Solidfloors
Solidfloors is a Belgian wholesale distributor of tiles, parquet, natural stone, and flooring accessories serving contractors, architects, project developers, and private individuals through a Stasegem showroom and 'totaaloplossing' system solutions.
- Company typePrivate
- Founded2016
- HeadquartersHarelbeke, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Solidfloors does
SOLIDFLOORS (legally Solid Floors BVBA) is a Belgian wholesale distributor of floor and wall finishing materials, founded circa 2016 and headquartered in Stasegem (Harelbeke) between Kortrijk and Ghent. The company operates a B2B2C model serving contractors, architects, project developers, and private individuals across Flanders, offering ceramic tiles, parquet, natural stone, parquet vinyl and laminate, and a full range of technical accessories (leveling compounds, adhesives, grout, insulation, screed, waterproofing systems). Its core proposition is a 'totaaloplossing' (total solution) covering the full journey from concrete slab to finished floor or wall, delivered through a dedicated showroom, official werfadvies (site advice) documentation, and warranty-backed system solutions. The portfolio is assembled from more than two dozen international manufacturers including Kerakoll (technical systems), Profilitec (Uptec tile supports), Nivomix/Nivolo (insulation and screed), Woca (maintenance), and Italian/Spanish tile producers.
The business generates revenue through one-time wholesale material sales, project-based technical advisory, and a transactional e-commerce channel for Woca maintenance products. Pricing is quote-based via the 'Toebehoren voor de vakman' professional catalogue, with no public list pricing. Distribution combines a physical showroom (open six days a week), an online maintenance webshop, and on-site advisory visits. The company is independently owned by three partners — Pieter Callewaert (operations and stock), Jean-François (commercial and customer advisory), and a third implied partner — supported by a small team including experienced project leader Tom Tuttens (32 years in construction), project preparer Anneleen, and warehouse staff. Recent strategic activity has centred on expanding technical product lines (Uptec, Planogel Rheo, Keracem Eco Pronto), deepening supplier partnerships with Kerakoll and Profilitec, and launching contractor loyalty programmes (Spaaractie 2026).
Solidfloors firmographics
Firmographics- Name
- Solidfloors
- Legal name
- Solid Floors BVBA
- Website
- https://solidfloors.be
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solidfloors is a Belgian wholesale distributor of tiles, parquet, natural stone, and flooring accessories serving contractors, architects, project developers, and private individuals through a Stasegem showroom and 'totaaloplossing' system solutions.
- Ownership category
- akta.pro rank
Solidfloors industry classification
Industry- Product category
- Flooring and Wall Materials Wholesale Distribution
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)
- akta.pro secondary industries
- Resilient Sheet Vinyl & Linoleum Flooring Retail (CRAIAGAF), Subfloor Systems & Underlayment (Backer board, Moisture barriers, Acoustic mats) (IMADAJAK)
Keywords
Where Solidfloors is headquartered
LocationHeadquarters
- HQ city
- Harelbeke
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Solidfloors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Material Sales: Primary revenue stream from wholesale sales of floor and wall materials — ceramic tiles, parquet, vinyl, natural stone — as well as all necessary accessories (levelling compounds, adhesives, grout, insulation, screed, building materials, and technical systems) to contractors, architects, project developers, and private individuals.
- Technical Advisory and Site Advice Services: Revenue generated through technical consulting services including official werfadvies (site advice documents) for construction challenges, project coordination, and system solution guidance. Acts as the link between architect and contractor, providing an independent opinion.
- E-commerce (Woca Maintenance Products): Online sales of maintenance products for parquet floors through a dedicated Woca webshop, with fast delivery to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Catalogue-based pricing for professional contractors |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Solidfloors product offering
Product offeringCore offering
Solidfloors is a Belgian wholesale distributor that supplies floor and wall materials — ceramic tiles, parquet, vinyl, natural stone, and laminate — together with technical accessories such as levelling compounds, adhesives, grouts, insulation, screed, waterproofing systems, and maintenance products. The company provides complete system solutions from the concrete slab to the finished surface, supported by official site advice (werfadvies), warranty documentation, project coordination, and a dedicated showroom experience in Stasegem (Harelbeke).
