AgRural

What AgRural does

AgRural is a privately held Brazilian agricultural commodity consulting firm founded in 1996 by Fernando Muraro Jr. and headquartered in Curitiba, Paraná. Operating as FMURARO CONSULTORIA E ASSESSORIA EM MERCADO AGRÍCOLA S/S LTDA, the firm provides independent market analysis, commercialization advisory, and training services focused on soybeans, corn, and cotton, covering 12 Brazilian states that represent approximately 90% of national production in these crops. Its proprietary AgRural Indicators tool, developed by Muraro in conjunction with US analysts, generates monthly and quarterly price window recommendations that form the core of its advisory offering, supplemented by weekly crop progress surveys, farmer selling pace data, and price tracking across Brazilian states.

The firm's revenue is generated through four core service lines: Assessoria em Comercialização (subscription advisory with periodic analyst meetings and daily phone/WhatsApp contact); Inteligência de Mercado (customized intelligence for agribusiness companies); Boletins e Podcasts (12-month subscriptions to daily, weekly, and monthly bulletins plus podcasts); and Palestras e Cursos (the annual 16-hour Soybean and Corn Commercialization Course held since 2004, in-company training, and the Encontro de Mercado event). An English-language Brazilian Update service distributes Brazilian crop forecasts and commercialization data to international clients in South America, the US, Europe, and Asia. All services are sold through direct, relationship-based sales without resellers, with pricing not publicly disclosed.

AgRural's competitive position rests on its independence from brokerage ties, a 30-year proprietary dataset built by an in-house team of UFPR-trained agronomists and analysts, and a network of farmers, cooperatives, and trading firms across Brazil and internationally. The firm's analysts are regularly quoted in major Brazilian outlets including Folha de S.Paulo, Globo Rural, Forbes Brasil, Canal Rural, and Investing.com. The team of approximately 11 employees operates without external equity investment, and AgRural has not raised venture funding.

Name

AgRural

Legal name

FMURARO CONSULTORIA E ASSESSORIA EM MERCADO AGRÍCOLA S/S LTDA

Website

https://agrural.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

AgRural is an independent Brazilian agricultural commodity consulting firm, founded in 1996, that provides market analysis, crop data, commercialization advisory, and training services for soybean, corn, and cotton producers and agribusinesses across Brazil and internationally.

Ownership category

akta.pro rank

Product category

Agricultural Market Intelligence & Commodity Consulting

SIC

Agricultural Services (700)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

akta.pro secondary industries

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Agribusiness, Farm Management & Compliance (EDAOAOAN)

Keywords

• Agricultural commodity consulting
• Crop market analysis
• Commodity commercialization advisory
• Soybean corn research
• Agricultural market intelligence

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Boletins e Podcasts (Subscription bulletins and podcasts): Subscription-based service delivering daily, weekly, and monthly market bulletins, podcasts, and crop reports covering soybeans, corn, and cotton. Available as standalone subscription or bundled with advisory services. Includes Flash USDA monthly analysis, Brazil and US crop reports, and commercialization pace reports. Subscriptions are for 12-month periods with custom plans available.
2. Assessoria em Comercializacao (Commercialization Advisory): Advisory service providing buy/sell price recommendations based on AgRural Indicators. Includes periodic meetings with analysts, daily analyst contact by phone and WhatsApp, and all bulletins and podcasts. Price-based service aimed at helping producers and buyers surpass market average prices.
3. Inteligencia de Mercado (Market Intelligence): Customized intelligence service for agribusiness companies. Includes all bulletin and podcast data, periodic analyst meetings, on-demand data and studies, and daily analyst contact. Built to client need, applied to real-world decision-making. Can be contracted separately or as part of bundled packages.
4. Palestras e Cursos (Speeches and Courses): Revenue from two-hour market speeches delivered by Fernando Muraro at client-chosen locations, annual 16-hour commercialization course (Soybean and Corn Commercialization Course), in-company courses, and the Encontro de Mercado event held annually in May.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AgRural is a Brazilian agricultural commodity consulting firm that provides market analysis, crop data, commercialization advisory, and training services for soybean, corn, and cotton markets. The company sells subscription-based bulletins and podcasts with proprietary price, planting, harvest, and farmer selling-pace data, delivers commercialization advisory using its proprietary AgRural Indicators tool, and provides customized market intelligence and training courses for producers, agribusiness companies, and international clients.

