Sensen AI
Sensen AI (ASX: SNS) is an Australia-founded, publicly listed AI software company whose Live Awareness Platform delivers computer-vision-based parking enforcement, curb monitoring, city asset management, and safety compliance for municipalities, law enforcement, retail fuel operators, and industrial sites worldwide.
- Company typePublic
- Founded2007
- HeadquartersAustralia, Philippines
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Sensen AI does
Sensen AI (ASX: SNS; legal entity sensen.ai Ltd, Victoria, Australia) is a publicly listed AI software company founded in 2007 that builds computer-vision and real-time analytics systems for smart-city, law-enforcement, surveillance, and retail-fuel operators. Its core product is the proprietary Live Awareness Platform, which fuses multiple real-time data sources (vehicle-mounted and pole-insertable cameras, fixed sensors, mobile video) into a single intelligence stream for downstream AI workflows, with privacy-by-design including automatic face and plate masking at point of capture.
The company monetises through a portfolio of branded modules on the platform. SenFORCE provides vehicle-mounted and pole-insertable enforcement (six-camera LPR arrays, automated evidence capture, DMV-integrated citation issuance, plus a 2025 AI Copilot voice module). Live Curb Awareness uses solar-powered AI sensors for continuous curb occupancy and dwell-time monitoring. SenMAP (City Asset Management) performs GPS-tagged video audits that detect, classify, and geolocate infrastructure assets at 98% accuracy. SenDISA applies computer vision with synthetic data generation for industrial safety-compliance monitoring (PPE, safe-distance) at ports and similar sites. SenSHIELD addresses retail fuel theft via ALPR plus POS integration, alongside a debt-recovery service. SenBOS provides government-grade back-office for violation review, business-rule management, and audit logging. Customers reported include Toronto Parking Authority, Brisbane City Council, Transport for NSW, City of Vancouver, City of Las Vegas, City of Calgary, Land Transport Authority, Australian Criminal Intelligence Commission, Sanzone Group (BP), and an unnamed major world port.
The commercial model is annual SaaS subscription with no upfront capital expenditure, supplemented by transaction-fee debt-recovery services for retail fuel. Distribution is direct enterprise field sales with regional offices in Australia (HQ: South Melbourne; plus Sydney and Brisbane), Canada (Vancouver), the United States (Las Vegas), Singapore, and India (Hyderabad). The platform is sold demo-first, with implementation timelines of 6–8 weeks and financing/grants coordination for municipalities. Sensen holds ISO 27001, SOC 2 Type II, GDPR, CCPA, and PIPEDA compliance and processes customer data in the country of origin. As of the input data, the company is active, ASX-listed, with no disclosed revenue, no disclosed funding rounds, and no disclosed M&A activity.
Sensen AI firmographics
Firmographics- Name
- Sensen AI
- Legal name
- sensen.ai Ltd
- Website
- https://sensen.ai
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sensen AI (ASX: SNS) is an Australia-founded, publicly listed AI software company whose Live Awareness Platform delivers computer-vision-based parking enforcement, curb monitoring, city asset management, and safety compliance for municipalities, law enforcement, retail fuel operators, and industrial sites worldwide.
- Ownership category
- akta.pro rank
Sensen AI industry classification
Industry- Product category
- Smart City Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
- akta.pro secondary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where Sensen AI is headquartered
LocationHeadquarters
- HQ city
- Australia
- HQ country
- Philippines
- HQ region
- Asia
Offices7 records
Markets served
Sensen AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Annual Subscription - Municipalities: Annual subscription model with no upfront capital expenditure, designed for municipal budget cycles. Includes phased expansion options and special financing programs with multi-year payment plans aligned to projected revenue increases.
- SaaS Platform Access: Cloud-based processing with 99.9% system uptime, providing access to government-grade analytics dashboards and centralized intelligence platform.
- Debt Recovery Services: First and only dedicated service offering debt recovery services for fuel theft in Australia, with direct bank deposit and platform-generated insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Municipal Subscription |
| Subscription | Multi-year contract | Financing Options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Sensen AI product offering
Product offeringCore offering
Sensen AI (SenSen) sells an AI-powered Live Awareness platform that combines computer vision, deep learning, and real-time data analytics to deliver urban intelligence applications. Its commercial offerings include automated parking and curbside enforcement, AI-driven city asset mapping, school zone safety monitoring, heavy vehicle compliance, retail fuel theft prevention, and industrial surveillance.