Product overview
SOLIDFLOORS is a wholesale flooring distributor offering a comprehensive range of floor and wall solutions. The core product portfolio includes ceramic tiles, parquet (wood flooring), natural stone, parquet vinyl, and laminate, complemented by a full range of accessories (leveling compounds, adhesives, grout, construction materials) and maintenance products. The company positions itself as a one-stop-shop for contractors, offering technical support, warranty documentation, and a 'Catalog for the Professional' as a calculation guide for quotes. Specific branded products include Kerakoll systems (Planogel Rheo, Keracem Eco Pronto, Fugabella Color, Aquastop waterproofing), Raimondi Raizor tile cutters, Uptec tile supports from Profilitec, Woca maintenance products, and the Nakuru vinyl collection. Products span from basic flooring materials to specialized technical systems for challenging applications like swimming pools.
Differentiator
Problem solved
Functional benefit
Products and services
- Keramische tegels (Ceramic Tiles) Wholesale supply of ceramic tiles manufactured from ground clay and fired at high temperatures, with very low porosity and easy maintenance. Available in imitations of natural stone, concrete, and parquet, as well as outdoor formats, sourced from Italian and Spanish manufacturers.
- Parket (Parquet) Wholesale supply of wood parquet flooring offering a warm, natural feel. Available in classic oak and bamboo finishes, sandable and recoatable, sourced from manufacturers including Lamett, Moso, and Parador.
- Natuursteen (Natural Stone) Wholesale supply of authentic natural stone quarried worldwide with custom cutting options for tiles, stairs, curbstones, and pool edges. Available from stock through direct import lines and via partnership with Beltrami (Brachot family).
- Parquetvinyl & Laminaat (Vinyl & Laminate) Wholesale supply of parquetvinyl and laminate flooring featuring easy installation and use, with realistic material imitations, quieter performance, and water resistance. Includes the Nakuru ultra-quiet vinyl collection from Parquetvinyl.
- Toebehoren (Accessories for the Professional) Wholesale supply of technical accessories for contractors, including levelling compounds, adhesives, grouts, construction materials, and technical systems, supported by official site advice (werfadvies) and a dedicated catalogue 'Toebehoren voor de vakman' for quote calculation.
- Onderhoud (Maintenance Products) Wholesale and online supply of maintenance products (cleaning, protection, restoration) for each floor type, including solutions from Woca, Biomix/Bionova, and Moeller Stone Care, accompanied by downloadable maintenance guides.
- Planogel Rheo Self-levelling compound (egaline) supplied as part of the accessories range, featuring Gel Technology and terpolymer bonding for critical substrates, with adjustable rheology and bubble-free application.
- Keracem Eco Pronto Fast-drying screed supplied through the accessories range, suitable for full floor screeds, walk-in showers, and groove filling in renovations.
- Fugabella Color
Quantifiable outcome
- Floor heating can be installed within 48 hours using Nivomix floor insulation and Nivolo screed system
- +2 more outcomes
Companies that use Solidfloors
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Solidfloors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Solidfloors partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- KerakollcoreSOLIDFLOORS partners with Kerakoll for technical products including waterproofing systems (Aquastop), levelling compounds (Planogel Rheo, Keracem Eco Pronto), tile adhesives (Biogel No Limits), grouts (Fugabella Color — co-developed with designer Piero Lissoni), and related system solutions. Kerakoll products are showcased in projects and the 'Toebehoren voor de vakman' catalogue.
- NivomixcoreNivomix supplies 100% recycled EPS floor insulation products used in SOLIDFLOORS project solutions. The product is highlighted for its environmental credentials (circular construction), fast availability (half-dry system allows next phase within 48 hours), and compressive strength for floor heating applications.
- NivolocoreNivolo supplies screed used in combination with Nivomix insulation and floor heating systems in SOLIDFLOORS projects, maintaining the same quality and sustainability standards.
