Ensemble
Ensemble is a creator-powered branded entertainment studio co-founded by Issa Rae that produces and distributes branded content campaigns and docuseries for major enterprise consumer brands including Cricket Wireless, Chase, DoorDash, UNCRUSTABLES, and Dunkin, operating as a subsidiary of HOORAE Media.
- Company typePrivate
- Founded2024
- HeadquartersBeverly Hills, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ensemble does
Ensemble is a branded entertainment studio that produces and distributes creator-powered content for major enterprise consumer brands. The studio is co-founded and curated by Issa Rae and operates as a subsidiary of HOORAE Media, a multi-platform media company that also houses Issa Rae's talent management operation, ColorCreative, and Raedio. Ensemble's customer base is enterprise brand marketers across multiple verticals: telecom (Cricket Wireless), financial services (Chase), on-demand delivery (DoorDash), packaged food (UNCRUSTABLES), and QSR (Dunkin). The studio generates revenue through brand-funded content production, with a stated guaranteed efficiency model that positions branded entertainment as a measurable media investment rather than a discretionary marketing line.
The studio's product portfolio consists of long-form branded content programs and docuseries designed to be distributed on premium platforms. Documented programs include "Making It" for Cricket Wireless, "The Gold & Silver Playbook" produced in partnership with Dunkin and US Ski & Snowboard, and a Women's Basketball Docuseries. Distribution partners identified in the source data include Peacock, NBC Sports, and YouTube, indicating a multi-platform streaming and digital video footprint. The company also holds NMSDC minority business enterprise certification, which qualifies it for corporate supplier diversity programs at Fortune 500 buyers.
The business model is enterprise field sales-led: the studio sells directly to brand marketing decision-makers at large consumer companies and executes production through in-house creative and a curated creator roster sourced from underrepresented communities. The studio leverages the broader HOORAE Media ecosystem for talent, IP, and operational resources, and frames its value proposition around making the creator economy more equitable while delivering premium branded content at guaranteed production efficiency. The company is private, with no disclosed funding rounds, headcount, or revenue figures available in the source data.
Ensemble firmographics
Firmographics- Name
- Ensemble
- Legal name
- Ensemble
- Website
- https://theensemble.co
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ensemble is a creator-powered branded entertainment studio co-founded by Issa Rae that produces and distributes branded content campaigns and docuseries for major enterprise consumer brands including Cricket Wireless, Chase, DoorDash, UNCRUSTABLES, and Dunkin, operating as a subsidiary of HOORAE Media.
- Ownership category
- akta.pro rank
Ensemble industry classification
Industry- Product category
- Branded Entertainment Production
- NAICS
- Other Performing Arts Companies (71119)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where Ensemble is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Markets served
Ensemble business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Branded Entertainment Production: Ensemble generates revenue through brand media investments, producing branded content for major advertisers. The company creates and distributes content that shapes culture, engages audiences, and sparks action for brand partners, with guaranteed efficiency metrics.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Ensemble product offering
Product offeringCore offering
Ensemble is a next-generation branded entertainment studio that produces and distributes creator-powered content for major consumer brands. Co-founded by Issa Rae as part of HOORAE Media, the studio develops branded entertainment centered on cultural storytelling and historically underrepresented communities, distributed across streaming, broadcast, and social platforms.
Product overview
Ensemble operates as a next-generation branded entertainment studio, producing and distributing content that shapes culture through a creator-powered model. The core offering is the Ensemble Branded Entertainment Studio, supported by specific content productions including 'The Gold & Silver Playbook' docuseries (featuring Dunkin's sports partnerships distributed via Peacock and NBC Sports), the 'Making It' series with Cricket Wireless, and a women's basketball docuseries. These productions work together to help brands amplify their roles in consumers' lives through powerful storytelling across every screen.
Differentiator
Problem solved
Functional benefit
Products and services
- Ensemble Branded Entertainment Studio End-to-end branded entertainment production service producing creator-powered content for major consumer brands including Cricket Wireless, Chase, DoorDash, UNCRUSTABLES, and Dunkin.
