What Solo Practice University does

Solo Practice University® (operated by Build A Solo Practice, LLC) is a subscription-based online educational and professional networking community founded in 2009 by Susan Cartier Liebel and headquartered in Connecticut. Its sole product is a WordPress-hosted membership platform delivering audio and video on-demand courses covering both substantive legal areas (family law, immigration, bankruptcy, special education, trial techniques) and law practice management (technology, marketing, billing, KPIs, hiring). Over 15 years, SPU has built a catalog of roughly 50 courses with 1,500+ classes plus nearly 2,500 cumulative blog posts, podcasts, and guest lectures featuring recognized practitioners such as Ed Poll and Jared Correia.

Revenue is generated almost entirely through individual self-serve subscription enrollment processed via PayPal, with three pricing tiers: a monthly plan at $245 for the first month and $65 thereafter with auto-renewal and locked-for-life rate guarantees; a one-time lifetime plan at $448 introduced in April 2024; and a discounted semi-annual law student tier at $395 per six months. A small bulk-enrollment channel exists for organizations signing up three or more attorneys. The company is bootstrapped with no external funding, has no disclosed employees, and operates with negligible physical infrastructure; all distribution is direct via solopracticeuniversity.com and content syndication through its blog, podcast, and earned media.

SPU's primary customer segments are solo and small-firm U.S. lawyers, law students preparing for independent practice, and progressive law schools participating in the Bridges institutional program. In 2024, the company pivoted to a lifetime pricing model, announced the catalog would no longer add new courses, and discontinued community features including study groups, member commenting, Campus News, and the COOP, while ending its NACLE.com CLE bundle partnership in 2021. The company remains actively operating as of October 2025, publishing new guest lecture content.

Name

Solo Practice University

Legal name

Build A Solo Practice, LLC

Website

https://solopracticeuniversity.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Solo Practice University® is a bootstrapped online subscription platform founded in 2009 that delivers on-demand courses, podcasts, and a 15-year content archive to U.S. solo and small-firm lawyers and law students seeking practical practice management and substantive legal education.

Ownership category

akta.pro rank

Product category

Legal Practice Management Education

NAICS

Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Standalone Creator Course Platforms (Branded Schools) (MPACALAB)

Keywords

• Legal practice training
• Solo lawyer education
• Law practice management
• Online legal courses
• CLE training

Headquarters

HQ city

Northford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Membership (Monthly): Monthly subscription at $245 for the first month, then $65/month. Auto-renews via PayPal. Locked-for-life rates available where rates are guaranteed not to increase as long as subscription auto-renews uninterrupted.
2. Subscription Membership (Lifetime): One-time lifetime tuition payment of $448. Includes at minimum 18 months access from original sign-up date (04/24/24) or as long as Solo Practice University exists, whichever is longer. Does not include CLE. Non-refundable under the special promotion policy.
3. Law Student Tuition: Reduced semi-annual rate of $395 per six months for law students. Locked-for-life rates apply. Students can upgrade to lawyer-level tuition to receive unlimited online CLE and complimentary free law practice management consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Solo Practice University® is a subscription-based online educational and professional networking community delivering unlimited access to approximately 50 courses with over 1,500 individual audio/video classes for lawyers and law students seeking to build and operate solo or small firm practices. The platform combines substantive legal education (family law, immigration, bankruptcy, trial techniques) with law practice management training (technology, marketing, billing, KPIs) and provides guest lecture podcasts, a blog, and complimentary practice management consultations.

Product overview

Solo Practice University® is a single, unified online educational and professional networking community for lawyers and law students. The core offering consists of a membership platform that provides unlimited access to approximately 50 courses with over 1500 individual classes in audio and video formats. Supporting products include a blog with regular content posts, guest lectures and podcasts featuring expert speakers, and complimentary law practice management consultations. The platform is not an accredited institution and does not grant degrees or credits.

Differentiator

Problem solved

Functional benefit

Products and services

• Solo Practice University® Membership Platform An online educational and professional networking community providing subscription-based access to courses, audio/video content, guest lectures, and resources for lawyers and law students seeking to build and operate solo or small firm practices.
• Law Practice Management Consultations Complimentary half-hour consultations with independent law practice management consultants and life coaches, facilitating guidance on practice setup and management for enrolled members.