- Totaalprojecten Demeulemeester StevenminorConstruction partner that collaborated with SOLIDFLOORS on a swimming pool project using Kerakoll waterproofing and tiling systems. The partner executed the preparation, waterproofing, and tiling work under SOLIDFLOORS's technical guidance.
- Algemene Vloerwerken Vinckier StevenminorFlooring contractor that installed tiles and carried out the complete floor execution for the Bus.be headquarters project, working in close collaboration with SOLIDFLOORS.
- AAVO ArchitectsminorArchitecture firm that designed and coordinated the Bus.be headquarters project, collaborating with SOLIDFLOORS on material selection and technical execution of the floor solution.
- Beltrami (Brachot Family Member)minorBeltrami (part of the Brachot family) collaborates with SOLIDFLOORS to offer a complete range of natural stone products. Appointments with Beltrami's showroom can be made through SOLIDFLOORS, located just 5 minutes away.
- ProfiliteccoreProfilitec supplies the Uptec tile support system. SOLIDFLOORS runs demo breakfast sessions to introduce Uptec to contractors, highlighting its load capacity (400kg), self-levelling head (up to 5% slope), and EPD certification with 70% lower environmental impact than traditional methods.
- Sant'AgostinominorItalian ceramic tile manufacturer whose products (Blendart, Highstone, Pictart Graphic) are featured in multiple SOLIDFLOORS projects and shown in the showroom. Represented in the tiles category.
- Caesar (Italy)minorItalian manufacturer of large-format XXL tiles (2cm) for floors and walls, featured on the ceramic tiles page with logo.
- Polis (Italy)minorItalian ceramic tile manufacturer offering large-format tiles, terrace tiles, and urban style products (Volcano NYC, Civico38), featured on the ceramic tiles page.
- FAP Ceramiche (Italy)minorItalian manufacturer of ceramic wall and floor tiles (Nobu, Nux collections, 120x278, 120x120 formats) featured on the ceramic tiles page.
- Apavisa (Spain)minorSpanish tile manufacturer whose travertine-look tiles are featured in tile trend content for 2024, shown on the ceramic tiles page.
- Argenta (Spain)minorSpanish tile manufacturer (160x160, 120x120 formats, Gravel, Tanum, Kalksten, Flodsten collections) whose Argenta Atlas tiles were used in an apartment renovation project.
- Colorker (Spain)minorSpanish tile manufacturer whose Horizon Light tiles (600x1200mm) were used in a swimming pool project, and Amazonia/Metro collections referenced. Also a partner for the pool project grouting.
- KTL Cerámica (Spain)minorSpanish manufacturer of ceramic tiles (100x100, 2cm/20mm formats) featured on the ceramic tiles page.
- Monocibec (Italy)minorItalian ceramic tile manufacturer using SACMI Continua technology for large-format XXL tiles (120x120, 120x260), featured on the ceramic tiles page.
- Cevica (Spain)minorSpanish tile atelier producing small-format tiles for kitchens, bathrooms, wine bars, and hospitality (horeca), featured on the ceramic tiles page.
- ParquetvinylminorParquetvinyl is featured as a partner for the parquetvinyl & laminate range. Their Nakuru collection — described as a new class of ultra-quiet vinyl — is highlighted in the showroom with a experience corner.
- Parador Flooring (Germany)minorGerman manufacturer of parquet and flooring products featured alongside Parquetvinyl in the parquetvinyl & laminate category.
- Lamett (Belgium)minorBelgian parquet manufacturer featured in SOLIDFLOORS's balanced, qualitative, and varied portfolio of flooring manufacturers.
- Moso (Netherlands)minorInternational bamboo flooring manufacturer (Moso Bamboo) featured in SOLIDFLOORS's parquet portfolio alongside traditional oak choices.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Solidfloors competitors and assessment
Company assessmentBroad incumbents
- IVC Group (Mohawk Industries): Belgian-origin vinyl flooring (LVT) manufacturer now part of Mohawk Industries. Relevant peer for the parquetvinyl and laminate category carried by SOLIDFLOORS, but operating at manufacturer scale rather than distributor scale.