- The Gold & Silver Playbook (docuseries) Branded docuseries content produced through Ensemble's creator-led entertainment studio.
Companies that use Ensemble
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Ensemble technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ensemble partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and major.
- HOORAE MediacoreEnsemble is a part of HOORAE Media, the parent company co-founded by Issa Rae. HOORAE Media is a multi-platform media company that includes Ensemble, Colorful, and ThredUp. Ensemble operates as a branded entertainment subsidiary within the HOORAE Media ecosystem.
- Peacock & NBC SportsmajorDistribution partnership for branded content series. Ensemble produced and distributed Dunkin's US Ski & Snowboard Partnership content through Peacock streaming platform and NBC Sports network.
Recent moves6 records
Expansion highlights6 records
Ensemble competitors and assessment
Company assessmentBroad incumbents
- Hello Sunshine: Reese Witherspoon-founded multi-platform media company producing film, television, audio, and branded content. Comparable to Ensemble as a celebrity-anchored media brand monetizing star equity through both premium content and brand partnerships, though at materially larger scale.
- 72andSunny: Global creative agency producing brand campaigns, branded content, and entertainment for major consumer brands. Comparable to Ensemble as a B2B producer of culturally resonant branded storytelling, though within a larger agency portfolio and broader service offering.
- Droga5: Award-winning creative agency (part of Accenture Song) producing integrated campaigns, branded entertainment, and platform content for major global brands. Overlaps with Ensemble in the branded-content production and cultural storytelling space, though operating as part of a much larger agency network.
Direct peers
- Spring Studios: Global creative production company producing advertising campaigns, branded content, and experiential work for premium brands. Comparable to Ensemble as a creative production partner for major brand advertisers delivering high-end content across formats.
- Pulse Films: Independent production and branded content studio developing film, TV, music videos, and advertising campaigns for global brands. Directly comparable to Ensemble in operating a production-led branded entertainment business serving enterprise advertisers across screens.
- ATTN: Branded content studio that produces purpose-driven video and social content for major brands and causes. Closely comparable to Ensemble as both operate B2B branded entertainment studios selling culturally resonant, mission-aligned content to enterprise advertisers.
- Big Breakfast: Creator-first production studio producing video, podcast, and branded content with a roster of digital talent. Comparable to Ensemble in combining creator economy talent curation with B2B branded content production for major advertisers.
Emerging players
- Genius Media: Digital media platform producing editorial, video, and brand-partnered content anchored in cultural storytelling around music and creators. Adjacent peer to Ensemble in combining creator-driven content production with enterprise brand partnerships and cultural focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ensemble social profiles
Digital presenceEnsemble compliance and trust
Trust signalCompliance1 record
Ensemble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ensemble leadership team
Management profileNumber of profiles
Profiles1 record
Ensemble funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ensemble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ensemble
What does Ensemble do?
Ensemble is a next-generation branded entertainment studio that produces and distributes creator-powered content for major consumer brands. Co-founded by Issa Rae as part of HOORAE Media, the studio develops branded entertainment centered on cultural storytelling and historically underrepresented communities, distributed across streaming, broadcast, and social platforms.
Is Ensemble a public or private company?
Ensemble is a private company. It is classified as corporate owned and is currently operating.
When was Ensemble founded?
Ensemble was founded in 2024. It employs 1 to 10 people.
Where is Ensemble based?
Ensemble is headquartered in Beverly Hills, United States, in the North America region.
How does Ensemble make money?
One revenue line is on record: branded Entertainment Production.
Who are Ensemble's main competitors?
Broad incumbents on record are Hello Sunshine, 72andSunny and Droga5. Direct peers are Spring Studios, Pulse Films, ATTN: and Big Breakfast. Genius Media is listed as an emerging player.
Does Ensemble have an API?
No public API is recorded for Ensemble.
What industry is Ensemble in?
Ensemble's product category is Branded Entertainment Production. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 71119 and its SIC code is 2741.