Riverside Benefits
Riverside Benefits is a privately held, independent insurance brokerage in Southeastern Idaho that sells individual health, Medicare, dental, vision, life, and employer group benefits from multiple carriers via appointment-based consultations.
- Company typePrivate
- Founded2013
- HeadquartersIdaho Falls, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Riverside Benefits does
Riverside Benefits is a privately held, independent insurance agency/brokerage operating exclusively in Southeastern Idaho. The firm serves three primary customer segments: individuals and families seeking individual health, dental, vision, and life insurance (including Health Insurance Marketplace enrollment); Medicare beneficiaries seeking Medicare Advantage, Medicare Supplement (Medigap), and Part D prescription drug plans; and employers seeking group benefits including group health, dental, vision, short- and long-term disability, group life insurance, and retirement plans. The agency operates without any proprietary technology, functioning instead as a licensed intermediary that represents multiple insurance carriers and provides consultation-led advisory services.
The company's core go-to-market is appointment-based sales driven by Calendly-scheduled consultations and inbound phone inquiries at (208) 684-7070. The agency's website (built on AgentMethods, a third-party insurance agent website platform) hosts educational resources and contact forms that feed the consultation pipeline. Riverside Benefits generates revenue through carrier commissions on policies placed, representing a classic insurance brokerage revenue model with no disclosed pricing, subscription, or fee-for-service component.
The carrier portfolio is broad, including Blue Cross, SelectHealth, Regence, Mountain Health, PacificSource, Molina, Moda, St. Luke's Health Plan, Allstate, Trustmark, Delta Dental, VSP, Humana, UnitedHealthcare, Northwestern Mutual, and Mutual of Omaha. This multi-carrier representation enables the brokerage to offer comparative product recommendations rather than being captive to a single insurer. The agency appears to be a small, founder- or locally-owned operation with no disclosed headcount, no disclosed revenue, no management team identified, no funding history, and no M&A activity in the available source materials.
Riverside Benefits firmographics
Firmographics- Name
- Riverside Benefits
- Legal name
- Riverside Benefits
- Website
- https://riversidebenefits.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Riverside Benefits is a privately held, independent insurance brokerage in Southeastern Idaho that sells individual health, Medicare, dental, vision, life, and employer group benefits from multiple carriers via appointment-based consultations.
- Ownership category
- akta.pro rank
Riverside Benefits industry classification
Industry- Product category
- Insurance Brokerage Services
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN), Benefits Administration & Enrollment Support (BPAAAIAB)
Keywords
Where Riverside Benefits is headquartered
LocationHeadquarters
- HQ city
- Idaho Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Riverside Benefits business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Insurance Commission Revenue: As an insurance agency/brokerage, Riverside Benefits earns commissions from insurance carriers for policies sold and serviced. Revenue is generated through commissions on health, dental, vision, Medicare, life, and employer-sponsored insurance products placed with carrier partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Riverside Benefits product offering
Product offeringCore offering
Riverside Benefits is a licensed insurance agency/brokerage based in Southeastern Idaho that sells health, dental, vision, Medicare, life insurance, and employer-sponsored benefits products from multiple carriers. The agency represents multiple insurance carriers and provides personalized advisory services to individuals, families, and businesses across the region.
Product overview
Riverside Benefits is a licensed insurance brokerage offering a comprehensive portfolio of insurance products and services in Southeastern Idaho. The company provides individual and group health insurance, Medicare-related coverage (including Medicare Advantage, Medicare Supplement/Medigap, and Part D prescription drug plans), employer-sponsored benefits (group health, dental, vision, disability, life insurance, and retirement plans), individual life insurance, dental insurance, and vision insurance. The company serves families, individuals, and businesses of all sizes, acting as an intermediary between clients and insurance carriers including Blue Cross, SelectHealth, Regence, Mountain Health, PacificSource, Molina, Moda, St. Luke's, Allstate, Trustmark, Delta Dental, VSP, Humana, UnitedHealthcare, and Mutual of Omaha.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Health Insurance
Companies that use Riverside Benefits
Customer profileSegments3 records
Ideal customer profiles2 records
Riverside Benefits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Riverside Benefits partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Blue Cross (Blue Cross Blue Shield)coreMajor health insurance carrier brand shown in partner logos. Riverside Benefits sells Blue Cross health insurance products to individual and group customers in Idaho.
- SelectHealthcoreRegional health insurance carrier whose logo appears on the Riverside Benefits website. Agency sells SelectHealth plans to Idaho customers.
- RegencecoreRegional health insurance carrier partnered with Riverside Benefits. Agency offers Regence insurance products to customers.
- PacificSource Health PlanscoreHealth insurance carrier whose logo is displayed on Riverside Benefits website. PacificSource plans are sold through the agency.
- Molina HealthcareminorHealth insurance carrier partnered with Riverside Benefits. Molina offers Medicaid and Medicare-related plans.
