AgRural
AgRural is an independent Brazilian agricultural commodity consulting firm, founded in 1996, that provides market analysis, crop data, commercialization advisory, and training services for soybean, corn, and cotton producers and agribusinesses across Brazil and internationally.
- Company typePrivate
- Founded1996
- HeadquartersCuritiba, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AgRural does
AgRural is a privately held Brazilian agricultural commodity consulting firm founded in 1996 by Fernando Muraro Jr. and headquartered in Curitiba, Paraná. Operating as FMURARO CONSULTORIA E ASSESSORIA EM MERCADO AGRÍCOLA S/S LTDA, the firm provides independent market analysis, commercialization advisory, and training services focused on soybeans, corn, and cotton, covering 12 Brazilian states that represent approximately 90% of national production in these crops. Its proprietary AgRural Indicators tool, developed by Muraro in conjunction with US analysts, generates monthly and quarterly price window recommendations that form the core of its advisory offering, supplemented by weekly crop progress surveys, farmer selling pace data, and price tracking across Brazilian states.
The firm's revenue is generated through four core service lines: Assessoria em Comercialização (subscription advisory with periodic analyst meetings and daily phone/WhatsApp contact); Inteligência de Mercado (customized intelligence for agribusiness companies); Boletins e Podcasts (12-month subscriptions to daily, weekly, and monthly bulletins plus podcasts); and Palestras e Cursos (the annual 16-hour Soybean and Corn Commercialization Course held since 2004, in-company training, and the Encontro de Mercado event). An English-language Brazilian Update service distributes Brazilian crop forecasts and commercialization data to international clients in South America, the US, Europe, and Asia. All services are sold through direct, relationship-based sales without resellers, with pricing not publicly disclosed.
AgRural's competitive position rests on its independence from brokerage ties, a 30-year proprietary dataset built by an in-house team of UFPR-trained agronomists and analysts, and a network of farmers, cooperatives, and trading firms across Brazil and internationally. The firm's analysts are regularly quoted in major Brazilian outlets including Folha de S.Paulo, Globo Rural, Forbes Brasil, Canal Rural, and Investing.com. The team of approximately 11 employees operates without external equity investment, and AgRural has not raised venture funding.
AgRural firmographics
Firmographics- Name
- AgRural
- Legal name
- FMURARO CONSULTORIA E ASSESSORIA EM MERCADO AGRÍCOLA S/S LTDA
- Website
- https://agrural.com.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgRural is an independent Brazilian agricultural commodity consulting firm, founded in 1996, that provides market analysis, crop data, commercialization advisory, and training services for soybean, corn, and cotton producers and agribusinesses across Brazil and internationally.
- Ownership category
- akta.pro rank
AgRural industry classification
Industry- Product category
- Agricultural Market Intelligence & Commodity Consulting
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
- akta.pro secondary industries
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Agribusiness, Farm Management & Compliance (EDAOAOAN)
Keywords
Where AgRural is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
AgRural business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Boletins e Podcasts (Subscription bulletins and podcasts): Subscription-based service delivering daily, weekly, and monthly market bulletins, podcasts, and crop reports covering soybeans, corn, and cotton. Available as standalone subscription or bundled with advisory services. Includes Flash USDA monthly analysis, Brazil and US crop reports, and commercialization pace reports. Subscriptions are for 12-month periods with custom plans available.
- Assessoria em Comercializacao (Commercialization Advisory): Advisory service providing buy/sell price recommendations based on AgRural Indicators. Includes periodic meetings with analysts, daily analyst contact by phone and WhatsApp, and all bulletins and podcasts. Price-based service aimed at helping producers and buyers surpass market average prices.
- Inteligencia de Mercado (Market Intelligence): Customized intelligence service for agribusiness companies. Includes all bulletin and podcast data, periodic analyst meetings, on-demand data and studies, and daily analyst contact. Built to client need, applied to real-world decision-making. Can be contracted separately or as part of bundled packages.
- Palestras e Cursos (Speeches and Courses): Revenue from two-hour market speeches delivered by Fernando Muraro at client-chosen locations, annual 16-hour commercialization course (Soybean and Corn Commercialization Course), in-company courses, and the Encontro de Mercado event held annually in May.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full-package annual subscription (Brazilian Update / all reports) |
| Subscription | Multi-year contract | Palestras (Market speeches) |
| Subscription | Multi-year contract | Curso de Comercializacao de Soja e Milho (Annual course) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
AgRural product offering
Product offeringCore offering
AgRural is a Brazilian agricultural commodity consulting firm that provides market analysis, crop data, commercialization advisory, and training services for soybean, corn, and cotton markets. The company sells subscription-based bulletins and podcasts with proprietary price, planting, harvest, and farmer selling-pace data, delivers commercialization advisory using its proprietary AgRural Indicators tool, and provides customized market intelligence and training courses for producers, agribusiness companies, and international clients.
Product overview
AgRural offers a suite of agricultural market intelligence and commercialization advisory services, comprising four core products: Assessoria em Comercialização (using exclusive AgRural Indicators for price window recommendations), Inteligência de Mercado (customized strategy consulting), Boletins e Podcasts (independent data on production, planting, harvest, prices, and commercialization), and Palestras e Cursos (market seminars and annual commercialization course since 2004). The Brazilian Update provides English-language international reports. Key sub-products include crop bulletins (Safra), daily market bulletins (Mercado Diário), commercialization tracking (Comercialização), cotton reports (Algodão), and real-time price data (Preços Soja e Milho). All services are delivered without third-party sponsorship or bundled brokerage.