Product overview
Sensen AI offers the Live Awareness Platform as its core technology foundation, with specialized product lines addressing different enforcement, monitoring, and management use cases. The primary platform integrates multiple AI capabilities for real-time urban intelligence. SenFORCE provides vehicle-mounted and pole-insertable enforcement solutions with six-camera LPR arrays, AI CoPilot voice control, and automated citation workflows. Live Curb Awareness delivers continuous curb monitoring using solar-powered sensors for occupancy tracking and dynamic regulation. City Asset Management (SenMAP) digitizes city infrastructure through GPS-tagged video audits detecting assets with 98% accuracy. Additional modules include School Zone Monitoring for automated safety enforcement, Heavy Vehicle Compliance for route/mass/curfew monitoring, and SenSHIELD for retail fuel theft prevention. SenSen Surveillance applies AI for industrial safety compliance monitoring. The portfolio serves smart city operations, law enforcement, retail, and surveillance sectors across government agencies worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- SenFORCE: AI-powered remote parking enforcement and compliance monitoring solution for government and law enforcement
- SenMAP
- SenSHIELD
- SenBLUE
- SenPIC
- SenBOS
- SenDISA
- SenTRACK
- SenRDKS
Quantifiable outcome
- 400% increase in patrol coverage without adding officer headcount
- +9 more outcomes
Companies that use Sensen AI
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Sensen AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature6 records
Sensen AI partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sensen AI competitors and assessment
Company assessmentDirect peers
- Rekor Systems: Rekor Systems offers AI-driven roadway intelligence including ALPR, traffic analytics, and smart city solutions — competing with SenSen's LPR, curb awareness, and city asset management offerings across government customers.
- Verra Mobility: Verra Mobility provides smart mobility and safety solutions including automated traffic enforcement, school zone safety, and red-light/speed cameras — directly competing with SenSen in the municipal automated enforcement and curb management space.
- T2 Systems: T2 Systems is a parking management and enforcement software provider serving universities, municipalities, and private operators — overlapping with SenSen's curbside enforcement and back-office violation management capabilities.
- Hayden AI: Hayden AI builds AI-powered vision systems for bus lane and stop enforcement on transit fleets, overlapping directly with SenSen's SenFORCE and Heavy Vehicle Compliance modules in automated curb and route enforcement.
Broad incumbents
- Genetec: Genetec is a major enterprise physical security and intelligent video surveillance platform serving city, transit, and law enforcement markets — overlapping with SenSen's SenDISA surveillance and SenFORCE video analytics stack.
- Iteris: Iteris provides smart city infrastructure, traffic management, and video detection analytics — competing with SenSen in transportation and municipal asset/curb intelligence, though broader in scope.
- Motorola Solutions (Vigilant Solutions): Motorola Solutions' Vigilant Solutions unit is a leading provider of license plate recognition (LPR) and vehicle location data for law enforcement and government agencies — directly comparable to SenSen's SenFORCE LPR-based enforcement business.
- Conduent: Conduent operates large-scale municipal and transportation services including parking enforcement and citation management — comparable to SenSen's SenBOS back-office and SenFORCE enforcement workflows.
Emerging players
- NoTraffic: NoTraffic applies AI and computer vision at intersections for traffic management and curb prioritization — adjacent to SenSen's Live Curb Awareness and city infrastructure optimization use cases, though focused on signalized intersections.
- Vizsafe: Vizsafe offers AI-enabled video surveillance and situational awareness for cities and campuses — an emerging peer to SenSen's Live Awareness and SenDISA safety compliance offerings, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sensen AI social profiles
Digital presenceSensen AI compliance and trust
Trust signalCompliance6 records
Sensen AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensen AI leadership team
Management profileNumber of profiles
Sensen AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensen AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensen AI
What does Sensen AI do?
Sensen AI (SenSen) sells an AI-powered Live Awareness platform that combines computer vision, deep learning, and real-time data analytics to deliver urban intelligence applications. Its commercial offerings include automated parking and curbside enforcement, AI-driven city asset mapping, school zone safety monitoring, heavy vehicle compliance, retail fuel theft prevention, and industrial surveillance.
Is Sensen AI a public or private company?
Sensen AI is a public company. It is classified as public and is currently operating.
When was Sensen AI founded?
Sensen AI was founded in 2007. It employs 51 to 100 people.
Where is Sensen AI based?
Sensen AI is headquartered in Australia, Philippines, in the Asia region.
How does Sensen AI make money?
Three revenue lines are on record. Annual Subscription - Municipalities are the primary driver. The others are saaS Platform Access and debt Recovery Services.
Who are Sensen AI's main competitors?
Direct peers on record are Rekor Systems, Verra Mobility, T2 Systems and Hayden AI. Broad incumbents are Genetec, Iteris, Motorola Solutions (Vigilant Solutions) and Conduent. Emerging players are NoTraffic and Vizsafe.
Does Sensen AI have an API?
No public API is recorded for Sensen AI.
What industry is Sensen AI in?
Sensen AI's product category is Smart City Software. Its primary akta.pro industry code is HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting), with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 5132.