- Moda HealthminorHealth and dental insurance carrier. Riverside Benefits sells Moda Health products to Idaho customers.
- Mountain HealthminorRegional Idaho health insurance carrier. Mountain Health plans are available through Riverside Benefits.
- St. Luke's Health PlanminorRegional health plan associated with St. Luke's health system. Available through Riverside Benefits agency.
- HumanacoreNational health insurance carrier with Medicare and individual plans. Riverside Benefits sells Humana products including Medicare Advantage.
- UnitedHealthcarecoreLarge national health insurance carrier. UnitedHealthcare products are sold through Riverside Benefits including Medicare and employer plans.
- Delta DentalcoreMajor dental insurance carrier. Riverside Benefits sells Delta Dental individual and group plans.
- VSP (Vision Service Plan)coreVision insurance carrier. VSP vision plans are available through Riverside Benefits for individuals and employers.
- AllstateminorInsurance carrier offering various products including health and life insurance. Allstate products sold through Riverside Benefits.
- TrustmarkminorInsurance carrier providing life and health products. Trustmark insurance available through Riverside Benefits.
- Northwestern MutualcoreFinancial services and insurance company. Northwestern Mutual life insurance and investment products are offered through Riverside Benefits.
Scale indicators1 record
Recent moves4 records
Expansion highlights2 records
Riverside Benefits competitors and assessment
Company assessmentDirect peers
- SelectQuote: Multi-carrier insurance brokerage that sells term life, Medicare, and health insurance products through a tele-sales and appointment-based model. Closely comparable in product mix, carrier-agnostic positioning, and commission-based revenue model.
- Assurance: Insurance brokerage platform (acquired by Prudential) that sells health, Medicare, life, and supplemental products through carrier partnerships. Comparable in multi-carrier product breadth and consumer-facing appointment-based distribution.
- eHealth: Online health insurance marketplace that aggregates ACA, Medicare, and ancillary carriers for individuals and small businesses. Comparable in offering multi-carrier health/Medicare products, though delivered through a digital rather than agent-led model.
- NFP: Insurance brokerage and advisory firm (acquired by Aon) that distributes property, casualty, health, and benefits products across multiple carrier partners. Comparable as a multi-line, multi-carrier brokerage with active roll-up strategy in independent agencies.
- The Zebra: Insurance comparison platform connecting consumers with multiple carriers across personal and commercial lines. Comparable as a multi-carrier distribution channel competing for the same consumer shopping behavior, though delivered digitally.
- GoHealth: Medicare-focused health insurance brokerage operating a centralized tele-sales platform with carrier partners including Humana and UnitedHealthcare. Comparable in its heavy Medicare emphasis and multi-carrier distribution model.
- SmartFinancial: Insurance comparison and brokerage platform that distributes multiple carrier products across health, life, auto, and home lines. Comparable in operating an appointment-and-call-driven multi-carrier agency model.
- OneDigital: Employee benefits-focused insurance brokerage and consultancy serving mid-market employers with group health, dental, vision, disability, and retirement products. Comparable on the employer-sponsored benefits side of Riverside's book.
- HealthMarkets: National health insurance agency that matches individuals, families, and small businesses with multiple carriers for health, Medicare, dental, vision, and life coverage. Closely comparable in customer segments, product breadth, and multi-carrier agency model.
Broad incumbents
- Brown & Brown: Large national insurance brokerage offering employee benefits, personal lines, and commercial coverage through acquired independent agencies. Comparable as a consolidator of regional brokerages like Riverside Benefits, though materially larger and broader in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Riverside Benefits social profiles
Digital presenceRiverside Benefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riverside Benefits leadership team
Management profileNumber of profiles
Riverside Benefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riverside Benefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riverside Benefits
What does Riverside Benefits do?
Riverside Benefits is a licensed insurance agency/brokerage based in Southeastern Idaho that sells health, dental, vision, Medicare, life insurance, and employer-sponsored benefits products from multiple carriers. The agency represents multiple insurance carriers and provides personalized advisory services to individuals, families, and businesses across the region.
Is Riverside Benefits a public or private company?
Riverside Benefits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Riverside Benefits founded?
Riverside Benefits was founded in 2013. It employs 1 to 10 people.
Where is Riverside Benefits based?
Riverside Benefits is headquartered in Idaho Falls, United States, in the North America region.
How does Riverside Benefits make money?
One revenue line is on record: insurance Commission Revenue.
Who are Riverside Benefits's main competitors?
Direct peers on record are SelectQuote, Assurance, eHealth, NFP, The Zebra, GoHealth, SmartFinancial, OneDigital and HealthMarkets. Brown & Brown is listed as a broad incumbent.
Does Riverside Benefits have an API?
No public API is recorded for Riverside Benefits.
What industry is Riverside Benefits in?
Riverside Benefits's product category is Insurance Brokerage Services. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of HLAEALAN, Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness). Its SIC code is 6411.