Putler
Putler is a bootstrapped multichannel eCommerce analytics SaaS platform that consolidates data from 17+ payment gateways, marketplaces, and analytics tools into unified dashboards for SMB and mid-market online merchants, founded by Nirav Mehta in 2009.
- Company typePrivate
- Founded2009
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Putler does
Putler is a bootstrapped, privately held multichannel eCommerce analytics SaaS platform that consolidates fragmented transaction, product, customer, and audience data from 17+ sources—including payment gateways (PayPal, Stripe, Braintree, Razorpay, Authorize.Net), eCommerce platforms (Shopify, WooCommerce, BigCommerce, Easy Digital Downloads), marketplaces (Amazon, eBay, Etsy, Gumroad), analytics tools (Google Analytics, Google Search Console), and email marketing (Mailchimp)—into unified dashboards with automatic deduplication, multi-currency conversion across 62+ currencies, and timezone alignment. Founded by Nirav Mehta in 2009 as a personal PayPal tracking utility, the platform now serves 7,000+ businesses and has processed $5bn+ in cumulative order value across 60m+ transactions, offering 200+ ready metrics spanning sales, product analytics, RFM segmentation (11 customer groups), subscription metrics (MRR, ARR, churn, LTV), sales heatmaps, forecasting, and instant transaction search with refund management.
The business operates a product-led growth model: a 14-day no-credit-card free trial feeds revenue-tiered monthly subscriptions starting at $20/month (Starter, 3 data sources) and $50/month (Growth, 15 data sources, unlimited users), with custom plans for larger businesses and agencies. Customer segments span multi-channel eCommerce operators, subscription/SaaS businesses, support and operations teams, and marketing functions, predominantly at the SMB and mid-market tiers. The company is dual-incorporated as Leap Ventures, Inc. (Covina, CA) and LeapVen Solutions Private Limited (Mumbai, India), is founder-owned with no disclosed institutional funding, and generates revenue through recurring subscriptions and an affiliate program.
In 2026, Putler launched Jeano, an early-access AI-powered diagnostic analytics sub-product that reads Google Analytics and Stripe data to deliver daily written briefs with editorial judgment, marking a strategic expansion from descriptive dashboards toward diagnostic intelligence.
Putler firmographics
Firmographics- Name
- Putler
- Legal name
- Leap Ventures, Inc.
- Website
- https://putler.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Putler is a bootstrapped multichannel eCommerce analytics SaaS platform that consolidates data from 17+ payment gateways, marketplaces, and analytics tools into unified dashboards for SMB and mid-market online merchants, founded by Nirav Mehta in 2009.
- Ownership category
- akta.pro rank
Where Putler is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Putler business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS (Starter Plan): Starter plan at $20/month includes 3 data sources and 2 years of data. Users pay a one-time $1 signup fee, then use Putler for 30 days before being assigned to a plan based on their revenue. Plan allocation is determined by reviewing revenue from the last 30 days.
- Subscription SaaS (Growth Plan): Growth plan starts at $50/month including 15 data sources, 5 years of data, and unlimited users. Scales with business revenue/review cycle.
- Subscription SaaS (Custom Plan): Custom tailored plans for large businesses or agencies with specific needs. Revenue-based pricing reviewed monthly.
- Affiliate Program: Putler operates an affiliate program for referral-based customer acquisition, monetizing through revenue share on referred customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - $20/month for small businesses |
| Subscription | Monthly | Growth - $50/month starting for scaling teams |
| Subscription | Multi-year contract | Custom - Tailored plans for large businesses or agencies |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Putler product offering
Product offeringCore offering
Putler is a multichannel eCommerce analytics SaaS platform that consolidates data from 17+ payment gateways, eCommerce platforms, marketplaces, and analytics tools into unified dashboards. It automatically cleans, deduplicates, and reconciles transactions, converts across 62+ currencies, and aligns timezones to deliver accurate consolidated sales, product, customer, subscription, and audience metrics. The platform also enables instant transaction search, refund processing, RFM segmentation, forecasting, and goal tracking for online businesses operating across multiple stores and gateways.
