Salex Systeemtechniek

What Salex Systeemtechniek does

Salex Systeemtechniek BV is a privately held Dutch systems integrator headquartered in Medemblik, Netherlands, founded circa 1980 and operating with 1-10 employees. The company designs, sells, and services bespoke packaging, inkjet printing, coding, mailing, and direct-mail automation systems for three primary end-markets: e-commerce/fulfilment, graphic/print, and direct mail. Its offering combines distributed hardware from a portfolio of international manufacturers (including Amica Inkjet, Kirk Rudy, MB Bäuerle, Lantech, Savoye, Tecnau, KAS Paper Systems, Weber Marking Systems, and Best Box It) with two proprietary products: the Salex Logistimodul control software, which enables WMS-independent packaging line management with OPC connectivity and VPN remote maintenance, and the Salex LBM-900, a custom 8-station mailbox-parcel packaging line rated at 900 parcels per hour. Salex holds exclusive Netherlands distribution rights for the Best Box It BBI 500, a 3D box-on-demand system producing up to 500 right-sized boxes per hour.

The business operates a sales-led, direct enterprise model with a nationwide 24/7 technical service organization. Revenue is generated through three streams: (i) custom turnkey hardware and integration sales, (ii) professional services covering consulting, implementation, training, and 24/7 maintenance, and (iii) aftermarket parts and consumables. Pricing is bespoke per project, with no public disclosure. Geographic reach is anchored in the Netherlands with extensions into Belgium, Germany, and the UK through multi-site enterprise deployments. Named reference customers include Active Ants, an enterprise e-fulfilment operator with installations across four European countries. The company is independently owned and managed by founder/consultant Lex Vogelenzang with no disclosed external investors, parent company, or M&A activity.

Name

Salex Systeemtechniek

Legal name

Salex Systeemtechniek BV

Website

https://salexsysteemtechniek.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Salex Systeemtechniek BV is a Dutch systems integrator that designs, distributes, and services custom packaging, inkjet printing, and direct-mail automation systems — including the proprietary Logistimodul software and LBM-900 packaging line — for e-commerce, graphic/print, and direct-mail customers across the Netherlands and parts of Europe.

Ownership category

akta.pro rank

Product category

Industrial Packaging and Printing Machinery

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Printing Trades Machinery & Equipment (3555)

akta.pro industry

PRIMARYIMAHAOAN

End-of-Line Integration & Packaging Line Systems

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Packaging Machinery (Automated & Semi-automated)

SECONDARYHDAEAHAK

B2B/EDI & Supply Chain Process Automation Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

Keywords

• Industrial packaging machinery
• Inkjet printing systems
• Direct mail automation
• E-commerce fulfillment equipment
• Print finishing systems

Headquarters

HQ city

Medemblik

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Packaging Systems Sales and Integration: Sale and integration of bespoke packaging, printing, and finishing systems assembled from components of partner manufacturers, combined with the Salex Logistimodul. Systems are sold as custom turnkey solutions tailored to specific customer processes.
2. Professional Services (Consulting, Implementation, and Maintenance): Full-service support covering project consultation, implementation, and ongoing maintenance of installed systems. Services include 24/7 technical service, parts supply, operator and technical training, and system retrofit/upgrades. Provided by the company's own team of engineers and consultants.
3. Aftermarket Parts and Consumables: Supply of all required spare parts and consumables for installed systems, as part of the full-service offering.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Salex Systeemtechniek BV supplies, integrates, and services mailing, packaging, printing, coding, and logistics machinery for the e-commerce, graphic/print, and direct mail industries. The company combines hardware from international manufacturers (Savoye, Amica, MB Bäuerle, Lantech, Kirk Rudy, Tecnau, KAS Paper Systems, Weber, Best Box It) with its proprietary Salex Logistimodul control software to deliver custom turnkey systems, supplemented by 24/7 technical service, parts, and training.

