What Big Breakfast does

Big Breakfast is a full-service production studio that creates premium scripted, unscripted, and hybrid comedic content for broadcast, cable, digital, and streaming platforms. The studio originated in 2014 as the production arm of CollegeHumor, and was acquired by Propagate Content in 2021, becoming a wholly-owned subsidiary within Propagate's portfolio alongside Electus. Helmed by President Luke Kelly-Clyne and Chief Creative Officer Kevin Healey, with Drew Buckley as Chairman, the studio is responsible for series including truTV's Adam Ruins Everything, Pop TV's Hot Date, Netflix's Prank Encounters, Comedy Central's Loafy, Paramount+'s Remote, MotorTrend's Kevin Hart's Muscle Car Crew, and Discovery+'s Hustle & Roll. The studio also produced The Me and You Show on Snapchat, leveraging Snap's augmented-reality technology, and maintains a first-look deal with CBS TV Studios with representation by United Talent Agency.

The company's revenue model is primarily professional services, generating income through project-based production deals with networks and streaming platforms (truTV, Pop TV, Netflix, Comedy Central, Paramount+, MotorTrend, Discovery+, Facebook Watch, HBO Max, TBS, Starz, Nickelodeon), supplemented by branded content and commercial production for clients including Coca-Cola, Microsoft, AT&T, Activision, and PayPal. Secondary revenue streams include digital advertising through CollegeHumor's YouTube channel (14 million subscribers, 5 billion+ lifetime views) and licensing/royalty arrangements via the Propagate banner. Pricing is negotiated per production deal and is not publicly disclosed.

Big Breakfast's go-to-market combines a sales-led motion for production deals with networks and brands, alongside an event-driven approach in which CollegeHumor's massive digital audience incubates new content IP. This dual model has produced a demonstrable content graduation pipeline from web series to linear television. The studio's marketing channels rely heavily on earned media through CollegeHumor's owned digital properties, press coverage in Variety, Deadline, Hollywood Reporter, and Forbes, and industry award recognition (20 Webby Awards, 12 Telly Awards).

Name

Big Breakfast

Legal name

Big Breakfast

Website

https://bigbreakfast.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Breakfast is a full-service comedy production studio producing scripted, unscripted, and hybrid content for broadcast, cable, streaming, and digital platforms. A Propagate subsidiary originating from CollegeHumor, it serves networks, streamers, and brands including Netflix, truTV, Comedy Central, and Coca-Cola.

Ownership category

akta.pro rank

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. TV/Streaming Production: Produces original scripted, unscripted, and hybrid comedic content for broadcast, cable, digital and streaming platforms including truTV, Pop TV, Comedy Central, Netflix, Paramount+, MotorTrend, and others. Revenue generated through production deals with networks.
2. Branded Content and Commercial Production: Produces commercial and branded videos for major clients including Coca-Cola, Activision, Microsoft, AT&T, and PayPal. Revenue generated through creative production services for brands.
3. Digital Content/Advertising: CollegeHumor's online content generates significant viewership (5 billion+ views) with advertising revenue from YouTube and other digital platforms.
4. Talent Access and Ad Integration: Operating under the Propagate banner, Big Breakfast maintains exclusive access to talent and leverages ad-integration opportunities with leading brands.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Big Breakfast is a full-service production studio that creates premium scripted, unscripted, and hybrid comedic content for broadcast, cable, digital, and streaming platforms. The studio produces original comedy series, branded video content, and public service announcements, with a proven model of adapting successful web content into linear television programming.