Product overview
Putler is a multichannel eCommerce analytics SaaS platform centered on the Putler core product, which consolidates data from 17+ sources (payment gateways, eCommerce platforms, marketplaces, and analytics tools) into unified dashboards covering sales, products, customers, subscriptions, transactions, and web audience. It is offered alongside Jeano, an early-access AI-powered diagnostic analytics sub-product that reads Google Analytics and Stripe data together to generate written briefs with actionable recommendations. A free WooCommerce Connector plugin enables the WooCommerce integration, and a developer-facing API product is listed in navigation. Together these offerings enable eCommerce businesses to move from fragmented multi-platform reporting to a single source of truth with both descriptive and diagnostic analytics capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Jeano: An AI-powered analytics assistant from the makers of Putler that connects to Google Analytics and Stripe to provide daily written briefs with actionable insights for founders. Currently in early access.
Products and services
- Putler Analytics Platform Multichannel eCommerce analytics SaaS platform that consolidates data from 17+ payment gateways (PayPal, Stripe, Braintree, Razorpay, Authorize.Net, 2Checkout), eCommerce platforms (Shopify, WooCommerce, BigCommerce, Easy Digital Downloads, Gumroad), marketplaces (Amazon, eBay, Etsy), and analytics/email tools (Google Analytics, Google Search Console, Mailchimp) into unified dashboards covering sales, products, customers, subscriptions, transactions, and audience. Includes automatic deduplication, 62+ currency conversion, timezone alignment, RFM segmentation, subscription metrics (MRR, ARR, churn, LTV), sales heatmap, forecasting, instant transaction search, and refund management.
- Putler Connector (WooCommerce Plugin) Free WordPress plugin that connects a WooCommerce store to Putler via API, enabling automatic data sync of orders, products, and customers without manual CSV exports. Installs directly in WordPress admin and links to Putler without developer involvement.
Quantifiable outcome
- 34% net revenue growth YoY reported by Putler users
- +7 more outcomes
Companies that use Putler
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Putler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature11 records
Putler partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- PayPalcorePayPal is one of the primary payment gateway integrations supported by Putler. Users can connect their PayPal accounts to consolidate transaction data, track sales, process refunds, and analyze revenue alongside other payment sources in a unified dashboard.
- StripecoreStripe is a primary payment gateway integration supported by Putler. Connects to Stripe for unified transaction analytics, subscription tracking (MRR, churn), and revenue consolidation across payment sources.
- ShopifycoreShopify is a primary eCommerce platform integration supported by Putler. Consolidates Shopify store data including orders, products, customers, and revenue with other sources.
- WooCommercecoreWooCommerce is a primary eCommerce platform integration supported by Putler. Consolidates WooCommerce store data including orders, products, customers, and revenue with other sources. Works with WooCommerce Subscriptions for recurring revenue tracking.
- Google AnalyticscoreGoogle Analytics integration provides visitor and traffic analytics including device breakdown, channel analysis, and audience insights. Draws from GA4 data for web analytics alongside payment/revenue data.
- AmazoncoreAmazon marketplace integration allows consolidation of Amazon seller data including orders, revenue, and performance metrics alongside other sales channels in unified dashboards.
- eBaycoreeBay marketplace integration for consolidating eBay sales data including orders, revenue, and performance metrics alongside other sales channels.
- EtsycoreEtsy marketplace integration for consolidating Etsy sales data alongside other sales channels for unified revenue and customer analytics.
- MailchimpsupportingMailchimp integration allows RFM customer segments and customer lists to be exported directly to Mailchimp for targeted email marketing campaigns.
- BraintreesupportingBraintree payment gateway integration for consolidating Braintree transaction data including subscription payments for recurring revenue analytics.
- BigCommercesupportingBigCommerce platform integration for consolidating BigCommerce store data alongside other eCommerce platforms and payment gateways.
- GumroadsupportingGumroad platform integration for consolidating Gumroad sales data alongside other eCommerce platforms.
- Authorize.NetsupportingAuthorize.Net payment gateway integration officially certified by Authorize.Net. Consolidates Authorize.Net settled transactions with WooCommerce order data for unified reporting.
- RazorpaysupportingRazorpay payment gateway integration for consolidating Razorpay transaction data alongside other payment sources.