Product overview

Salex Systeemtechniek is a Dutch systems integrator specializing in e-commerce fulfillment, inkjet printing, and direct mail solutions with over 40 years of experience. The company operates a platform-plus-partners model, offering proprietary products including the Salex Logistimodul (control software for independent packaging line management), the Salex LBM-900 (automated mailbox parcel packaging machine at 900 parcels/hour), and reselling/distributing branded equipment from Amica Inkjet (industrial inkjet systems), Kirk Rudy (print/mail/packaging/RFID), MB Bäuerle (folding/inserting), Lantech (stretch wrapping/case handling), Weber Marking Systems (labeling/coding), Savoye (logistics automation), Tecnau (paper handling/finishing), and KAS Paper Systems (envelope/polywrap inserting). The portfolio spans automated box-making with the BBI 500 (500 boxes/hour), full color inkjet printing, camera-based verification, folding and inserting systems, labeling, RFID, and comprehensive 24/7 service and maintenance. The company serves e-commerce, graphic/print, and direct mail industries from its headquarters in Medemblik, Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Salex Logistimodul: Proprietary control software developed by Salex for managing packaging lines independently of WMS systems
• Salex LBM-900 Verpakkingsmachine

Products and services

• Salex Logistimodul

Quantifiable outcome

• BBI 500 reduces package volume and eliminates the need for void fill materials
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and secondary.