- Unilin (Mohawk Industries): Belgian-headquartered flooring manufacturer (laminate, vinyl, engineered wood, panels) within Mohawk Industries. A major upstream supplier/competitor in the Belgian market, vertically integrated into distribution channels that compete with independent distributors like SOLIDFLOORS.
- BigMat: European building materials buying group with Belgian member dealers serving contractors and developers. Competes for the same trade customer base on tiles, flooring, and accessories across the Benelux region.
- Bricoman: French/Belgian trade-only and prosumer building materials retailer (part of Adeo Group). Competes for the same contractor customer wallet on tiles, flooring, tools, and accessories, though with much greater SKU breadth and pricing power.
- Marazzi Group (Mohawk Industries): Italian ceramic tile manufacturer with global reach. Comparable to SOLIDFLOORS on the ceramic tile product category — competes indirectly via spec-in decisions by architects and developers in the Belgian market.
- Saint-Gobain Distribution Belgium: Branch of Saint-Gobain's building materials distribution arm in Belgium, offering tiles, flooring, insulation, and accessories to trade and developer customers. Overlaps heavily with SOLIDFLOORS' contractor and developer segments but at vastly larger scale and broader portfolio.
Others
- Kerakoll: Italian manufacturer of eco-friendly adhesives, grouts, waterproofing, and levelling systems — a core strategic supplier to SOLIDFLOORS. Comparable at the technical-system level (Planogel Rheo, Fugabella Color, Aquastop), and a partner shaping SOLIDFLOORS' value proposition.
Direct peers
- Topps Tiles: UK-listed specialist tile retailer serving both trade contractors and DIY/private customers via a national showroom network. Highly comparable B2B/B2C model, similar advisory-led sales approach, and overlapping product mix in ceramic and porcelain tiles.
Regional players
- Parador: German premium parquet, vinyl, and laminate manufacturer featured in SOLIDFLOORS' portfolio. Comparable at the product level — both serve upper-end residential and project developer segments with design-led flooring.
- Beltrami (Brachot family): Belgian natural stone specialist and active SOLIDFLOORS partner (joint appointments with their showroom). Comparable regional player on natural stone, with deeper stone-only specialisation but narrower solution breadth.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Solidfloors social profiles
Digital presenceSolidfloors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solidfloors leadership team
Management profileNumber of profiles
Profiles5 records
Solidfloors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solidfloors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solidfloors
What does Solidfloors do?
Solidfloors is a Belgian wholesale distributor that supplies floor and wall materials — ceramic tiles, parquet, vinyl, natural stone, and laminate — together with technical accessories such as levelling compounds, adhesives, grouts, insulation, screed, waterproofing systems, and maintenance products. The company provides complete system solutions from the concrete slab to the finished surface, supported by official site advice (werfadvies), warranty documentation, project coordination, and a dedicated showroom experience in Stasegem (Harelbeke).
Is Solidfloors a public or private company?
Solidfloors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solidfloors founded?
Solidfloors was founded in 2016. It employs 1 to 10 people.
Where is Solidfloors based?
Solidfloors is headquartered in Harelbeke, Belgium, in the Europe region.
How does Solidfloors make money?
Three revenue lines are on record. Wholesale Material Sales are the primary driver. The others are technical Advisory and Site Advice Services and E-commerce (Woca Maintenance Products).
Who are Solidfloors's main competitors?
Broad incumbents on record are IVC Group (Mohawk Industries), Unilin (Mohawk Industries), BigMat, Bricoman, Marazzi Group (Mohawk Industries) and Saint-Gobain Distribution Belgium. Kerakoll is listed as an others. Topps Tiles is listed as a direct peer. Regional players are Parador and Beltrami (Brachot family).
Does Solidfloors have an API?
No public API is recorded for Solidfloors.
What industry is Solidfloors in?
Solidfloors's product category is Flooring and Wall Materials Wholesale Distribution. Its primary akta.pro industry code is CRAIAGAJ, Flooring Tools, Adhesives, Grout & Installation Supplies Retail, with a secondary code of CRAIAGAF, Resilient Sheet Vinyl & Linoleum Flooring Retail. Its NAICS code is 449121 and its SIC code is 5070.