- Easy Digital DownloadssupportingEasy Digital Downloads integration for consolidating EDD sales data, supporting both one-time and subscription products for digital goods businesses.
- Google Search ConsolesupportingGoogle Search Console integration provides organic search performance data alongside traffic analytics from Google Analytics.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Putler competitors and assessment
Company assessmentEmerging players
- Littledata: eCommerce analytics that fixes the data layer between Shopify/WooCommerce and GA4. Comparable on Shopify/Woo data unification and analytics, though more focused on the data pipeline than Putler's broader SMB reporting suite.
- Metorik: WooCommerce/Subscription-focused analytics tool that consolidates order, customer, and subscription data into a single dashboard. Directly comparable on WooCommerce-centric SMB use cases, though narrower in cross-platform consolidation than Putler.
Direct peers
- Baremetrics: Direct competitor on the subscription/SaaS analytics side — MRR, churn, LTV dashboards — that Putler explicitly calls out as a benchmark in its comparison content. Highly comparable for SaaS metrics, but narrower than Putler in eCommerce-only customer coverage.
- Triple Whale: Direct competitor offering a 'source of truth' dashboard for DTC and Shopify-first eCommerce brands, consolidating ad platforms, store, and email data. Highly comparable to Putler on consolidation, deduplication, and SMB/mid-market targeting, though more focused on attribution and ad spend.
- Glew: Direct competitor in multichannel eCommerce analytics, aggregating data from Shopify, WooCommerce, Amazon, and marketing channels. Closely comparable on multi-store dashboards, RFM segmentation, and reporting — competing head-to-head for the same SMB/mid-market eCommerce customer.
- ChartMogul: Direct competitor in SaaS subscription analytics (MRR, ARR, churn, LTV). Comparable on subscription metrics and the SMB SaaS buyer, though lacks Putler's strength in pure eCommerce/transactional analytics.
- Daasity: Direct competitor offering a data platform that unifies eCommerce, marketing, and customer data into a single reporting layer. Comparable on multi-source consolidation and analytics, but positioned more toward mid-market/enterprise and built on a data warehouse foundation.
- Northbeam: Direct competitor providing cross-channel eCommerce attribution and analytics for DTC brands. Comparable on multi-source data unification and consolidation, but more focused on attribution and paid media performance than Putler's SMB-friendly operational analytics.
Others
- Fivetran: Automated data integration / ELT platform that pulls data from the same sources Putler integrates with (Shopify, Stripe, PayPal, etc.) into a warehouse. Adjacent — represents an alternative architectural approach (data-warehouse-first) to Putler's SaaS consolidation approach.
Broad incumbents
- Looker (Google Cloud): Enterprise BI and analytics platform owned by Google Cloud, used for business intelligence and custom dashboards. Comparable as an analytics layer Putler may be displaced by at the upper end of its customer base as users scale and require more customization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Putler social profiles
Digital presencePutler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Putler leadership team
Management profileNumber of profiles
Profiles1 record
Putler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Putler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Putler
What does Putler do?
Putler is a multichannel eCommerce analytics SaaS platform that consolidates data from 17+ payment gateways, eCommerce platforms, marketplaces, and analytics tools into unified dashboards. It automatically cleans, deduplicates, and reconciles transactions, converts across 62+ currencies, and aligns timezones to deliver accurate consolidated sales, product, customer, subscription, and audience metrics. The platform also enables instant transaction search, refund processing, RFM segmentation, forecasting, and goal tracking for online businesses operating across multiple stores and gateways.
Is Putler a public or private company?
Putler is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Putler founded?
Putler was founded in 2009. It employs 11 to 50 people.
Where is Putler based?
Putler is headquartered in Mumbai, India, in the Asia region.
How does Putler make money?
Four revenue lines are on record. Subscription SaaS (Starter Plan) is the primary driver. The others are subscription SaaS (Growth Plan), subscription SaaS (Custom Plan) and affiliate Program.
Who are Putler's main competitors?
Emerging players on record are Littledata and Metorik. Direct peers are Baremetrics, Triple Whale, Glew, ChartMogul, Daasity and Northbeam. Fivetran is listed as an others. Looker (Google Cloud) is listed as a broad incumbent.
Does Putler have an API?
No public API is recorded for Putler.