• SavoyecoreTechnology or IntegrationLong-term collaboration with Savoye, a global player in tailor-made logistics solutions combining hardware and software for manual, semi-mechanized, fully automated, and robotized installations. Savoye provides box packaging machines used in Salex's e-commerce fulfillment solutions, offering mechanical packaging steps including box forming, load anchoring, height reduction, and lid sealing.
• Amica InkjetcoreTechnology or IntegrationSince 1988, Amica has specialized in industrial inkjet technologies with over 300 engineers and staff in software, hardware, and system development. Salex distributes Amica's product range including mailing and printing systems, packaging and coding inkjet printers, security printing systems, and full-colour digital presses. Products include the Amica LPS330 label print system, ColorPRINT RIP, Morpho series web presses, Venus series, and Gemini 330 UV label press.
• MB BäuerlecoreTechnology or IntegrationMB Bäuerle, founded in 1863 in St. Georgen, Germany, is a specialist in automated folding and inserting systems and system solutions with over 60 years of experience in print finishing. Salex distributes MB Bäuerle's folding systems (automated, online for digital printing, manual), inserting systems (up to C5 and B4 formats), and custom system solutions for creasing, perforating, and folding. Numerous industry prizes have been awarded for MB Bäuerle's machines.
• LantechcoreTechnology or IntegrationLantech, founded in 1972 and headquartered in Louisville, Kentucky, is recognized as the world leader in stretch wrapping technology and case/tray handling equipment. Lantech invented the first rotary stretch wrapping machine and holds over 100 US patents. Salex distributes Lantech's stretch wrappers (semi-automatic and automatic), case equipment (sealers and erectors), tray and lid handling systems, and the Total Control System. Operates globally with 24/7/365 technical support in multiple languages.
• Kirk RudycoreTechnology or IntegrationKirk Rudy, founded in 1967 and based in Woodstock, Georgia (USA), manufactures print & mail, packaging, and RFID equipment. Salex distributes Kirk Rudy's full product range including autoloaders, friction feeders, conveyors, inkjet systems (NetJet, UltraJet, Phoenix, FireJet 4C), drying/curing units, tabbing and labeling systems, inserting and folding systems, RFID tag encoding systems (KR219), and camera/verification systems. Kirk Rudy operates a 100,000 sq. ft. factory with over 90 engineers and designers.
• TecnaucoreTechnology or IntegrationTecnau is a multinational corporation with a complete product portfolio dedicated to paper handling, monitoring, processing, and finishing for the digital printing industry. Provides feeding, cutting, and folding systems for continuous and cut-sheet digital printers, quality assurance systems, and in-line finishing and converting modules. Salex distributes Tecnau products for applications in transactional printing, transpromo, direct mail, publishing, graphic arts, book on demand, and short-run printing.
• KAS Paper SystemscoreTechnology or IntegrationKAS Paper Systems, founded in the 1950s and based in Bedfordshire, England, specializes in envelope and polywrap inserting machines and print finishing equipment. The company designs and manufactures its own products at its purpose-built facility in Dunstable, producing many components in-house for quality control. KAS serves banks, building societies, insurance companies, utilities, schools, universities, printers, mailing houses, and government entities.
• Best Box It (BBI)coreChannel Partner/ Reseller/ DistributorSalex is the exclusive dealer of Best Box It in the Netherlands. Best Box It developed the BBI 500, a unique 3D box-on-demand packaging system that produces right-sized boxes for shipments as small as 400 packages per day. The system uses 3D scanning to measure products and create custom-sized boxes at up to 500 boxes per hour. The system minimizes package volume and void fill and qualifies for RVO subsidy (F1210).
• Weber Marking SystemssecondaryTechnology or IntegrationWeber Marking Systems, headquartered in Germany since 1980, develops, produces, and sells labeling, marking, and coding systems for industrial marking across all branches. Sales include labeling equipment, inkjet printers, software, and a worldwide network for direct selling, service, and technical support. Salex distributes Weber's labeling machines, label printers (Epson ColorWorks series, Oki Pro series), and print-and-apply systems (Weber LA series).
• Vleugel AutomatiseringsecondaryTechnology or IntegrationLong-term collaboration partner referenced as one of the innovative market partners supporting Salex's e-commerce solutions. Specific details of the partnership are not detailed in available sources.
• DJMsecondaryTechnology or IntegrationLong-term collaboration partner referenced as one of the innovative market partners supporting Salex's e-commerce solutions. Specific details of the partnership are not detailed in available sources.
• QEFsecondaryTechnology or IntegrationLong-term collaboration partner referenced as one of the innovative market partners supporting Salex's e-commerce solutions. Specific details of the partnership are not detailed in available sources.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Domino Printing Sciences: Domino manufactures industrial coding, marking, and digital printing solutions comparable to the Amica/Weber lines Salex distributes for packaging coding and direct mail printing.
• Pitney Bowes: Pitney Bowes offers mail and print finishing equipment, inserting systems, and shipping solutions — overlapping directly with Salex's direct mail and graphic/print integration offering.
• Markem-Imaje: Markem-Imaje supplies industrial coding, marking, and labeling equipment globally — directly comparable to the Weber/Weber LA systems Salex distributes and integrates for packaging and direct mail applications.
• Ranpak: Ranpak provides paper-based protective packaging and automation systems, including right-sized solutions for e-commerce — competing with the BBI 500 and LBM-900 in the right-sized packaging category.
• Videojet Technologies: Videojet is a global leader in industrial inkjet coding, marking, and labeling — directly comparable to the Weber Marking Systems and Amica inkjet portions of Salex's portfolio.
• Bizerba: Bizerba manufactures industrial weighing, slicing, labeling, and packaging machinery with proprietary software integration — comparable to Salex's turnkey packaging-and-coding solutions for retail and logistics customers.
• BlueCrest: BlueCrest provides mailing, printing, and document processing equipment including high-speed inserters and sorters — directly comparable to Salex's direct mail and print finishing portfolio (MB Bäuerle, KAS, Kirk Rudy integrations).
• Sparck Technologies: Sparck Technologies (formerly Quadient Packaging) makes CVP (Customized Variable Packaging) and CVP Impack box-on-demand systems — the most direct competitive technology to the BBI 500 in right-sized packaging for e-commerce and logistics.
• Quadient: Quadient provides direct mail automation, document processing, and parcel/lockers solutions — directly overlapping with Salex's direct-mail and e-fulfilment integration businesses. Their former packaging business (now Sparck Technologies) competed head-to-head with BBI 500.

Broad incumbents

• Sealed Air: Sealed Air is a broad incumbent in protective and food packaging, with packaging automation systems (including autobaggers and void-fill reduction solutions) that overlap with Salex's e-commerce packaging automation offering, though at much larger scale and with own manufacturing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/salex-systeemtechniek-b-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salex Systeemtechniek