Raise Your Game
Raise Your Game is a New York-based, founder-led sales training and business consulting practice led by April Jaffe. It serves small to mid-size businesses, startups, and creative companies by combining improvisational acting techniques with sales strategy and growth consulting engagements.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Raise Your Game does
Raise Your Game is a privately held, founder-owned consulting practice based in New York that delivers sales training, business growth consulting, and employee engagement services. Founded and operated by April Jaffe, the firm combines improvisational acting techniques with conventional sales and business strategy frameworks, anchored around a proprietary methodology called "Conversations That Count." It serves small to mid-size businesses, startups, creative agencies, and individual professionals primarily in the New York metro region and across the United States, with a documented client base spanning post-production houses, advertising agencies, real estate firms, legal practices, financial services companies, and photography studios. The firm operates as a solo founder-led practice supported by contractors, with no institutional investment, no parent company, and no disclosed subsidiaries.
The firm's offerings are organized around a unified suite of professional services: customized consulting engagements focused on sales and marketing roadmaps; interactive workshops and classes that use improvisation to teach presentations, networking, and negotiation; employee engagement and company culture programs; and complementary brand strategy, presentation skills, and marketing strategy services. Revenue is generated entirely through professional services fees, with engagements structured as custom, quote-based projects and ongoing retainers rather than published pricing tiers. Go-to-market is sales-led and relationship-driven, relying on April Jaffe's personal network, client referrals, content marketing through the "April-isms" blog, and a free initial consultation as the lead-conversion entry point. There is no evidence of external funding, third-party distribution, marketplace participation, or geographic expansion beyond the New York region.
Raise Your Game firmographics
Firmographics- Name
- Raise Your Game
- Legal name
- Raise Your Game
- Website
- https://raiseyourgame.me
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Raise Your Game is a New York-based, founder-led sales training and business consulting practice led by April Jaffe. It serves small to mid-size businesses, startups, and creative companies by combining improvisational acting techniques with sales strategy and growth consulting engagements.
- Ownership category
- akta.pro rank
Raise Your Game industry classification
Industry- Product category
- Business Consulting and Training Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Advertising (7310)
- akta.pro primary industry
- Consultative Selling & Discovery (EDABABAC)
- akta.pro secondary industries
- Sales Onboarding & Ramp Programs (EDABABAA), Sales Leadership & Revenue Executive Coaching (EDABANAL)
Keywords
Where Raise Your Game is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Raise Your Game business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services: Business growth consulting engagements where April Jaffe works directly with business owners and their teams on sales strategies, marketing, branding, and company culture. Engagements appear to be structured as project-based or ongoing retainer arrangements.
- Workshops and Training Programs: Interactive workshops and classes that combine sales strategies with improvisation techniques. These are delivered in group settings or one-on-one meetings covering topics like presentations, networking, negotiating, and sales training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free initial consultation |
| Other | Multi-year contract | Custom consulting engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Raise Your Game product offering
Product offeringCore offering
Raise Your Game is a sales training and business growth consulting firm that combines improvisational acting techniques with sales and business strategies to help professionals and organizations improve sales performance, company culture, employee engagement, and branding. Services are delivered through one-on-one consulting, group workshops, and custom training programs grounded in the proprietary "Conversations That Count" methodology. The firm offers a free initial consultation to assess client needs before scoping custom engagements.
Product overview
Raise Your Game is a consulting and training services company offering a unified suite of business development solutions. The core offerings include the 'Conversations That Count' sales methodology, company culture/employee engagement consulting, business growth consulting, and interactive workshops. The company specializes in combining improvisational acting techniques with sales and business strategies. Additional services include branding, presentation skills training, marketing strategy, and business model assessment, all delivered through one-on-one consulting, group workshops, and training sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- Conversations That Count Proprietary sales strategy and training methodology combining improvisational acting techniques with proven sales and business strategies to help professionals and teams improve selling conversations and customer engagement. Delivered as workshops and consulting engagements for small and mid-market businesses.
- Business Growth Consulting Custom consulting engagements that help business owners and executives identify growth opportunities, refine strategy, and execute on revenue and operational priorities. Delivered one-on-one to founders and leadership teams of small and mid-market companies.
- Employee Engagement and Company Culture Workshops Group workshops designed to strengthen employee engagement, team cohesion, and company culture using improvisation-based exercises blended with business strategy frameworks. Targeted at leadership teams and employee groups in small-to-mid-market organizations.
- Branding and Presentation Skills Services Consulting and training services focused on personal and corporate branding, presentation delivery, and messaging consistency, leveraging improvisation techniques to improve on-camera and in-person communication. Targeted at professionals and creative services firms.