Product overview

AgRural offers a suite of agricultural market intelligence and commercialization advisory services, comprising four core products: Assessoria em Comercialização (using exclusive AgRural Indicators for price window recommendations), Inteligência de Mercado (customized strategy consulting), Boletins e Podcasts (independent data on production, planting, harvest, prices, and commercialization), and Palestras e Cursos (market seminars and annual commercialization course since 2004). The Brazilian Update provides English-language international reports. Key sub-products include crop bulletins (Safra), daily market bulletins (Mercado Diário), commercialization tracking (Comercialização), cotton reports (Algodão), and real-time price data (Preços Soja e Milho). All services are delivered without third-party sponsorship or bundled brokerage.

Differentiator

Problem solved

Functional benefit

Products and services

• Assessoria em Comercialização (Commercialization Advisory) Marketing advisory service that helps soybean, corn, and cotton producers and buyers surpass market-average prices by recommending monthly and quarterly commercialization opportunity windows based on AgRural Indicators; includes periodic meetings with analysts and daily contact via phone and WhatsApp.
• Inteligência de Mercado (Market Intelligence)
• Boletins e Podcasts AgRural
• Palestras e Cursos (Market Speeches and Commercialization Courses) Two-hour market speeches by Fernando Muraro at client-chosen locations, the annual 16-hour Soybean and Corn Commercialization Course in Curitiba (since 2004), in-company courses, and the Encontro de Mercado event, covering supply, demand, financialization, and price trends for soybean, corn, and cotton markets.
• Brazilian Update

Quantifiable outcome

• AgRural's price averages exceeded market monthly averages in all months where there was a selling recommendation, as tracked in cities such as Luiz EduardoMagalhaes (BA) and Uruçui (PI)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• SEBRAE TocantinsminorStrategic or Co-development Partner · 1 January 2026SEBRAE Tocantins partnered with AgRural for the 4th edition of Farm Day Fazendao, a major agricultural event held in Cariri do Tocantins at Fazenda Pai e Filho. AgRural contributed specialist content through Fernando Muraro's market analysis presentations on upcoming harvest scenarios. The event attracted over 10,000 visitors and generated more than R$1 billion in business.
• Lot InvestimentosminorGTM or Marketing Partner · 1 January 2025Lot Investimentos was the sponsor of the 2nd Encontro de Mercado de Soja e Milho held in Curitiba in May 2025. The event gathered agricultural specialists from Brazil, Argentina, China, the US, and Ukraine for three days of strategic immersion in soybean and corn market commercialization.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Datagro: Brazilian agribusiness consultancy providing market intelligence, grain production estimates, and commercialization advisory across Brazilian and global agricultural markets — the closest direct competitor to AgRural in scope and customer base.
• Agrinvest Commodities: Brazilian agricultural commodities research and advisory firm covering grains, sugar, ethanol, and coffee markets, with a similar customer mix of producers, traders, and agribusiness companies in Brazil.
• Celeres: Brazilian agribusiness intelligence firm providing independent analysis and consulting on agricultural production, commercialization, and policy, addressing the same producer and agribusiness customer segments as AgRural.
• T&F Consultoria Agro: Independent Brazilian agricultural consultancy providing market analysis, crop estimates, and commercialization advisory for grains and oilseeds, with a similar customer profile of producers and agribusiness firms in Brazil.
• Safras & Mercado: Brazilian commodity consultancy offering grain production forecasts, market analysis, and commercialization advisory for soybeans, corn, and other agribusiness commodities, directly overlapping AgRural's core advisory and reporting offerings.

Broad incumbents

• S&P Global Commodity Insights (formerly IHS Markit): Global agricultural commodities research, data, and analytics provider offering Brazilian and global grain intelligence to enterprise clients, with overlapping coverage but much broader geographic and commodity scope than AgRural.
• StoneX (formerly FCStone): Global financial services and commodities brokerage providing market intelligence, brokerage, and risk management for agricultural producers and traders, partially overlapping AgRural's advisory and intelligence offerings but bundled with execution services.
• Reuters (Refinitiv / LSEG): Global news and financial data provider covering Brazilian and global agricultural commodity markets, competing with AgRural's Brazilian Update for international trader and government clients.

Others

• CONAB (Companhia Nacional de Abastecimento): Brazilian government agency publishing crop surveys, production estimates, and commercialization data for grains — a key free public source that anchors the market against which AgRural's paid independent data is differentiated.
• USDA (United States Department of Agriculture): US federal agency publishing WASDE, crop progress, and global grain data that is referenced and covered in AgRural's bulletins; competes indirectly by setting the public baseline for commodity intelligence worldwide.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agrural
• Facebookfacebook.com/AgRuralCommodities
• Instagraminstagram.com/agrural_commodities

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgRural