broad incumbents
- Citizen: Real-time safety and crime-awareness platform with mass-market reach, push alerts, and live incident streaming. Comparable on the consumer safety/incident-awareness axis, but focused on community crime reporting rather than GBV-specific response.
Others
- UN Women: UN entity driving global policy, programming, and funding on gender equality and ending violence against women. Safe YOU partners with UNFPA/EU and benefits from UN system endorsement, making UN Women the most relevant institutional reference point and ecosystem peer rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Safe YOU social profiles
Digital presenceSafe YOU compliance and trust
Trust signalCompliance2 records
Safe YOU financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe YOU leadership team
Management profileNumber of profiles
Profiles6 records
Safe YOU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe YOU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe YOU
What does Safe YOU do?
Safe YOU provides a free mobile safety application for individual women featuring SOS emergency alerts with GPS location sharing, automatic audio recording as legal evidence, anonymous community forums, and a directory of verified NGOs, shelters, and professionals. It complements the consumer app with a web-based Institutional Dashboard that enables governments, national councils, and NGO partners to monitor violence trends, manage cases, and coordinate referral pathways through secure, anonymized data. The platform operates across 7 countries in 15+ languages and is positioned as a Digital Public Good aligned with UN SDG 5.
Is Safe YOU a public or private company?
Safe YOU is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Safe YOU founded?
Safe YOU was founded in 2020. It employs 1 to 10 people.
Where is Safe YOU based?
Safe YOU is headquartered in Yerevan, Armenia, in the Asia region.
How does Safe YOU make money?
Three revenue lines are on record. Free Consumer App is the primary driver. The others are institutional Dashboard Subscriptions and donations and Grants.
Who are Safe YOU's main competitors?
Direct peers on record are bSafe, Rave Mobile Safety, Noonlight, Hollie Guard, ICE Medical Standard and Red Panic Button. Emerging players are Chayn and Watch Over Me. Citizen is listed as a broad incumbent. UN Women is listed as an others.
Does Safe YOU have an API?
No public API is recorded for Safe YOU.
What industry is Safe YOU in?
Safe YOU's product category is Women's Safety Mobile Application. Its primary akta.pro industry code is BPAAALAN, Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse), with a secondary code of BPAAABAI, Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement). Its NAICS code is 56162 and its SIC code is 7372.