- Workshops and Classes Group-format workshops and classes covering sales, communication, and business growth topics, delivered in-person to teams and small cohorts.
Quantifiable outcome
- Client Sam Billen landed a job and negotiated higher-than-normal budget within first two weeks, paying for April's consulting with one engagement
- +4 more outcomes
Companies that use Raise Your Game
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
Raise Your Game technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Raise Your Game partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Raise Your Game competitors and assessment
Company assessmentDirect peers
- RAIN Group: RAIN Group is a sales training and consulting firm whose services include sales training, coaching, and consulting for B2B sales teams. It is comparable to Raise Your Game as a sales training and consulting competitor serving professional services and SMB clients, with similar methodology-led delivery.
- The Brooks Group: The Brooks Group provides sales training, sales coaching, and sales strategy consulting focused on consultative selling and sales performance improvement. Comparable to Raise Your Game in the consultative sales training methodology and mid-market client focus.
- Janek Performance Group: Janek Performance Group provides sales training, sales management training, and performance consulting for B2B sales teams. Comparable to Raise Your Game as a sales training and consulting competitor with structured methodology and a focus on sales performance improvement.
- Revenue Storm: Revenue Storm is a sales training and consulting firm specializing in consultative selling, sales messaging, and sales meetings. Comparable to Raise Your Game as a sales training methodology provider for B2B and creative-services clients, with similar workshop-led delivery.
- JBarrows Sales Training: JBarrows is a sales training and consulting firm offering customized sales training programs, workshops, and direct coaching for sales teams. Comparable to Raise Your Game in its workshop- and coaching-led sales training delivery for SMB and mid-market clients.
Emerging players
- Bates Communication: Bates Communication is a presentation and communication training firm that uses experiential and improvisational techniques similar to Raise Your Game's improv-based approach. It is comparable in its use of experiential learning for communication, sales, and presentation skills training.
Broad incumbents
- Dale Carnegie Training: Dale Carnegie Training is a long-established, globally scaled provider of sales, leadership, and communication training for professionals and organizations. Comparable to Raise Your Game in its sales and communication training focus, but operates through a global licensee network with much broader delivery infrastructure.
- Force Management: Force Management is a B2B sales transformation firm offering methodology-driven sales training, consulting, and enablement for enterprise clients. Comparable to Raise Your Game in the sales methodology framework and corporate training delivery, but operates at a larger enterprise scale.
- Richardson Sales Performance: Richardson Sales Performance is a global sales training and consulting firm offering sales methodology, training, and coaching for enterprise clients. Comparable to Raise Your Game as a sales training and consulting provider, but with a significantly larger global footprint.
- Sandler Training: Sandler Training is a global sales training franchise with a structured methodology targeting SMBs and sales professionals. It is comparable to Raise Your Game as a methodology-driven sales training provider, but operates at vastly greater scale through a franchise and authorized partner network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Raise Your Game social profiles
Digital presenceRaise Your Game financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raise Your Game leadership team
Management profileNumber of profiles
Profiles1 record
Raise Your Game funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raise Your Game M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raise Your Game
What does Raise Your Game do?
Raise Your Game is a sales training and business growth consulting firm that combines improvisational acting techniques with sales and business strategies to help professionals and organizations improve sales performance, company culture, employee engagement, and branding. Services are delivered through one-on-one consulting, group workshops, and custom training programs grounded in the proprietary "Conversations That Count" methodology. The firm offers a free initial consultation to assess client needs before scoping custom engagements.
Is Raise Your Game a public or private company?
Raise Your Game is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raise Your Game founded?
Raise Your Game was founded in 2010. It employs 1 to 10 people.
Where is Raise Your Game based?
Raise Your Game is headquartered in New York, United States, in the North America region.
How does Raise Your Game make money?
Two revenue lines are on record. Consulting Services are the primary driver. The others are workshops and Training Programs.
Who are Raise Your Game's main competitors?
Direct peers on record are RAIN Group, The Brooks Group, Janek Performance Group, Revenue Storm and JBarrows Sales Training. Bates Communication is listed as an emerging player. Broad incumbents are Dale Carnegie Training, Force Management, Richardson Sales Performance and Sandler Training.
Does Raise Your Game have an API?
No public API is recorded for Raise Your Game.
What industry is Raise Your Game in?
Raise Your Game's product category is Business Consulting and Training Services. Its primary akta.pro industry code is EDABABAC, Consultative Selling & Discovery, with a secondary code of EDABABAA, Sales Onboarding & Ramp Programs. Its NAICS code is 611430 and its SIC code is 8742.