Differentiator
Problem solved
Functional benefit
Products and services
- Assessoria em Comercialização (Commercialization Advisory) Marketing advisory service that helps soybean, corn, and cotton producers and buyers surpass market-average prices by recommending monthly and quarterly commercialization opportunity windows based on AgRural Indicators; includes periodic meetings with analysts and daily contact via phone and WhatsApp.
- Inteligência de Mercado (Market Intelligence)
- Boletins e Podcasts AgRural
- Palestras e Cursos (Market Speeches and Commercialization Courses) Two-hour market speeches by Fernando Muraro at client-chosen locations, the annual 16-hour Soybean and Corn Commercialization Course in Curitiba (since 2004), in-company courses, and the Encontro de Mercado event, covering supply, demand, financialization, and price trends for soybean, corn, and cotton markets.
- Brazilian Update
Quantifiable outcome
- AgRural's price averages exceeded market monthly averages in all months where there was a selling recommendation, as tracked in cities such as Luiz EduardoMagalhaes (BA) and Uruçui (PI)
Companies that use AgRural
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
AgRural technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AgRural partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- SEBRAE TocantinsminorSEBRAE Tocantins partnered with AgRural for the 4th edition of Farm Day Fazendao, a major agricultural event held in Cariri do Tocantins at Fazenda Pai e Filho. AgRural contributed specialist content through Fernando Muraro's market analysis presentations on upcoming harvest scenarios. The event attracted over 10,000 visitors and generated more than R$1 billion in business.
- Lot InvestimentosminorLot Investimentos was the sponsor of the 2nd Encontro de Mercado de Soja e Milho held in Curitiba in May 2025. The event gathered agricultural specialists from Brazil, Argentina, China, the US, and Ukraine for three days of strategic immersion in soybean and corn market commercialization.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
AgRural competitors and assessment
Company assessmentDirect peers
- Datagro: Brazilian agribusiness consultancy providing market intelligence, grain production estimates, and commercialization advisory across Brazilian and global agricultural markets — the closest direct competitor to AgRural in scope and customer base.
- Agrinvest Commodities: Brazilian agricultural commodities research and advisory firm covering grains, sugar, ethanol, and coffee markets, with a similar customer mix of producers, traders, and agribusiness companies in Brazil.
- Celeres: Brazilian agribusiness intelligence firm providing independent analysis and consulting on agricultural production, commercialization, and policy, addressing the same producer and agribusiness customer segments as AgRural.
- T&F Consultoria Agro: Independent Brazilian agricultural consultancy providing market analysis, crop estimates, and commercialization advisory for grains and oilseeds, with a similar customer profile of producers and agribusiness firms in Brazil.
- Safras & Mercado: Brazilian commodity consultancy offering grain production forecasts, market analysis, and commercialization advisory for soybeans, corn, and other agribusiness commodities, directly overlapping AgRural's core advisory and reporting offerings.
Broad incumbents
- S&P Global Commodity Insights (formerly IHS Markit): Global agricultural commodities research, data, and analytics provider offering Brazilian and global grain intelligence to enterprise clients, with overlapping coverage but much broader geographic and commodity scope than AgRural.
- StoneX (formerly FCStone): Global financial services and commodities brokerage providing market intelligence, brokerage, and risk management for agricultural producers and traders, partially overlapping AgRural's advisory and intelligence offerings but bundled with execution services.
- Reuters (Refinitiv / LSEG): Global news and financial data provider covering Brazilian and global agricultural commodity markets, competing with AgRural's Brazilian Update for international trader and government clients.
Others
- CONAB (Companhia Nacional de Abastecimento): Brazilian government agency publishing crop surveys, production estimates, and commercialization data for grains — a key free public source that anchors the market against which AgRural's paid independent data is differentiated.
- USDA (United States Department of Agriculture): US federal agency publishing WASDE, crop progress, and global grain data that is referenced and covered in AgRural's bulletins; competes indirectly by setting the public baseline for commodity intelligence worldwide.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AgRural social profiles
Digital presenceAgRural financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgRural leadership team
Management profileNumber of profiles
Profiles5 records
AgRural funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgRural M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgRural
What does AgRural do?
AgRural is a Brazilian agricultural commodity consulting firm that provides market analysis, crop data, commercialization advisory, and training services for soybean, corn, and cotton markets. The company sells subscription-based bulletins and podcasts with proprietary price, planting, harvest, and farmer selling-pace data, delivers commercialization advisory using its proprietary AgRural Indicators tool, and provides customized market intelligence and training courses for producers, agribusiness companies, and international clients.
Is AgRural a public or private company?
AgRural is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgRural founded?
AgRural was founded in 1996. It employs 11 to 50 people.
Where is AgRural based?
AgRural is headquartered in Curitiba, Brazil, in the Latin America region.
How does AgRural make money?
Four revenue lines are on record. Boletins e Podcasts (Subscription bulletins and podcasts) is the primary driver. The others are assessoria em Comercializacao (Commercialization Advisory), inteligencia de Mercado (Market Intelligence) and palestras e Cursos (Speeches and Courses).
Who are AgRural's main competitors?
Direct peers on record are Datagro, Agrinvest Commodities, Celeres, T&F Consultoria Agro and Safras & Mercado. Broad incumbents are S&P Global Commodity Insights (formerly IHS Markit), StoneX (formerly FCStone) and Reuters (Refinitiv / LSEG). Others are CONAB (Companhia Nacional de Abastecimento) and USDA (United States Department of Agriculture).
Does AgRural have an API?
No public API is recorded for AgRural.
What industry is AgRural in?
AgRural's product category is Agricultural Market Intelligence & Commodity Consulting. Its primary akta.pro industry code is AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing), with a secondary code of AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting). Its SIC code is 700.