SmartyData

What SmartyData does

SmartyData is a cloud-based business intelligence and data analytics platform purpose-built for e-commerce operators, operated by Tekrom Teknoloji A.Ş., a privately held Turkish joint-stock company headquartered in Istanbul. The platform aggregates fragmented e-commerce data (orders, products, customers, logistics, suppliers) from multiple marketplaces and e-commerce platforms into a single panel, then transforms it into actionable insights using OLAP (Online Analytical Processing) cube technology for multidimensional analysis, pivot tables, and visualizations. Core technical components include MongoDB-based data storage, Google Analytics 4 API integration (OAuth2-authenticated), and specialized modules for RFM-based customer segmentation, personalized product recommendations, product anomaly detection, and sales/forecasting analytics. The product suite spans four solution areas (E-Commerce Solutions, Segmentation, Marketplace Solutions, and Business Intelligence Solutions) with recent additions including a native mobile application, a Customer Information Screen, and an Analytics Reports module launched in December 2024.

The company monetizes via a three-tier SaaS subscription model priced in USD: Start Up at $69/month (11,000 orders, 50 OLAP cubes, 1 currency), Premium at $419/month (111,000 orders, 150 cubes, 2 currencies), and High Volume at $1,399/month (555,000 orders, 1,000 cubes, 3 currencies). Go-to-market is primarily product-led growth: users self-register, enter e-commerce service credentials, and the platform auto-imports their data, supplemented by inside-sales support via phone, email, and live chat. Distribution is anchored by a core OEM/ecosystem partnership with T-Soft E-ticaret Sistemleri, with purchases routed through tsoftapps.com and cross-promotion across the T-Soft e-commerce platform customer base.

The company maintains operations across three locations: headquarters and a support office in Istanbul, an R&D center at Yıldız Technical University Technopark (20 engineers), a second R&D center at Kahramanmaraş Sütçü İmam University Teknokent (20 engineers), and a Silicon Valley office in San Francisco (906 Broadway, Suite 100). No external venture capital, private equity, or institutional funding is disclosed; ownership appears to be founder- or internally held within the Tekrom Teknoloji A.Ş. corporate structure.

Name

SmartyData

Legal name

Tekrom Teknoloji A.Ş.

Website

https://smartydata.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartyData is a cloud-based business intelligence and OLAP analytics platform for e-commerce operators, aggregating sales, product, and customer data from multiple marketplaces into a single panel with dashboards, RFM segmentation, and product recommendations, operated by Tekrom Teknoloji A.Ş. and distributed primarily through the T-Soft e-commerce ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - SaaS Platform Access: Three-tier subscription model (Start Up $69/mo, Premium $419/mo, High Volume $1,399/mo) providing cloud-based BI platform access with varying order limits, data cube counts, and currency support. Billed monthly. Auto-renewal with 14-day cancellation window.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SmartyData offers a cloud-based business intelligence platform that aggregates e-commerce orders, products, customer, logistics and finance data from multiple sales channels into a single analytical environment. It delivers dashboards, pivot tables, scheduled reports, customer segmentation (RFM, ABC/XYZ, churn), forecasting, and AI-driven product and discount recommendations for online retailers and marketplace sellers. The platform is sold as a tiered SaaS subscription (Start Up, Premium, High Volume) with annual billing discounts and a free trial.

Product overview

SmartyData is a cloud-based e-commerce data analysis and business intelligence (BI) platform that centralizes all e-commerce data into a single panel. The platform is built as a unified product with multiple integrated solution suites: E-Commerce Solutions (including Performance Dashboard, Automation, Sales Performance Reports, Product Recommendation Systems, Product Collections, and B2B Marketing Features), Business Intelligence Solutions (with Dashboard, Analytics, Growth/Inflation Analysis, Currency/Sales Analysis, Revenue Analysis, Product Anomaly Analysis, Trend/Forecasting, Product Stock Analysis, and Google Analytics Integration), Marketplace Solutions (covering marketplace analysis, global marketplace, and local marketplace), and Segmentation (including rule-based segmentation, RFM analysis, and platform integration). The core platform provides foundational modules including OLAP Cubes, Data Pivot, Dynamic Console, Dashboard, Analytics, Cube Screen, Live Data, Data Security, and Mobile Application. Supporting features include User Panel, Product/Stock Tracking, Supplier Panel, Logistics Panel, Customer Information Screen, Order Process Management, Multi-Brand Screen, Detailed Filtering, Console Creation, Marketing Strategies, Statistics Records, Notification System, Comment/Rating Feature, Platform Management, and Display/Vitrine Plugin. Three pricing tiers are offered: Start Up ($69/month, 50 cubes, 11,000 orders), Premium ($419/month, 150 cubes, 111,000 orders), and High Volume ($1,399/month, 1,000 cubes, 555,000 orders).