Quantifiable outcome

• Nearly 2,500 individual classes and educational posts/podcasts produced over 15 years
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• NACLE.comminorStrategic or Co-development Partner · 1 November 2011NACLE.com was a strategic partner providing online continuing legal education (CLE) as a free bonus to students enrolling at Solo Practice University. This partnership was discontinued effective November 1, 2021. Students previously received free CLE credits concurrent with their SPU annual subscription, with access ending when the subscription ended.
• Ruby (Ruby Receptionists)minorGTM or Marketing PartnerRuby is a virtual receptionist service provider. Solo Practice University members receive $150 off Ruby by signing up at www.ruby.com/campaign/spu. Ruby is featured as a sponsor in guest lecture content. This is a promotional partnership offering SPU members discounted access to virtual receptionist services for their solo practices.
• Law Practice Management Consultants and Life CoachesminorImplementation/ SI/ Consulting PartnerSPU partners with independent law practice management consultants and life coaches to provide a complimentary half-hour consultation to students enrolling at the annual level (for those who signed up after 1/19/2015). Active paying students not enrolled at the annual level after 1/19/2015 can access consultants at a reduced fee. These consultants are independent entities, and SPU facilitates but does not guarantee or control the consultation relationship.
• Law Schools (Bridges Program)coreStrategic or Co-development PartnerSPU partners with progressive law schools that recognize a significant percentage of their students will practice as independent professionals. The Bridges program integrates SPU's practical solo practice education into law school curriculum to prepare students for entrepreneurial legal careers. This is a key strategic partnership aimed at institutional adoption of SPU's platform.
• Red Cave Law Firm Consulting (Jared D. Correia)coreGTM or Marketing PartnerJared D. Correia, CEO of Red Cave Law Firm Consulting, is a primary recurring guest lecturer for SPU. Red Cave offers subscription-based law firm business management consulting and technology services. SPU and Red Cave collaborate on educational content including the 'Days of Future Passed' series, AI ethics lectures, and various practice management topics. Jared also writes for Attorney at Work and hosts the Legal Toolkit podcast.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Attorney at Work: Online media outlet producing short-form articles, guides, and contributor columns (including Jared Correia) for lawyers running small practices. Shares SPU's subscription/content-led education model and overlaps heavily on solo-practice pain points.
• Red Cave Law Firm Consulting: Subscription-based consulting and technology advisory firm for solo/small law firms, led by Jared Correia (SPU's primary guest lecturer). Closest co-content partner and most direct comparable on subscription economic model and solo-firm training positioning.
• LawSites (Robert Ambrogi): Long-running legal-tech blog/community by Robert Ambrogi (a named SPU endorser), covering law firm technology, marketing, and practice operations for solo and small firms. Strong overlap on audience and content focus.
• Lawyerist: Online publication and community serving solo and small-firm lawyers with articles, podcasts, courses, and books on law practice management, technology, and marketing. Most directly comparable peer in audience, tone, and topic mix to Solo Practice University.
• SoloSez (ABA Solo, Small Firm and General Practice Division): American Bar Association member community specifically for solo and small-firm lawyers, offering practice-area listservs, articles, and education aimed at independent practitioners. Comparable in niche audience and education-for-solos mission.

Broad incumbents

• Lawline: Large online CLE provider offering accredited on-demand legal courses across substantive practice areas. Comparable online legal education subscription model, though aimed at compliance/CLE rather than solo practice-management.
• MyCase: Legal practice management SaaS widely used by solo and small firms, pairing its core software with educational content and webinars. Comparable as a learning-adjacent touchpoint for the same solo/small-firm customer.
• National Business Institute (NBI): Established CLE/training company offering live and recorded legal seminars spanning substantive law and practice management. Comparable online subscription catalog for lawyer continuing education.
• Clio (Clio Academy / Clio Grow): Dominant cloud-based legal practice management platform with companion educational offerings (Clio Academy, Clio Grow) and content aimed at solo/small firm practitioners. Comparable as a destination for solo lawyer education even though primary product is SaaS, not content.

Emerging players

• Bold Moves Coaching / Lawyerist Labs cohorts: Targeted coaching and cohort programs for solo and small-firm lawyers on practice building and business operations. Comparable as paid community/education alternative competing for the same solo-practitioner wallet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SoloPracticeU
• Facebookfacebook.com/solopracticeuniversity
• LinkedInlinkedin.com/company/solo-practice-university

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solo Practice University