Product overview

Big Breakfast is a full-service production studio that creates premium scripted, unscripted, and hybrid comedic content for broadcast, cable, digital, and streaming platforms. The company operates as a production studio under the Propagate Content umbrella, producing original comedy series across multiple formats and distribution channels. The portfolio includes long-form TV series (Adam Ruins Everything, Hot Date, Prank Encounters), mid-form digital series (Bad Internet, Rhett & Link's Buddy System), short-form content (CollegeHumor Originals), and emerging formats (The Me and You Show on Snapchat with AR integration). The studio has a first-look deal with CBS TV Studios and is represented by United Talent Agency. The company is also known for commercial and branded video production for clients including Coca-Cola, Activision, Microsoft, and AT&T.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Production Services Full-service production of scripted, unscripted, and hybrid comedic TV series for broadcast, cable, and streaming platforms including shows like Adam Ruins Everything (truTV), Hot Date (Pop TV), Prank Encounters (Netflix), Loafy (Comedy Central), and Kevin Hart's Muscle Car Crew (MotorTrend).
• Digital Content Production Production of mid-form and short-form comedy series for digital platforms including CollegeHumor Originals on YouTube, Bad Internet and Rhett & Link's Buddy System on YouTube Red, I Want My Phone Back on Facebook Watch, and The Me and You Show on Snapchat.
• Branded Video and Commercial Production Production of commercial and branded video content for major brands including Coca-Cola, Activision, Microsoft, AT&T, and PayPal, leveraging CollegeHumor's digital audience for advertising integration opportunities.
• Public Service Announcement Production Production of PSA campaigns for the White House including It's On Us, Reach Higher, Better Make Room, FAFSA, and Go To College Rap featuring Michelle Obama, as well as campaigns for Malaria No More and promos for Viacom and Turner.

Quantifiable outcome

• 20 Webby Awards and 12 Telly Awards earned
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core, major and minor.

• Propagate ContentcoreOthersBig Breakfast is a subsidiary of Propagate Content, led by Ben Silverman and Howard Owens. Operating under the Propagate banner provides exclusive access to talent and ad-integration opportunities with leading brands. Propagate acquired Big Breakfast from Electus.
• United Talent Agency (UTA)coreOthersBig Breakfast is represented by United Talent Agency for talent and business representation.
• CBS TV StudioscoreStrategic or Co-development PartnerBig Breakfast has a first look deal with CBS TV Studios for development of new scripted projects. Propagate signed a first-look production deal with CBS TV Studios covering Big Breakfast projects across all platforms.
• truTVcoreChannel Partner/ Reseller/ DistributorMajor production partner for Adam Ruins Everything (TV series), Double Cross with Blake Griffin, and other comedy productions. truTV is a Turner/WarnerMedia-owned cable network.
• Pop TVcoreChannel Partner/ Reseller/ DistributorNetwork partner for Hot Date series. Pop TV is owned jointly by CBS and Lionsgate. Big Breakfast has multiple projects in development with Pop.
• NetflixcoreChannel Partner/ Reseller/ DistributorStreaming partner for Prank Encounters. Netflix is a subscription-based streaming platform.
• Comedy CentralChannel Partner/ Reseller/ DistributorNetwork partner for Loafy animated series. Comedy Central is a Viacom-owned cable network with growing digital presence.
• MotorTrendcoreChannel Partner/ Reseller/ DistributorProduction partner for Kevin Hart's Muscle Car Crew on MotorTrend App. MotorTrend Group is a streaming service dedicated to automotive content.
• Discovery+coreChannel Partner/ Reseller/ DistributorStreaming partner for Hustle & Roll (Jamie Foxx project). Discovery+ is a Warner Bros. Discovery streaming platform.
• Facebook WatchmajorChannel Partner/ Reseller/ DistributorPlatform partner for I Want My Phone Back game show and How To Spot. Facebook Watch is Facebook's original video programming platform.
• SnapchatmajorChannel Partner/ Reseller/ DistributorPlatform partner for The Me and You Show, which uses Snapchat's augmented-reality technology and Cameo feature. Snapchat is a social media platform with Originals programming.
• SnapmajorChannel Partner/ Reseller/ DistributorSnap is the parent company of Snapchat, hosting Big Breakfast's 'The Me and You Show' which uses Snapchat's augmented-reality technology and Cameo feature.
• CollegeHumorcoreOthersBig Breakfast originated as the production company outgrowth of CollegeHumor's YouTube channel. CollegeHumor co-founder Ricky Van Veen is one of the primary architects of Facebook Watch.
• ElectuscoreOthersBig Breakfast was previously under Electus before Propagate acquired it. Drew Buckley is CEO of Electus and chairman of Big Breakfast. Propagate subsequently acquired Big Breakfast from Electus.
• Paramount+majorChannel Partner/ Reseller/ DistributorStreaming partner for Remote, a remote workplace comedy developed with Ben Silverman and Paul Lieberstein (former The Office EPs).
• IFCminorChannel Partner/ Reseller/ DistributorCurrently developing The Middle Passage, a satirical and politically provocative sketch comedy.
• HBO MaxminorChannel Partner/ Reseller/ DistributorCurrently developing projects for HBO Max streaming platform.
• TBSminorChannel Partner/ Reseller/ DistributorCurrently developing projects for TBS cable network.
• StarzminorChannel Partner/ Reseller/ DistributorCurrently developing projects for Starz premium cable network.
• NickelodeonminorChannel Partner/ Reseller/ DistributorCurrently developing projects for Nickelodeon children's network.
• DisneyminorChannel Partner/ Reseller/ DistributorBig Breakfast has consulted on Disney's Bizaardvark series.
• HartBeat ProductionscoreStrategic or Co-development PartnerKevin Hart's production company co-producing Kevin Hart's Muscle Car Crew with Big Breakfast.
• RD Whittington/Wires OnlycoreStrategic or Co-development PartnerLuxury car dealer RD Whittington (Wires Only) partnering with Jamie Foxx on Hustle & Roll, produced by Big Breakfast.
• Electus/Big BreakfastmajorStrategic or Co-development PartnerElectus/Big Breakfast adapted and packaged Hot Date for Pop TV, similar to how they adapted Adam Ruins Everything for truTV.
• Will Arnett/Electric Avenue ProductionscoreStrategic or Co-development PartnerWill Arnett's Electric Avenue Productions is executive producer on Hot Date, along with Principato-Young Entertainment and Big Breakfast.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Funny or Die: Digital-first comedy production studio producing short- and long-form content for online and traditional platforms. Highly comparable to Big Breakfast in mission, format mix, and web-to-TV pipeline approach.
• Electus: Sister production company under Propagate Content (formerly Big Breakfast's parent); produces unscripted and scripted content for cable, broadcast, and streaming. Directly comparable in size, business model, and client set.
• Principato-Young Entertainment: Boutique talent- and comedy-driven production company; co-produces Hot Date with Big Breakfast and operates in the same premium-scripted-comedy space across cable and streaming. Comparable in scale and project type.
• 3 Arts Entertainment: Independent management and production company that develops and produces comedy projects for TV and streaming. Comparable in talent-led model, project mix, and distribution partners.
• HartBeat Productions: Kevin Hart's production company, currently a co-production partner on Kevin Hart's Muscle Car Crew. Operates in the same premium comedy/unscripted space with comparable talent-driven economics.
• Electric Avenue Productions (Will Arnett): Will Arnett's production banner, currently an executive producer on Hot Date with Big Breakfast. Comparable celebrity-led comedy production company working across the same platforms.

Others

• Propagate Content: Parent company of Big Breakfast; produces scripted and unscripted content globally with a similar premium-comedy and brand-integration focus. Useful parent-level benchmark for production volume and partnership reach.

Broad incumbents

• A24: Larger independent studio with a significant comedy/drama slate for streaming and theatrical. Overlaps with Big Breakfast's premium-content positioning but at much greater scale and with owned distribution deals.
• Lionsgate Television: Major studio with which Pop TV (a Big Breakfast partner) is affiliated. Provides structural context on buyer-side economics and competing production capacity.

Emerging players

• Dropout (formerly CollegeHumor): Direct descendant of the CollegeHumor content operation that Big Breakfast originated from; now operates as an independent subscription comedy platform with original series. Comparable in creative DNA and audience profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/collegehumor
• Facebookfacebook.com/CollegeHumor
• Xx.com/BigBreakfastVid

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Breakfast