Differentiator

Problem solved

Functional benefit

Brands

• T-Soft E-Ticaret Çözümleri: An e-commerce platform referenced as a partner/integration under the SmartyData segmentasyon page.
• SendHeap

Products and services

• SmartyData Platform Cloud-based BI platform that consolidates orders, products, customers, logistics and finance data from online stores and marketplaces into a single analytical environment with dashboards, pivot tables, OLAP analysis, segmentation, forecasting and AI recommendations for SMB and mid-market e-commerce merchants.
• SmartyData E-Commerce Solutions Solutions package focused on online store operators, providing analytics for sales, products, customers, logistics and finance with pre-built integrations to storefront and marketplace platforms such as T-Soft, IdeaSoft, Ticimax, Shopify, WooCommerce, Trendyol, Hepsiburada and N11.
• SmartyData Marketplace Solutions Analytics package for multi-marketplace sellers, providing consolidated sales performance, pricing, inventory and customer analytics across marketplace platforms with multi-currency, cross-border reporting and product-category-level insights.
• SmartyData Segmentation Solutions Customer segmentation solution applying RFM, ABC/XYZ, churn and cohort models to e-commerce order data to identify high-value customers, retention risks, repeat-purchase behavior and lifetime value patterns.
• SmartyData Business Intelligence Solutions BI solutions suite centered on OLAP cube technology, offering dashboards, pivot tables, scheduled reports, sales/basket forecasting, and AI-driven product recommendation and discount suggestion capabilities.

Quantifiable outcome

• Thousands of reports can be generated in seconds
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• T-Soft (T-Soft E-ticaret Sistemleri)coreTechnology or IntegrationT-Soft is the underlying e-commerce platform ecosystem on which SmartyData operates. SmartyData is powered by T-Soft and distributes its BI platform through the T-Soft ecosystem. The platform is accessed via tsoftapps.com for purchasing and is marketed as a T-Soft solution. SmartyData's parent company is Tekrom Teknoloji A.Ş., which collaborates with T-Soft to deliver integrated e-commerce intelligence.
• GooglecoreTechnology or IntegrationSmartyData integrates with Google Analytics API to provide e-commerce analytics including visitor counts, paid/organic visitor metrics, and detailed e-commerce dimensions and metrics. The integration uses Google OAuth2 authorization and GA4 APIs to access e-commerce data such as item names, categories, geographic data, device information, session metrics, and conversion rates.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tableau: Enterprise-grade BI and data visualization platform (Salesforce) widely used by e-commerce analysts for dashboards and ad hoc analysis. Overlaps with SmartyData's visualization/pivot-table functionality but lacks native e-commerce vertical integration.
• Domo: Cloud BI and data visualization platform with marketplace-style integrations and embedded app capabilities. Comparable to SmartyData on self-serve BI and multi-source data consolidation; much larger enterprise footprint but no e-commerce specialization.
• Looker: Google Cloud's BI platform with semantic modeling and embedded analytics. Comparable to SmartyData on advanced data modeling and dashboards; broader and deeper on data engineering but without native e-commerce vertical features.
• Sisense: Product-led BI platform targeting embedded analytics and large datasets with AI-infused insights. Overlaps with SmartyData on AI-augmented analytics and dashboarding for non-technical users; broader enterprise positioning.
• Microsoft Power BI: Broad business intelligence and analytics platform with deep Microsoft 365 integration and a free tier that competes on price. Comparable to SmartyData on dashboarding, pivot tables, and data modeling, but general-purpose rather than e-commerce verticalized.

Direct peers

• Glew.io: Multi-channel e-commerce analytics platform consolidating data from Shopify, WooCommerce, Amazon, and ad platforms into unified reporting and customer LTV/cohort views. Directly comparable to SmartyData on cross-channel e-commerce reporting and SMB-segment targeting.
• Prisync: Competitor price tracking and pricing analytics SaaS for e-commerce retailers, with comparable product/category analytics and dashboarding. Comparable to SmartyData's pricing-related analytics and competitive intelligence features for e-commerce merchants.
• ChannelEngine: Marketplace integration and analytics platform that connects merchants to 700+ marketplaces and provides performance reporting. Highly comparable to SmartyData's marketplace and multi-currency analytics offerings.
• Lengow: E-commerce feed management and marketplace/performance analytics platform helping merchants list, optimize, and analyze sales across global marketplaces. Comparable to SmartyData's marketplace solutions suite and cross-platform performance analytics.
• Putler: Multi-channel e-commerce analytics SaaS that aggregates orders, customers, and product data from marketplaces and storefronts into dashboards. Highly comparable to SmartyData in target customer (SMB e-commerce merchants), data scope (sales/products/customers), and dashboard/segmentation functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smartydatacom
• Facebookfacebook.com/smartydatacom
• LinkedInlinkedin.com/company/smartydata

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartyData